10 Best Sales Tracking Software (2026)

Why sales tracking matters in 2025

Sales tracking software—when paired with the right CRM—turns chaos into control. It helps teams see what's working, what's not, and what needs to happen next.

Whether you're managing five deals or 5,000, the right tool can make or break your pipeline.

For sales teams of 20-50 people, having a solution that scales with your growth while remaining intuitive is essential.

Discover a curated list of standout tools in 2025, reviewed with clarity, depth, and practical insight.

Best Sales Tracking Software in 2025: A Quick Comparison

👉🏼 Try folk now to never miss a follow-up when tracking deals across your sales pipeline

народная CRM

Лучше всего подходит для

Sales teams of 20-50 people, agencies, and agile B2B teams that need intuitive collaboration

Обзор

folk CRM stands out as the best solution for mid-sized sales teams of 20-50 people who need powerful functionality without enterprise complexity. It's designed for modern sales workflows with a heavy emphasis on collaboration and customization. It features Magic Fields to auto-tag and segment contacts dynamically, shareable pipelines, and a clean UI that sales teams actually enjoy using. For sales managers overseeing growing teams, folk CRM hits the sweet spot between functionality and ease of use.

Основные характеристики

• Magic Fields for custom tagging and filtering
• Pipeline templates and shared team views
• Chrome extension for easy contact capture
• Workflow automation and integrations

Плюсы

• Clean UX with zero learning curve
• Excellent for collaborative prospecting and deal tracking
• Responsive customer support

Минусы

• No freemium version
• Focused primarily on SMBs

Ценообразование

От 20 долларов США за пользователя в месяц

👉🏼 Try folk now to organize your pipeline and forecasts with your team for clearer sales tracking

Pipedrive

Лучше всего подходит для

Sales-led teams that prioritize pipeline visibility

Обзор

Pipedrive is built around a visual drag-and-drop pipeline interface. It includes customizable deal stages, forecasting reports, sales activity reminders, and native email syncing.

Основные характеристики

• Smart contact data enrichment
• Goal tracking and reporting dashboards
• Workflow automation with triggers
• Email templates and scheduler

Плюсы

• Strong visual deal tracking
• Easy to implement and scale
• Third-party integrations with over 300 apps

Минусы

• Lacks built-in marketing tools
• Forecasting can be basic

Ценообразование

От 24 долларов США за пользователя в месяц

HubSpot CRM

Лучше всего подходит для

SMBs wanting a unified marketing and sales stack

Обзор

HubSpot's CRM platform includes lead management, deal tracking, contact activity logs, and email tools. The free plan is comprehensive, but growth quickly depends on unlocking paid tiers.

Основные характеристики

• Lead scoring and lifecycle tracking
• Customizable dashboards and deal stages
• Email tracking, automation, and templates
• Integration with HubSpot CMS and marketing tools

Плюсы

• Excellent free plan for early-stage teams
• Clean design and intuitive UX
• Unified hub for sales and marketing

Минусы

• Paid tiers get expensive at scale
• CRM customization is limited without premium plans

Ценообразование

Бесплатные + платные тарифы

Закрыть CRM

Лучше всего подходит для

Remote or inside sales teams with high outreach volumes

Обзор

Close CRM combines contact management with built-in calling, SMS, and multi-channel email workflows. It's built for sales reps who need a fast, efficient tool to engage and convert leads.

Основные характеристики

• Power dialer, SMS, email campaigns
• Pipeline and lead management
• Smart views and custom filters
• Built-in reporting and analytics

Плюсы

• All-in-one communication toolset
• Fast UI and responsive design
• Excellent support and documentation

Минусы

• Lacks field sales functionalities
• No freemium option

Ценообразование

From $35/user/month

понедельник CRM

Лучше всего подходит для

Sales teams managing complex projects and client onboarding

Обзор

monday sales CRM offers drag-and-drop boards, visual automations, and powerful filtering. It adapts well to non-traditional or mixed sales/ops workflows.

Основные характеристики

• Customizable dashboards and deal pipelines
• Automated reminders and task triggers
• Visual timelines and workload tracking
• Integrates with Slack, Google Workspace, and more

Плюсы

• Strong visual layout and automation builder
• Suitable for sales + project teams
• Broad template library

Минусы

• Not purpose-built for traditional sales
• Can feel too open-ended for structured sales teams

Ценообразование

От 12 долларов США за пользователя в месяц

Freshsales

Лучше всего подходит для

Teams seeking AI-powered sales insights and routing

Обзор

Freshsales provides AI-powered lead scoring and forecasting with automation across communication channels. It suits mid-sized teams needing insights and efficiency.

