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Novembro 13, 2025
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Capsule CRM vs Nutshell

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Overview: Capsule CRM vs. Nutshell

Capsule CRM and Nutshell are two CRM solutions designed with simplicity and usability in mind, each catering to small to mid-sized businesses.

Capsule CRM offers streamlined contact and task management, along with sales pipeline tracking, making it ideal for businesses looking for an organized, straightforward approach to relationship management.

Nutshell, by contrast, combines CRM with email marketing and automation tools, providing a more integrated solution for sales and marketing. In this blog post, we'll explore their key features to help you decide which CRM fits your needs best—or if folk might offer an even better alternative by blending ease of use with a flexible CRM that's particularly well-suited for sales teams of 20-50 people.

👉🏼 Try folk now to compare folk's customizable pipelines and automations with Capsule and Nutshell

Pontos principais
  • 🆚 Capsule is simple for contacts, tasks, pipeline; Nutshell adds built-in marketing and automation.
  • 📧 Email marketing: Capsule via Transpond integration; Nutshell is built-in with basic tracking.
  • 🤖 AI & automation: Nutshell offers AI timeline summaries; Capsule has limited AI and basic task workflows.
  • 💸 Pricing: Nutshell $16–$67/user/mo (annual); Capsule $18–$72. Nutshell is generally cheaper.
  • Consider folk CRM for flexible pipelines, social imports, and email sequences for teams of 20–50.

What is Capsule CRM?

O Capsule CRM é uma plataforma de gestão de relacionamento com o cliente fácil de usar, projetada para pequenas e médias empresas. Oferece uma interface limpa e intuitiva que ajuda os utilizadores a gerir as relações com os clientes, acompanhar os pipelines de vendas e organizar tarefas e comunicações de forma eficiente.

Key features of Capsule CRM

  • Sales Pipeline: Capsule CRM provides a sales pipeline feature that helps users track opportunities and manage leads through various stages of the sales process.
  • Key Integrations: Capsule integrates with popular tools like Google Workspace, Xero, and Mailchimp, enabling users to connect external applications for a more streamlined workflow.
  • Task Management: The task management feature allows users to create, assign, and track tasks related to contacts, sales, or projects within the CRM.
  • Task Reminders: Capsule CRM offers task reminders to help users stay on top of deadlines and follow-ups by sending notifications when tasks are due.

What is Nutshell?

Nutshell is an all-in-one CRM specifically designed to help B2B teams close more deals. It combines contact management, pipeline tracking, and email marketing tools to support every stage of the sales process, from lead generation to deal closure.

Key features of Nutshell

  • Contact management: Centralizes customer information and tracks communication history to keep teams organized and informed.
  • Pipeline management: Customizable sales pipelines to track leads and deals through every stage of the sales process.
  • Email marketing: Built-in email campaign tools that enable targeted outreach and engagement with prospects and customers.
  • Activity tracking: Logs all interactions, including calls, emails, and meetings, allowing teams to stay on top of follow-ups and engagement.
  • Reporting and analytics: Provides insights into sales performance, forecasting, and team activity, helping to make data-driven decisions.

Capsule CRM vs. Nutshell: Feature Comparison

Vamos analisar as principais funcionalidades de duas soluções de software CRM e examinar mais de perto a sua automação de vendas, ferramentas de marketing por e-mail e gestão de contactos.

1. Gestão do pipeline de vendas

Capsule CRM's pipeline management feature offers a user-friendly approach to tracking sales opportunities through various stages. You can view the sales pipeline as a list, kanban, or dashboard. This flexibility allows sales teams to choose the view that best suits their workflow, enhancing their ability to manage deals effectively.

In contrast, Nutshell's pipeline management provides tools for tracking leads and deals through different stages using various views, including board, list, map, and chart views. The pipeline is customizable, allowing users to organize and prioritize leads according to their workflow needs. Additional features like hot lead identification and customizable lead cards support visibility into deal statuses and priorities. Nutshell's pipeline tools aim to support sales teams in managing and visualizing their sales process without unnecessary complexity.

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Capsule CRM's sales pipeline dashboard
Nutshell  CRM Pipeline
Nutshell CRM's sales pipeline dashboard

2. Facilidade de utilização

Capsule CRM is designed with a user-friendly interface, making it easy for teams to navigate and manage customer relationships efficiently. Nutshell also prioritizes usability, offering an intuitive design that supports seamless navigation and quick access to essential features, ensuring that users can focus on sales activities without technical hurdles.

3. Enriquecimento de contactos

Capsule CRM's contact enrichment feature automatically enhances contact and company records by pulling in relevant data, such as job titles, email addresses, LinkedIn profiles, and company information. However, it is only available on specific premium plans. Nutshell's Contact Enrichment feature is focused on minimizing manual data entry by allowing users to import contacts, emails, and calendar events from various sources.

4. Divulgação

Capsule CRM's outreach solution focuses on simplifying email marketing and automating follow-ups through integration with its email tool, Transpond. This allows users to schedule and automate email campaigns to streamline outreach efforts. Nutshell's outreach feature includes built-in email marketing and automation capabilities, allowing users to create and send email campaigns directly within the platform, with basic email tracking and engagement metrics.

5. Automação

Capsule CRM offers automation features that help streamline sales and customer relationship processes, including automating repetitive tasks like follow-ups and data updates. Nutshell's automation tools support activities like sending follow-up emails, managing task reminders, and progressing deals through pipeline stages, with additional email marketing automation for drip campaigns.

