HubSpot vs Clarify: quale CRM è il migliore per il social selling?

Contact management determines whether a CRM remains effective or devolves into chaos. HubSpot and Clarify are prime examples.

Social selling thrives at the intersection of your CRM and your network. If your tool fails to keep pace with LinkedIn activities, comments, and warm introductions, you not only lose visibility but also risk losing deals to teams that maintain closer relationships.

folk and Clarify both position themselves as modern, relationship-centric CRMs. Clarify emphasizes transforming unstructured interactions into organized records, while folk provides teams with a flexible, social-selling-friendly workspace to track contacts, signals, and the pipeline all in one place.

This comparison will explore how each CRM facilitates real social selling workflows, allowing you to determine which one aligns best with your team's approach to building and nurturing relationships.

Perché un CRM per il social selling sarà essenziale nel 2026?

Most B2B deals begin not with a cold email or demo request but rather through a LinkedIn comment, a repost, a direct message, or a quiet profile visit. If your CRM can't capture these signals and connect them to real people and pipelines, your team will be operating in the dark while competitors cultivate relationships right before your eyes.

A social selling CRM serves as a centralized hub to transform those interactions into structured, actionable insights: who engaged, their source, their interests, and their proximity to making a purchase. Instead of treating LinkedIn as merely a 'nice-to-have' awareness tool, it becomes a measurable and repeatable function within your revenue engine.

Con un CRM di social selling, il tuo team può:

✔️ Identify buying signals from likes, comments, and profile views, converting them into follow-ups

✔️ Distinguish which prospects are familiar with you from content versus outbound efforts, allowing for tailored messaging

✔️ Map relationships among accounts, champions, and influencers—not just contacts in a list

✔️ Report on deals influenced by social activity rather than attributing all credit to last-click channels

What is HubSpot?

HubSpot is a comprehensive CRM platform that integrates marketing, sales, and customer support into a single contact database. Its email integration allows sales representatives to connect their personal Gmail and Outlook inboxes, enabling them to send personalized emails, log responses, and initiate sequences directly from the CRM or their inboxes. With features like open and click tracking, email templates, and shared timelines, email activities become transparent across the entire revenue team.

Che cos'è Clarify?

Clarify is a CRM that specializes in transforming emails and meetings into organized, searchable relationship data. Tailored for teams heavily reliant on their inboxes, it offers automatic logging with minimal manual effort. However, if you need advanced pipelines or multi-channel outreach capabilities, you might want to supplement it with additional tools.

Feature comparison of HubSpot and Clarify

Arricchimento del profilo e approfondimenti sui lead

HubSpot provides a smooth two-way email integration for Gmail, Outlook, and any IMAP-compatible provider, allowing you to send one-to-one emails straight from contact records while automatically logging every reply in your CRM timeline. Its built-in scheduler seamlessly updates meeting events in Google Calendar or Office 365, including automatic guest invitations and timeline entries for complete visibility.

Clarify enhances its LinkedIn integration with an enrichment engine to ensure basic profile details remain current. With LinkedIn and Chrome Extension integrations, you can create enriched contacts in Clarify as you browse profiles, capturing essential information without the need for manual copy-pasting.

Ascolto sociale e avvisi in tempo reale

HubSpot’s email synchronization operates in near real-time with Gmail and Outlook, usually reflecting changes within seconds to a minute. Once your account is connected, HubSpot establishes a persistent connection through OAuth, continuously pushing and pulling message data to ensure your CRM timeline remains current. This reliability is further enhanced by HubSpot’s global cloud infrastructure, which boasts an impressive 99.99% uptime for its core services.

Conversely, Clarify does not offer traditional social listening for brand mentions or comment streams across social networks. Instead, its alerts concentrate on CRM activities: pipeline updates, record changes, and other events can be delivered through integrations like Slack, Zapier, webhooks, or the Clarify API.

Social Selling: quali canali?

HubSpot’s Sales Hub Professional and Enterprise offer powerful one-to-one sequences, allowing you to enroll up to 50 contacts simultaneously and send hundreds of personalized emails daily per user. Its intuitive drag-and-drop sequence builder simplifies template creation, manages delays, and detects replies. Meanwhile, Marketing Hub can scale to thousands of recipients, utilizing features like segmentation, A/B testing, and comprehensive analytics on opens, clicks, and bounces. However, since many of the advanced campaign features are exclusive to Marketing Hub, Sales Hub users without that add-on may encounter limitations in total sends and face more basic reporting options.

For social selling, Clarify focuses exclusively on LinkedIn and email, lacking a multi-network approach. With a one-click LinkedIn integration and a Chrome extension, you can quickly add new contacts from LinkedIn to Clarify in just seconds.

Messaggistica contestuale con modelli e sequenze

HubSpot’s Sales Hub Professional and Enterprise offer powerful one-to-one sequences, allowing you to enroll up to 50 contacts simultaneously and send hundreds of personalized emails daily per user. The intuitive drag-and-drop sequence builder facilitates template creation, manages delays, and detects replies, while the Marketing Hub enables scalability to thousands of recipients, complete with segmentation, A/B testing, and comprehensive analytics on opens, clicks, and bounces. However, since the most impactful campaign features reside in the Marketing Hub, Sales Hub users without this add-on encounter limitations on total sends and more basic reporting.

Clarify positions its AI as a co-pilot for crafting follow-up emails and summarizing notes from meetings and email threads, rather than as a comprehensive social sequencing engine.

Monitoraggio delle attività e del coinvolgimento

HubSpot Sales monitors opens and clicks for every one-to-one email sent from contact records or through the Sales extension, providing real-time desktop notifications and logging each event on the timeline. Note that click tracking requires a paid Sales Hub seat—free users can only see opens—and you can access the total clicks per link directly in the email activity feed. Advanced attribution features, such as multi-variant link analysis across campaigns, are available in Marketing Hub, meaning that pure Sales Hub users won’t have access to enterprise-level click analytics without the add-on.

Clarify efficiently tracks essential sales activities by synchronizing email, calendar, and meetings into a unified timeline for each contact, company, and deal. When Gmail or Outlook is linked, relevant messages are automatically logged, allowing reps to avoid manual entry into the CRM.

folk CRM: The Best CRM for Social Selling!

folk CRM is a cutting-edge social selling CRM designed to streamline your selling process into an efficient workflow. It rapidly captures contacts, keeps conversation context readily accessible, and minimizes manual tasks through enrichment and smart fields, ensuring timely follow-ups.

Specifically built for LinkedIn-driven outreach, folk enables teams to aggregate leads from diverse sources, organize them into custom pipelines, and monitor every interaction in one consolidated platform. Automatic contact enrichment fills in missing information, deduplication maintains a tidy database, and shared notes and tags facilitate easy warm introductions and relationship tracking across the team.

For effective daily social selling, folk ensures consistent performance: segment your leads, personalize your outreach, set reminders, log interactions, and advance opportunities through your pipeline—all while preserving the human touch essential for closing deals.

👉 Prova Folk CRM gratuitamente

Conclusione

In summary, HubSpot excels with its comprehensive email integration and extensive automation capabilities, making it ideal for teams wanting a robust suite. Clarify specializes in transforming inbox interactions into organized data, perfect for those heavily reliant on emails but may lack broader outreach features. However, for teams focused on LinkedIn-driven social selling, folk stands out as the best alternative, offering seamless email integration, automation, and a streamlined workflow to capture and nurture relationships effectively. Choose folk CRM to enhance your social selling strategy.

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