Основные характеристики

• Freddy AI for deal insights and follow-up recommendations
• Lead scoring and territory management
• Sales sequences and workflows
• Built-in email, phone, and chat

Плюсы

• Advanced AI recommendations
• Omnichannel communication in one dashboard
• Mobile app with offline access

Минусы

• UI can be cluttered for new users
• Some features require upper tiers

Ценообразование

From $9/user/month (annual)

Salesforce

Лучше всего подходит для

Large, multi-team sales orgs needing total customization

Обзор

Salesforce is the gold standard in CRM and sales tracking, built for complex enterprise environments. It supports every stage of the sales lifecycle with robust automation and analytics.

Основные характеристики

• Custom dashboards, objects, and workflows
• Advanced forecasting and territory management
• AppExchange ecosystem with 1,000+ integrations
• AI-powered insights via Salesforce Einstein

Плюсы

• Unmatched flexibility and scalability
• Enterprise-grade data protection
• Community and support ecosystem

Минусы

• Expensive and complex to implement
• Steep learning curve

Ценообразование

От 25 долларов США за пользователя в месяц

Zoho CRM

Лучше всего подходит для

SMBs looking for all-in-one CRM on a budget

Обзор

Zoho CRM supports multi-channel communication, custom pipelines, and automation—all with an affordable pricing model. A good fit for early-stage or budget-conscious teams.

Основные характеристики

• Multichannel support: email, chat, phone, social
• AI assistant (Zia) for insights
• Sales automation and reporting tools
• Custom workflows and functions

Плюсы

• Feature-rich even at lower tiers
• Affordable and scalable
• Mobile and desktop accessibility

Минусы

• Dated interface
• Can get clunky with large datasets

Ценообразование

From $14/user/month (annual)

Nutshell

Лучше всего подходит для

Simple, visual deal tracking without complexity

Обзор

Nutshell is focused on usability and clarity. It includes team collaboration tools, a strong visual pipeline, and good reporting—all without overengineering.

Основные характеристики

• Board and list view pipelines
• Real-time sync with Gmail/Outlook
• Team activity tracking and collaboration
• Sales automation rules

Плюсы

• Super fast setup
• Ideal for teams switching from spreadsheets
• Top-rated customer service

Минусы

• Less customizable
• No AI insights or deep analytics

Ценообразование

From $19/user/month

Insightly

Лучше всего подходит для

Sales teams needing CRM + project management in one place

Обзор

Insightly bridges the gap between deal tracking and post-sale delivery with built-in project and task features. Great for agencies and service businesses.

Основные характеристики

• Integrated project and task boards
• Workflow automation
• Lead, contact, and opportunity tracking
• Native email templates and routing

Плюсы

• Full sales-to-delivery visibility
• Good for ops-driven orgs
• App integrations (Gmail, Office, Slack, etc.)

Минусы

• UI can feel dated
• Setup takes time

Ценообразование

От 29 долларов США за пользователя в месяц

Заключение

Choosing the right sales tracking software means aligning features, flexibility, and scale with your sales process. folk CRM emerges as the clear winner for sales teams of 20-50 people who need powerful functionality without enterprise complexity. Its intuitive design, collaborative features, and smart automation make it ideal for sales managers looking to scale their operations efficiently. But the best tool depends on your team's size, tech stack, and sales model. Use this guide, compare features and pricing, and choose software that helps you track, forecast, and close faster.

Дополнительные ресурсы

Outreach Tracker: How to Track Your Outreach Efforts

Часто задаваемые вопросы

What is sales tracking software?

Sales tracking software helps teams monitor deals, activities, and revenue. It centralizes pipelines, logs emails and calls, and provides reports and forecasts to improve win rates and predict growth.

What is the difference between a CRM and sales tracking software?

A CRM manages all customer data and interactions across the lifecycle. Sales tracking focuses on pipelines, stages, and forecasting. Most modern CRMs include sales tracking features.

How should a team choose the best sales tracking tool?

Match the tool to your sales model, team size, and stack. Prioritize ease of use, customization, automation, reporting, and integrations. For 20–50 person teams, consider balanced options like folk CRM.

Which sales metrics should teams track?

Track qualified pipeline value, win rate, sales cycle length, average deal size, activity volume and outcomes, forecast accuracy, and churn or retention for recurring revenue.