6. Integração

Capsule CRM integrates with a variety of popular third-party applications, including productivity tools like Google Workspace and Microsoft 365 for email and calendar synchronization. It also connects with accounting software such as Xero. Similarly, Nutshell offers integrations with a range of popular tools to enhance its functionality and streamline workflows. It connects with major productivity platforms like Google Workspace, Microsoft 365, and Slack, allowing users to manage emails, calendars, and team communication within their existing tools.

7. Inteligência Artificial

Capsule CRM has limited AI integrations compared to more advanced platforms, focusing primarily on enhancing efficiency through basic automation. Nutshell's AI integration offers several tools to enhance team productivity, including timeline summarization to quickly sort through historical records by summarizing past interactions and activities.

Comparação de preços e planos

Let's take a closer look at the price and plans of both Capsule CRM and Nutshell.

Capsule CRM prices

Capsule has five price plans to choose from, depending on the features you're after and workflow automation needs.

  • Starter plan: Starts from $18 per user, per month.
  • Growth plan: Starts from $36 per user, per month.
  • Advanced plan: Starts from $54 per user, per month.
  • Ultimate plan: Starts from $72 per user, per month.
Capsule CRM prices and plans

Nutshell  prices

Nutshell offers several price plans available either as a monthly or annual option. The following is their annual subscription plan.

  • Foundation: $16 per user, per month.
  • Pro: $42 per user, per month.
  • Power AI: $52 per user, per month.
  • Enterprise: $67 per user, per month.
Nutshell  prices and plans

Introducing folk CRM: the best alternative to Capsule CRM and Nutshell

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system. folk CRM is particularly exceptional for medium-sized sales teams of 20-50 people who need powerful pipeline management without the complexity. folk can support multiple business functions including sales, marketing, recruitment and more.

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O painel de vendas da folk é altamente personalizável, permitindo-lhe gerir todo o seu ciclo de vendas e leads numa única plataforma.
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O folk também pode automatizar as suas mensagens de acompanhamento e divulgação, além de fornecer um relatório analítico detalhado para que não precise mudar de contexto e fazer tudo a partir do seu CRM.
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Principais características

  • Gestão de contactos: Reúna todos os seus contactos num único local, desde plataformas de redes sociais como LinkedIn, Instagram e X até várias caixas de entrada, incluindo Gmail e Outlook.
  • Notas e lembretes: anexe notas diretamente ao perfil de um contacto no folk e aceda-as em qualquer lugar. Atribua lembretes para saber exatamente quando fazer o acompanhamento.
  • Painel do pipeline de vendas: gerencie todo o seu ciclo de vendas e leads com um painel do pipeline de vendas altamente personalizável que pode ser usado na visualização do quadro Kanban ou em lista.
  • Facilidade de utilização e personalização: personalize facilmente os pipelines, painéis, automação e sequências de e-mail, para que possa utilizá-los em todo o seu ciclo de vendas e gestão de pipeline, além de outras funções comerciais, como recrutamento, marketing e muito mais.
  • Integração com redes sociais: importe pessoas e empresas do LinkedIn, Sales Navigator, Instagram e X com um clique, graças à extensão do Google Chrome da folk.
  • Sincronização de contactos do Gmail e Outlook: sincronização completa de e-mails, permitindo aos utilizadores gerir todas as comunicações diretamente a partir do CRM.
  • Encontre endereços de e-mail com um clique: enriquecimento de contactos com tecnologia Apollo e Dropcontact para que possa preencher os dados em falta com um clique.
  • Sequências de e-mail: envie sequências de e-mail com lembretes se os seus leads não responderem aos seus primeiros e-mails. Inclui uma integração de IA que permite personalizar e-mails em grande escala.

Preço e planos

O folk oferece um período de teste gratuito de 14 dias. Depois disso, há planos de assinatura mensais ou anuais acessíveis. O plano de assinatura anual é o seguinte.

  • Padrão: US$ 20 por utilizador, por mês.
  • Premium: US$ 40 por utilizador, por mês.
  • Personalizado: a partir de US$ 80 por utilizador, por mês.

Capsule CRM vs. Nutshell: What's the verdict?

It's clear that while both Capsule CRM and Nutshell offer robust features for managing customer relationships, the choice between them depends on your specific business needs. Capsule CRM shines with its intuitive interface and comprehensive task management, whereas Nutshell stands out with its detailed sales reporting and user role customization. However, for sales teams of 20-50 people that need a more personalized approach to relationship management, folk CRM provides the best alternative to these traditional CRM options, blending ease of use with customization that scales perfectly for medium-sized sales teams.

👉🏼 Try folk now to automate follow-ups and never miss a follow-up during your sales cycle

Perguntas frequentes

What is the key difference between Capsule CRM and Nutshell?

Capsule emphasizes simple contact, task, and pipeline management. Nutshell adds built-in email marketing, deeper automation, AI summaries, and richer reporting. Choose Nutshell for integrated marketing; Capsule for lightweight sales tracking.

Which is cheaper, Capsule CRM or Nutshell?

On annual billing, Nutshell starts at $16/user/month and tops at $67; Capsule starts at $18 and goes to $72. Nutshell is generally cheaper at comparable tiers, though features and limits differ by plan.

Do Capsule CRM and Nutshell include email marketing?

Capsule runs email campaigns via its Transpond integration, not natively. Nutshell includes built-in email marketing and automation with basic tracking and engagement metrics.

What is a good alternative to Capsule CRM and Nutshell?

folk CRM offers customizable pipelines, contact enrichment, social imports, and email sequences with automation. Annual plans: Standard $20/user/month, Premium $40, Custom from $80. Start a 14-day trial at folk.

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