Instantly vs ActiveCampaign

Overview: Instantly vs. ActiveCampaign

Choosing the right platform can significantly impact your business operations.

Instantly and ActiveCampaign stand out as two popular options, each offering distinct features tailored to different business needs. Instantly excels in automation and email outreach, ideal for businesses focused on lead generation, while ActiveCampaign is renowned for its comprehensive marketing automation and customer experience solutions. This article will explore the key features, pricing, and benefits of both platforms, providing you with valuable insights to determine which CRM best aligns with your organizational goals.

Inoltre, presenteremo Folk come un'alternativa interessante particolarmente adatta ai team di vendita composti da 20-50 persone.

Che cos'è Instantly?

Instantly is a newer player in the market that focuses on automation and email outreach, helping teams send high-volume personalized emails and track responses. Instantly CRM is geared more toward businesses looking to maximize lead generation and email outreach campaigns, often used by outbound sales teams and marketers.

Caratteristiche principali di Instantly

• Automazione delle comunicazioni via e-mail: una delle caratteristiche distintive di Instantly è la possibilità di automatizzare e inviare migliaia di e-mail personalizzate su larga scala.
• Riscaldamento avanzato delle e-mail: garantisce immediatamente che le tue e-mail arrivino nelle caselle di posta in arrivo anziché nella cartella spam, fornendo strumenti di riscaldamento delle e-mail e gestione della reputazione.
• Approfondimenti basati sull'intelligenza artificiale: utilizza analisi basate sull'intelligenza artificiale per ottenere approfondimenti sul successo delle tue attività di sensibilizzazione e ottimizzare le campagne future.
• Gestione multi-account: gestisci più account e-mail e campagne in modo semplice da un'unica dashboard.
• Monitoraggio delle prestazioni: monitora i tassi di apertura, i tassi di clic e altre metriche chiave per misurare le prestazioni delle campagne in tempo reale.
• Integrazioni: Instantly CRM si integra con strumenti come Zapier, Google Sheets e altre app di produttività per aiutare a semplificare i flussi di lavoro.

Cos'è ActiveCampaign?

Active Campaign is a marketing automation platform designed to help businesses of all sizes manage customer interactions and drive growth through personalized and automated communication. It's got some elements of a CRM, but that is not it's main focus.

Caratteristiche principali di ActiveCampaign

• Email marketing: crea campagne email personalizzate con modelli drag-and-drop, segmentazione avanzata e sequenze automatizzate per coinvolgere efficacemente il tuo pubblico.
• Automazione del marketing: automatizza i flussi di lavoro per e-mail, SMS e messaggi sul sito, in base al comportamento degli utenti e a trigger personalizzati, migliorando il coinvolgimento e la fidelizzazione dei clienti.
• Automazione delle vendite: integra un CRM con strumenti di automazione per semplificare il processo di vendita, monitorare i lead, gestire le trattative e automatizzare i follow-up.
• Funzionalità CRM: CRM incentrato sulle vendite per monitorare e gestire i processi tramite l'automazione.

Instantly vs. ActiveCampaign: Feature Comparison

Analizziamo le caratteristiche principali di due soluzioni software CRM e diamo un'occhiata più da vicino alla loro automazione delle vendite, agli strumenti di email marketing e alla gestione dei contatti.

1. Gestione della pipeline di vendita

Instantly lacks a clear kanban view of all your deals. You can view your leads' status with email campaigns, but there isn't a distinct pipeline management view. In contrast, ActiveCampaign's sales pipeline management feature is integrated with its CRM, enabling businesses to streamline their sales processes. It allows users to visually manage deals through customizable pipelines, automate tasks like follow-ups, and track every stage of the sales journey.

2. Facilità d'uso

Instantly CRM is designed with simplicity in mind, offering an intuitive interface that allows users to quickly navigate and manage campaigns. ActiveCampaign, while also user-friendly, offers more complex features that may require a steeper learning curve for those unfamiliar with advanced marketing tools.

3. Arricchimento dei contatti

Instantly CRM offers contact enrichment features by leveraging a large database of verified contact information. The platform can automatically enhance contact records by adding details such as company names, job titles, and more. ActiveCampaign does not appear to have a contact enrichment feature.

4. Sensibilizzazione

Instantly provides a robust cold outreach solution, allowing users to connect unlimited email addresses, rotate them for improved deliverability, and send multiple emails in campaigns, ideal for large-scale outreach. ActiveCampaign's outreach capabilities include email, SMS, and some social media tools, but its SMS functionality is basic.

5. Automazione

Instantly CRM focuses on automating email outreach with personalized bulk emails and automatic follow-ups based on recipient behavior. ActiveCampaign offers extensive automation with workflows that automate tasks like sending emails and updating records, using a visual builder and a range of triggers for dynamic engagement.

