Zoho vs ActiveCampaign: quale CRM è più adatto alle tue esigenze?

Choosing a new CRM platform? Zoho and ActiveCampaign stand out as two prominent contenders. Both are designed to optimize business processes, enhance customer interactions, and boost sales efficiency.

However, each platform offers distinct features tailored to different business models and priorities. This article aims to provide a comprehensive comparison of Zoho and ActiveCampaign, examining their core functionalities, pricing structures, and overall benefits.

Who this comparison is for

Our goal is to help you determine which CRM solution aligns best with your sales team's organizational needs, especially for medium-sized sales teams of 20-50 people. Additionally, we'll explore folk as a viable alternative.

What is Zoho?

Zoho is a CRM system with a strong sales focus. It has journey orchestration, sales process management, and workflow automation features. There's also something for marketing teams, including event management and customer segmentation.

Key features of Zoho

• Sales automation: Automates sales tasks like lead management, deal tracking, and follow-up actions.
• Customizable dashboards and reports: Allows users to create and customize dashboards and reports for in-depth analytics.
• Multi-channel communication: Integrates with email, phone, social media, and live chat to manage customer interactions.
• Lead and contact management: Manages customer information, tracks interactions, and segments contacts for targeted campaigns.
• Workflow automation: Automates routine tasks and processes to improve efficiency and reduce manual effort.
• AI-powered sales assistant (Zia): Provides predictive analytics, task automation, and intelligent suggestions to enhance sales performance.
  

Cos'è ActiveCampaign?

Active Campaign è una piattaforma di automazione del marketing progettata per aiutare le aziende di tutte le dimensioni a gestire le interazioni con i clienti e promuovere la crescita attraverso comunicazioni personalizzate e automatizzate.

Caratteristiche principali di ActiveCampaign

• Email marketing: crea campagne email personalizzate con modelli drag-and-drop, segmentazione avanzata e sequenze automatizzate per coinvolgere efficacemente il tuo pubblico.
• Automazione del marketing: automatizza i flussi di lavoro per e-mail, SMS e messaggi sul sito, in base al comportamento degli utenti e a trigger personalizzati, migliorando il coinvolgimento e la fidelizzazione dei clienti.
• Automazione delle vendite: integra un CRM con strumenti di automazione per semplificare il processo di vendita, monitorare i lead, gestire le trattative e automatizzare i follow-up.
• Funzionalità CRM: CRM incentrato sulle vendite per monitorare e gestire i processi tramite l'automazione.

Zoho vs. ActiveCampaign: Feature Comparison

Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management capabilities that matter most to sales teams.

1. Gestione della pipeline di vendita

Zoho CRM's pipeline management feature provides a visual overview of the sales process, allowing users to track deals at various stages and manage the flow of opportunities effectively. ActiveCampaign's sales pipeline management feature is integrated with its CRM, enabling businesses to streamline their sales processes. It allows users to visually manage deals through customizable pipelines, automate tasks like follow-ups, and track every stage of the sales journey.

2. Facilità d'uso

Zoho CRM offers a user-friendly interface, making it accessible for both beginners and experienced users, while ActiveCampaign provides a straightforward setup with intuitive navigation. Both platforms prioritize ease of use, but Zoho's extensive customization options might present a steeper learning curve for some users. For sales teams of 20-50 people who need quick adoption and minimal setup time, this complexity can be a significant barrier to productivity.

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3. Arricchimento dei contatti

Zoho CRM's contact enrichment feature, powered by its AI assistant Zia, automatically updates and enriches records using data from various online sources. The feature can fill in missing details, such as email addresses, phone numbers, company information, and social media profiles.

4. Sensibilizzazione

Zoho CRM supports multichannel outreach, enabling businesses to connect with leads through email, social media, and other platforms. The platform automates workflows such as lead assignment and follow-up reminders, while AI-driven sentiment analysis helps prioritize customer responses for timely engagement. ActiveCampaign's outreach capabilities are functional, offering email, SMS, and some social media tools for multi-channel communication. It allows businesses to segment their audiences and send personalized messages, while automations help manage follow-ups across different channels. However, the SMS functionality is quite basic.

5. Automazione

Zoho CRM provides comprehensive automation features that streamline tasks like sending emails, updating fields, and triggering alerts through workflow automation. It includes Blueprint for standardizing sales processes, Macros for automating repetitive tasks in bulk, and Zia AI for predictive automation that suggests workflows and actions based on data patterns. ActiveCampaign's automation features allow users to create workflows that automate tasks like sending emails, updating contact records, and triggering follow-up actions based on predefined conditions. These workflows can be set up using a visual drag-and-drop builder, and they support a range of triggers, such as contact behavior, form submissions, or sales pipeline changes.

