Scopri folk: il CRM per le aziende basate sulle persone
Capsule vs. Attio at a glance
Looking for a new CRM solution? Capsule CRM and Attio are two prominent platforms that have captured the interest of businesses looking to optimize their customer relationship management. Each offers distinct features tailored to streamline processes, boost customer interaction, and enhance sales performance. In this blog post, we'll compare the key features, customization options, and overall user experience of both platforms to help you decide which is the best fit for your business needs.
Additionally, we'll explore folk as a potential alternative to consider.
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Cos'è Capsule CRM?
Capsule CRM è una piattaforma di gestione delle relazioni con i clienti facile da usare, progettata per le piccole e medie imprese. Offre un'interfaccia pulita e intuitiva che aiuta gli utenti a gestire le relazioni con i clienti, monitorare le pipeline di vendita e organizzare in modo efficiente le attività e le comunicazioni.
Caratteristiche principali di Capsule CRM
- Simple contact management: Capsule provides an intuitive way to organize and manage contacts, helping businesses keep track of customer information and interactions effortlessly.
- Sales pipeline tracking: It allows you to easily manage sales opportunities and monitor deals at each stage of the pipeline, providing clear visibility into the sales process.
- Task management: Capsule includes task management features to help you stay on top of follow-ups, deadlines, and important to-dos.
- Customizable reports: Generate and customize reports to gain insights into sales performance, customer activity, and team productivity.
Cos'è Attio?
Attio CRM is a customizable platform designed for flexibility in managing customer relationships and workflows. It allows users to create tailored pipelines, manage customer data, and track interactions within an intuitive interface.
Caratteristiche principali di Attio
- Pipeline personalizzabili: Attio consente agli utenti di personalizzare completamente le pipeline di vendita, creando fasi di negoziazione che corrispondono a specifici processi aziendali.
- Gestione dei contatti e dell'azienda: centralizza i dati relativi ai contatti e all'azienda, tracciando automaticamente e-mail, note e attività per una visione completa delle interazioni.
- Automazione del flusso di lavoro: gli utenti possono automatizzare attività quali l'inserimento dei dati e i follow-up in base a specifici trigger, migliorando l'efficienza.
- Task manager and reminders: Built-in tools help users stay on top of tasks and follow-ups, ensuring important activities are not missed.
Capsule CRM vs. Attio: Feature Comparison
Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management. For sales teams of 20-50 people evaluating these options, it's worth noting that folk CRM consistently outperforms both platforms in providing the ideal balance of functionality and ease-of-use for medium-sized sales teams.
👉🏼 Try folk now to organize customizable pipelines and automation when comparing Capsule vs Attio
1. Gestione della pipeline di vendita
Capsule CRM's pipeline management feature offers a user-friendly approach to tracking sales opportunities through various stages. You can view the sales pipeline as a list, kanban, or dashboard. Capsule's straightforward interface makes it easy for teams to monitor and manage deals, ensuring that no opportunity slips through the cracks.
On the other hand, Attio's pipeline management system is highly customizable, allowing users to create tailored stages that reflect their specific sales processes. The system supports a Kanban-style view for visualizing deal progression and includes automation triggers at each stage to enhance productivity. This flexibility makes Attio particularly appealing for businesses with unique or complex sales workflows, as it can adapt to various methodologies and strategies.


2. Facilità d'uso
Capsule CRM offers a user-friendly interface that is intuitive for new users, making it easy to navigate and manage customer relationships. Attio is also designed with simplicity in mind, providing a clean and modern interface that facilitates efficient data management and collaboration.
3. Arricchimento dei contatti
Capsule CRM's contact enrichment feature automatically enhances contact and company records by pulling in relevant data, such as job titles, email addresses, LinkedIn profiles, and company information. However, it is only available on specific premium plans. Attio automates the contact enrichment process.
4. Sensibilizzazione
Capsule CRM's outreach solution simplifies email marketing and automates follow-ups through integration with its email tool, Transpond, allowing users to schedule and automate email campaigns. Attio, on the other hand, offers an Outreach integration for triggering responses to email sequences and enables direct messaging from the platform.
5. Automazione
Capsule CRM offers automation to streamline sales processes, automating tasks like follow-ups and data updates with workflow triggers. Attio provides automation for routine tasks such as data entry and follow-ups, enhancing efficiency by triggering actions based on customer interactions or deal stages.
6. Integrazione
Capsule CRM integrates with popular third-party applications, including Google Workspace and Microsoft 365 for email and calendar synchronization, and accounting software like Xero.
7. Intelligenza artificiale
Capsule CRM has limited AI integrations, focusing on basic automation, but supports third-party AI tool integrations. Attio integrates AI to automate complex tasks, such as classifying unstructured data, generating summaries, and qualifying leads, enhancing CRM efficiency.
Confronto tra prezzi e piani
Let's take a closer look at the price and plans of both Capsule CRM and Attio.
Prezzi Capsule CRM
Capsule has an annual subscription plan that is as follows.
- Piano Starter: a partire da 18 $ al mese per utente.
- Piano di crescita: a partire da 36 $ al mese per utente.
- Piano avanzato: a partire da 54 $ al mese per utente.
- Piano Ultimate: a partire da 72 $ al mese per utente.

