Breakcold vs ActiveCampaign

Breakcold vs. ActiveCampaign: Overview

Choosing the right CRM can significantly impact your business operations and growth. Breakcold and ActiveCampaign are two prominent CRM platforms, each offering distinct features tailored to different business needs. This article provides an in-depth comparison of these platforms, examining their core functionalities, pricing, and advantages to guide you in selecting the ideal CRM for your organization.

Additionally, we'll introduce folk as a viable alternative, offering unique capabilities that might align better with your business requirements.

Cos'è Breakcold?

Breakcold è uno strumento di vendita fortemente incentrato sul social selling. Combina le tradizionali funzionalità CRM, come le campagne e-mail e la gestione della pipeline di vendita, con funzionalità specifiche progettate per migliorare il coinvolgimento dei potenziali clienti.

Caratteristiche principali di Breakcold

• Integrazione con i social media: Breakcold si integra perfettamente con piattaforme come LinkedIn e Twitter, consentendo agli utenti di interagire con i potenziali clienti senza dover cambiare scheda.
• Feed curati: è possibile creare feed personalizzati di contatti B2B, aiutando i team di vendita a rimanere in contatto con i potenziali clienti seguendo i loro aggiornamenti su vari canali.
• Posta in arrivo unificata: centralizza tutte le conversazioni e-mail provenienti da domini diversi, semplificando la comunicazione con i potenziali clienti e migliorando l'organizzazione.
• Gestione della pipeline di vendita: una pipeline visiva consente di gestire e monitorare le trattative nelle diverse fasi, migliorando il processo di vendita complessivo.

Cos'è ActiveCampaign?

Active Campaign è una piattaforma di automazione del marketing progettata per aiutare le aziende di tutte le dimensioni a gestire le interazioni con i clienti e promuovere la crescita attraverso comunicazioni personalizzate e automatizzate.

Caratteristiche principali di ActiveCampaign

• Email marketing: crea campagne email personalizzate con modelli drag-and-drop, segmentazione avanzata e sequenze automatizzate per coinvolgere efficacemente il tuo pubblico.
• Automazione del marketing: automatizza i flussi di lavoro per e-mail, SMS e messaggi sul sito, in base al comportamento degli utenti e a trigger personalizzati, migliorando il coinvolgimento e la fidelizzazione dei clienti.
• Automazione delle vendite: integra un CRM con strumenti di automazione per semplificare il processo di vendita, monitorare i lead, gestire le trattative e automatizzare i follow-up.
• Funzionalità CRM: CRM incentrato sulle vendite per monitorare e gestire i processi tramite l'automazione.

Breakcold vs. ActiveCampaign: Feature Comparison

Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management. For medium-sized sales teams of 20-50 people evaluating these platforms for outreach and email automation, understanding these core differences is crucial for making the right choice.

1. Gestione della pipeline di vendita

Breakcold's pipeline management feature provides a visual representation of the sales process, allowing users to track deals through different stages. This helps teams stay organized, monitor the progress of their sales efforts, and identify bottlenecks in the pipeline. ActiveCampaign's sales pipeline management feature is integrated with its CRM, enabling businesses to streamline their sales processes. It allows users to visually manage deals through customizable pipelines, automate tasks like follow-ups, and track every stage of the sales journey.

2. Facilità d'uso

Breakcold is designed with simplicity in mind, offering an intuitive interface that prioritizes ease of navigation, making it user-friendly for beginners. ActiveCampaign, while powerful, can be more complex and may require a steeper learning curve for new users to fully leverage its extensive features.

3. Arricchimento dei contatti

Breakcold includes a form of contact enrichment through its social media integrations, allowing users to gather additional insights and interact with prospects across platforms like LinkedIn and Twitter. ActiveCampaign does not appear to have a contact enrichment feature.

4. Sensibilizzazione

Breakcold's outreach feature allows users to run automated cold outreach campaigns across multiple channels, including email and LinkedIn. This multichannel capability enhances engagement with prospects, and its built-in email tracking helps users monitor the effectiveness of their campaigns. However, some users have noted limitations in sequencing contacts on lower-tier plans.
ActiveCampaign's outreach capabilities are functional, offering email, SMS, and some social media tools for multi-channel communication. It allows businesses to segment their audiences and send personalized messages, while automations help manage follow-ups across different channels. However, the SMS functionality is quite basic.

5. Automazione

ActiveCampaign's automation features allow users to create workflows that automate tasks like sending emails, updating contact records, and triggering follow-up actions based on predefined conditions. These workflows can be set up using a visual drag-and-drop builder, and they support a range of triggers, such as contact behavior, form submissions, or sales pipeline changes.
Breakcold offers automation features that streamlines manual data entry and cold outreach, allowing users to set up automated email sequences and multichannel campaigns.