6. Integrazione

Zoho integrates with a wide range of third-party applications to expand its functionality, including popular tools like Google Workspace and Microsoft Office. It also connects with accounting software such as QuickBooks and more. ActiveCampaign offers a wide range of integrations with over 900 third-party applications, allowing users to connect the platform with tools like Shopify, WordPress, Salesforce, and Google Analytics.

7. Intelligenza artificiale

Zoho CRM integrates AI through its assistant, Zia, which enhances productivity by automating tasks like data entry, lead prediction, and workflow recommendations. Zia provides predictive analytics for sales forecasting, identifies anomalies in sales processes, and suggests the best times for customer engagement based on past interactions. ActiveCampaign integrates AI features to enhance various aspects of its platform, such as email marketing and automation. The AI-powered tools include predictive sending, which analyzes contact behavior to suggest the best time to send emails, and predictive content, which helps in optimizing subject lines and messaging.

Confronto tra prezzi e piani

Let's take a closer look at the price and plans of both Zoho and ActiveCampaign, particularly considering cost implications for growing sales teams.

Zoho prices

Zoho offers a Free plan limited to three users suitable for small businesses. After that, an annual subscription plan is as follows.

• Standard: $14 per user, per month.
• Professional: $23 per user, per month.
• Enterprise: $40 per user, per month.
• Ultimate: $52 per user, per month.

Prezzi di ActiveCampaign

ActiveCampaign's price plans depend on the number of contacts in your database. The following plans are based off 1,000 contacts.

• Starter: a partire da 15 $ al mese.
• Inoltre: a partire da 49 $ al mese.
• Pro: A partire da 79 $ al mese.
• Enterprise: a partire da 145 $ al mese.

Introducing folk CRM: the best alternative to Zoho and ActiveCampaign

Looking for the best CRM solution for sales teams of 20-50 people? We recommend folk CRM as the superior choice. folk CRM is specifically designed for medium-sized sales teams who need powerful functionality without the complexity, making it the ideal alternative to both Zoho and ActiveCampaign for growing sales organizations.

Caratteristiche principali

• Facilità d'uso e personalizzazione: personalizza facilmente le pipeline, i dashboard, l'automazione e le sequenze di e-mail, in modo da poterli utilizzare in tutto il ciclo di vendita e nella gestione della pipeline, nonché in altre funzioni aziendali quali reclutamento, marketing e altro ancora.
• Integrazione con i social media: importa persone e aziende da LinkedIn, Sales Navigator, Instagram e X con un solo clic grazie all'estensione Google Chrome di folk.
• Sincronizzazione dei contatti da Gmail e Outlook: sincronizzazione completa delle e-mail che consente agli utenti di gestire tutte le comunicazioni direttamente dal CRM.
• Trova gli indirizzi e-mail con un clic: arricchimento dei contatti fornito da Apollo e Dropcontact, per poter inserire i dati mancanti con un solo clic.
• Sequenze di email: invia sequenze di email con promemoria se i tuoi lead non rispondono alle tue prime email. Include un'integrazione AI che ti consente di personalizzare le email su larga scala.

Prezzi e piani

folk offre una prova gratuita di 14 giorni. Successivamente, sono disponibili convenienti piani di abbonamento mensili o annuali. Il piano di abbonamento annuale è il seguente.

• Standard: 20 $ per utente al mese.
• Premium: 40 $ al mese per utente.
• Personalizzato: a partire da 80 $ al mese per utente.

Zoho vs. ActiveCampaign: What's the Verdict?

Between Zoho and ActiveCampaign, there are a few distinct advantages. Zoho excels with its comprehensive sales automation and customizability, making it ideal for businesses seeking robust sales management tools. ActiveCampaign, on the other hand, stands out with its powerful marketing automation features, perfect for businesses focused on enhancing customer engagement. However, for sales teams of 20-50 people who need the perfect balance of powerful functionality and ease of use, folk CRM emerges as the clear winner, providing a flexible alternative that combines the best of both platforms while being specifically optimized for medium-sized sales teams.

👉🏼 Try folk now to compare it with Zoho and ActiveCampaign and never miss a follow-up with team-shared sequences

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