Salesforce vs Nimble

Overview: Salesforce vs. Nimble

Salesforce and Nimble are two CRM options with contrasting focuses, catering to businesses with different needs in customer relationship management. Salesforce is a comprehensive, highly customizable CRM designed for larger teams requiring detailed tracking, automation, and in-depth reporting across the sales, service, and marketing functions. Nimble, by comparison, emphasizes contact enrichment and social media integration, making it suitable for teams focused on relationship-building in a simpler, more streamlined interface. In this blog post, we'll look at their key features to help you choose the right CRM – and see if folk might just be an even better alternative for sales teams of 20-50 people.

👉🏼 Попробуйте folk прямо сейчас, чтобы управлять напоминаниями на основе контактов вместе со своей командой.

• Salesforce: Best for large enterprises needing deep customization, automation, and advanced reporting.
• Nimble: Best for relationship-centric teams wanting simple contact enrichment and social integrations.
• folk: Best for 20–50 person sales teams needing power without enterprise complexity.

Что такое Salesforce?

Salesforce — это надежная CRM-платформа для крупных предприятий, предлагающая инструменты для продаж, маркетинга, обслуживания и аналитики с широкими возможностями масштабирования.

Основные функции Salesforce

• Комплексная экосистема: единая платформа, предлагающая CRM, автоматизацию маркетинга, обслуживание клиентов и разработку пользовательских приложений, подходящая для разнообразных потребностей крупных предприятий.
• Настраиваемость и масштабируемость: Salesforce обладает высокой настраиваемостью и масштабируемостью, что позволяет крупным организациям адаптировать платформу к сложным рабочим процессам и управлять значительным ростом.
• Интеграция искусственного интеллекта (ИИ): Salesforce Einstein предлагает аналитику и автоматизацию на основе ИИ, предоставляя информацию, которая помогает крупным предприятиям оптимизировать свои стратегии.
• Широкие возможности интеграции: с помощью AppExchange от Salesforce крупные компании могут интегрировать платформу с широким спектром сторонних приложений, обеспечивая бесперебойную работу различных бизнес-систем.
• Безопасность и соответствие требованиям корпоративного уровня: Salesforce предоставляет надежные меры безопасности и функции обеспечения соответствия требованиям, которые имеют решающее значение для крупных организаций, работающих с конфиденциальными данными клиентов.
  

What is Nimble?

Nimble is a relationship-focused CRM designed to help businesses manage contacts, track interactions, and streamline communication. Nimble works from your Outlook or Gmail inbox, social and web.

Key features of Nimble

• Contact management: Nimble consolidates contact details from various sources, including email and social media, into unified profiles, making it easier to track communication.
• Social listening and engagement: The platform integrates with social media channels, enabling users to monitor conversations, engage with leads, and stay updated on contacts' social activity.
• Email tracking: Nimble provides email tracking tools to monitor when emails are opened and links are clicked, helping users gauge engagement with outreach efforts.
• Pipeline management: Users can manage sales pipelines with customizable deal stages, allowing teams to track opportunities and monitor deal progression.
• Task and activity management: Nimble includes task tracking and reminders, helping users stay organized with follow-ups, meetings, and to-do lists associated with contacts or deals.

Salesforce vs. Nimble: Feature Comparison

Choosing the right CRM can significantly impact your business operations. Here, we compare Salesforce and Nimble, focusing on sales pipeline management, email marketing tools, and contact management.

1. Управление процессом продаж

Salesforce's pipeline management feature, known as Pipeline Inspection, provides a comprehensive view of sales opportunities by consolidating key metrics, deal changes, and AI-powered insights into a single interface. This allows sales teams to make informed decisions quickly.
Nimble CRM includes a pipeline dashboard for tracking sales opportunities through customizable deal stages, offering a visual overview of where deals stand within the sales process. Users can create and move deals through each stage, set expected close dates, and update deal values, making it a straightforward tool for small to mid-sized businesses looking for simplicity and efficiency.

2. Простота использования

Salesforce, with its extensive features, may present a steep learning curve for new users, but offers comprehensive training resources. Nimble, on the other hand, is designed with simplicity in mind, providing an intuitive interface that allows users to quickly navigate and manage their customer relationships with minimal training. However, for sales teams of 20-50 people who need both simplicity and power, folk CRM strikes the perfect balance with its intuitive design and robust functionality.

3. Обогащение контактов

Salesforce's contact enrichment feature leverages tools such as the Data Cloud to automatically enhance and update contact records in real time, drawing from verified data sources like LinkedIn and InsideView to provide real-time updates. Nimble CRM's contact enrichment feature automatically gathers additional information on contacts from various public sources, including social media profiles.

4. Информационно-пропагандистская работа

Salesforce's outreach solution is powered by its AI capabilities, particularly through the integration of Einstein AI and their Outreach list that allows users to see cross-sales paths and leads they need to engage with. Nimble CRM's outreach feature enables users to manage individual and group email communications, track engagement, and personalize messaging based on contact profiles.

