Pipedrive vs ActiveCampaign

When it comes to choosing a CRM, Pipedrive and ActiveCampaign are two popular options. Each offering distinct features tailored to different business needs. Both platforms aim to enhance customer engagement and streamline operations, yet they serve varied priorities.

In this blog post, we will explore the key features, pricing, and benefits of Pipedrive and ActiveCampaign, guiding you to determine which CRM aligns best with your organization's goals.

Additionally, we'll introduce folk, a popular alternative that's particularly effective for teams of 20-50 people seeking comprehensive CRM functionality.

👉🏼 Try folk now to compare its customizable pipelines against Pipedrive and ActiveCampaign

Cos'è Pipedrive?

Pipedrive è un CRM basato sul web per piccole imprese che offre gestione dei lead, automazione, integrazione e-mail e pipeline personalizzabili per ottimizzare le vendite.

Caratteristiche principali di Pipedrive

• Gestione dei lead e delle trattative: strumenti centralizzati per gestire i dati dei clienti, le interazioni e le pipeline di vendita, aiutando i team ad agire rapidamente sulle opportunità.
• Automazione delle vendite: automazione del flusso di lavoro per gestire attività ripetitive, come l'inoltro dei lead, i follow-up e le sequenze di e-mail, consentendo ai team di vendita di concentrarsi sulla conclusione delle trattative.
• Integrazione e-mail: sincronizzazione completa delle e-mail, modelli e funzioni di tracciamento, che consentono agli utenti di gestire tutte le comunicazioni direttamente dal CRM.
• Reportistica e analisi avanzate: analisi dei dati in tempo reale e strumenti di reportistica personalizzati per monitorare le prestazioni di vendita, prevedere i ricavi e ottenere informazioni utili.
• Personalizzazione e sicurezza: opzioni per personalizzare pipeline, campi e autorizzazioni utente, con solide misure di sicurezza per proteggere i dati.
  

Cos'è ActiveCampaign?

Active Campaign is a marketing automation platform designed to help businesses of all sizes manage customer interactions and drive growth through personalized and automated communication.

Caratteristiche principali di ActiveCampaign

• Email marketing: crea campagne email personalizzate con modelli drag-and-drop, segmentazione avanzata e sequenze automatizzate per coinvolgere efficacemente il tuo pubblico.
• Automazione del marketing: automatizza i flussi di lavoro per e-mail, SMS e messaggi sul sito, in base al comportamento degli utenti e a trigger personalizzati, migliorando il coinvolgimento e la fidelizzazione dei clienti.
• Automazione delle vendite: integra un CRM con strumenti di automazione per semplificare il processo di vendita, monitorare i lead, gestire le trattative e automatizzare i follow-up.
• Funzionalità CRM: CRM incentrato sulle vendite per monitorare e gestire i processi tramite l'automazione.

Pipedrive vs. ActiveCampaign: Feature Comparison

Analizziamo le caratteristiche principali di due soluzioni software CRM e diamo un'occhiata più da vicino alla loro automazione delle vendite, agli strumenti di email marketing e alla gestione dei contatti.

1. Gestione della pipeline di vendita

Pipedrive offers a user-friendly Kanban-board interface that aligns closely with the traditional sales pipeline management process, making it intuitive for sales teams to visualize and manage their deals. This approach simplifies the tracking of sales activities and helps users focus on the most critical tasks at each stage. On the other hand, ActiveCampaign's sales pipeline management feature is seamlessly integrated with its CRM, allowing businesses to streamline their sales processes comprehensively. It provides users with the ability to visually manage deals through customizable pipelines, automate routine tasks such as follow-ups, and track every stage of the sales journey efficiently. This integration with the broader CRM system ensures that sales teams have a holistic view of their customer interactions, enhancing the ability to close deals faster. Both platforms offer robust solutions, but the choice between them may hinge on whether a business prioritizes a standalone pipeline tool or an integrated CRM approach.

2. Facilità d'uso

Pipedrive is known for its intuitive interface, making it easy for users to navigate and manage their sales processes efficiently. ActiveCampaign, while offering robust features, may require a steeper learning curve due to its comprehensive suite of tools, particularly for those new to CRM systems.

3. Arricchimento dei contatti

Pipedrive's contact enrichment feature works by integrating with tools like Clay.com to pull additional information from external sources, automatically populating fields with relevant data such as job titles, company information, and social media profiles. ActiveCampaign does not appear to have a contact enrichment feature.

4. Sensibilizzazione

Pipedrive's email builder is more geared towards campaigns such as newsletters, and more responsive email marketing campaigns. ActiveCampaign's outreach capabilities are functional, offering email, SMS, and some social media tools for multi-channel communication. It allows businesses to segment their audiences and send personalized messages, while automations help manage follow-ups across different channels. However, the SMS functionality is quite basic.

5. Automazione

Pipedrive's automation feature streamlines sales processes by automating repetitive tasks, such as data entry, follow-ups, and lead assignment. ActiveCampaign's automation features allow users to create workflows that automate tasks like sending emails, updating contact records, and triggering follow-up actions based on predefined conditions. These workflows can be set up using a visual drag-and-drop builder, and they support a range of triggers, such as contact behavior, form submissions, or sales pipeline changes.

