5 Best CRM tools for mergers and acquisitions

Mergers and acquisitions are high-stakes, fast-moving, and filled with complexity. Tracking multiple stakeholders, managing due diligence, and ensuring seamless communication can feel overwhelming—especially when millions (or even billions) are on the line.

This is where the best CRM for mergers and acquisitions becomes your competitive edge. The right CRM doesn’t just store contacts; it streamlines deal flow, automates follow-ups, centralizes key documents, and provides real-time visibility into your pipeline—so nothing falls through the cracks.

In this guide, we’ll break down the top CRM solutions built for M&A teams like yours, helping you close deals faster, collaborate efficiently, and maximize value at every stage of the transaction.

The 5 best CRMs for mergers and acquisitions

👉 Try folk CRM for free

1. folk

folk is a modern CRM platform for managing contacts, workflows, and relationships, offering customizable pipelines, AI-driven tools, and integrations to enhance deal management and prospecting.

Key features

• Contact enrichment: Automatically enriches contact details by finding emails and LinkedIn URLs, enabling efficient outreach without manual data entry or additional costs for email services.
• Social media integration: Seamlessly import contacts from LinkedIn, Instagram, Twitter and more to bring all your contact information within folk, and use templates for quicker, streamlined communication.
• Mail merge and email sequences: Full email sync, templates, and tracking features, enabling users to manage all communications directly from the CRM.
• AI-powered features: AI tools assist in managing contacts and relationships, automating routine tasks, and suggesting actions to improve productivity.
• Integrations: folk integrates seamlessly with over 6,000 apps, including Gmail, Zapier, and Make, allowing users to centralize their workflow and reduce manual data entry.

Pros

• Ease of use: folk is praised for its intuitive interface, making it accessible even to non-technical users with quick onboarding and a minimal learning curve.
• All-in-one: folk streamlines your workflow by allowing you to import contacts from LinkedIn, automatically find their emails, reach out through customizable email sequences, and track interactions in a pipeline, eliminating the need for multiple tools and saving time and money.
• Customizability: Custom fields, pipelines, and workflows.
• Integrations: folk integrates seamlessly with over 6,000 apps, including Gmail, Zapier, and Make, allowing users to centralize their workflow and reduce manual data entry.

Cons

• Reporting: Currently lacks reporting features, but there are plans for future implementation.

Price and plans

You can try folk for free with a 14-day free trial. After that, a monthly or annual subscription plan is as follows.

• Standard: $20 per user, per month.
• Premium: $40 per user, per month.
• Custom: Starts from $60 per user, per month.

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2. HubSpot

HubSpot CRM is a user-friendly, scalable platform offering integrated tools for managing sales, marketing, customer service, and operations efficiently.

Key features

• Marketing Hub: Includes email marketing, ad tracking, landing pages, and lead generation tools. Ideal for generating leads and nurturing potential investors.
• Sales Hub: Provides deal tracking, pipeline management, sales automation, and reporting. Essential for managing investment opportunities and tracking M&A deals.
• Operations Hub: Syncs and automates business processes across different systems, ensuring smooth integration during mergers.
• Lead scoring: Prioritize leads with predictive scoring to improve sales efficiency, helping identify high-potential investment opportunities.
• Customizable dashboard and reports: Allows users to create customized dashboards and reports to track metrics and gain insights into business performance, crucial for M&A analytics.

Pros

• User-friendly interface: HubSpot is known for its intuitive and easy-to-use interface, making it accessible for users of all skill levels, especially beneficial for M&A teams.
• Seamless integration with marketing tools: HubSpot integrates smoothly with its marketing, sales, and service hubs, creating a unified platform for managing leads, investors, and opportunities.
• Automation capabilities: Provides powerful automation tools for tasks like email marketing, lead nurturing, and sales workflows, helping M&A teams save time and improve efficiency.
• Scalability: The platform is highly scalable, offering different tiers that cater to growing businesses, from small startups to large enterprises involved in M&A.
• Strong customer support: HubSpot provides excellent customer support, including live chat, phone support, and a vast knowledge base, which is crucial during complex M&A processes.

