Discover folk - 사람 중심 비즈니스의 CRM
Contact management determines whether a CRM remains effective or becomes overwhelming noise. Pipedrive and Clarify are two contenders in this arena.
Social selling thrives at the intersection of your CRM and your network. If your tool struggles to keep pace with LinkedIn activities, comments, and warm introductions, you not only lose visibility but also risk losing deals to teams that maintain closer relationships.
folk and Clarify both position themselves as modern, relationship-centric CRMs. Clarify specializes in transforming unstructured interactions into organized records, while folk provides teams with a flexible, social-selling-friendly workspace to monitor contacts, signals, and pipelines all in one location.
In this comparison, we will explore how each CRM facilitates genuine social selling workflows, enabling you to determine which one aligns best with your team's approach to building and nurturing relationships.
2026년에 소셜 셀링 CRM이 필수적인 이유는 무엇인가요?
Most B2B deals originate not from cold emails or demo requests, but from LinkedIn comments, reposts, direct messages, or even silent profile visits. If your CRM can't capture these signals and connect them to real individuals and pipelines, your team is navigating blind while your competitors cultivate relationships in plain sight.
A social selling CRM offers a centralized platform to transform those interactions into structured, actionable insights: who engaged, where they originated, their interests, and their proximity to making a purchase. Rather than viewing LinkedIn as merely 'nice-to-have awareness,' it becomes a measurable, repeatable process within your revenue engine.
소셜 셀링 CRM을 통해 팀은 다음과 같은 작업을 수행할 수 있습니다:
✔️ Identify buying signals from likes, comments, and profile views and convert them into follow-ups
✔️ Track which prospects know you through content versus outbound outreach, allowing for tailored messaging
✔️ Map relationships across accounts, champions, and influencers—not just contacts on a list
✔️ Report on deals influenced by social activity rather than attributing all credit to last-click channels
What is Pipedrive?
Pipedrive is a CRM tailored for sales, featuring a visual pipeline that assists representatives in tracking deals from initial contact through to closure. Its email synchronization integrates with Gmail, Outlook, and other IMAP providers, ensuring that every communication is automatically recorded under the corresponding contact and deal. With a built-in sales inbox and basic campaign functionalities, teams can manage outreach and pipeline updates efficiently in a single platform, eliminating the need for multiple tools.
What is Clarify?
Clarify is a CRM designed to transform emails and meetings into organized, searchable relationship data. It caters to teams that primarily work from their inboxes and seek automatic logging with minimal manual effort. However, for those needing advanced pipelines or multi-channel outreach capabilities, additional tools may be necessary.
Feature comparison of Pipedrive and Clarify
프로필 보강 및 리드 인사이트
Pipedrive seamlessly syncs with Gmail and Outlook (with IMAP support for other providers), automatically capturing every inbound and outbound message tied to the appropriate contact or deal record. With the Smart Email BCC address feature, you can log messages without leaving your email client—simply add the dynamic BCC, and Pipedrive takes care of the rest. Additionally, native calendar integration for Google and Microsoft ensures all your meetings are automatically reflected on contact timelines, providing a comprehensive view of each customer interaction.
Clarify enhances its LinkedIn integration with an enrichment engine to keep essential profile details current. Thanks to the LinkedIn and Chrome Extension integrations, you can create enriched contacts in Clarify while browsing profiles, ensuring that crucial information is captured effortlessly without the need for manual copy-pasting.
소셜 리스닝 및 실시간 알림
Pipedrive’s email sync with Gmail and Outlook is designed to operate every few minutes, striking a balance between immediacy and system efficiency. Both outgoing and incoming messages are captured and matched to contacts or deals in under five minutes, ensuring that you rarely experience missing or delayed logs. The IMAP fallback adheres to standard IMAP IDLE protocols for push notifications, providing near-instant updates for compatible providers.
Clarify does not offer traditional social listening for brand mentions or comment streams on social media. Instead, its alerts concentrate on CRM activities: pipeline updates, record changes, and other events can be communicated through integrations such as Slack, Zapier, webhooks, or the Clarify API.
소셜 셀링: 어떤 채널을 선택할까?
With Advanced plans and higher, Pipedrive’s Group Emailing feature allows you to choose up to 100 contacts from any list to send bulk messages, complete with merge tags and reply tracking. Additionally, Pipedrive Campaigns (an optional add-on) offers a dedicated module for creating email journeys, audience segmentation, and analyzing open and click rates. All responses are automatically linked back to the appropriate deal or contact. However, it's important to note that the Campaigns add-on comes with an extra cost and has more limited reporting capabilities compared to standalone email marketing platforms.
When it comes to social selling, Clarify focuses primarily on LinkedIn and email, rather than providing a comprehensive multi-network solution. Its one-click LinkedIn integration and Chrome extension enable you to swiftly add new contacts from LinkedIn to Clarify.
템플릿 및 시퀀스를 활용한 컨텍스트 기반 메시징
With Advanced plans and above, Pipedrive’s Group Emailing feature allows you to select up to 100 contacts from any list for sending bulk messages, complete with merge tags and reply tracking. Additionally, Pipedrive Campaigns (available as an add-on) offers a specialized module for creating email journeys, segmenting audiences, and analyzing open and click rates. Notably, all replies are automatically linked to the appropriate deal or contact. However, it's important to note that the Campaigns add-on comes at an additional cost, and its reporting capabilities are somewhat limited compared to standalone email-marketing platforms.
Clarify positions its AI as a supportive tool for crafting follow-up emails and notes derived from meetings and email threads, rather than as a comprehensive social sequencing engine.
활동 및 참여 추적
Pipedrive’s toggles for “Track email opening” and “Track link opening” allow you to monitor every sent message, capturing opens and clicks along with their counts and timestamps in the Mail tab. You can easily enable or disable tracking for individual emails and see precisely who clicked which link directly within the deal view. However, keep in mind that Pipedrive’s reporting is somewhat basic, offering only open and click rates—there's no built-in funnel visualization or heat-map insights unless you export the data to a BI tool.
Clarify enhances core sales activity by consolidating emails, calendar events, and meetings into a unified timeline for each contact, company, and deal. With Gmail or Outlook connected, relevant messages are logged automatically, eliminating the need for reps to manually input them into the CRM.
포크 CRM: 소셜 셀링을 위한 최고의 CRM!
folk CRM is an innovative social selling CRM designed to streamline your sales processes into a simple, repeatable workflow. It quickly captures contacts, maintains conversation context, and minimizes manual tasks through enrichment and smart fields, ensuring timely follow-ups.
Tailored for LinkedIn-driven outreach, folk empowers teams to consolidate leads from various sources, organize them within customized pipelines, and monitor every interaction in a single location. Automatic contact enrichment fills in missing information, deduplication keeps your database tidy, and shared notes and tags facilitate smooth warm introductions and easy access to relationship histories across the team.
For effective daily social selling, folk ensures consistent execution: segment leads, personalize outreach, set reminders, log interactions, and advance opportunities through your pipeline while preserving the human context that ultimately seals the deal.
결론
In summary, Pipedrive excels with its robust email integration and visual pipeline, ensuring seamless tracking of deals. Clarify stands out with its focus on transforming unstructured communication into organized data, ideal for inbox-driven workflows. However, for teams prioritizing email integration, automation, and effective sequencing, folk emerges as the clear winner. Its ability to streamline social selling with enriched contacts, personalized outreach, and a collaborative workspace makes it the best alternative for those looking to enhance their engagement and closing rates.
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