Discover folk - 사람 중심 비즈니스의 CRM
Contact management is the defining factor that determines whether a CRM remains functional or devolves into chaos. Pipedrive and Nimble
Social selling thrives at the intersection of your CRM and your network. If your tool fails to keep pace with LinkedIn activities, comments, and warm introductions, you not only lose visibility but also risk losing deals to teams that foster stronger relationships.
folk and Clarify both position themselves as modern, relationship-centric CRMs. Clarify emphasizes transforming unstructured interactions into organized records, while folk provides teams with a versatile, social-selling-friendly workspace to monitor contacts, signals, and pipelines all in one place.
In this comparison, we'll explore how each CRM facilitates genuine social selling workflows, helping you choose the one that aligns with your team's approach to building and nurturing relationships.
2026년에 소셜 셀링 CRM이 필수적인 이유는 무엇인가요?
Most B2B deals initiate not with a cold email or a demo request, but rather with a LinkedIn comment, a repost, a direct message, or a quiet profile visit. If your CRM cannot capture these signals and connect them to real people and pipelines, your team operates in the dark while competitors cultivate relationships openly.
A social selling CRM provides a centralized location to convert these interactions into structured, actionable insights: who engaged, their origin, their interests, and their purchasing readiness. Rather than considering LinkedIn as merely a “nice-to-have awareness,” it becomes a measurable, repeatable process within your revenue engine.
소셜 셀링 CRM을 통해 팀은 다음과 같은 작업을 수행할 수 있습니다:
✔️ Identify buying signals from likes, comments, and profile views and convert them into follow-ups
✔️ Monitor which prospects are familiar with you from content versus outbound efforts and tailor messaging accordingly
✔️ Map relationships across accounts, champions, and influencers—not just contacts on a list
✔️ Report on deals influenced by social activity rather than attributing all credit to last-click channels
What is Pipedrive?
Pipedrive is a sales-centric CRM designed around a visual pipeline, enabling reps to track deals from initial contact to closure. Its email synchronization integrates with Gmail, Outlook, and other IMAP providers, automatically logging every message to the appropriate contact and deal. With a built-in sales inbox, tracking, and basic campaign functionalities, teams can manage outreach and pipeline updates seamlessly, eliminating the need for separate tools.
What is Nimble?
Nimble is a lightweight, socially-driven CRM that extracts context from emails and social networks. It's ideal for relationship-focused sellers who spend significant time in their inboxes and on social media platforms. While it’s simpler than larger suites, it may lack the depth needed for complex pipelines or multi-team operations.
Feature comparison of Pipedrive and Nimble
프로필 보강 및 리드 인사이트
Pipedrive seamlessly integrates with Gmail and Outlook (with IMAP support for other providers), automatically capturing all inbound and outbound messages associated with the relevant contact or deal record. With the Smart Email BCC address feature, there's no need to leave your email client to log messages; simply add the dynamic BCC, and Pipedrive takes care of the rest. The native calendar integration for Google and Microsoft calendars ensures that all your meetings are automatically reflected on contact timelines, providing you with a comprehensive view of every customer interaction.
Nimble enhances your contacts by pulling in publicly available social profile data (such as photos, bios, and job titles) from platforms like LinkedIn, Twitter, Facebook, and email signatures.
소셜 리스닝 및 실시간 알림
Pipedrive’s integration with Gmail and Outlook synchronizes emails every few minutes, striking a balance between speed and system efficiency. Both outbound and inbound messages are promptly captured and linked to contacts or deals in under five minutes, ensuring that you seldom face missing or delayed logs. Additionally, the IMAP fallback adheres to standard IMAP IDLE protocols for push notifications, providing almost instantaneous updates from compatible providers.
In contrast, Nimble lacks real-time alerts and social listening features, concentrating instead on enhancing contact profiles rather than tracking live interactions.
소셜 셀링: 어떤 채널을 선택할까?
With Advanced plans and higher, Pipedrive’s Group Emailing feature enables you to select up to 100 contacts from any list to send bulk messages complete with merge tags and reply tracking. Additionally, Pipedrive Campaigns (an optional add-on) offers a dedicated module for crafting email journeys, segmenting your audience, and analyzing open and click rates. All replies are automatically linked to the corresponding deal or contact. However, keep in mind that using the Campaigns add-on comes with an extra cost, and its reporting capabilities are more limited compared to standalone email marketing platforms.
Nimble can capture data from LinkedIn and Twitter, but it does not support outreach on these platforms; its primary function is contact management and enrichment.
템플릿 및 시퀀스를 활용한 컨텍스트 기반 메시징
Pipedrive's Group Emailing, available on Advanced plans and higher, allows you to select up to 100 contacts from any list to send bulk messages featuring merge tags and reply tracking. Additionally, Pipedrive Campaigns (an add-on) offers a dedicated module for crafting email journeys, segmenting your audience, and analyzing open and click rates, with all replies automatically linked to the corresponding deal or contact. However, it's important to note that the Campaigns add-on comes at an extra cost, and its reporting capabilities are more limited compared to standalone email marketing platforms.
On the other hand, Nimble does not support in-browser templated messaging, requiring you to rely on email or external tools for structured outreach.
활동 및 참여 추적
Pipedrive's “Track email opening” and “Track link opening” features allow you to monitor every sent message, capturing opens and clicks along with their counts and timestamps in the Mail tab. You can easily enable or disable tracking for each email and view exactly who clicked which link in the deal view. However, Pipedrive’s reporting is somewhat limited, only providing basic open and click rates, and lacks built-in funnel visualization or heat-map insights unless you export the data to a BI tool.
On the other hand, Nimble keeps a record of email and call history and provides some enrichment; however, it falls short in tracking social engagements like likes or comments.
포크 CRM: 소셜 셀링을 위한 최고의 CRM!
folk CRM is an innovative social selling CRM that streamlines social selling into an efficient, repeatable workflow. It quickly captures contacts, maintains conversation context, and minimizes manual tasks through enrichment and smart fields, ensuring timely follow-ups.
Designed for LinkedIn-driven outreach, folk enables teams to consolidate leads from various sources, arrange them in tailored pipelines, and monitor every interaction in one centralized location. Automatic contact enrichment fills in missing details, deduplication keeps the database organized, and shared notes and tags facilitate warm introductions and relationship tracking across the team.
For daily social selling activities, folk ensures consistent execution: segment leads, personalize outreach, set reminders, log interactions, and advance opportunities through the pipeline while retaining the essential human context that secures deals.
결론
In conclusion, Pipedrive excels with its visual pipeline and robust email integration, making it ideal for sales teams focused on tracking deals. Nimble shines as a lightweight tool for socially-driven sellers who prioritize relationship management but lacks depth for complex needs. Meanwhile, folk emerges as the superior choice for teams reliant on email integration and social selling. Its streamlined processes, automatic contact enrichment, and centralized pipeline management ensure that interactions translate into consistent follow-ups and successful deals, elevating your sales strategy.
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