folk CRM x Hubspot: Which AI CRM is the best?

AI has evolved from being merely a feature to becoming the core engine that powers smarter pipelines, accelerates decision-making, and strengthens customer relationships.

Today, CRM platforms compete on the extent to which they seamlessly integrate AI into every interaction, from predictive insights to automated workflows.

While both folk CRM and HubSpot offer intelligent sales assistance, their levels of AI integration, user-friendliness, and overall business impact differ considerably. For teams that prefer a straightforward approach over complexity and cluttered dashboards, folk provides robust AI integration that enables timely follow-ups and insightful analysis of calls and emails, showcasing the most effective use of AI within a CRM.

Why Does AI Integration Matter?

AI revolutionizes CRMs, transforming them from static databases into proactive sales assistants. Rather than relying on representatives to sift through contacts or draft follow-up messages, AI automates essential tasks, predicts outcomes, and instantly enriches data.

• Faster decisions: AI identifies which leads to prioritize by analyzing intent signals and deal velocity.
• Smarter outreach: Tools recommend message templates, optimal timing, and can even assess tone and sentiment.
• Cleaner data: Say goodbye to manual entry; AI automatically fills in missing information and flags duplicates or outdated records.
• Sales forecasting: Predictive models help teams identify potential pipeline risks before they arise.
• B2B data enrichment: AI quickly gathers company size, job titles, LinkedIn profiles, and contact information to enhance lead records.
• AI-powered sequences: Personalized cold emails are automatically generated and scheduled based on deal stage, persona, or interaction history.

When AI is fully integrated into a CRM, sales representatives spend less time on administrative tasks and more time engaging in actual selling—this is what distinguishes a good CRM from one that genuinely drives revenue!

What is folk CRM?

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folk serves as the ideal sales assistant that teams have always desired. This intuitive, integrated, and proactive CRM handles the tedious tasks, allowing sales representatives to concentrate on nurturing genuine relationships. With a remarkable 4.5/5 rating on G2, folk is recognized as one of the most reliable AI-powered CRMs for agile teams.

Tailored for startups, agencies, and sales groups, folk simplifies AI, making it accessible rather than overwhelming.

Extract Intel from Calls and Emails

One of Folk's standout features is its AI-driven call transcript analysis, which enables sales and investment teams to glean crucial insights from recorded conversations. By integrating with dialers like Ringover and Aircall or call recording tools such as Grain for Google Meet, transcripts can be effortlessly imported into Folk. Users can then utilize Magic Fields, an in-built AI feature that allows them to define prompts to extract specific data from the transcripts. For instance, sales teams can seamlessly retrieve details such as contract value, user count, decision-makers, budget, or next steps without the hassle of manual note-taking. Similarly, investment teams can access insights regarding founder backgrounds, fundraising stages, or startup objectives. These fields are fully customizable: simply create a prompt, map it to the transcript, and let Folk's AI handle the rest. The outcome is a well-structured, searchable CRM enriched with valuable data from your calls, streamlining follow-ups, qualification, and reporting for enhanced speed and accuracy.

AI-Powered Follow-Up Reminders

folk's AI Follow-Up feature is crafted to ensure that no opportunity is missed. Integrated directly into the platform, this intelligent assistant evaluates your email exchanges to determine when a follow-up is necessary. For example, if you pose a question in an email and the lead hasn't responded, Folk will automatically recognize the lack of reply and prompt you to follow up at the appropriate moment.

Moreover, this feature works in reverse as well—bringing to light leads you may have overlooked or conversations that have gone stale. By analyzing prior interactions, Folk assists you in prioritizing the right contacts to re-engage and advance deals. This contextual follow-up system saves time, minimizes manual tracking, and enhances your chances of closing more deals.

AI Features in Folk CRM Summary

• Suggested actions: Receive proactive reminders and AI-driven suggestions based on recent activities or deal stages.
• Extract intel from calls: Utilize AI to pull next steps, decision-makers, leads' budgets, and essential information effortlessly.
• AI-generated messages: Streamline your outreach with context-aware suggestions tailored to each contact.
• Duplicate management: AI identifies duplicates and organizes messy contact lists to keep your CRM neat.

folk is available starting at $20 per user per month, featuring a 14-day free trial with no credit card required!

What is HubSpot?

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HubSpot's Breeze AI suite integrates generative copilot tools throughout its Marketing, Sales, and Service Hubs. Breeze Copilot can draft emails, social media posts, and blog content in seconds, while Breeze Intelligence enhances predictive lead scoring, forecasting, and data enrichment—all within your CRM. With Agents for Content, Customer, and Social, routine tasks such as note-taking, follow-ups, and report generation are automated. ChatSpot’s conversational interface allows users to query their database in plain English for immediate insights—eliminating the need for context switching.