6. Integrazione

Pipedrive offers over 300 integrations, allowing users to connect the CRM with various third-party tools across different categories, including marketing automation and email platforms. ActiveCampaign offers a wide range of integrations with over 900 third-party applications, allowing users to connect the platform with tools like Shopify, WordPress, Salesforce, and Google Analytics.

7. Intelligenza artificiale

Pipedrive integrates AI primarily through its Sales Assistant, which provides actionable insights and recommendations to optimize sales activities. ActiveCampaign integrates AI features to enhance various aspects of its platform, such as email marketing and automation. The AI-powered tools include predictive sending, which analyzes contact behavior to suggest the best time to send emails, and predictive content, which helps in optimizing subject lines and messaging.

Confronto tra prezzi e piani

Let's take a closer look at the price and plans of both Pipedrive and ActiveCampaign.

Prezzi di Pipedrive

Pipedrive offre due tipi di piani, entrambi per il proprio prodotto CRM. Sono disponibili sia con abbonamento mensile che annuale. Il piano di abbonamento annuale è il seguente.

• Piano Essential: a partire da 24 $ al mese per utente.
• Piano avanzato: a partire da 44 $ al mese per utente.
• Professional plan: Starts from $64 per user, per month.
• Piano energetico: a partire da 79 $ al mese per utente.
• Piano Enterprise: a partire da 129 $ al mese per utente.

Prezzi di ActiveCampaign

ActiveCampaign's price plans are based on the number of contacts you have. The following plan  is based on 1,000 contacts.

• Starter: a partire da 15 $ al mese.
• Inoltre: a partire da 49 $ al mese.
• Pro: A partire da 79 $ al mese.
• Enterprise: a partire da 145 $ al mese.

Introducing folk CRM: the best alternative to Pipedrive and ActiveCampaign

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform that stands out as the optimal choice for teams of 20-50 people who need both powerful CRM functionality and marketing automation capabilities in one streamlined solution.

Caratteristiche principali

• Facilità d'uso e personalizzazione: personalizza facilmente le pipeline, i dashboard, l'automazione e le sequenze di e-mail, in modo da poterli utilizzare in tutto il ciclo di vendita e nella gestione della pipeline, nonché in altre funzioni aziendali quali reclutamento, marketing e altro ancora.
• Integrazione con i social media: importa persone e aziende da LinkedIn, Sales Navigator, Instagram e X con un solo clic grazie all'estensione Google Chrome di folk.
• Sincronizzazione dei contatti da Gmail e Outlook: sincronizzazione completa delle e-mail che consente agli utenti di gestire tutte le comunicazioni direttamente dal CRM.
• Trova gli indirizzi e-mail con un clic: arricchimento dei contatti fornito da Apollo e Dropcontact, per poter inserire i dati mancanti con un solo clic.
• Sequenze di email: invia sequenze di email con promemoria se i tuoi lead non rispondono alle tue prime email. Include un'integrazione AI che ti consente di personalizzare le email su larga scala.
• Note e promemoria: allega le note direttamente al profilo di un contatto in folk e accedi ad esse ovunque ti trovi. Assegna dei promemoria per sapere esattamente quando ricontattare qualcuno.

Prezzi e piani

folk offre una prova gratuita di 14 giorni. Successivamente, sono disponibili convenienti piani di abbonamento mensili o annuali. Il piano di abbonamento annuale è il seguente.

• Standard: 20 $ per utente al mese.
• Premium: 40 $ al mese per utente.
• Personalizzato: a partire da 80 $ al mese per utente.

Pipedrive vs. ActiveCampaign: What's the verdict?

Both Pipedrive and ActiveCampaign offer robust CRM solutions with unique strengths. Pipedrive excels in lead management and sales automation, making it ideal for sales-driven teams. On the other hand, ActiveCampaign shines with its advanced email marketing and automation capabilities, catering well to marketing-focused businesses. However, for small businesses with teams of 20-50 people seeking a more personalized approach that combines the best of both worlds, folk emerges as the superior choice, offering unparalleled flexibility, affordability, and customization that traditional CRMs may lack. Experience the ease of use and tailored features with folk by trying it today for free.

👉🏼 Try folk now to consolidate sales and email automation in one platform and never miss a follow-up

Domande frequenti

Is ActiveCampaign a CRM or marketing automation tool?

ActiveCampaign is primarily a marketing automation platform with an integrated CRM. It excels at email marketing, segmentation, and automated workflows. Sales pipelines exist but are less specialized than in sales-first CRMs.

What is Pipedrive best for?

Pipedrive is a sales-first CRM built for visual pipeline management, deal tracking, email sync, and task automation. It suits teams focused on managing stages, activities, and forecasts to move deals faster.

Which is cheaper: Pipedrive or ActiveCampaign?

Pipedrive is billed per user (annual): $24–$129/user/month. ActiveCampaign is billed by contacts; for 1,000 contacts: $15–$145/month. The cheaper option depends on team size and contact volume.

What is a good alternative to Pipedrive and ActiveCampaign?

Consider folk. It combines customizable pipelines, contact enrichment, email sequences, and automation. Annual plans: Standard $20/user/mo, Premium $40, Custom from $80. 14-day free trial.