Pipedrive vs Salesforce

CRM overview: Pipedrive vs Salesforce vs folk

In today's competitive business environment, choosing the right CRM platform is crucial for optimizing customer relationships and driving sales. Selecting the right CRM can directly impact your team's productivity, customer satisfaction, and overall business growth.

Pipedrive and Salesforce stand out as two of the most popular options, each offering distinct features tailored to different business needs. Pipedrive is known for its user-friendly interface and affordability, making it ideal for small to medium-sized businesses. In contrast, Salesforce offers extensive customization and scalability, catering to large enterprises with complex requirements.

However, for sales teams of 20-50 people looking for the perfect balance of functionality and ease of use, folk CRM emerges as the superior choice. In this blog, we will be comparing these platforms, examining their key features, pricing, and advantages, while also introducing folk as an all-in-one alternative.

👉🏼 Try folk now to organize your reminders and follow-ups across Pipedrive and Salesforce comparisons

Что такое Pipedrive?

Pipedrive — это веб-CRM для малых предприятий, предлагающая управление лидами, автоматизацию, интеграцию с электронной почтой и настраиваемые конвейеры для оптимизации продаж.

Key features of Pipedrive:

• Управление лидами и сделками: централизованные инструменты для управления данными о клиентах, взаимодействиями и каналами продаж, помогающие командам быстро реагировать на возникающие возможности.
• Автоматизация продаж: автоматизация рабочих процессов для выполнения повторяющихся задач, таких как маршрутизация лидов, последующие действия и последовательности электронных писем, что позволяет командам продаж сосредоточиться на заключении сделок.
• Интеграция с электронной почтой: полная синхронизация электронной почты, шаблоны и функции отслеживания, позволяющие пользователям управлять всей коммуникацией непосредственно из CRM.
• Расширенные возможности отчетности и аналитики: аналитика данных в режиме реального времени и настраиваемые инструменты отчетности для отслеживания показателей продаж, прогнозирования выручки и получения полезной информации.
• Customization and security: Options to customize pipelines, fields, and user permissions, with robust security measures to protect data.
  

Что такое Salesforce?

Salesforce — это надежная CRM-платформа для крупных предприятий, предлагающая инструменты для продаж, маркетинга, обслуживания и аналитики с широкими возможностями масштабирования.

Key features of Salesforce:

• Comprehensive ecosystem: A unified platform offering CRM, marketing automation, customer service, and custom app development, suitable for the varied needs of large enterprises.
• Customization and scalability: Salesforce is highly customizable and scalable, allowing large organizations to tailor the platform to complex workflows and manage significant growth.
• Artificial intelligence (AI) integration: Salesforce Einstein offers AI-driven analytics and automation, providing insights that help large businesses optimize their strategies.
• Extensive integration capabilities: With Salesforce's AppExchange, large companies can integrate the platform with a wide range of third-party applications, ensuring seamless operation across different business systems.
• Enterprise-grade security and compliance: Salesforce provides robust security measures and compliance features, critical for large organizations handling sensitive customer data.

Pipedrive vs. Salesforce: Feature Comparison

Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management.

1. Sales pipeline management

Pipedrive offers a user-friendly Kanban-board interface that aligns closely with the traditional sales pipeline management process, making it intuitive for teams to track deals and progress. On the other hand, Salesforce's pipeline management feature, known as Pipeline Inspection, provides a comprehensive view of sales opportunities by consolidating key metrics, deal changes, and AI-powered insights into a single interface. This allows for a more data-driven approach to managing sales pipelines, catering to businesses that require in-depth analysis and forecasting capabilities.

2. Простота использования

Pipedrive is known for its intuitive interface, making it easy for teams to adopt and use effectively. Its straightforward design and user-friendly features reduce the learning curve significantly. In contrast, Salesforce, while powerful, can be more complex and may require more training to navigate its extensive capabilities efficiently.

3. Обогащение контактов

Pipedrive's contact enrichment feature works by integrating with tools like Clay.com to pull additional information from external sources, automatically populating fields with relevant data such as job titles, company information, and social media profiles. This enhances the quality and depth of contact information without manual input.

4. Информационно-пропагандистская работа

Pipedrive's email builder is more geared towards campaigns such as newsletters, and more responsive email marketing campaigns. On the other hand, Salesforce's outreach solution is enhanced by its AI capabilities, particularly through Einstein AI, providing users with insights into cross-sales paths and lead engagement strategies.

5. Автоматизация

Pipedrive's automation feature streamlines sales processes by automating repetitive tasks, such as data entry, follow-ups, and lead assignment. Salesforce offers robust automation features with workflow rules, flow builders, approval processes, and AI-driven automation through Einstein AI, providing comprehensive business process optimization.

