Zoho vs. ActiveCampaign: Welches CRM ist das richtige für Sie?

Choosing a new CRM platform? Zoho and ActiveCampaign stand out as two prominent contenders. Both are designed to optimize business processes, enhance customer interactions, and boost sales efficiency.

However, each platform offers distinct features tailored to different business models and priorities. This article aims to provide a comprehensive comparison of Zoho and ActiveCampaign, examining their core functionalities, pricing structures, and overall benefits.

Who this comparison is for

Our goal is to help you determine which CRM solution aligns best with your sales team's organizational needs, especially for medium-sized sales teams of 20-50 people. Additionally, we'll explore folk as a viable alternative.

Was ist Zoho?

Zoho ist ein CRM-System mit starkem Vertriebsfokus. Es verfügt über Funktionen für Journey Orchestration, Vertriebsprozessmanagement und Workflow-Automatisierung. Auch für Marketingteams gibt es einiges zu entdecken, darunter Eventmanagement und Kundensegmentierung.

Wichtigste Funktionen von Zoho

• Vertriebsautomatisierung: Automatisiert Vertriebsaufgaben wie Lead-Management, Deal-Tracking und Folgeaktionen.
• Anpassbare Dashboards und Berichte: Ermöglicht Benutzern das Erstellen und Anpassen von Dashboards und Berichten für detaillierte Analysen.
• Multikanal-Kommunikation: Integriert E-Mail, Telefon, soziale Medien und Live-Chat, um Kundeninteraktionen zu verwalten.
• Lead- und Kontaktmanagement: Verwaltet Kundeninformationen, verfolgt Interaktionen und segmentiert Kontakte für gezielte Kampagnen.
• Workflow-Automatisierung: Automatisiert Routineaufgaben und -prozesse, um die Effizienz zu steigern und den manuellen Aufwand zu reduzieren.
• KI-gestützter Vertriebsassistent (Zia): Bietet prädiktive Analysen, Aufgabenautomatisierung und intelligente Vorschläge zur Steigerung der Vertriebsleistung.
  

Was ist ActiveCampaign?

Active Campaign ist eine Marketing-Automatisierungsplattform, die Unternehmen jeder Größe dabei unterstützt, Kundeninteraktionen zu verwalten und durch personalisierte und automatisierte Kommunikation ihr Wachstum voranzutreiben.

Wichtigste Funktionen von ActiveCampaign

• E-Mail-Marketing: Erstellen Sie personalisierte E-Mail-Kampagnen mit Drag-and-Drop-Vorlagen, erweiterter Segmentierung und automatisierten Sequenzen, um Ihre Zielgruppe effektiv anzusprechen.
• Marketing-Automatisierung: Automatisieren Sie Workflows für E-Mails, SMS und Website-Nachrichten basierend auf dem Nutzerverhalten und benutzerdefinierten Auslösern, um die Kundenbindung und -interaktion zu verbessern.
• Vertriebsautomatisierung: Integriert ein CRM mit Automatisierungstools, um den Vertriebsprozess zu optimieren, Leads zu verfolgen, Geschäfte zu verwalten und Nachfassaktionen zu automatisieren.
• CRM-Funktion: Vertriebsorientiertes CRM zur Verfolgung und Verwaltung von Prozessen mithilfe von Automatisierung.

Zoho vs. ActiveCampaign: Feature Comparison

Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management capabilities that matter most to sales teams.

1. Vertriebs-Pipeline-Management

Zoho CRM's pipeline management feature provides a visual overview of the sales process, allowing users to track deals at various stages and manage the flow of opportunities effectively. ActiveCampaign's sales pipeline management feature is integrated with its CRM, enabling businesses to streamline their sales processes. It allows users to visually manage deals through customizable pipelines, automate tasks like follow-ups, and track every stage of the sales journey.

2. Benutzerfreundlichkeit

Zoho CRM offers a user-friendly interface, making it accessible for both beginners and experienced users, while ActiveCampaign provides a straightforward setup with intuitive navigation. Both platforms prioritize ease of use, but Zoho's extensive customization options might present a steeper learning curve for some users. For sales teams of 20-50 people who need quick adoption and minimal setup time, this complexity can be a significant barrier to productivity.

👉🏼 Try folk now to set up customizable pipelines in minutes and avoid Zoho's steep learning curve

3. Kontaktanreicherung

Zoho CRM's contact enrichment feature, powered by its AI assistant Zia, automatically updates and enriches records using data from various online sources. The feature can fill in missing details, such as email addresses, phone numbers, company information, and social media profiles.

4. Öffentlichkeitsarbeit

Zoho CRM supports multichannel outreach, enabling businesses to connect with leads through email, social media, and other platforms. The platform automates workflows such as lead assignment and follow-up reminders, while AI-driven sentiment analysis helps prioritize customer responses for timely engagement. ActiveCampaign's outreach capabilities are functional, offering email, SMS, and some social media tools for multi-channel communication. It allows businesses to segment their audiences and send personalized messages, while automations help manage follow-ups across different channels. However, the SMS functionality is quite basic.

