Close CRM vs Pipedrive: quale CRM è il migliore per il social selling?

Contact management determines whether a CRM remains effective or devolves into chaos. Close CRM and Pipedrive.

Social selling thrives at the intersection of your CRM and your network. If your tool struggles to keep pace with LinkedIn interactions, comments, and warm introductions, you risk not only losing visibility but also losing deals to teams that maintain closer ties with their relationships.

folk and Clarify both position themselves as modern, relationship-oriented CRMs. Clarify excels at transforming unstructured interactions into organized records, while folk offers teams a flexible and social-selling-friendly workspace to manage contacts, signals, and pipelines all in one location.

In this comparison, we will explore how each CRM facilitates genuine social selling workflows, enabling you to determine which one aligns best with your team's approach to building and nurturing relationships.

Perché un CRM per il social selling sarà essenziale nel 2026?

Most B2B transactions initiate not with a cold email or demo request, but through a LinkedIn comment, a repost, a DM, or a discreet profile view. If your CRM fails to capture these signals and link them to real individuals and pipelines, your team operates in the dark while competitors cultivate relationships right before your eyes.

A social selling CRM provides a centralized hub to convert these interactions into structured, actionable insights: who engaged, where they came from, what interests them, and how close they are to making a purchase. Rather than viewing LinkedIn as merely a 'nice-to-have awareness,' it becomes a measurable, repeatable component of your revenue engine.

Con un CRM di social selling, il tuo team può:

✔️ Detect buying signals from likes, comments, and profile views and turn them into follow-ups

✔️ Track which prospects are familiar with you through content as opposed to outbound efforts and adjust messaging accordingly

✔️ Map relationships across accounts, champions, and influencers—not just a list of contacts

✔️ Report on deals influenced by social engagement instead of solely crediting last-click channels

What is Close CRM?

Close CRM is a sales platform tailored for high-velocity inside sales teams, integrating calling, SMS, and email. With its two-way email sync, sales representatives can effortlessly send, receive, and track messages within Close, ensuring every conversation is automatically associated with the corresponding contact and opportunity. Features like bulk emails, sequences, and performance tracking transform email into a structured outreach tool rather than a standalone inbox.

Cos'è Pipedrive?

Pipedrive is a pipeline-centric CRM designed to assist sales teams in tracking deals through a user-friendly, visual interface. It emphasizes simplicity, activity tracking, and clear reporting, making it ideal for traditional sales workflows, although it may not be as adaptable for intricate or atypical scenarios.

Feature comparison of Close CRM and Pipedrive

Arricchimento del profilo e approfondimenti sui lead

Integrating your email with Close is a breeze: simply connect your Gmail or Outlook account, authenticate through OAuth, and every message from matched contacts will seamlessly populate in Close’s timeline. Although Close doesn’t natively sync calendar events, you can easily incorporate meetings into the CRM using Zapier or Google Calendar integration, keeping your schedule in sync with your sales pipeline.

In contrast, Pipedrive lacks built-in enrichment features. However, you can enhance contact details by utilizing integrations like Surfe or LeadCRM, which pull information from LinkedIn and other platforms, including job titles and company affiliations.

Ascolto sociale e avvisi in tempo reale

Close’s email integration ensures an immediate two-way sync by utilizing OAuth-based connections with Gmail and Outlook. As soon as a contact emails you, Close logs it instantly—eliminating the need for polling intervals or manual BCC. Outbound emails sent from Close show up in your email provider in real time, and the same goes for incoming messages. For calendar events, you can connect a Google Calendar via Zapier for automatic updates, although these triggers run every few minutes based on your Zapier plan.

In contrast, Pipedrive does not offer native social listening capabilities. Real-time social tracking can only be achieved through third-party add-ons or tools available in its marketplace.

Social Selling: quali canali?

Close doesn’t feature a traditional mail merge UI but enables you to create multi-step drip campaigns using its Workflows engine, integrating email, calls, and SMS into one cohesive sequence. You can enroll leads, customize messages with templates, and let Close automatically dispatch steps at your preferred pace, all while tracking every interaction in its unified Inbox. However, it lacks a visual campaign builder and in-depth email campaign analytics, meaning you won’t have access to open-rate trends or A/B testing insights within the interface.

Pipedrive supports LinkedIn-based social selling through integrations, but it doesn’t offer built-in capabilities for posting or engaging directly on social channels.

Messaggistica contestuale con modelli e sequenze

Close may not feature a traditional mail merge interface, but it empowers you to create multi-step drip campaigns using its Workflows engine. This allows for a seamless combination of email, calls, and SMS within one sequence. You can enroll leads, customize messages with templates, and let Close automate the sending of each step at your preferred pace, all while logging every interaction in its unified Inbox. However, it's important to note that Close does not provide a visual campaign builder or in-depth email campaign analytics, meaning you won't have access to open-rate trends or A/B testing insights directly within the UI.

Pipedrive, on the other hand, lacks an in-browser outreach or sequence builder. Instead, templated messaging is managed through email sequences or integrations, rather than from social media platforms.

Monitoraggio delle attività e del coinvolgimento

Close automatically monitors email opens from its unified Inbox, displaying open counts and timestamps beneath each message.

Pipedrive keeps a record of email opens, clicks, and call logs, but social engagement must be integrated through a third-party enrichment tool to be tracked.

folk CRM: The Best CRM for Social Selling!

folk CRM is an innovative social selling CRM that transforms social selling into a streamlined, repeatable workflow. It quickly captures contacts, maintains conversation context, and minimizes manual tasks through enrichment and smart fields, ensuring timely follow-ups.

Designed for LinkedIn-driven outreach, folk enables teams to consolidate leads from various sources, organize them within custom pipelines, and monitor every interaction in one central location. Automatic contact enrichment fills in gaps, deduplication keeps your database organized, and shared notes and tags simplify warm introductions and relationship tracking across the team.

For daily social selling, folk facilitates consistent execution: segment leads, personalize outreach, set reminders, log interactions, and progress opportunities through the pipeline while preserving the human context that truly seals deals.

👉 Prova Folk CRM gratuitamente

Conclusione

In summary, Close CRM excels in integrating communication channels for high-velocity sales teams, while Pipedrive offers a user-friendly, visual interface for traditional sales workflows. However, for teams focused on email integration, automation, and efficient social selling, folk stands out as the best option. Its ability to capture leads effortlessly, maintain relationship context, and streamline daily outreach activities makes it the go-to choice for maximizing social selling success. Experience the difference with folk CRM.

Inizia oggi stesso la tua prova gratuita di 14 giorni o prenota una demo.