Scopri folk: il CRM per le aziende basate sulle persone
Capsule vs Instantly: Overview
When choosing the right CRM and outreach tools for your business, Capsule and Instantly offer two distinct approaches. Capsule is a simple, user-friendly CRM designed to help small and medium-sized businesses manage contacts, tasks, and sales pipelines with ease.
Instantly, on the other hand, focuses on automating cold email outreach and lead generation, making it a powerful tool for businesses looking to scale their outreach efforts quickly.
In this blog, we'll compare Capsule and Instantly, exploring their key features to help you determine which platform best suits your business needs. Additionally, we'll introduce folk as a popular alternative that has proven especially effective for sales teams of 20-50 people looking to balance CRM functionality with outreach capabilities.
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Cos'è Capsule CRM?
Capsule CRM è una piattaforma di gestione delle relazioni con i clienti facile da usare, progettata per le piccole e medie imprese. Offre un'interfaccia pulita e intuitiva che aiuta gli utenti a gestire le relazioni con i clienti, monitorare le pipeline di vendita e organizzare in modo efficiente le attività e le comunicazioni.
Caratteristiche principali di Capsule CRM
- Simple contact management: Capsule provides an intuitive way to organize and manage contacts, helping businesses keep track of customer information and interactions effortlessly.
- Sales pipeline tracking: It allows you to easily manage sales opportunities and monitor deals at each stage of the pipeline, providing clear visibility into the sales process.
- Task management: Capsule includes task management features to help you stay on top of follow-ups, deadlines, and important to-dos.
- Customizable reports: Generate and customize reports to gain insights into sales performance, customer activity, and team productivity.
Che cos'è Instantly?
Instantly è un nuovo attore sul mercato che si concentra sull'automazione e sulla diffusione tramite e-mail, aiutando i team a inviare grandi volumi di e-mail personalizzate e a tracciare le risposte. Instantly CRM è orientato maggiormente verso le aziende che desiderano massimizzare la generazione di lead e le campagne di diffusione tramite e-mail, spesso utilizzato dai team di vendita outbound e dai marketer.
Caratteristiche principali di Instantly
- Automazione delle comunicazioni via e-mail: una delle caratteristiche distintive di Instantly è la possibilità di automatizzare e inviare migliaia di e-mail personalizzate su larga scala.
- Riscaldamento avanzato delle e-mail: garantisce immediatamente che le tue e-mail arrivino nelle caselle di posta in arrivo anziché nella cartella spam, fornendo strumenti di riscaldamento delle e-mail e gestione della reputazione.
- Approfondimenti basati sull'intelligenza artificiale: utilizza analisi basate sull'intelligenza artificiale per ottenere approfondimenti sul successo delle tue attività di sensibilizzazione e ottimizzare le campagne future.
- Gestione multi-account: gestisci più account e-mail e campagne in modo semplice da un'unica dashboard.
- Monitoraggio delle prestazioni: monitora i tassi di apertura, i tassi di clic e altre metriche chiave per misurare le prestazioni delle campagne in tempo reale.
- Integrazioni: Instantly CRM si integra con strumenti come Zapier, Google Sheets e altre app di produttività per aiutare a semplificare i flussi di lavoro.
Capsule CRM vs. Instantly: Feature Comparison
Analizziamo le caratteristiche principali di due soluzioni software CRM e diamo un'occhiata più da vicino alla loro automazione delle vendite, agli strumenti di email marketing e alla gestione dei contatti.
1. Gestione della pipeline di vendita
Capsule CRM's pipeline management feature offers a user-friendly approach to tracking sales opportunities through various stages. You can view the sales pipeline as a list, kanban, or dashboard. Instantly, on the other hand, doesn't have a clear kanban of all your deals. You can view your leads' status with the email campaigns, and there isn't a clear pipeline management view.


2. Facilità d'uso
Capsule CRM is known for its intuitive interface, making it easy for users to navigate and manage customer relationships efficiently. Instantly, on the other hand, emphasizes a straightforward setup process and user-friendly dashboard, enabling users to quickly launch and manage outreach campaigns.
3. Arricchimento dei contatti
Capsule CRM's contact enrichment feature automatically enhances contact and company records by pulling in relevant data, such as job titles, email addresses, LinkedIn profiles, and company information. However, it is only available on specific premium plans.
4. Sensibilizzazione
Capsule CRM's outreach solution focuses on simplifying email marketing and automating follow-ups through integration with its email tool, Transpond. This allows users to schedule and automate email campaigns to streamline outreach efforts. Instantly provides a robust cold outreach solution, allowing unlimited email connections and rotations to ensure high deliverability, tailored for outreach at scale.
5. Automazione
Capsule CRM offers automation features that help streamline sales and customer relationship processes, including automating repetitive tasks like follow-ups and data updates. Instantly CRM focuses on automating email outreach and follow-up processes, enabling users to send personalized bulk emails and schedule automatic follow-ups based on recipient behavior, optimizing engagement.
6. Integrazione
Capsule CRM integrates with a variety of popular third-party applications, including productivity tools like Google Workspace and Microsoft 365 for email and calendar synchronization. Instantly CRM integrates with various third-party applications primarily through Zapier, enabling connections with tools for email marketing, lead management, and productivity, such as Google Workspace, Slack, and Salesforce, available from their Hypergrowth plan.
7. Artificial intelligence
Capsule CRM has limited AI integrations compared to more advanced platforms, focusing primarily on enhancing efficiency through basic automation. Instantly CRM integrates AI to optimize email outreach by automating tasks such as email personalization, scheduling, and follow-up sequencing based on recipient engagement patterns, enabling more effective targeting and engagement strategies.
Confronto tra prezzi e piani
Let's take a closer look at the price and plans of both Capsule CRM and Instantly.
Prezzi Capsule CRM
- Piano Starter: a partire da 21 $ al mese per utente.
- Piano di crescita: a partire da 38 $ al mese per utente.
- Piano avanzato: a partire da 60 $ al mese per utente.
- Piano Ultimate: a partire da 75 $ al mese per utente.