6. Integrazione

Instantly CRM integrates with various third-party applications primarily through Zapier, connecting with tools for email marketing, lead management, and productivity, such as Google Workspace, Slack, and Salesforce, available from their Hypergrowth plan. ActiveCampaign offers a wide range of integrations with over 900 third-party applications, allowing users to connect the platform with tools like Shopify, WordPress, Salesforce, and Google Analytics.

7. Intelligenza artificiale

Instantly CRM integrates AI to enhance email outreach by automating personalization, scheduling, and follow-up sequencing based on engagement patterns. ActiveCampaign uses AI for predictive sending and content optimization, analyzing behavior for optimal email timing and messaging.

Confronto tra prezzi e piani

Let's take a closer look at the price and plans of both Instantly and ActiveCampaign.

Prezzi immediati

Instantly offre diversi tipi di piani a seconda che si sia interessati al suo prodotto CRM, al generatore di lead o al prodotto per campagne di outreach. Il piano tariffario CRM è disponibile con abbonamento mensile o annuale. Il piano di abbonamento annuale è il seguente.

• Growth CRM: a partire da 37,90 $ al mese per utente.
• Hyper CRM: a partire da 77,60 $ al mese per utente.

Prezzi di ActiveCampaign

Active Campaign's price plans depends on the number of contacts you have in your database. The following is based off an indication of 1,000 contacts.

• Starter: a partire da 15 $ al mese.
• Inoltre: a partire da 49 $ al mese.
• Pro: A partire da 79 $ al mese.
• Enterprise: a partire da 145 $ al mese.

Introducing folk CRM: the best alternative to Instantly and ActiveCampaign

Looking for an affordable alternative? We recommend folk CRM, especially for medium-sized sales teams of 20-50 people. There is a reason why folk CRM is a multiple award-winning platform loved for its easy-to-use, plug-and-play CRM system that scales perfectly with growing sales teams.

👉🏼 Try folk now to manage customizable pipelines for your sales team

Caratteristiche principali

• Facilità d'uso e personalizzazione: personalizza facilmente le pipeline, i dashboard, l'automazione e le sequenze di e-mail, in modo da poterli utilizzare in tutto il ciclo di vendita e nella gestione della pipeline, nonché in altre funzioni aziendali quali reclutamento, marketing e altro ancora.
• Integrazione con i social media: importa persone e aziende da LinkedIn, Sales Navigator, Instagram e X con un solo clic grazie all'estensione Google Chrome di folk.
• Sincronizzazione dei contatti da Gmail e Outlook: sincronizzazione completa delle e-mail che consente agli utenti di gestire tutte le comunicazioni direttamente dal CRM.
• Trova gli indirizzi e-mail con un clic: arricchimento dei contatti fornito da Apollo e Dropcontact, per poter inserire i dati mancanti con un solo clic.
• Sequenze di email: invia sequenze di email con promemoria se i tuoi lead non rispondono alle tue prime email. Include un'integrazione AI che ti consente di personalizzare le email su larga scala.
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.

Prezzi e piani

folk offre una prova gratuita di 14 giorni. Successivamente, sono disponibili convenienti piani di abbonamento mensili o annuali. Il piano di abbonamento annuale è il seguente.

• Standard: 20 $ per utente al mese.
• Premium: 40 $ al mese per utente.
• Personalizzato: a partire da 80 $ al mese per utente.

Instantly vs. ActiveCampaign: What's the verdict?

In comparing Instantly and ActiveCampaign, each CRM offers unique strengths; Instantly excels in automation and email outreach, while ActiveCampaign provides robust marketing automation and CRM capabilities. However, for medium-sized sales teams of 20-50 people seeking a more personalized and flexible CRM solution, folk CRM emerges as the superior choice. With its user-friendly interface, customizable features, and pricing that scales perfectly for growing sales teams, folk CRM allows businesses to tailor their experience to meet specific outreach and automation needs, making it a versatile choice for various business functions.

👉🏼 Try folk now to never miss a follow-up when switching from outreach-first tools to a full CRM

Domande frequenti

What is the main difference between Instantly and ActiveCampaign?

Instantly focuses on cold email outreach at scale with warm-up, multi-account rotation, and enrichment. ActiveCampaign is broader marketing automation with email, SMS, and a built-in sales CRM for pipelines and deal tracking.

Does Instantly have a sales pipeline view?

No. Instantly does not offer a dedicated, kanban-style sales pipeline. It tracks leads mainly through campaign statuses and email engagement, not stage-based deal boards.

Is ActiveCampaign a CRM?

Yes. ActiveCampaign includes a sales CRM with pipelines, deals, tasks, and automation. However, its primary focus is marketing automation and customer messaging across email and SMS.

What is a good alternative to Instantly and ActiveCampaign?

Consider folk CRM. It offers a customizable pipeline, contact enrichment, email sequences with AI, and Gmail/Outlook sync. Annual plans: Standard $20/user/mo, Premium $40, Custom from $80. 14-day free trial available.