Cons

• High cost at higher tiers: HubSpot’s pricing can become expensive as you move to higher tiers, which may be prohibitive for small businesses as they scale in M&A activities.
• Limited customization in free plan: The free plan and lower tiers have limited customization options, which can restrict flexibility for growing M&A businesses.
• Complexity in advanced features: Some advanced features, such as custom reporting and workflows, have a steep learning curve and may require additional training for M&A teams.
• Additional fosts for add-ons: Many useful features, like advanced CRM capabilities and integrations, come as paid add-ons, increasing the overall cost for M&A firms.
• Dependence on HubSpot ecosystem: The platform works best when fully integrated with HubSpot's other tools, which can limit flexibility if M&A teams use other software.

Prices and plans

Price and plans on HubSpot's CRM suite for an annual subscription are as follows.

• Starter: $15 per user, per month.
• Professional: $450 per user, per month.
• Enterprise: $1,500 per user, per month.

3. Salesforce

Salesforce is a robust CRM platform for large enterprises, offering tools for sales, marketing, service, and analytics, with extensive scalability.

Key features

• Comprehensive ecosystem: A unified platform offering CRM, marketing automation, customer service, and custom app development, suitable for managing leads, investors, and investment opportunities in mergers and acquisitions.
• Customization and scalability: Salesforce is highly customizable and scalable, allowing M&A firms to tailor the platform to complex workflows and manage significant growth.
• Artificial Intelligence (AI) integration: Salesforce Einstein offers AI-driven analytics and automation, providing insights that help optimize M&A strategies.
• Extensive integration capabilities: With Salesforce's AppExchange, M&A firms can integrate the platform with a wide range of third-party applications, ensuring seamless operation across different business systems.
• Enterprise-grade security and compliance: Salesforce provides robust security measures and compliance features, critical for handling sensitive data related to mergers and acquisitions.

Pros

• Comprehensive feature set: Salesforce offers an extensive range of features covering sales, service, and marketing, making it a powerful tool for managing all aspects of mergers and acquisitions.
• Highly customizable: Salesforce allows M&A firms to tailor the platform to their specific needs with custom fields, objects, and workflows, ideal for tracking leads, investors, and opportunities.
• Extensive integration capabilities: Salesforce integrates with a vast array of third-party applications, enabling seamless data flow across platforms.
• Advanced analytics and reporting: Salesforce provides powerful analytics and reporting tools, allowing M&A firms to gain deep insights into their data and make informed decisions.
• Robust security features: Salesforce offers strong security measures, including data encryption and two-factor authentication, ensuring the protection of sensitive information related to mergers and acquisitions.

Cons

• High cost: Salesforce can be expensive, especially for small to medium-sized M&A firms, with high licensing fees and additional costs for add-ons and customization.
• Steep learning curve: Due to its extensive feature set and complexity, Salesforce often requires significant time and training for users to become proficient.
• Complex setup and customization: Initial setup and customization can be challenging and often require expert help or certified consultants, which adds to the overall cost.
• Integration complexity: While Salesforce offers extensive integration capabilities, integrating it with third-party applications can be complex and require technical expertise.
• Customer support quality: Some users report that Salesforce’s customer support can be slow or less helpful, particularly for those on lower-tier plans.

Price and plans

• Starter Suite: $25/user/month provides basic CRM features for small businesses.
• Pro Suite: $100/user/month includes advanced tools for growing businesses.
• Enterprise Plan: $165/user/month offers extensive customization and automation for large companies.
• Unlimited Plan: $330/user/month provides comprehensive features for large enterprises.
• Einstein 1 Sales: $500/user/month provides AI-driven insights and advanced features for large enterprises.

4. Pipedrive

Pipedrive is a web-based CRM for small businesses, offering lead management, automation, email integration, and customizable pipelines to optimize sales.

Key features

• Lead and deal management: Centralized tools to manage leads, investors, and investment opportunities, helping M&A teams act quickly on potential deals.
• Sales automation: Workflow automation to handle repetitive tasks, such as follow-ups and email sequences, allowing M&A teams to focus on closing deals and managing investor relations.
• Email integration: Full email sync, templates, and tracking features, enabling users to manage all communications directly from the CRM, ensuring no opportunity is missed.
• Advanced reporting and analytics: Real-time data analytics and custom reporting tools to track deal performance, forecast revenue, and gain actionable insights for better decision-making.
• Customization and security: Options to customize pipelines, fields, and user permissions, with robust security measures to protect sensitive M&A data.