Prezzi immediati
Instantly offers a few types of plans depending on whether or not you're after its CRM product, leads generator, or outreach campaign product. Their CRM price plan comes as either a monthly or annual subscription. Their yearly subscription plan is as follows.
- Growth CRM: a partire da 37,90 $ al mese per utente.
- Hyper CRM: a partire da 77,60 $ al mese per utente.

Introducing folk CRM: the best alternative to Capsule CRM and Instantly
Looking for an affordable alternative that perfectly serves medium-sized sales teams? We recommend folk CRM as the best solution for teams of 20-50 people who need both robust CRM functionality and effective outreach capabilities. There is a reason why folk is a multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system that scales perfectly with growing sales organizations.
👉🏼 Try folk now to organize your pipeline and outreach in one place


Caratteristiche principali
- Facilità d'uso e personalizzazione: personalizza facilmente le pipeline, i dashboard, l'automazione e le sequenze di e-mail, in modo da poterli utilizzare in tutto il ciclo di vendita e nella gestione della pipeline, nonché in altre funzioni aziendali quali reclutamento, marketing e altro ancora.
- Integrazione con i social media: importa persone e aziende da LinkedIn, Sales Navigator, Instagram e X con un solo clic grazie all'estensione Google Chrome di folk.
- Sincronizzazione dei contatti da Gmail e Outlook: sincronizzazione completa delle e-mail che consente agli utenti di gestire tutte le comunicazioni direttamente dal CRM.
- Trova gli indirizzi e-mail con un clic: arricchimento dei contatti fornito da Apollo e Dropcontact, per poter inserire i dati mancanti con un solo clic.
- Sequenze di email: invia sequenze di email con promemoria se i tuoi lead non rispondono alle tue prime email. Include un'integrazione AI che ti consente di personalizzare le email su larga scala.
- Notes and reminders: Create notes directly on someone's profile and assign reminders so you know exactly when to follow-up, even if it is six months down the line.
Prezzi e piani
folk offre una prova gratuita di 14 giorni. Successivamente, sono disponibili convenienti piani di abbonamento mensili o annuali. Il piano di abbonamento annuale è il seguente.
- Standard: 20 $ per utente al mese.
- Premium: 40 $ al mese per utente.
- Personalizzato: a partire da 80 $ al mese per utente.

Capsule CRM vs. Instantly: What's the verdict?
When comparing Capsule CRM and Instantly, each platform offers unique strengths: Capsule excels in managing customer relationships with its user-friendly interface, while Instantly is ideal for businesses focused on email outreach and automation. However, for sales teams of 20-50 people seeking the best CRM solution that combines comprehensive relationship management with powerful outreach capabilities, folk CRM emerges as the clear winner. With its robust features, extensive customization options, and competitive pricing designed specifically for medium-sized sales teams, folk CRM is the optimal choice for businesses looking to optimize their CRM strategy and drive sales growth.
👉🏼 Try folk now to never miss a follow-up when switching from Capsule or Instantly
Domande frequenti
What is the main difference between Capsule CRM and Instantly?
Capsule is a full CRM for contact, task, and pipeline management. Instantly specializes in cold email outreach and lead generation, with limited deal pipeline features.
Is Instantly good for cold emails?
Yes. Instantly focuses on cold outreach with high-volume sending, warm‑up, rotation across multiple inboxes, and performance tracking to improve deliverability and replies.
How much do Capsule and Instantly cost?
Capsule: $21–$75 per user/month. Instantly CRM (annual billing): $37.90–$77.60 per user/month. Prices vary by plan and billing term.
What is a good alternative to Capsule and Instantly for sales teams?
folk CRM offers a customizable pipeline, contact enrichment, and email sequences. Annual plans: Standard $20, Premium $40, Custom from $80 per user/month. 14‑day free trial: folk.
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