7 Best CRMs for Zoominfo (2026)

ZoomInfo fills the top of the funnel with data. Revenue still slips when enriched contacts scatter across spreadsheets, inboxes, and half-updated records.

A CRM keeps ZoomInfo enrichment usable: one source of truth for contacts and companies, clear ownership, deal stages that stay current, and follow-ups that happen on time. The right fit keeps enrichment clean at scale while making pipeline predictable.

What is ZoomInfo?

ZoomInfo is a B2B go-to-market data platform that helps teams find, enrich, and prioritize accounts, then route that intelligence into sales workflows. It supports prospecting motions where speed and data quality decide reply rates and pipeline coverage.

• B2B contact and company database: Finds decision-makers and firmographic details to build target lists and fill missing fields in records.
• Enrichment and data maintenance: Updates contact and company attributes over time to reduce stale records, duplicates, and broken segmentation.
• Buying intent signals: Surfaces in-market accounts based on observed research behavior, so outreach focuses on higher-propensity prospects.
• Sales engagement workflows: Supports list-building, targeting, and activation so prospecting stays structured instead of ad hoc exports.
• Integrations and data sync: Pushes matched data into CRMs and other GTM tools to keep records usable across reps, ops, and reporting.

ZoomInfo fits SDR teams, outbound sales orgs, RevOps, and growth teams that run account-based prospecting, need consistent enrichment, and want higher-quality targeting at scale.

Is ZoomInfo a CRM?

❌ ZoomInfo is not a CRM. ZoomInfo provides data, enrichment, and targeting signals, but it is not the system of record for contacts, accounts, deals, and sales activities.

Why ZoomInfo Users Need a CRM

ZoomInfo improves targeting and enrichment. Pipeline still needs a system that keeps records clean, assigns ownership, and turns activity into measurable outcomes.

✔️ One source of truth for GTM data: Enrichment stays usable when contacts, companies, and fields live in a structured record model instead of exports and lists.

✔️ Deduplication and field governance: Imports create duplicates and inconsistent values without rules; clean data needs normalization and ownership.

✔️ Routing and accountability: New enriched leads and accounts need assignment logic, SLAs, and visibility on who owns next steps.

✔️ Deal creation and stage control: Enrichment turns into revenue only when qualification creates opportunities with consistent stages and follow-up discipline.

✔️ Activity history that matches the account: Emails, meetings, and notes tie back to the right contact and company so context survives team handoffs.

✔️ Reporting that connects data to revenue: Enrichment, intent, and outreach performance must connect to meetings booked, pipeline created, win rates, and forecast accuracy.

7 Best CRMs for ZoomInfo Users in 2026

1. CRM popular

Classificação

⭐⭐⭐⭐⭐ (G2)

Visão geral

folk is a modern AI CRM built for fast execution after ZoomInfo research and enrichment. It keeps contact, company, and deal context in one place, so outbound lists turn into owned pipeline stages, tasks, and follow-ups instead of scattered tabs. Enrichment, deduplication, and AI fields help keep records clean when volume rises.

Prós

• Gestão rápida de pipelines com baixos custos operacionais
• Enrichment + deduplication to keep data clean at scale
• Email + calendar sync keeps timelines accurate
• WhatsApp sync for messaging-led follow-ups
• Extensão do LinkedIn para o Chrome para captura e atualizações no contexto

Contras

• Advanced reporting depth stays lighter than enterprise suites

Preços

• Padrão: US$ 20/membro/mês cobrado anualmente
• Premium: US$ 40/membro/mês cobrado anualmente
• Personalizado: US$ 80/membro/mês cobrado anualmente

2. Microsoft Dynamics 365 Sales

Classificação

⭐⭐⭐ (G2)

Visão geral

Microsoft Dynamics 365 Sales is a Microsoft-native CRM built for structured pipeline management, governance, and reporting. It fits ZoomInfo-led outbound when enrichment must land in a tightly controlled data model with role-based access, standardized fields, and scalable workflows across teams.

Prós

• Strong account and opportunity structure for larger orgs
• Governance and permissions suited for multi-team execution
• Reporting built for managers and forecasting discipline

Contras

• Setup and customization are heavier than lightweight CRMs
• Adoption drops without clear standards and ops ownership

Preços

• Sales Professional: $65/user/month paid yearly
• Sales Enterprise: $105/user/month paid yearly

3. Zendesk Sell

Classificação

⭐⭐⭐⭐

Visão geral

Zendesk Sell is a sales CRM focused on daily execution: leads, deals, tasks, and manager visibility. It fits ZoomInfo users when enrichment and intent must translate into fast follow-ups, clear pipeline movement, and a workflow that stays simple for reps.

