HubSpot vs Zoho

When choosing a CRM platform, HubSpot and Zoho stand out as top contenders, each offering distinct features tailored to enhance business operations, customer engagement, and sales growth. HubSpot is renowned for its user-friendly interface and integrated tools across marketing, sales, and service, while Zoho excels in sales automation and customization capabilities. This article will explore the strengths, pricing, and benefits of both platforms to guide you in selecting the best CRM for your business needs. Additionally, we will introduce folk as a viable alternative worth considering for sales teams of 20-50 people.

Cos'è HubSpot?

HubSpot CRM è una piattaforma intuitiva e scalabile che offre strumenti integrati per gestire in modo efficiente le vendite, il marketing, il servizio clienti e le operazioni.

Key features of HubSpot:

• Hub di marketing: include email marketing, monitoraggio degli annunci, pagine di destinazione e strumenti per la generazione di lead.
• Hub vendite: offre funzionalità di monitoraggio delle trattative, gestione della pipeline, automazione delle vendite e reportistica.
• Service Hub: offre strumenti di assistenza clienti come ticketing, chat live e knowledge base.
• Hub operativo: sincronizza e automatizza i processi aziendali su diversi sistemi.
• Lead scoring: assegna priorità ai lead con un punteggio predittivo per migliorare l'efficienza delle vendite.

What is Zoho?

Zoho is a CRM system with a strong sales focus. It has journey orchestration, sales process management, and workflow automation features. There's also something for marketing teams, including event management and customer segmentation.

Key features of Zoho:

• Sales automation: Automates sales tasks like lead management, deal tracking, and follow-up actions.
• Customizable dashboards and reports: Allows users to create and customize dashboards and reports for in-depth analytics.
• Multi-channel communication: Integrates with email, phone, social media, and live chat to manage customer interactions.
• Lead and contact management: Manages customer information, tracks interactions, and segments contacts for targeted campaigns.
• Workflow automation: Automates routine tasks and processes to improve efficiency and reduce manual effort.
• AI-powered sales assistant (Zia): Provides predictive analytics, task automation, and intelligent suggestions to enhance sales performance.
• Custom modules and fields: Allows for the customization of CRM fields, modules, and layouts to fit specific business needs.
• Email integration: Integrates with popular email services for seamless communication and email marketing.
• Inventory management: Manages products, price books, and vendor details directly within the CRM.
• Mobile CRM: Offers mobile apps for managing customer relationships on the go, with features like offline access and GPS tracking.
• Sales pipeline management: Visualizes and manages sales pipelines with drag-and-drop functionality.
• Customer portals: Provides customers with a self-service portal for accessing their information and interacting with the business.
• API and integrations: Supports integration with third-party applications and services via APIs.
• Marketing automation: Integrates with Zoho Campaigns and other marketing tools for automated campaigns and lead nurturing.
• Security and privacy controls: Provides robust security features including role-based access, data encryption, and GDPR compliance.
• Social media integration: Integrates with social media platforms to capture leads and engage with customers directly.
• Gamification: Uses game-like elements to motivate and enhance sales team performance.
• Sandbox environment: Offers a testing environment to try out new features and customizations without affecting the live system.
• Advanced analytics and BI: Provides advanced analytics tools, including predictive analytics, to gain deeper insights into business performance.
• Subscription management: Manages recurring billing, subscriptions, and usage-based pricing models.
• Territory management: Helps in organizing and managing sales territories for better team coordination.

HubSpot vs. Zoho: Feature Comparison

Analizziamo le caratteristiche principali di due soluzioni software CRM e diamo un'occhiata più da vicino alla loro automazione delle vendite, agli strumenti di email marketing e alla gestione dei contatti.

1. Gestione della pipeline di vendita

HubSpot's pipeline management feature provides a visual overview of deals, allowing users to track the progress of sales opportunities, customize stages, and automate tasks for a more efficient sales process. On the other hand, Zoho CRM's pipeline management feature offers a similar visual overview, enabling users to track deals at various stages and manage the flow of opportunities effectively. Both platforms offer intuitive interfaces that help sales teams streamline their processes, but HubSpot tends to emphasize automation and customization, which can be particularly beneficial for businesses looking to tailor their sales workflows. In contrast, Zoho focuses on providing a straightforward and effective way to manage deal flow, which can be ideal for teams seeking simplicity and ease of use. For medium-sized sales teams looking for the perfect balance of simplicity and customization, folk CRM emerges as the superior choice for teams of 20-50 people, offering the best of both worlds without the complexity. Ultimately, the choice between HubSpot and Zoho for pipeline management may come down to the specific needs of your sales team and how much emphasis you place on customizability versus simplicity.

2. Facilità d'uso

HubSpot is renowned for its intuitive interface, making it user-friendly for businesses of all sizes. Zoho, while feature-rich, may require a steeper learning curve for new users due to its extensive customization options and capabilities.

3. Arricchimento dei contatti

HubSpot's Breeze Intelligence enhances contact enrichment by automatically populating known information, streamlining data collection and reducing form length. This feature simplifies the user experience and improves data accuracy.