5. Automatisierung

Zoho CRM provides comprehensive automation features that streamline tasks like sending emails, updating fields, and triggering alerts through workflow automation. It includes Blueprint for standardizing sales processes, Macros for automating repetitive tasks in bulk, and Zia AI for predictive automation that suggests workflows and actions based on data patterns. ActiveCampaign's automation features allow users to create workflows that automate tasks like sending emails, updating contact records, and triggering follow-up actions based on predefined conditions. These workflows can be set up using a visual drag-and-drop builder, and they support a range of triggers, such as contact behavior, form submissions, or sales pipeline changes.

6. Integration

Zoho integrates with a wide range of third-party applications to expand its functionality, including popular tools like Google Workspace and Microsoft Office. It also connects with accounting software such as QuickBooks and more. ActiveCampaign offers a wide range of integrations with over 900 third-party applications, allowing users to connect the platform with tools like Shopify, WordPress, Salesforce, and Google Analytics.

7. Künstliche Intelligenz

Zoho CRM integrates AI through its assistant, Zia, which enhances productivity by automating tasks like data entry, lead prediction, and workflow recommendations. Zia provides predictive analytics for sales forecasting, identifies anomalies in sales processes, and suggests the best times for customer engagement based on past interactions. ActiveCampaign integrates AI features to enhance various aspects of its platform, such as email marketing and automation. The AI-powered tools include predictive sending, which analyzes contact behavior to suggest the best time to send emails, and predictive content, which helps in optimizing subject lines and messaging.

Preis- und Tarifvergleich

Let's take a closer look at the price and plans of both Zoho and ActiveCampaign, particularly considering cost implications for growing sales teams.

Zoho-Preise

Zoho offers a Free plan limited to three users suitable for small businesses. After that, an annual subscription plan is as follows.

• Standard: $14 per user, per month.
• Professional: 23 $ pro Benutzer und Monat.
• Unternehmen: 40 $ pro Benutzer und Monat.
• Ultimate: $52 per user, per month.

Preise für ActiveCampaign

ActiveCampaign's price plans depend on the number of contacts in your database. The following plans are based off 1,000 contacts.

• Starter: Ab 15 $/Monat.
• Plus: Ab 49 $/Monat.
• Pro: Ab 79 $/Monat.
• Unternehmen: Ab 145 $/Monat.

Introducing folk CRM: the best alternative to Zoho and ActiveCampaign

Looking for the best CRM solution for sales teams of 20-50 people? We recommend folk CRM as the superior choice. folk CRM is specifically designed for medium-sized sales teams who need powerful functionality without the complexity, making it the ideal alternative to both Zoho and ActiveCampaign for growing sales organizations.

Wichtigste Merkmale

• Benutzerfreundlichkeit und Anpassungsmöglichkeiten: Passen Sie Pipelines, Dashboards, Automatisierungen und E-Mail-Sequenzen ganz einfach an, damit Sie sie für Ihren gesamten Vertriebszyklus und Ihr Pipeline-Management sowie für andere Geschäftsbereiche wie Personalbeschaffung, Marketing und mehr nutzen können.
• Social-Media-Integration: Importieren Sie Personen und Unternehmen aus LinkedIn, Sales Navigator, Instagram und X mit nur einem Klick dank der Google Chrome-Erweiterung von folk.
• Kontaktsynchronisierung aus Gmail und Outlook: Vollständige E-Mail-Synchronisierung, mit der Benutzer alle Kommunikationen direkt aus dem CRM verwalten können.
• E-Mail-Adressen mit einem Klick finden: Kontaktanreicherung mit Apollo und Dropcontact, damit Sie fehlende Daten mit einem Klick ergänzen können.
• E-Mail-Sequenzen: Versenden Sie E-Mail-Sequenzen mit Erinnerungen, wenn Ihre Leads nicht auf Ihre ersten E-Mails antworten. Dazu gehört eine KI-Integration, mit der Sie E-Mails in großem Umfang personalisieren können.

Preis und Pläne

folk bietet eine 14-tägige kostenlose Testversion. Danach gibt es günstige Monats- oder Jahresabonnements. Das Jahresabonnement sieht wie folgt aus.

• Standard: 20 $ pro Benutzer und Monat.
• Premium: 40 $ pro Benutzer und Monat.
• Benutzerdefiniert: Ab 80 $ pro Benutzer und Monat.

Zoho vs. ActiveCampaign: What's the Verdict?

Between Zoho and ActiveCampaign, there are a few distinct advantages. Zoho excels with its comprehensive sales automation and customizability, making it ideal for businesses seeking robust sales management tools. ActiveCampaign, on the other hand, stands out with its powerful marketing automation features, perfect for businesses focused on enhancing customer engagement. However, for sales teams of 20-50 people who need the perfect balance of powerful functionality and ease of use, folk CRM emerges as the clear winner, providing a flexible alternative that combines the best of both platforms while being specifically optimized for medium-sized sales teams.

👉🏼 Try folk now to compare it with Zoho and ActiveCampaign and never miss a follow-up with team-shared sequences

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