Feature comparison of folk CRM and Hubspot

AI Follow-ups

Folk’s AI Follow-ups intelligently scans your inbox and calendar to identify when a lead requires attention—whether it’s someone mentioning, “Let’s chat Tuesday,” or “I’ll circle back next week.” You'll receive a task suggestion along with a draft follow-up message conveniently available on your dashboard. Simply review it, hit send, and rest assured that you’re always on top of every conversation.

HubSpot Copilot generates your follow-up emails in seconds by leveraging context from recent calls, notes, and CRM records. You’ll find suggested subject lines, engaging opening hooks, and compelling CTAs directly in your sequence editor—just adjust the tone as needed and send. It even optimizes the timing of your sends for peak engagement, ensuring you never miss an opportunity. If you require conditional branching, such as “send this if the prospect doesn’t open,” you can seamlessly integrate Workflow AI Actions or Zapier for multi-step logic.

Automated Contact Enrichment

With 1-click Enrichment, your contacts are automatically filled with essential company details, titles, phone numbers, social profiles, and more as soon as they arrive in your CRM. Say goodbye to manual imports and outdated data. For additional technographic or firmographic insights, simply connect with marketplace partners like Clearbit or InsideView for effortless, real-time data hygiene.

Once a new lead arrives in your inbox, Breeze Intelligence swiftly matches it against a database of over 200 million profiles, automatically populating key properties such as job title, company, phone number, and website—eliminating the need for manual data entry. Your lists remain accurate, current, and ready for outreach. To access niche data like technographics or funding rounds, you can enhance your information by integrating third-party enrichers like Clearbit through the App Marketplace. It's a seamless solution for maintaining data hygiene that empowers your sales efforts.

Smart Fields

Looking to enhance your personalized outreach? Folk seamlessly integrates your CRM data with AI to generate contextual email sequences in mere seconds. Simply specify the persona and objective—like “five-step outreach to marketing leads” or “post-demo recap”—and receive ready-to-launch subject lines, body copy, and send cadences. It’s full-funnel automation without any writing hassle.

HubSpot’s Progressive and Dependent Fields enable dynamic, personalized forms. Returning visitors skip fields you've already filled, while new prospects see only the information that matters. Additionally, Custom Properties can be enriched on demand with Breeze Intelligence, combining rule-based logic with AI-sourced data. Every form operates more efficiently, and each property maximizes its value.

AI-Powered Message & Sequence Generation

Looking to scale your personalized outreach? folk merges your CRM data with AI, crafting contextual email sequences in mere seconds. Simply specify the persona and goal—whether it's “five-step outreach to marketing leads” or a “post-demo recap”—and you’ll receive subject lines, body copy, and send cadences ready for immediate launch. Experience full-funnel automation without any writer's block.

Instruct Copilot to “create a 5-step outreach for [your persona],” and it will generate a complete sequence—subject lines, body copy, and send cadences—customized to the deal stage and engagement history. Within minutes, you’ll have polished templates that feel authentically yours. Just insert them into Sales Hub, and let Workflow AI Actions automatically trigger next steps based on opens, clicks, or property changes. It’s comprehensive automation without the hassle of copywriting.

Next Best Action

folk eliminates the guesswork in your pipeline by presenting the “best next step” derived from CRM data, inbox history, and calendar signals. Whether it’s making a call, sharing a case study, or sending a quick check-in, you'll receive positive, actionable suggestions directly within your workflow, empowering every rep with confidence and support.

Sales Hub’s AI-Guided Selling evaluates deal health, engagement signals, and win-pattern history to recommend the most impactful next step—be it a call reminder, a personalized content share, or a nudge on LinkedIn. You can access these recommendations right in your sales workspace or integrate them seamlessly into your pipelines and workflows. The outcome? Reps always have clarity on their next move, removing uncertainty and boosting success.

Conclusion

In comparing folk CRM and HubSpot, HubSpot shines with its extensive AI-driven features for drafting content and enriching contacts, while folk excels in user-friendly AI integration for follow-ups and insightful call analysis. Both CRMs enhance sales efficiency through automation and smart outreach. However, for teams seeking a straightforward alternative that simplifies AI utilization, folk is the ideal choice. It enables seamless communication management and actionable insights, allowing sales representatives to focus on building genuine relationships.

Start your 14-day free trial or book a demo today.