5. Автоматизация

Salesforce offers robust automation features designed to streamline business processes, including workflow rules, flow builders, and AI automation through Einstein AI. Nimble CRM's automation features are basic, primarily used to streamline tasks like data enrichment and follow-up reminders, aiding users in managing interactions efficiently.

6. Интеграция

Salesforce integrates with a wide range of third-party applications through its AppExchange marketplace, allowing users to connect tools for marketing automation, customer service, analytics, project management, and finance. Popular integrations include platforms like Slack for team collaboration and Mailchimp for email marketing. Nimble connects with productivity tools like Mailchimp, QuickBooks, and Zapier, enabling users to automate data flow and enhance functionality through third-party applications.

7. Artificial Intelligence

Salesforce CRM integrates AI through its Einstein platform, which enhances decision-making by providing predictive analytics, intelligent recommendations, and automated insights. Nimble CRM incorporates AI-powered sales intelligence to enhance prospecting and lead enrichment, gathering detailed information from multiple sources to create enriched contact profiles.

Сравнение цен и тарифных планов

Let's take a closer look at the price and plans of both Salesforce and Nimble.

Цены Salesforce

Salesforce's sales cloud pricing is as follows.

• Starter suite: $25/user/month.
• Pro suite: $80/user/month.
• Enterprise plan: $165/user/month.
• Unlimited plan: $330/user/month.
• Einstein 1 Sales: $500/user/month.

Nimble prices

Nimble provides both a monthly and annual subscription plan, with only one tier for each subscription type.

• Annual: $24.90/user/month.
• Monthly: $29.90/user/month.

Introducing folk CRM: the best alternative to Salesforce and Nimble

Looking for an affordable alternative specifically designed for medium-sized sales teams? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system that's perfect for sales teams of 20-50 people who need powerful functionality without the complexity of enterprise solutions. folk supports multiple business functions including sales, marketing, recruitment and more. And, you can use folk as a solopreneur or team.

Основные характеристики

• Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
• Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
• Простота использования и настройки: легко настраивайте конвейеры, панели инструментов, автоматизацию, последовательности электронных писем, чтобы использовать их в цикле продаж и управлении конвейером, а также в других бизнес-функциях, таких как набор персонала, маркетинг и т. д.
• Интеграция с социальными сетями: импортируйте людей и компании из LinkedIn, Sales Navigator, Instagram и X одним щелчком мыши благодаря расширению Folk для Google Chrome.
• Синхронизация контактов из Gmail и Outlook: полная синхронизация электронной почты, позволяющая пользователям управлять всей коммуникацией непосредственно из CRM.
• Найдите адреса электронной почты в один клик: обогащение контактов с помощью Apollo и Dropcontact, чтобы вы могли заполнить недостающие данные одним щелчком мыши.
• Последовательности писем: отправляйте последовательности писем с напоминаниями, если ваши потенциальные клиенты не отвечают на ваши первые письма. Включает в себя интеграцию с ИИ, позволяющую персонализировать письма в большом масштабе.

Цены и тарифные планы

folk предлагает 14-дневную бесплатную пробную версию. После этого доступны доступные по цене ежемесячные или годовые планы подписки. Годовой план подписки выглядит следующим образом.

• Стандартный: 20 долларов США за пользователя в месяц.
• Премиум: 40 долларов США за пользователя в месяц.
• Индивидуальный тариф: от 80 долларов США за пользователя в месяц.

Salesforce vs. Nimble: What's the verdict?

When comparing Salesforce and Nimble, it's clear that both CRMs cater to different needs. Salesforce excels in providing a comprehensive, scalable solution for large enterprises with its extensive features and customization capabilities. On the other hand, Nimble offers a more streamlined, relationship-focused approach suitable for smaller teams seeking easy integration with social media and email platforms. However, for sales teams of 20-50 people that need a more personalized approach to relationship management, folk CRM provides the ideal alternative to these traditional CRM options, blending ease of use with powerful customization specifically designed for medium-sized sales teams.

👉🏼 Try folk now to compare Salesforce and Nimble pipelines and streamline your sales process

Часто задаваемые вопросы

What is the main difference between Salesforce and Nimble?

Salesforce is an enterprise CRM with deep customization, automation, analytics, and a broad ecosystem. Nimble focuses on simple contact management, enrichment, and social integrations for relationship‑driven teams.

Which CRM suits small vs large sales teams?

Small, relationship‑focused teams benefit from Nimble's simplicity. Large or complex organizations choose Salesforce for customization and scale. For 20–50 person sales teams, folk offers power with low setup and easier adoption.

How do Salesforce and Nimble pricing compare?

Salesforce Sales Cloud: Starter $25, Pro $80, Enterprise $165, Unlimited $330, Einstein 1 Sales $500 per user/month. Nimble: $24.90 per user/month annually or $29.90 monthly. Prices may vary by term and region.

What is a good alternative to Salesforce and Nimble?

folk combines a customizable pipeline, contact enrichment, and email sequences with automation. Annual plans: Standard $20, Premium $40, Custom from $80 per user/month. Includes a 14‑day free trial.