6. Integrazione

Breakcold and ActiveCampaign both offer integration capabilities, but ActiveCampaign stands out with its extensive list of third-party app integrations, enabling seamless connectivity across various business tools. Breakcold, while offering essential integrations, may not match the breadth of ActiveCampaign's ecosystem.

7. Intelligenza artificiale

ActiveCampaign integrates AI features to enhance various aspects of its platform, such as email marketing and automation. The AI-powered tools include predictive sending, which analyzes contact behavior to suggest the best time to send emails, and predictive content, which helps in optimizing subject lines and messaging. Breakcdld does not appear to have an AI integration.

Confronto tra prezzi e piani

Let's take a closer look at the price and plans of both Breakcold and ActiveCampaign.

Prezzi Breakcold

• CRM Essentials: 29 $ al mese per postazione.
• CRM Pro: 59 $ al mese per postazione.

Prezzi di ActiveCampaign

• Starter: a partire da 15 $ al mese.
• Inoltre: a partire da 49 $ al mese.
• Pro: A partire da 79 $ al mese.
• Enterprise: a partire da 145 $ al mese.

Introducing folk CRM: the best alternative to Breakcold and ActiveCampaign

Looking for the best CRM solution for sales teams of 20-50 people focused on outreach and email automation? We recommend folk CRM. There is a reason why folk is a multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system that excels for medium-sized sales teams managing complex outreach campaigns.

👉🏼 Try folk now to streamline outreach and email automation for teams of 20–50.

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Caratteristiche principali

• Facilità d'uso e personalizzazione: personalizza facilmente le pipeline, i dashboard, l'automazione e le sequenze di e-mail, in modo da poterli utilizzare in tutto il ciclo di vendita e nella gestione della pipeline, nonché in altre funzioni aziendali quali reclutamento, marketing e altro ancora.
• Integrazione con i social media: importa persone e aziende da LinkedIn, Sales Navigator, Instagram e X con un solo clic grazie all'estensione Google Chrome di folk.
• Sincronizzazione dei contatti da Gmail e Outlook: sincronizzazione completa delle e-mail che consente agli utenti di gestire tutte le comunicazioni direttamente dal CRM.
• Trova gli indirizzi e-mail con un clic: arricchimento dei contatti fornito da Apollo e Dropcontact, per poter inserire i dati mancanti con un solo clic.
• Sequenze di email: invia sequenze di email con promemoria se i tuoi lead non rispondono alle tue prime email. Include un'integrazione AI che ti consente di personalizzare le email su larga scala.
• Notes and reminders: Attach notes directly on a contact's profile, and assign reminders so you know exactly when to follow up.

Prezzi e piani

folk offre una prova gratuita di 14 giorni. Successivamente, sono disponibili convenienti piani di abbonamento mensili o annuali. Il piano di abbonamento annuale è il seguente.

• Standard: 20 $ per utente al mese.
• Premium: 40 $ al mese per utente.
• Personalizzato: a partire da 80 $ al mese per utente.

Breakcold vs. ActiveCampaign: What's the verdict?

In the debate between Breakcold and ActiveCampaign, each CRM offers unique strengths tailored to different business needs. Breakcold excels in social selling with its seamless social media integrations, while ActiveCampaign stands out with its robust automation features. However, for sales teams of 20-50 people seeking the best solution for outreach and email automation, folk CRM provides the most compelling alternative. It combines the ease of use that medium-sized teams need with powerful automation capabilities and superior contact enrichment features, making it the ideal choice for growing sales organizations who value adaptability and user-friendly design.

👉🏼 Try folk now to never miss a follow-up and enrich contacts automatically.

Domande frequenti

How to choose between Breakcold and ActiveCampaign?

Choose Breakcold if teams prioritize social selling and simple pipelines. Choose ActiveCampaign for advanced automations, broad integrations, and multichannel messaging. Consider learning curve: Breakcold easier; ActiveCampaign more complex but deeper.

Does ActiveCampaign have contact enrichment?

ActiveCampaign lacks native contact enrichment. Data can be expanded via integrations or manual updates.

Can Breakcold run multichannel outreach with LinkedIn and email?

Yes. Breakcold supports automated cold outreach across LinkedIn and email with tracking. Note sequencing limits on lower-tier plans.

What is a good alternative to Breakcold and ActiveCampaign?

folk offers customizable pipelines, contact enrichment, email sequences with AI personalization, and Gmail/Outlook sync. Annual plans: Standard $20/user/mo, Premium $40, Custom from $80. 14-day free trial.