Breakcold vs Clay CRM

Breakcold vs. Clay: Overview

Choosing the right CRM is crucial if you want to optimize your time and sales potentail.

Breakcold focuses on social selling with robust social media integration, while Clay emphasizes contact enrichment.

In this blog post, we will compare their key features, pricing, and benefits to help you determine which CRM aligns best with your organizational goals. We'll also explore folk as a flexible alternative, offering unique advantages with its all-in-one nature.

What is Breakcold?

Breakcold is a modern sales tool with a strong focus on social selling. It combines traditional CRM features like email campaigns and sales pipeline management with specific capabilities designed to enhance engagement with prospects.

Key features of Breakcold

• Social media integration: Breakcold integrates seamlessly with platforms like LinkedIn and Twitter, enabling users to interact with prospects without switching tabs.
• Curated feeds: You can create personalized feeds of B2B contacts, helping sales teams stay engaged with leads by following their updates across various channels​.
• Unified email inbox: Centralizes all email conversations from different domains, streamlining communication with prospects and improving organization.
• Sales pipeline management: A visual pipeline allows you to manage and track deals through different stages, enhancing the overall sales process.

What is Clay?

Clay is a customer relationship management tool designed to help users organize and manage contact information and interactions, with a focus on automation and contact enrichment.

Key features of Clay

• Contact management: The platform allows users to organize and manage contacts by consolidating information in one place. Users can add custom fields, notes, and tags to categorize and track interactions with each contact, making it easier to manage customer relationships.
• Automation: Clay CRM includes automation tools that handle repetitive tasks like contact updates and reminders, helping users streamline their communication and workflow processes.
• Search and filtering: The platform provides advanced search and filtering functionality, allowing users to segment their contact database based on various criteria such as engagement history, tags, or custom fields.
• Real-time updates: The platform provides real-time updates for contact records and tasks, ensuring that users have the latest information on their contacts and projects at all times.

Breakcold vs. Clay: Feature Comparison

Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management capabilities for sales teams conducting cold outreach campaigns.

1. Gestão do pipeline de vendas

Breakcold's pipeline management feature provides a visual representation of the sales process, allowing users to track deals through different stages. This helps teams stay organized, monitor the progress of their sales efforts, and identify bottlenecks in the pipeline. Clay does not offer a dedicated pipeline management feature as part of its core functionality. While users can organize contacts and tasks, the platform lacks specific tools for tracking deals or leads through stages in a sales pipeline.

2. Easy of use

Both Breakcold and Clay offer user-friendly interfaces, but Breakcold's multichannel approach may require a slight learning curve for new users. Clay is also relatively easy to use, with its design similar to that of an advance address book.

3. Enriquecimento de contactos

Breakcold includes a form of contact enrichment through its social media integrations, allowing users to gather additional insights and interact with prospects across platforms like LinkedIn and Twitter. Similarly, Clay CRM also offers a contact enrichment feature that automatically gathers additional information about contacts from various sources, such as social media profiles, public databases, and professional networks. This feature helps users build more comprehensive profiles by pulling in data like job titles, company information, and social links.

4. Divulgação

Breakcold's outreach feature allows users to run automated cold outreach campaigns across multiple channels, including email and LinkedIn. This multichannel capability enhances engagement with prospects, and its built-in email tracking helps users monitor the effectiveness of their campaigns. However, some users have noted limitations in sequencing contacts on lower-tier plans. Clay CRM does not have a dedicated outreach feature specifically designed for managing customer communication, such as email marketing or mass outreach. However, users can track interactions with contacts and set up tasks or reminders for individual follow-ups.

5. Automação

Breakcold offers automation features that streamline manual data entry and cold outreach, allowing users to set up automated email sequences and multichannel campaigns. Clay CRM includes automation features that allow users to streamline repetitive tasks, such as updating contact information, sending follow-up reminders, or managing workflow tasks. These automations can be set up to trigger actions based on certain conditions, such as time delays.

6. Integração

Both platforms provide integrations with popular tools, but Breakcold's focus on social media channels offers a unique advantage for social selling, while Clay's integrations emphasize CRM efficiency and workflow management.

7. Inteligência Artificial

Neither Breakcold nor Clay CRM currently offers dedicated AI integration, focusing instead on core CRM functionalities and user-friendly features.