Prós

• Clean lead-to-deal workflow for fast follow-up after enrichment
• Strong activity and tasking for rep execution
• Useful fit when sales needs to stay aligned with customer context

Contras

• Advanced capabilities typically sit behind higher tiers
• Less suited to deep enterprise customization than top enterprise suites

Preços

• Equipa: US$ 19/utilizador/mês, cobrado anualmente
• Crescimento: US$ 55/utilizador/mês cobrado anualmente
• Profissional: US$ 115/utilizador/mês, cobrado anualmente
• Empresa: US$ 169/usuário/mês, cobrado anualmente

4. HubSpot Sales Hub

Classificação

⭐⭐⭐⭐ (G2)

Visão geral

HubSpot Sales Hub combines CRM foundations with sales execution: pipelines, sequences, tasks, automation, forecasting, and dashboards in one system. It fits ZoomInfo-driven motions that need clean routing after enrichment, consistent follow-up discipline, and manager-grade reporting once volume scales.

Prós

• Strong reporting and forecasting for pipeline accountability
• Sequences and automation standardize follow-ups after ZoomInfo targeting
• Grande ecossistema para integrações e encaminhamento de dados

Contras

• Costs rise quickly as seats and advanced tiers add up
• A complexidade da configuração aumenta com os fluxos de trabalho, propriedades e permissões
• Some tiers require onboarding fees

Preços

• Starter: $20/user/month billed annually
• Professional: $100/user/month billed annually
• Enterprise: $150/user/month billed annually

5. Copper CRM

Classificação

⭐⭐⭐⭐ (G2)

Visão geral

Copper is a Google Workspace-first CRM that keeps deal work close to Gmail and Calendar. It fits ZoomInfo users when enrichment must translate into fast qualification, clean account records, and consistent follow-ups without heavy CRM overhead, especially for smaller teams that live in Google tools.

Prós

• Strong Google Workspace experience for day-to-day execution
• Clean contact and company records reduce enrichment chaos and duplicates
• Pipelines and activity tracking keep follow-up consistent

Contras

• Some sales objects and scale features sit on higher tiers
• Less suited to deep enterprise governance and complex custom objects

Preços

• Starter: $9/seat/month paid annually
• Basic: $23/seat/month paid annually
• Professional: $59/seat/month paid annually
• Business: $99/seat/month paid annually

6. SugarCRM Sell

Classificação

⭐⭐⭐ (G2)

Visão geral

SugarCRM Sell fits ZoomInfo-led outbound when enrichment needs strict field control and scalable pipeline execution. Strong configuration options help standardize records, routing, and sales processes once data volume rises and teams need consistency across territories, roles, and stages.

Prós

• Solid customization for fields, pipeline rules, and workflows
• Works well when data governance matters after large-scale enrichment
• Built to support structured sales execution across teams

Contras

• Setup and admin overhead feel heavier than modern lightweight CRMs
• Adoption depends on clear standards and enablement

Preços

7. Creatio (Sales Creatio)

Classificação

⭐⭐⭐⭐⭐ (G2)

Visão geral

Creatio is a no-code CRM and workflow platform built for teams that need ZoomInfo data to land in a controlled process: routing, qualification, approvals, and stage movement. Low-code customization supports complex workflows without turning the CRM into an engineering project.

Prós

• Strong process automation for routing, qualification, and handoffs
• No-code customization fits teams with evolving RevOps requirements
• Scales well when governance and workflow depth increase

Contras

• Implementation takes planning to avoid over-customization
• Best results require process ownership and ongoing ops discipline

Preços

Growth $25/user/month, Enterprise $55/user/month, Unlimited $85/user/month

7 Best CRMs for ZoomInfo Users: Recap Table

Conclusão

ZoomInfo improves targeting and enrichment. A CRM makes that data operational: clean records, clear ownership, consistent follow-ups, and pipeline visibility that holds up when volume rises.

folk CRM is the strongest fit for ZoomInfo-led outbound teams that want speed without chaos. Enrichment stays usable thanks to deduplication and clean contact/company structure, while deals and next steps stay close to the account context. The result is simple: less time fixing data, faster response after intent signals, and a pipeline that stays accurate enough to run weekly execution and forecasting.