Pros

• User-friendly interface: The intuitive interface makes it easy for M&A teams to navigate and manage their deal pipelines effectively.
• Sales pipeline focus: Specifically designed for managing sales pipelines, offering a visual approach that helps track deals and activities efficiently.
• Customization: Allows for high customization, enabling M&A teams to tailor the platform to their specific processes with custom fields and workflows.
• Automation features: Includes automation tools that streamline repetitive tasks, such as sending follow-up emails and moving deals through the pipeline, saving time and boosting productivity.
• Reporting and analytics: Robust reporting and analytics tools provide valuable insights into deal performance and help identify areas for improvement.

Cons

• Limited advanced features: Lacks some of the more advanced CRM features, such as extensive marketing automation and AI capabilities, which are available in other platforms.
• Basic reporting in lower tiers: The reporting and analytics features in the basic plans are somewhat limited, requiring upgrades to access more in-depth insights.
• No built-in email marketing: Does not include built-in email marketing features, requiring users to integrate with third-party email tools for such functionality.
• Limited customer support hours: Customer support is not available 24/7, which can be inconvenient for M&A teams operating in different time zones or needing immediate assistance.
• Price increases with add-ons: The cost can increase quickly when additional features or integrations are added, making it less cost-effective for growing M&A needs.

Price and plans

An annual subscription plan basis is as follows.

• Essential plan: Starts from $24 per user, per month.
• Advanced plan: Starts from $44 per user, per month.
• Power plan: Starts from $79 per user, per month.
• Enterprise plan: Starts from $129 per user, per month.

5. Zoho

Zoho is a CRM system with a strong sales focus. Its got features such as journey orchestration, sales process management and workflow automation. There's also something for marketing teams, including lead hurting, event management and customer segmentation.

Key features

• Lead and contact management: Manages investor information, tracks interactions, and segments contacts for targeted outreach.
• Customizable dashboards and reports: Allows users to create and customize dashboards and reports for in-depth analytics on investment opportunities.
• Sales pipeline management: Visualizes and manages deal pipelines with drag-and-drop functionality, crucial for tracking M&A deals.
• Multi-channel communication: Integrates with email, phone, social media, and live chat to manage all interactions with potential investors and acquisition targets.
• Workflow automation: Automates routine tasks and processes, improving efficiency and reducing manual effort in managing M&A activities.

Pros

• Customization: Extensive customization options allow M&A firms to tailor the CRM to their specific needs, including custom fields, modules, and workflows for tracking deals and investor interactions.
• Integration with Zoho Suite: Seamless integration with other Zoho products (like Zoho Books and Zoho Projects) creates a comprehensive ecosystem for managing different aspects of M&A activities.
• Multi-channel communication: Supports email, phone, social media, and live chat, enabling firms to manage all investor and target company interactions from a single platform.
• AI-powered features: Zia, the AI assistant, provides intelligent insights, predictive analytics, and task automation, helping to enhance M&A deal management.
• Mobile accessibility: Zoho CRM offers a robust mobile app, allowing M&A teams to manage relationships and access data on the go, with offline capabilities.

Cons

• Steep learning curve: The extensive customization options can be overwhelming for new users, requiring a significant time investment to master the platform.
• Complex setup: Initial setup and configuration can be complex, particularly for M&A firms without technical expertise or dedicated IT resources.
• Limited third-party integrations: While Zoho integrates well with its own suite of products, integration with third-party applications can be limited or require additional effort.
• Data migration challenges: Migrating data from other CRMs to Zoho can be difficult and time-consuming, often requiring manual adjustments.
• Complex reporting: Advanced reporting features can be complex to set up and use, requiring a learning curve or technical support.

Price and plans

Free plan limited to three users suitable for small businesses. After that, an annual subscription plan is as follows.

• Standard: $20 per user, per month.
• Professional: $35 per user, per month.
• Enterprise: $50 per user, per month.