6. Интеграция

Pipedrive offers over 300 integrations, allowing users to connect the CRM with various third-party tools across different categories, including marketing automation and email platforms. Salesforce integrates with a wide range of third-party applications through its AppExchange marketplace, enabling connections with tools for marketing, analytics, and more.

7. Artificial intelligence

Pipedrive integrates AI primarily through its Sales Assistant, which provides actionable insights and recommendations to optimize sales activities. In contrast, Salesforce CRM integrates AI through its Einstein platform, offering predictive analytics, intelligent recommendations, and automated insights, enhancing decision-making and process automation.

Сравнение цен и тарифных планов

Let's take a closer look at the price plans of both Pipedrive and Salesforce.

Pipedrive prices

Pipedrive offers two types of plans, both for their CRM product. It comes as either a monthly or an annual subscription basis. Their annual subscription plan is as follows.

• Essential plan: Starts from $24 per user, per month.
• Advanced plan: Starts from $44 per user, per month.
• Power plan: Starts from $79 per user, per month.
• Enterprise plan: Starts from $129 per user, per month.

Salesforce prices

• Salesforce pricing: Ranges from $25 to $500 per user/month.
• Стартовый пакет: 25 долларов США за пользователя в месяц, предоставляет базовые функции CRM для малых предприятий.
• Профессиональный пакет: 100 долларов США за пользователя в месяц, включает в себя расширенные инструменты для растущих компаний.
• План «Enterprise»: 165 долларов США за пользователя в месяц, предлагает широкие возможности настройки и автоматизации для крупных компаний.
• Безлимитный тариф: 330 долларов США за пользователя в месяц, предоставляет комплексные функции для крупных предприятий.
• Einstein 1 Sales: 500 долларов США за пользователя в месяц — предоставляет аналитическую информацию на основе искусственного интеллекта и расширенные функции для крупных предприятий.

Introducing folk CRM: the best alternative to Pipedrive and Salesforce

Looking for an affordable alternative specifically designed for medium-sized sales teams? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system that perfectly serves teams of 20-50 people evaluating CRM solutions.

Основные характеристики

• Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
• Интеграция с социальными сетями: импортируйте людей и компании из LinkedIn, Sales Navigator, Instagram и X одним щелчком мыши благодаря расширению Folk для Google Chrome.
• Синхронизация контактов из Gmail и Outlook: полная синхронизация электронной почты, позволяющая пользователям управлять всей коммуникацией непосредственно из CRM.
• Найдите адреса электронной почты в один клик: обогащение контактов с помощью Apollo и Dropcontact, чтобы вы могли заполнить недостающие данные одним щелчком мыши.
• Последовательности писем: отправляйте последовательности писем с напоминаниями, если ваши потенциальные клиенты не отвечают на ваши первые письма. Включает в себя интеграцию с ИИ, позволяющую персонализировать письма в большом масштабе.

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Цены и тарифные планы

folk предлагает 14-дневную бесплатную пробную версию. После этого доступны доступные по цене ежемесячные или годовые тарифные планы. Годовой тарифный план выглядит следующим образом.

• Стандартный: 20 долларов США за пользователя в месяц.
• Премиум: 40 долларов США за пользователя в месяц.
• Индивидуальный тариф: от 80 долларов США за пользователя в месяц.

Pipedrive vs. Salesforce: What's the verdict?

Both Pipedrive and Salesforce offer robust CRM solutions tailored to different business needs. Pipedrive excels in simplicity and affordability, making it ideal for small to medium-sized businesses. In contrast, Salesforce provides comprehensive features and scalability suited for large enterprises. However, for sales teams of 20-50 people seeking the optimal CRM solution, folk CRM emerges as the clear winner. It combines the ease of use that medium-sized sales teams need with the advanced customization capabilities required for growing businesses, offering a flexible solution that adapts to various business functions without the complexity or high costs of enterprise-level platforms.

👉🏼 Try folk now to never miss a follow-up when switching from Pipedrive or Salesforce

Часто задаваемые вопросы

Для чего используется Pipedrive?

Pipedrive manages leads and deals, tracks pipelines with a Kanban board, automates follow-ups, syncs email, and reports on performance. It suits small to medium businesses needing a simple, affordable sales CRM.

Is Salesforce better than Pipedrive?

It depends. Salesforce suits enterprises needing deep customization, analytics, and scale. Pipedrive fits small to midsize teams prioritizing ease of use, faster setup, and lower cost.

How much do Pipedrive and Salesforce cost?

Pipedrive (annual billing): Essential $24, Advanced $44, Power $79, Enterprise $129 per user/month. Salesforce: Starter $25, Pro $100, Enterprise $165, Unlimited $330, Einstein 1 Sales $500 per user/month. Pricing may vary.

Which CRM fits a 20-50 person sales team?

folk CRM fits 20-50 person teams with customizable pipelines, contact enrichment, email sequences, and automation. Plans start at $20/user/month. Learn more at folk.