Discover folk - 사람 중심 비즈니스의 CRM
Effective contact management ensures that a CRM remains functional rather than becoming overwhelming. Pipedrive and Brevo are examples of this principle in action.
Social selling thrives in the intersection of your CRM and your network. If your tool fails to keep pace with LinkedIn activities, comments, and warm introductions, you not only lose visibility — you risk losing deals to teams that nurture their relationships more effectively.
folk and Clarify both market themselves as modern, relationship-centric CRMs. While Clarify emphasizes transforming unstructured interactions into organized records, folk offers teams a flexible, social-selling-friendly workspace to manage contacts, signals, and pipelines all in one place.
In this comparison, we will explore how each CRM facilitates genuine social selling workflows, enabling you to determine which one aligns best with your team's approach to building and nurturing relationships.
2026년에 소셜 셀링 CRM이 필수적인 이유는 무엇인가요?
Most B2B deals originate not from cold emails or demo requests, but from LinkedIn comments, reposts, direct messages, or even silent profile visits. If your CRM cannot capture these signals and link them to real people and pipelines, your team operates without visibility while competitors capitalize on relationship-building opportunities.
A social selling CRM provides a centralized platform to convert these interactions into structured and actionable insights: identifying who engaged, their origin, their interests, and how close they are to making a purchase. Rather than viewing LinkedIn as just a tool for awareness, it transforms into a measurable, repeatable component of your revenue engine.
소셜 셀링 CRM을 통해 팀은 다음과 같은 작업을 수행할 수 있습니다:
✔️ Identify buying signals from likes, comments, and profile views and convert them into follow-up actions.
✔️ Distinguish between prospects who engage through content versus those from outbound efforts, allowing for tailored messaging.
✔️ Chart relationships among accounts, champions, and influencers—not merely contacts on a list.
✔️ Report on deals influenced by social interactions instead of attributing all success to last-click channels.
What is Pipedrive?
Pipedrive is a sales-oriented CRM that features a visual pipeline, enabling representatives to monitor deals from initial contact to closing. With its email synchronization capabilities, it integrates seamlessly with Gmail, Outlook, and other IMAP providers, automatically logging every message to the appropriate contact and deal. The platform includes a built-in sales inbox and basic campaign functionalities, allowing teams to manage outreach and pipeline updates in one centralized location, eliminating the need for multiple tools.
What is Brevo?
Brevo, previously known as Sendinblue, focuses on email, SMS, and marketing automation, supplemented with CRM functionalities. It's particularly appealing to businesses that emphasize campaigns and customer engagement over extensive sales processes. While its CRM features adequately cover basic needs, they don't match the sophistication found in dedicated sales CRMs.
Feature comparison of Pipedrive and Brevo
프로필 보강 및 리드 인사이트
Pipedrive seamlessly integrates email syncing with Gmail and Outlook (and uses IMAP fallback for other providers), capturing every inbound and outbound message associated with the appropriate contact or deal record. With the Smart Email BCC address option, you can log messages directly from your email client by simply adding the dynamic BCC; Pipedrive takes care of the rest. Additionally, the native integration with Google and Microsoft calendars ensures that all your meetings automatically appear on contact timelines, providing you with a comprehensive view of every customer interaction.
In contrast, Brevo lacks support for profile enrichment from social media, relying instead on contact data collected through forms or email engagement.
소셜 리스닝 및 실시간 알림
Pipedrive’s email synchronization with Gmail and Outlook runs every few minutes, striking a balance between quick updates and optimal system performance. Both outbound and inbound messages are captured and linked to contacts or deals in under five minutes, ensuring that missing or delayed logs are a rare occurrence. Additionally, the IMAP fallback utilizes standard IMAP IDLE protocols for push notifications, providing near-instant updates for compatible providers.
In contrast, Brevo does not provide social listening or alert features; its offerings are primarily centered around email, SMS, and transactional marketing.
소셜 셀링: 어떤 채널을 선택할까?
With Advanced plans and higher, Pipedrive's Group Emailing allows you to choose up to 100 contacts from any list to send bulk messages, complete with merge tags and reply tracking. Additionally, Pipedrive Campaigns (an add-on) offers a dedicated module for creating email journeys, segmenting audiences, and analyzing open and click rates. All replies are automatically linked back to the relevant deal or contact. However, it's important to note that the Campaigns add-on comes with an extra cost, and its reporting features are more limited compared to standalone email marketing platforms.
On the other hand, Brevo is focused primarily on email and SMS, lacking social selling capabilities or integration within its product suite.
템플릿 및 시퀀스를 활용한 컨텍스트 기반 메시징
With Advanced plans and higher, Pipedrive’s Group Emailing feature allows you to select up to 100 contacts from any list to send bulk messages, utilizing merge tags and reply tracking. Additionally, Pipedrive Campaigns (an optional add-on) offers a comprehensive module for crafting email journeys, segmenting audiences, and analyzing open and click rates, ensuring that all replies are automatically linked to the appropriate deal or contact. However, keep in mind that the Campaigns add-on comes with an additional cost, and its reporting capabilities are more restricted compared to dedicated email marketing platforms.
On the other hand, Brevo does not offer support for templated messaging or browser-based sequences, and its campaigns are confined to email and SMS formats.
활동 및 참여 추적
Pipedrive offers “Track email opening” and “Track link opening” toggles, enabling you to capture opens and clicks for every sent message, complete with counts and timestamps in the Mail tab. You have the flexibility to enable or disable tracking on a per-email basis and can see precisely who clicked which link straight from the deal view. However, keep in mind that Pipedrive’s reporting is somewhat limited, offering only basic open and click rates—there’s no built-in funnel visualization or heat-map insights unless you export the data to a BI tool.
Engagement tracking encompasses email opens, clicks, and SMS delivery rates, but it does not record any social activity in the contact history.
folk CRM: The Ultimate CRM for Social Selling!
folk CRM is a cutting-edge social selling CRM designed to streamline social selling into a seamless and repeatable workflow. It quickly captures contacts, maintains conversation context, and minimizes manual tasks through enrichment and smart fields, ensuring timely follow-ups.
Tailored for LinkedIn-driven outreach, folk enables teams to consolidate leads from various sources, organize them within custom pipelines, and monitor every interaction in one centralized location. Automatic contact enrichment fills in missing information, deduplication ensures a tidy database, and shared notes and tags facilitate warm introductions and relationship tracking across the team.
For effective daily social selling, folk promotes consistent execution: segment leads, personalize outreach, set reminders, log interactions, and advance opportunities through the pipeline while preserving the essential human context that ultimately secures deals.
결론
In conclusion, while Pipedrive excels with its robust email integration and visual pipeline, making it suitable for sales-focused teams, and Brevo shines in marketing automation for campaign-driven businesses, both fall short in social selling capabilities. folk stands out as the ultimate choice for teams prioritizing email integration, automation, and seamless sequencing. Its unique features allow for efficient social selling workflows, ensuring that every interaction is captured and nurtured effectively, making it the best alternative for driving revenue through relationship building.
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