Why you need a CRM

For businesses and busy teams dealing with mergers and acquisitions, a CRM can be a game-changer and ensures seamless operations and maximizes opportunities.

Challenges without a CRM

As a busy M&A team, you might already be experiencing the following challenges without a CRM in place.

• Disorganization: Managing multiple deals and clients can lead to scattered information and missed details.
• Missed opportunities: Without a centralized system, tracking potential leads and follow-ups becomes challenging.
• Inefficient processes: Manual data entry and fragmented tools slow down workflow and reduce productivity.
• Lack of insight: Inadequate data analysis hampers strategic planning and decision-making.
• Inconsistent communication: Miscommunication with stakeholders can derail negotiations and damage relationships.

Benefits of a CRM

On the fence about investing in a CRM? You can expect the following benefits that can support all areas of your business.

• Centralized information: All data is stored in one place, ensuring easy access and better organization.
• Enhanced efficiency: Streamlined processes and automated workflows save time and reduce errors.
• Improved customer relationships: Personalized communication and timely follow-ups enhance client satisfaction.
• Better decision-making: Real-time analytics and reporting provide valuable insights for strategic planning.
• Increased sales: Efficient lead management and tracking boost conversion rates and revenue.
• Consistent communication: Unified communication channels ensure all stakeholders are on the same page.
  

How to boost your mergers and acquisitions efficiency with a CRM

Below are a few steps you can take to boost your overall efficiency and streamline your operations as a team with the right CRM in your tech stack.

1. Map your process

Defining and tracking the stages of your mergers and acquisitions process is crucial for success. A robust CRM system allows you to create a clear roadmap, from initial contact to closing the deal. You can set up custom stages, assign tasks to team members, and monitor progress in real-time. This helps in identifying bottlenecks and ensures that nothing falls through the cracks.

2. Lead qualification

Assessing and qualifying leads, investors, and investment opportunities is streamlined with a CRM tailored for mergers and acquisitions. Use built-in scoring models to rank prospects based on criteria like financial stability, industry relevance, and strategic fit. This allows you to focus your efforts on high-potential opportunities, saving time and resources.

3. Outreach and follow-up

Automate your outreach and follow-up campaigns with ease. Utilize pre-built email templates and LinkedIn integration to send personalized messages to leads, investors, and potential acquisition targets. Schedule follow-up reminders and track engagement metrics to ensure timely and effective communication.

4. Automate your campaigns

Develop strategies for upselling and cross-selling within your CRM. Use segmentation to create targeted campaigns aimed at nurturing existing leads, investors, and investment opportunities. Automated workflows can send relevant content and updates, keeping your audience engaged and informed about new opportunities and developments.

How to evaluate and choose a CRM platform

Wondering what to consider in your decision making process? Consider the following tips to ensure you find a CRM that aligns with your existing tech stack.

1. Define your requirements

When selecting the best CRM for mergers and acquisitions, it's crucial to identify the key features needed for your specific business processes. Consider functionalities like deal tracking, pipeline management, data integration, and reporting capabilities that can streamline your M&A activities. Additionally, ensure the CRM supports secure document sharing and collaboration, as these are vital for due diligence and integration phases.

Key features of a CRM for mergers and acquisitions

• Automated processes: Streamlines tasks by automating repetitive workflows, freeing up time for more strategic activities.
• Contact enrichment: Automatically finds leads, investors, and investment opportunities' email addresses and contact information, enhancing efficiency and accuracy.
• Structured pipeline: Tracks leads, investors, and investment opportunities through defined stages, ensuring process clarity and effectiveness. This feature helps in managing complex M&A deals with ease.
• Mail merge and email sequences: Increases communication efficiency with follow-up templates and automated sequences, ensuring timely and consistent engagement with stakeholders.
• Social media integration: Seamlessly imports leads, investors, and investment opportunities from LinkedIn, Twitter, Instagram and more to get all your contact information within the CRM, making it easier to manage and nurture professional relationships across multiple channels.‍
• Reporting and forecasting: Provides essential data analysis and predictive insights for better planning. This feature allows M&A founders to make informed decisions based on real-time data and trends.

