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Contact management is crucial for a CRM's usability; it can either enhance effectiveness or become overwhelming noise. Streak and Pipedrive exemplify this balance.
Social selling thrives at the intersection of your CRM and your network. If your tool fails to keep pace with LinkedIn interactions, comments, and warm introductions, you risk losing visibility — and ultimately, deals — to teams that maintain stronger connections.
folk and Clarify present themselves as modern, relationship-focused CRMs. Clarify emphasizes transforming unstructured interactions into organized records, while folk provides teams with a flexible workspace that supports social selling by allowing them to track contacts, signals, and pipelines all in one place.
This comparison will explore how each CRM facilitates genuine social selling workflows, helping you determine which tool best aligns with your team's approach to building and nurturing relationships.
Why is a social selling CRM essential in 2026?
Most B2B deals begin not with a cold email or a demo request, but through a LinkedIn comment, a repost, a direct message, or even a quiet profile visit. If your CRM cannot capture these signals and associate them with real people and pipelines, your team is navigating blindly while your competitors cultivate relationships in plain sight.
A social selling CRM provides a centralized platform to convert these interactions into structured, actionable insights: identifying who engaged, their origins, interests, and their stage in the buying process. LinkedIn transitions from being a mere awareness tool to a measurable, repeatable component of your revenue engine.
With a social selling CRM, your team can:
✔️ Identify buying signals through likes, comments, and profile views, and convert them into follow-ups
✔️ Track which prospects are familiar with your content versus those reached through outbound efforts, allowing for tailored messaging
✔️ Map relationships across accounts, champions, and influencers—not just maintain a list of contacts
✔️ Report on deals influenced by social activities, rather than attributing all credit to last-click channels
What is Streak?
Streak is a streamlined CRM integrated directly within Gmail, transforming your inbox into a collaborative pipeline for sales, support, and account management. Users can manage deals, track stages, and collaborate on email threads without switching tabs, all from the familiar Gmail interface. At its core, Streak emphasizes email, providing real-time tracking and pipeline views seamlessly layered over your existing conversations.
What is Pipedrive?
Pipedrive is a pipeline-centric CRM specifically designed for sales teams to track deals through a user-friendly, visual interface. It prioritizes ease of use, activity tracking, and clear reporting, making it suitable for traditional sales workflows, though it may be less adaptable for complex or unconventional use cases.
Feature comparison of Streak and Pipedrive
Profile Enrichment & Lead Insights
Streak seamlessly integrates with Gmail, transforming your inbox into a comprehensive CRM without the need for additional windows or applications. Every email you send or receive is automatically recorded in the appropriate pipeline and shared across your team's workspace, ensuring you always have an updated timeline for each deal—no manual bcc’ing required.
While Pipedrive lacks built-in enrichment features, integrations such as Surfe and LeadCRM enable you to enhance contact details sourced from LinkedIn and other platforms, including job titles and company information.
Social Listening & Real-Time Alerts
Streak’s email sync operates in real time, seamlessly integrated within Gmail’s infrastructure. As soon as you send or receive a message, Streak instantly logs it to the relevant pipeline, ensuring your team always has access to the latest activity without any delays. There's virtually no lag—messages and thread updates appear immediately in both your inbox and Streak’s interface. By connecting directly to Gmail, you benefit from Google's exceptional uptime and reliability.
In contrast, Pipedrive does not offer native social listening features; real-time social tracking is only achievable through third-party add-ons or tools available in its marketplace.
Social Selling: Which channels?
Streak’s Mail Merge tool is integrated right within Gmail, enabling you to send personalized mass emails to hundreds of recipients in under two minutes—without the need for CSV imports or third-party applications. You can easily insert custom variables (like first name, company, and deal data) straight from your pipelines, schedule automatic follow-up sequences on the same thread, and even A/B test subject lines to enhance reply rates. Each sent message and follow-up is seamlessly logged in your Streak timeline, ensuring you never lose track of who has opened, clicked, or replied. However, it's worth noting that Streak’s campaign features lack advanced analytics dashboards, meaning detailed reporting on unsubscribes or bounce handling will require an additional tool.
Pipedrive facilitates LinkedIn-based social selling through integrations, but it does not offer built-in features for posting or engaging directly on social channels.
In‑Context Messaging with Templates & Sequences
Streak’s Mail Merge tool is integrated directly within Gmail, allowing you to send personalized mass emails to hundreds of recipients in less than two minutes—no need for CSV imports or third-party applications. You can easily insert custom variables (such as first name, company, and deal data) from your pipelines, schedule automatic follow-up sequences within the same thread, and A/B test subject lines to enhance reply rates. Every sent message and follow-up is automatically logged in your Streak timeline, ensuring you maintain visibility on who has opened, clicked, or replied. However, Streak’s campaign features do not provide advanced analytics dashboards, meaning you won't receive detailed reports on unsubscribes or bounce handling without incorporating an additional tool.
Pipedrive lacks in-browser outreach and sequence building; templated messaging is managed through email sequences or integrations rather than social platforms.
Activity & Engagement Tracking
Streak seamlessly integrates a small tracking pixel and link tracker into Gmail, allowing you to view real-time “eye” icons that indicate when an email is opened or a link is clicked within a specific thread. Simply hover over the green eye to access timestamps, locations, and click data for each link—all without leaving your inbox. Since it leverages Gmail’s API, setup is virtually non-existent, providing instant feedback; however, you won’t find aggregated campaign dashboards or multi-link heat maps beyond individual message views.
Pipedrive monitors email opens, clicks, and call logs, but social engagement requires a third-party enrichment tool for tracking.
folk CRM: The Ultimate CRM for Social Selling!
folk CRM is a cutting-edge social selling CRM that transforms your social selling process into a streamlined, repeatable workflow. It quickly captures contacts, keeps conversation context accessible, and minimizes manual tasks through enrichment and smart fields, ensuring timely follow-ups.
Designed for LinkedIn-focused outreach, folk enables teams to centralize leads from various sources, organize them within customized pipelines, and monitor every interaction in one location. Automatic contact enrichment fills in missing information, deduplication keeps your database tidy, and shared notes and tags facilitate warm introductions and seamless relationship tracking across the team.
For effective daily social selling, folk ensures consistent execution: segment leads, personalize outreach, set reminders, log interactions, and advance opportunities through the pipeline—all while maintaining the personal context that drives successful deals.
Conclusion
In summary, Streak excels in email integration, providing a seamless experience within Gmail, while Pipedrive offers a user-friendly visual pipeline for traditional sales workflows. However, for teams focused on social selling, folk stands out as the superior choice. With its robust email integration, automation capabilities, and intuitive sequencing, folk enables teams to efficiently track interactions, enrich contacts, and maintain the context necessary for successful follow-ups. Make social selling predictable with folk CRM, the ultimate solution for modern sales teams.
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