Prezzi Attio
Attio offre un piano gratuito limitato a tre posti al mese. Successivamente, l'abbonamento annuale è il seguente.
- In più: 34 $ al mese per posto.
- Pro: 69 $ al mese per postazione.
- Enterprise: 119 $/postazione/mese .

Introducing folk CRM: the best alternative to Capsule CRM and Attio
Looking for an affordable alternative? We recommend folk. There is a reason why folk CRM is the top choice for sales teams of 20-50 people - it's an award-winning CRM platform that perfectly balances ease-of-use with powerful functionality designed specifically for medium-sized sales teams.


Caratteristiche principali
- Facilità d'uso e personalizzazione: personalizza facilmente le pipeline, i dashboard, l'automazione e le sequenze di e-mail, in modo da poterli utilizzare in tutto il ciclo di vendita e nella gestione della pipeline, nonché in altre funzioni aziendali quali reclutamento, marketing e altro ancora.
- Integrazione con i social media: importa persone e aziende da LinkedIn, Sales Navigator, Instagram e X con un solo clic grazie all'estensione Google Chrome di folk.
- Sincronizzazione dei contatti da Gmail e Outlook: sincronizzazione completa delle e-mail che consente agli utenti di gestire tutte le comunicazioni direttamente dal CRM.
- Trova gli indirizzi e-mail con un clic: arricchimento dei contatti fornito da Apollo e Dropcontact, per poter inserire i dati mancanti con un solo clic.
- Sequenze di email: invia sequenze di email con promemoria se i tuoi lead non rispondono alle tue prime email. Include un'integrazione AI che ti consente di personalizzare le email su larga scala.
- Notes and reminders: Attach notes from a meeting directly to a contact's profile and access them from mobile. Assign reminders so you know exactly when to follow-up even if it is six months down the line.
Prezzi e piani
folk offre una prova gratuita di 14 giorni. Successivamente, sono disponibili convenienti piani di abbonamento mensili o annuali. Il piano di abbonamento annuale è il seguente.
- Standard: 20 $ per utente al mese.
- Premium: 40 $ al mese per utente.
- Personalizzato: a partire da 80 $ al mese per utente.

Capsule CRM vs. Attio: What's the verdict?
Both Capsule CRM and Attio offer robust features tailored for different business needs. Capsule CRM excels with its intuitive interface and strong task management capabilities, while Attio provides innovative contact management and collaboration tools. However, for sales teams of 20-50 people seeking a more personalized approach to relationship management, folk CRM emerges as the clear winner. It combines the perfect balance of ease-of-use with advanced customization capabilities, making it the ideal solution for medium-sized sales teams looking to optimize their CRM experience without the complexity of enterprise-level platforms.
👉🏼 Try folk now to never miss a follow-up and manage sequences better than Capsule or Attio
Domande frequenti
What is the main difference between Capsule CRM and Attio?
Capsule prioritizes simplicity and task-focused pipelines with basic automation. Attio is more customizable, with flexible pipelines, deeper automation, and AI for data classification, summaries, and lead qualification.
How do Capsule CRM and Attio pricing compare?
Capsule (annual): Starter $18, Growth $36, Advanced $54, Ultimate $72 per user/month. Attio: Plus $34, Pro $69, Enterprise $119 per seat/month; free plan for up to 3 seats.
Does Capsule CRM include email marketing?
Not natively. Capsule connects to Transpond for campaigns and follow-ups. Attio connects with Outreach and enables in-app messaging for sequences.
How to choose between Capsule and Attio for a sales team?
Match CRM to workflow complexity, team size, and outreach needs. Choose Capsule for simplicity; Attio for custom pipelines and AI. Need a balanced option for 20–50 reps? Consider folk for customizable pipelines and sequences.
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