2. Budget considerations

While evaluating CRM options, balance the cost against the return on investment. A robust CRM can significantly enhance efficiency and accuracy in your M&A processes, potentially leading to substantial financial gains. Look for CRM solutions that offer scalable pricing models, allowing you to start with essential features and expand as your needs grow. Remember, the right CRM should not only fit your budget but also deliver long-term value.

3. Selection process

Choosing the right CRM vendor involves thorough research and a structured selection process. Start by shortlisting vendors known for their expertise in M&A. Evaluate their reputation, customer reviews, and case studies. Engage with their sales teams to understand how their CRM solutions can be tailored to meet your specific M&A needs. Request demonstrations to see the CRM in action and assess its usability and functionality.

4. Get a demo

Before making a final decision, trial different CRM platforms to compare their performance in real-world scenarios. Look for a CRM that offers a free trial period or a demo version. During the trial, focus on user experience, integration capabilities, and support services. Gather feedback from your team to ensure the chosen CRM aligns with your M&A workflows and enhances overall efficiency. By thoroughly evaluating your options, you can confidently select the best CRM for mergers and acquisitions. Get started with a demo of folk here.

3 tips for implementing a CRM

1. Import your data in your new CRM

Transitioning to a new CRM requires importing your existing data. Start by exporting your data as a CSV file from your current CRM. For instance, you can export records from HubSpot by following the instructions here. Similarly, if you are using Pipedrive, you can find the export guidelines here. This step ensures that all your critical data is seamlessly transferred to your new CRM, maintaining continuity in your M&A activities.

2. Create your first pipeline

After importing your data, the next step is to create your first pipeline tailored to mergers and acquisitions. Define stages that reflect your M&A process, such as "Target Identification," "Due Diligence," "Negotiation," and "Integration." This customized pipeline will help you track each deal's progress and ensure that no critical steps are overlooked.

3. Onboard your team

Effective CRM implementation requires thorough onboarding of your team. Provide training sessions to familiarize them with the new system, focusing on how it can enhance their workflow in the context of mergers and acquisitions. Encourage them to use the CRM consistently to maximize its benefits and improve collaboration across your organization.

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Conclusion

Choosing the best CRM for mergers and acquisitions is pivotal for streamlining processes, enhancing efficiency, and maximizing opportunities. Platforms like folk, HubSpot, Salesforce, Pipedrive, and Zoho each offer unique features tailored to different needs and budgets. folk stands out with its intuitive interface, AI-driven tools, and seamless LinkedIn integration, making it an excellent choice for M&A founders looking to centralize workflows and improve deal management. HubSpot and Salesforce provide robust, scalable solutions with extensive integration capabilities, ideal for larger enterprises. Pipedrive and Zoho offer user-friendly interfaces and customizable pipelines, catering to small to medium-sized businesses. Evaluate your specific requirements, budget, and team preferences to select the CRM that best aligns with your M&A strategy. To experience the benefits firsthand, you can try folk for free here.

Need a helping hand? Use our free tool to find your perfect CRM match.

Frequently Asked Questions

What do busy M&A teams use as a CRM?

M&A teams often rely on CRMs like folk, Hubspot, Salesforce, Pipedrive, and Zoho to manage their mergers and acquisitions processes efficiently. These platforms offer features tailored to the complex needs of M&A, such as deal tracking, pipeline management, and integration capabilities.

Do I need a CRM?

Yes, depending on the complexity of your process. A CRM can significantly streamline your workflows, improve data organization, and enhance communication, making it an essential tool for managing mergers and acquisitions effectively.

How much does a CRM cost?

CRM costs can vary widely, typically ranging from $15 to $500 per user per month. The price depends on the features, customization options, and the scale of the platform. It's essential to balance the cost with the value and ROI it brings to your M&A activities.

Does folk’s CRM respond to mergers and acquisitions needs?

Yes, folk's CRM is well-suited for mergers and acquisitions. It offers features like contact enrichment, LinkedIn integration, email sequences, and a structured pipeline, making it easier to manage complex M&A deals. Its intuitive interface and customizability ensure it meets the specific needs of M&A founders.