Pipedrive vs Attio: Which CRM is the best?

The wrong CRM doesn't just slow you down—it quietly kills deals, buries context in inboxes, and makes every follow-up harder than it should be.

The right one becomes your team's operating system for every conversation, pipeline, and relationship.

Two CRM philosophies: pipeline-first vs data-model-first

Pipedrive vs Attio is really a choice between two philosophies: Pipedrive is pipeline-first and familiar to classic sales teams, while Attio is data-model-first, built for those who want to design their own flexible workspace. Both can work—but they won't fit the same type of company or workflow.

In this comparison, we'll break down how Pipedrive and Attio stack up on usability, automation, and collaboration so you can see which one matches your reality. And if you want something more modern and lightweight than Pipedrive, but less complex than Attio, we'll also show you why folk is a strong alternative.

Attio vs Pipedrive: Take the test!

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Cos'è Pipedrive?

Pipedrive è un CRM basato sul web per piccole imprese che offre gestione dei lead, automazione, integrazione e-mail e pipeline personalizzabili per ottimizzare le vendite.

Caratteristiche principali di Pipedrive

• Gestione dei lead e delle trattative: strumenti centralizzati per gestire i dati dei clienti, le interazioni e le pipeline di vendita, aiutando i team ad agire rapidamente sulle opportunità.
• Automazione delle vendite: automazione del flusso di lavoro per gestire attività ripetitive, come l'inoltro dei lead, i follow-up e le sequenze di e-mail, consentendo ai team di vendita di concentrarsi sulla conclusione delle trattative.
• Integrazione e-mail: sincronizzazione completa delle e-mail, modelli e funzioni di tracciamento, che consentono agli utenti di gestire tutte le comunicazioni direttamente dal CRM.
• Reportistica e analisi avanzate: analisi dei dati in tempo reale e strumenti di reportistica personalizzati per monitorare le prestazioni di vendita, prevedere i ricavi e ottenere informazioni utili.
• Personalizzazione e sicurezza: opzioni per personalizzare pipeline, campi e autorizzazioni utente, con solide misure di sicurezza per proteggere i dati.

Cos'è Attio?

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Attio CRM is a customizable platform designed for flexibility in managing customer relationships and workflows. It's new on the market and allows users to create tailored pipelines, manage customer data, and track interactions within an intuitive interface.

Caratteristiche principali di Attio

• Pipeline personalizzabili: Attio consente agli utenti di personalizzare completamente le pipeline di vendita, creando fasi di negoziazione che corrispondono a specifici processi aziendali.
• Gestione dei contatti e dell'azienda: centralizza i dati relativi ai contatti e all'azienda, tracciando automaticamente e-mail, note e attività per una visione completa delle interazioni.
• Automazione del flusso di lavoro: gli utenti possono automatizzare attività quali l'inserimento dei dati e i follow-up in base a specifici trigger, migliorando l'efficienza.
• Task manager and reminders: Built-in tools help users stay on top of tasks and follow-ups, ensuring important activities are not missed.

Pipedrive vs. Attio: Feature Comparison

Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management. For sales teams of 20-50 people evaluating these options, understanding how each platform handles day-to-day workflows and team collaboration is crucial.

1. Gestione della pipeline di vendita

Pipedrive offers a user-friendly Kanban-board interface that closely aligns with traditional sales pipeline management processes, making it easy for teams to track and manage deals visually. Its straightforward design helps users focus on deal progression and prioritize tasks effectively. On the other hand, Attio's pipeline management system is highly customizable, allowing users to create tailored stages that reflect their specific sales processes. This flexibility enables teams to adapt the CRM to their unique workflows, enhancing overall efficiency.

Attio also supports a Kanban-style view for visualizing deal progression, but it goes a step further by including automation triggers at each stage. These triggers help streamline repetitive tasks, ensuring that crucial follow-ups and updates are not missed, ultimately boosting productivity. Both CRMs offer robust tools for visualizing and managing sales pipelines, but Attio's customization and automation capabilities may provide an edge for businesses looking for a more tailored and automated approach to pipeline management.

2. Facilità d'uso

Pipedrive is designed with a user-friendly interface that simplifies navigation for sales teams, while Attio offers a sleek and intuitive design that emphasizes ease of use for managing customer interactions efficiently.

3. Arricchimento dei contatti

Pipedrive's contact enrichment feature works by integrating with third party tools to pull additional information from external sources, automatically populating fields with relevant data such as job titles, company information, and social media profiles. Attio automates the contact enrichment process.

4. Sensibilizzazione

Pipedrive's email builder is more geared towards campaigns such as newsletters, and more responsive email marketing campaigns. Attio has an Outreach integration that allows users to trigger responses to email sequences. You can also connect your inbox to Attio to send messages directly from the platform.