4. Sensibilizzazione

HubSpot offers a drag-and-drop email marketing tool for creating campaigns, A/B testing subject lines, and personalizing emails. Zoho CRM supports multichannel outreach, allowing businesses to engage leads via email, social media, and more, with AI-driven sentiment analysis for prioritizing responses.

5. Automazione

HubSpot excels in automation by streamlining marketing, sales, and customer service tasks like lead nurturing and follow-ups. Zoho CRM offers robust automation through workflows, including Blueprint for sales processes and Zia AI for predictive automation, enhancing efficiency and productivity.

6. Integrazione

HubSpot's App Marketplace provides over 1,500 integrations, ensuring seamless connectivity with its CRM. Zoho integrates with popular tools like Google Workspace and Microsoft Office, along with accounting software like QuickBooks, to extend its functionality.

7. Artificial intelligence

HubSpot utilizes AI to automate tasks such as data entry and lead scoring, offering insights for sales forecasting and content recommendations. Zoho's AI assistant, Zia, enhances productivity with predictive analytics, anomaly detection, and optimal engagement timing based on past interactions.

Confronto tra prezzi e piani

Let's take a closer look at the price and plans of both HubSpot and Zoho.

Prezzi HubSpot

I prezzi e i piani della suite CRM per un abbonamento annuale sono i seguenti.

• Starter: $15 per user, per month.
• Professional: $450 per user, per month.
• Enterprise: $1,500 per user, per month.

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Zoho prices

• Zoho offers a Free plan limited to three users suitable for small businesses. After that, an annual subscription plan is as follows:some text
  • Standard: $20 per user, per month
  • Professional: $35 per user, per month
  • Enterprise: $50 per user, per month

Introducing folk CRM: the best alternative to HubSpot and Zoho

Looking for an affordable alternative? We recommend folk. There is a reason why folk CRM stands out as the ultimate solution for sales teams of 20-50 people, offering a multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system that perfectly scales with medium-sized sales organizations.

👉🏼 Try folk now to organize your pipelines and never miss a follow-up when switching from HubSpot or Zoho

Caratteristiche principali

• Facilità d'uso e personalizzazione: personalizza facilmente le pipeline, i dashboard, l'automazione e le sequenze di e-mail, in modo da poterli utilizzare in tutto il ciclo di vendita e nella gestione della pipeline, nonché in altre funzioni aziendali quali reclutamento, marketing e altro ancora.
• Integrazione con i social media: importa persone e aziende da LinkedIn, Sales Navigator, Instagram e X con un solo clic grazie all'estensione Google Chrome di folk.
• Sincronizzazione dei contatti da Gmail e Outlook: sincronizzazione completa delle e-mail che consente agli utenti di gestire tutte le comunicazioni direttamente dal CRM.
• Trova gli indirizzi e-mail con un clic: arricchimento dei contatti fornito da Apollo e Dropcontact, per poter inserire i dati mancanti con un solo clic.
• Sequenze di email: invia sequenze di email con promemoria se i tuoi lead non rispondono alle tue prime email. Include un'integrazione AI che ti consente di personalizzare le email su larga scala.

Prezzi e piani

folk has a 14-day free trial. After that, there are affordable monthly or annual subscription plans. The annual subscription plan is as follows:

• Standard: 20 $ per utente al mese.
• Premium: 40 $ al mese per utente.
• Personalizzato: a partire da 80 $ al mese per utente.

HubSpot vs. Zoho: What's the verdict?

When comparing HubSpot and Zoho, both offer comprehensive CRM solutions with unique strengths. HubSpot excels in its user-friendly interface and integrated marketing tools, making it ideal for businesses focused on inbound marketing. Zoho, on the other hand, provides extensive customization and affordable pricing, catering well to companies seeking flexibility and budget-friendliness. However, for sales teams of 20-50 people that need a more personalized approach to relationship management, folk CRM provides the superior alternative to these traditional CRM options, blending ease of use with customization specifically designed for medium-sized sales organizations.

👉🏼 Try folk now to manage contact-based reminders with your team while comparing HubSpot and Zoho

Domande frequenti

What is the difference between HubSpot and Zoho?

HubSpot offers an intuitive, all-in-one suite spanning marketing, sales, and service with strong automation. Zoho emphasizes deep customization, robust sales workflows, and broad features at a lower cost. Choice depends on usability needs vs flexibility.

Which is easier to use: HubSpot or Zoho?

HubSpot is generally easier to get started with thanks to a clean UI and presets. Zoho is powerful but has a steeper learning curve due to extensive customization and settings.

Is Zoho cheaper than HubSpot?

At comparable tiers, Zoho's pricing is typically lower, and it offers a free plan for small teams. HubSpot can become costlier as features and seats scale. Always compare current tiers and required add-ons.

What is a good alternative to HubSpot and Zoho for mid-sized teams?

For sales teams of 20–50, folk offers customizable pipelines, contact enrichment, Gmail/Outlook sync, and email sequences in an easy, plug-and-play CRM, with a 14-day trial and affordable plans.