Salesforce против HighLevel: какая CRM подходит вам?

Salesforce vs. HighLevel: Overview

Choosing the right CRM can significantly impact your business's efficiency and growth. Salesforce and HighLevel are two popular platforms offering distinct capabilities tailored to different needs.

Salesforce is renowned for its robust, scalable solutions ideal for large enterprises, while HighLevel focuses on streamlining digital marketing for agencies and smaller businesses.

This article will guide you through a comprehensive comparison of their features, pricing, and benefits, helping you make an informed decision. We'll also introduce folk, a popular alternative to consider.

Что такое Salesforce?

Salesforce — это надежная CRM-платформа для крупных предприятий, предлагающая инструменты для продаж, маркетинга, обслуживания и аналитики с широкими возможностями масштабирования.

Key features of Salesforce

• Comprehensive ecosystem: A unified platform offering CRM, marketing automation, customer service, and custom app development, suitable for the varied needs of large enterprises.
• Customization and scalability: Salesforce is highly customizable and scalable, allowing large organizations to tailor the platform to complex workflows and manage significant growth.
• Artificial intelligence (AI) integration: Salesforce Einstein offers AI-driven analytics and automation, providing insights that help large businesses optimize their strategies.
• Extensive integration capabilities: With Salesforce's AppExchange, large companies can integrate the platform with a wide range of third-party applications, ensuring seamless operation across different business systems.
• Enterprise-grade security and compliance: Salesforce provides robust security measures and compliance features, critical for large organizations handling sensitive customer data.
  

Что такое HighLevel?

HighLevel — это комплексная платформа, разработанная для оптимизации цифрового маркетинга агентств и компаний. Она предлагает такие функции, как сбор лидов, автоматическое бронирование, удержание клиентов и создание сайтов для членов клуба. Платформа предоставляет инструменты, которые помогают агентствам создавать свои цифровые маркетинговые механизмы, автоматизировать рабочие процессы и стимулировать рост бизнеса. Она также включает в себя опцию white-label для агентств.

Основные особенности HighLevel

• Инструменты для привлечения потенциальных клиентов: HighLevel предоставляет настраиваемые формы, опросы и целевые страницы, которые помогают компаниям эффективно привлекать потенциальных клиентов и управлять ими.
• Автоматизированные рабочие процессы: автоматизируйте такие задачи, как последующие действия, планирование встреч и напоминания, экономя время и обеспечивая постоянную коммуникацию.
• Инструменты для удержания клиентов: взаимодействуйте с потенциальными клиентами с помощью электронных писем, текстовых сообщений и автоматических последовательностей, чтобы превратить их в лояльных клиентов.
• Создание сайтов для членов: создавайте и управляйте сайтами для членов непосредственно на платформе, предлагая клиентам ценные ресурсы или курсы.
• Платформа White-label: агентства могут полностью брендировать HighLevel как свой собственный продукт, обеспечивая своим клиентам беспроблемный опыт.

Salesforce vs. HighLevel: Feature Comparison

Let's break down the key features of Salesforce and HighLevel to take a closer look at their sales automation, email marketing tools, user experience and more. For growing agencies with 20-50 team members, understanding these differences is crucial for making the right CRM investment.

1. Управление каналом продаж

Salesforce's pipeline management feature, known as Pipeline Inspection, provides a comprehensive view of sales opportunities by consolidating key metrics, deal changes, and AI-powered insights into a single interface. HighLevel CRM's sales pipeline management feature enables businesses to create pipelines tailored to their sales processes. It provides tools to track leads, monitor deal progress, and view opportunities through a dashboard.

2. Простота использования

Salesforce, known for its extensive features, may have a steeper learning curve, requiring users to invest time in mastering its capabilities. HighLevel, on the other hand, offers a more straightforward interface, designed for ease of use, making it accessible for users with varying levels of technical expertise. For mid-sized agencies, this becomes particularly important as you need to onboard multiple team members efficiently without extensive training costs.

3. Обогащение контактов

Salesforce's contact enrichment feature leverages tools such as the Data Cloud to automatically enhance and update contact records in real time, drawing from verified data sources like LinkedIn and InsideView to provide real-time updates. HighLevel CRM does not appear to offer dedicated contact enrichment features.

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4. Информационно-пропагандистская работа

Salesforce's outreach solution is powered by its AI capabilities, particularly through the integration of Einstein AI, which allows users to see cross-sales paths and leads they need to engage with. HighLevel CRM includes outreach tools such as email campaigns, text messaging, and automated sequences, offering multiple ways to manage interactions.