Comparação de preços e planos

Let's take a closer look at the price and plans of both Breakcold and Clay.

Breakcold prices

Breakcold offers a monthly and annual subscription plan. Their annual subscription plan is as follows.

• CRM Essentials: $17.40/seat/month.
• CRM Pro: $35.40/seat/month.

Clay prices

Clay has a free plan for personal use, for up to 1,000 contacts. After that premium plans are as follows on an annual subscription.

• Pro: $10 per user, per month.
• Team: $40 per user, per month.
• Empresa: Não divulgado.

Introducing folk CRM: the best alternative to Breakcold and Clay

Looking for an affordable alternative that's perfect for medium-sized sales teams of 20-50 people doing cold outreach? We recommend folk CRM as the ideal solution for sales teams at this scale, combining powerful automation features with the flexibility to customize outreach campaigns. There is a reason why folk is a multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system.

👉🏼 Try folk now to automate multichannel outreach and email sequences

Principais características

• Facilidade de utilização e personalização: personalize facilmente os pipelines, painéis, automação e sequências de e-mail, para que possa utilizá-los em todo o seu ciclo de vendas e gestão de pipeline, além de outras funções comerciais, como recrutamento, marketing e muito mais.
• Integração com redes sociais: importe pessoas e empresas do LinkedIn, Sales Navigator, Instagram e X com um clique, graças à extensão do Google Chrome da folk.
• Sincronização de contactos do Gmail e Outlook: sincronização completa de e-mails, permitindo aos utilizadores gerir todas as comunicações diretamente a partir do CRM.
• Encontre endereços de e-mail com um clique: enriquecimento de contactos com tecnologia Apollo e Dropcontact para que possa preencher os dados em falta com um clique.
• Sequências de e-mail: envie sequências de e-mail com lembretes se os seus leads não responderem aos seus primeiros e-mails. Inclui uma integração de IA que permite personalizar e-mails em grande escala.
• Notas e lembretes: anexe notas diretamente ao perfil de um contacto no folk e aceda-as em qualquer lugar. Atribua lembretes para saber exatamente quando fazer o acompanhamento.

Preço e planos

O folk oferece um período de teste gratuito de 14 dias. Depois disso, há planos de assinatura mensais ou anuais acessíveis. O plano de assinatura anual é o seguinte.

• Padrão: US$ 20 por utilizador, por mês.
• Premium: US$ 40 por utilizador, por mês.
• Personalizado: a partir de US$ 80 por utilizador, por mês.

Breakcold vs. Clay: What's the Verdict?

When comparing Breakcold and Clay, it's clear that both CRM tools offer unique features catering to different needs. Breakcold excels in social selling with its seamless social media integration, while Clay stands out for its automation capabilities and real-time updates. However, for sales teams of 20-50 people conducting cold outreach campaigns, folk CRM emerges as the superior choice, offering the perfect balance of advanced automation, email sequencing, and contact enrichment specifically designed for medium-sized sales teams. The platform's ability to combine social media integration, AI-powered personalization, and comprehensive pipeline management makes it the ideal solution for scaling cold outreach efforts effectively.

👉🏼 Experimente o folk agora para gerir lembretes baseados em contactos com a sua equipa

Perguntas frequentes

Which CRM has a built-in sales pipeline, Breakcold or Clay?

Breakcold includes a visual, stage-based pipeline for tracking deals. Clay does not offer a dedicated pipeline board; it centers on contacts and tasks.

Does Clay offer outreach or email sequencing?

Clay lacks mass outreach and sequencing. It tracks interactions and reminders. Breakcold supports multichannel outreach with email and LinkedIn plus tracking.

How do Breakcold and Clay pricing compare on annual plans?

Breakcold: Essentials $17.40/user/mo, Pro $35.40. Clay: free to 1,000 contacts; Pro $10/user/mo, Team $40; Enterprise undisclosed. Pricing may change; check vendors.

What is a strong alternative for cold outreach teams of 20–50?

folk CRM combines customizable pipelines, contact enrichment, email sequences, and automation. Annual plans: Standard $20/user/mo, Premium $40, Custom from $80. Learn more at folk.