5. Automazione

Pipedrive's automation feature streamlines sales processes by automating repetitive tasks, such as data entry, follow-ups, and lead assignment. Attio's automation feature allows users to streamline workflows by automating routine tasks such as data entry, follow-ups, and triggering actions based on customer interactions or deal stages, helping teams save time and improve efficiency.

6. Integrazione

Pipedrive offers over 300 integrations, allowing users to connect the CRM with various third-party tools across different categories, including marketing automation and email platforms.

7. Intelligenza artificiale

Pipedrive integrates AI primarily through its Sales Assistant, which provides actionable insights and recommendations to optimize sales activities. Attio CRM integrates AI to enhance multiple areas of customer relationship management. Its AI features allow users to automate complex tasks, such as classifying unstructured data, generating summaries, and qualifying leads.

Confronto tra prezzi e piani

Let's take a closer look at the price and plans of both Pipedrive and Attio.

Prezzi di Pipedrive

Pipedrive offre due tipi di piani, entrambi per il proprio prodotto CRM. Sono disponibili sia con abbonamento mensile che annuale. Il piano di abbonamento annuale è il seguente.

• Piano Essential: a partire da 24 $ al mese per utente.
• Piano avanzato: a partire da 44 $ al mese per utente.
• Piano energetico: a partire da 79 $ al mese per utente.
• Piano Enterprise: a partire da 129 $ al mese per utente.

Prezzi Attio

Attio offre un piano gratuito limitato a tre posti al mese. Successivamente, l'abbonamento annuale è il seguente.

• In più: 34 $ al mese per posto.
• Pro: 69 $ al mese per postazione.
• Enterprise: 119 $/postazione/mese .

folk CRM: the best alternative to Pipedrive and Attio

Looking for an affordable alternative? For sales teams of 20-50 people who need a balance of simplicity and power, folk CRM emerges as the ideal solution. There is a reason why folk is a multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system that scales perfectly with growing sales teams.

Caratteristiche principali

• Facilità d'uso e personalizzazione: personalizza facilmente le pipeline, i dashboard, l'automazione e le sequenze di e-mail, in modo da poterli utilizzare in tutto il ciclo di vendita e nella gestione della pipeline, nonché in altre funzioni aziendali quali reclutamento, marketing e altro ancora.
• Integrazione con i social media: importa persone e aziende da LinkedIn, Sales Navigator, Instagram e X con un solo clic grazie all'estensione Google Chrome di folk.
• Sincronizzazione dei contatti da Gmail e Outlook: sincronizzazione completa delle e-mail che consente agli utenti di gestire tutte le comunicazioni direttamente dal CRM.
• Trova gli indirizzi e-mail con un clic: arricchimento dei contatti fornito da Apollo e Dropcontact, per poter inserire i dati mancanti con un solo clic.
• Sequenze di email: invia sequenze di email con promemoria se i tuoi lead non rispondono alle tue prime email. Include un'integrazione AI che ti consente di personalizzare le email su larga scala.
• Notes and reminders: Attach notes directly to a contact's profile in folk so you can pick up where you left off, and assign reminders so you know exactly when to follow-up.

Prezzi e piani

folk offre una prova gratuita di 14 giorni. Successivamente, sono disponibili convenienti piani di abbonamento mensili o annuali. Il piano di abbonamento annuale è il seguente.

• Standard: 17,5 $ per utente al mese.
• Premium: 35 $ al mese per utente.
• Personalizzato: a partire da 70 $ al mese per utente.

Pipedrive vs. Attio: What's the verdict?

👉🏼 Prova subito folk per gestire i promemoria basati sui contatti con il tuo team

In conclusion, both Pipedrive and Attio offer robust CRM solutions with unique features tailored to different business needs. Pipedrive excels in sales automation and reporting, making it ideal for sales-focused teams, while Attio provides a modern interface with flexible customization options. However, for medium-sized sales teams of 20-50 people that need a more personalized approach to relationship management, folk CRM stands out as the best solution, blending ease of use with customization and offering superior value at a lower cost per user.

Domande frequenti

What is the key difference between Pipedrive and Attio?

Pipedrive is pipeline-first with familiar deal stages and simple reporting. Attio is data-model-first, offering deep customization of objects and views but requires more setup and ongoing configuration.

Which CRM is easier to set up and adopt?

Pipedrive is typically quicker for classic sales teams to adopt. Attio can feel heavier and suits teams willing to design and maintain a custom schema. For fast team-wide adoption, consider a lighter tool like folk.

How much do Pipedrive and Attio cost?

Pipedrive (annual): Essential $24/user/mo, Advanced $44, Power $79, Enterprise $129. Attio (annual): Plus $34/user/mo, Pro $69, Enterprise $119; free plan for up to 3 seats. Pricing may vary by region and term.

What is a good alternative to Pipedrive and Attio?

folk is a modern, lightweight CRM with pipelines, email sync, enrichment, AI, and a Chrome extension for LinkedIn capture. Annual plans from $17.5/user/mo with a 14-day free trial.