Freshsales vs Nimble: quale CRM è il migliore per il social selling?

Contact management is where a CRM can either remain effective or become noise. Freshsales and Nimble

Social selling thrives at the intersection of your CRM and your network. If your tool can't keep pace with LinkedIn activity, comments, and warm introductions, you not only lose visibility — you risk losing deals to teams that maintain closer relationships.

folk and Clarify both position themselves as modern, relationship-driven CRMs. Clarify emphasizes transforming unstructured interactions into organized records, while folk offers teams a flexible workspace that is conducive to social selling, allowing them to track contacts, signals, and pipelines all in one place.

In this comparison, we will explore how each CRM supports authentic social selling workflows, so you can determine which one aligns best with how your team builds and nurtures relationships.

Perché un CRM per il social selling sarà essenziale nel 2026?

Most B2B deals don't initiate with a cold email or demo request; they often begin with a LinkedIn comment, a repost, a direct message, or a quiet profile visit. If your CRM fails to capture those signals and connect them to real people and pipelines, your team is operating in the dark while competitors cultivate relationships right in front of you.

A social selling CRM provides a centralized place to convert those interactions into structured, actionable insights: who engaged, where they came from, what interests them, and how close they are to making a purchase. Rather than viewing LinkedIn as merely 'nice-to-have awareness,' it transforms into a measurable and repeatable process within your revenue engine.

Con un CRM di social selling, il tuo team può:

✔️ Identify buying signals through likes, comments, and profile views, and convert them into follow-ups

✔️ Track which prospects are familiar with you through content versus outbound approaches, and adjust messaging accordingly

✔️ Map relationships across accounts, champions, and influencers—not just track contacts in a list

✔️ Report on deals influenced by social activity instead of attributing all credit to last-click channels

What is Freshsales?

Freshsales is the sales CRM from Freshworks tailored for small to mid-sized teams seeking an intuitive interface complemented by robust automation features. Users have the flexibility to connect either Gmail or Microsoft 365, with options for one-way or two-way synchronization to ensure that email threads remain aligned with the CRM. Alongside templates, bulk emailing, and activity timelines, this integration makes email a vital tool for representatives managing their leads and opportunities.

What is Nimble?

Nimble is a streamlined, socially-oriented CRM that gathers insights from both email and social media platforms. It is particularly effective for relationship-focused sellers who frequently engage in their inboxes and on social networks. While it's simpler than larger suites, it may not offer the depth required for intricate pipelines or multi-team setups.

Feature comparison of Freshsales and Nimble

Arricchimento del profilo e approfondimenti sui lead

Freshsales provides native Gmail and Outlook plugins that integrate email threads, scheduling tools, and relevant contact information directly within your inbox. Once connected, Freshsales automatically scans incoming emails for recognized contact addresses and logs conversations, allowing you to minimize clutter by selecting which folders to sync.

Nimble enhances your contacts by pulling publicly available social profile data (such as photos, bios, and job information) from LinkedIn, Twitter, Facebook, and email signatures.

Ascolto sociale e avvisi in tempo reale

Freshsales integrates seamlessly through native plugins, providing a constant connection to your Gmail or Outlook account while syncing email and calendar events in real time. Incoming messages for recognized leads appear within seconds, and any outgoing emails logged in the CRM are instantly reflected in your email thread. Calendar events are also synchronized immediately, ensuring that meetings scheduled in Freshsales are promptly visible in your personal calendar.

In contrast, Nimble lacks real-time alerts and social listening capabilities. Its primary focus is on enriching contact profiles rather than tracking live interactions.

Social Selling: quali canali?

Freshsales offers a comprehensive Marketing Campaigns module—simply go to Campaigns > Email to create email blasts or automated Journeys based on user behavior. With user-friendly drag-and-drop templates, dynamic segmentation, and detailed analytics dashboards, you can monitor delivery rates, opens, clicks, and unsubscribes. Built-in retry logic and ISP throttling enhance deliverability. However, keep in mind that more advanced features like heat-map click analysis or AI-driven send-time optimization require an upgrade to Freshmarketer.

Nimble enables capturing information from LinkedIn and Twitter but does not support outreach through these channels. It primarily focuses on contact management and enrichment.

Messaggistica contestuale con modelli e sequenze

Freshsales offers a comprehensive Marketing Campaigns module. Simply navigate to Campaigns > Email to create targeted blasts or automated Journeys based on user behaviors. With features like drag-and-drop templates, dynamic segments, and analytics dashboards, you can easily track delivery rates, opens, clicks, and unsubscribes. The built-in retry logic and ISP throttling further enhance deliverability. However, keep in mind that advanced features such as heat-map click analysis and AI-driven send-time optimization necessitate an upgrade to Freshmarketer.

In contrast, Nimble does not support in-browser templated messaging; instead, you'll need to rely on email or external tools for structured outreach.

Monitoraggio delle attività e del coinvolgimento

Freshsales allows you to enable “Track opens and clicks” in Settings > Email Settings, ensuring that every email sent through the native plugin records open events and link clicks directly in the contact timeline. Metrics for delivery, opens, and clicks are displayed in both the Deal dashboard and Campaigns module. Keep in mind that open metrics depend on image-based pixels; if a recipient blocks images or views links in preview panes, you may encounter underreported statistics.

Nimble tracks email and call history and provides some enrichment features, but it does not monitor social engagements such as likes or comments.

folk CRM: il CRM definitivo per il social selling!

folk CRM is a cutting-edge social selling CRM designed to transform social selling into a seamless and repeatable process. It quickly captures contacts, maintains conversation context, and minimizes manual tasks through intelligent fields and enrichment, ensuring timely follow-ups.

Tailored for LinkedIn-driven outreach, folk enables teams to consolidate leads from various sources, organize them within customized pipelines, and monitor every interaction in a single dashboard. Automatic contact enrichment fills in missing information, deduplication keeps the database organized, and shared notes and tags facilitate effortless warm introductions and relationship tracking across the team.

For everyday social selling, folk enables consistent execution: segment leads, personalize outreach, set reminders, log interactions, and advance opportunities through the pipeline while preserving the human touch that ultimately secures deals.

👉 Prova Folk CRM gratuitamente

Conclusione

In summary, Freshsales excels with its robust email integration and automation, ideal for small to mid-sized teams seeking efficiency. Nimble offers a streamlined approach focusing on social insights but lacks advanced tracking capabilities. However, for teams prioritizing email integration, automation, and seamless sequencing, folk stands out as the superior option. It transforms social selling into a structured, repeatable process, ensuring no lead slips through the cracks while maintaining essential relationship context. Choose folk for a holistic social selling experience.

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