5. Автоматизация

Salesforce offers robust automation features, including workflow rules, flow builders, and AI automation through Einstein AI, streamlining business processes. HighLevel CRM provides automation tools for tasks like lead follow-ups and email campaigns, aiming to simplify repetitive tasks, though complex workflows may require more configuration time.

6. Интеграция

Salesforce integrates with a wide range of third-party applications through its AppExchange marketplace, allowing users to connect tools for marketing automation, customer service, analytics, project management, and finance, with popular integrations like Slack and Mailchimp. HighLevel also offers integrations designed to streamline operations by enabling users to connect HighLevel with their existing systems and tools. However, the range of integrations may require additional setup and configuration to align with specific business needs.

7. Искусственный интеллект

Salesforce CRM integrates AI through its Einstein platform, offering predictive analytics, intelligent recommendations, and automated insights to enhance decision-making. HighLevel CRM does not prominently advertise AI integration, focusing more on manual configuration and automation rather than leveraging AI for decision-making or optimization.

Сравнение цен и тарифных планов

Let's take a closer look at the price and plans of both Salesforce and HighLevel.

Salesforce prices

Salesforce pricing ranges from $25 to $500 per user/month.

• Starter suite: $25/user/month.
• Pro suite: $80/user/month.
• Enterprise plan: $165/user/month.
• Unlimited plan: $330/user/month.
• Einstein 1 Sales: $500/user/month.

Цены HighLevel

High Levels has two price tiers for you to choose from.

• Стартовый пакет: 97 долларов США за место в месяц.
• Без ограничений: 297 долларов США за место в месяц.

Introducing folk CRM: the best alternative to Salesforce and HighLevel

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system. folk is extremely versatile, and can scale with you as your business grows. Thanks to its ability to support soloprenuers, small to mid-size teams, and large enterprises. folk is especially perfect for agencies with 20-50 team members who need powerful CRM capabilities without the complexity and cost of enterprise solutions. folk can also be used across your business, from sales, marketing, recruitment, and more.

Основные характеристики

• Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
• Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
• Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
• Интеграция с социальными сетями: импортируйте людей и компании из LinkedIn, Sales Navigator, Instagram и X одним щелчком мыши благодаря расширению Folk для Google Chrome.
• Синхронизация контактов из Gmail и Outlook: полная синхронизация электронной почты, позволяющая пользователям управлять всей коммуникацией непосредственно из CRM.
• Найдите адреса электронной почты в один клик: обогащение контактов с помощью Apollo и Dropcontact, чтобы вы могли заполнить недостающие данные одним щелчком мыши.
• Последовательности писем: отправляйте последовательности писем с напоминаниями, если ваши потенциальные клиенты не отвечают на ваши первые письма. Включает в себя интеграцию с ИИ, позволяющую персонализировать письма в большом масштабе.

Цены и тарифные планы

folk предлагает 14-дневную бесплатную пробную версию. После этого доступны доступные по цене ежемесячные или годовые тарифные планы. Годовой тарифный план выглядит следующим образом.

• Стандартный: 20 долларов США за пользователя в месяц.
• Премиум: 40 долларов США за пользователя в месяц.
• Индивидуальный тариф: от 80 долларов США за пользователя в месяц.

Salesforce vs. HighLevel: What's the verdict?

Both Salesforce and HighLevel offer robust CRM solutions tailored to different business needs. Salesforce excels with its comprehensive ecosystem and scalability, ideal for large enterprises seeking extensive customization. In contrast, HighLevel focuses on digital marketing automation, making it a strong choice for agencies and small businesses. However, for growing agencies with 20-50 team members, folk CRM emerges as the superior choice, offering the perfect balance of functionality, ease of use, and cost-effectiveness that mid-sized agencies need to scale efficiently without the complexity of enterprise solutions.

👉🏼 Try folk now to manage your sales pipeline and never miss a follow-up

Часто задаваемые вопросы

Who is Salesforce's biggest competitor?

Microsoft Dynamics 365 is a leading enterprise competitor. HubSpot competes strongly for SMB and marketing-led teams. Oracle and SAP are also common alternatives in large organizations.

Is HighLevel a CRM or a marketing platform?

HighLevel is an all-in-one CRM and marketing automation platform for agencies. It includes pipelines, forms, email/SMS campaigns, workflows, booking, memberships, and white-label options.

How to choose between Salesforce and HighLevel?

Choose Salesforce for deep customization, complex integrations, advanced analytics/AI, and large teams. Choose HighLevel for fast setup, agency marketing automation, email/SMS workflows, white-labeling, and simpler pricing.

What is a good alternative to Salesforce and HighLevel?

folk CRM offers customizable pipelines, contact enrichment, email sequences, and Gmail/Outlook sync. Annual plans: Standard $20/user/mo, Premium $40, Custom from $80. Try folk with a 14-day free trial.