Discover folk - 사람 중심 비즈니스의 CRM
Contact management is where a CRM either remains useful or devolves into chaos. Freshsales and Clarify are key players in this space.
Social selling thrives at the intersection of your CRM and your network. If your tool can’t keep pace with LinkedIn activities, comments, and warm introductions, you risk losing not only visibility but also deals to teams that are more attuned to their relationships.
folk and Clarify both position themselves as modern, relationship-centric CRMs. Clarify aims to convert unstructured interactions into organized records, whereas folk offers teams a versatile, social-selling-friendly environment to manage contacts, signals, and pipelines all in one location.
In this comparison, we will explore how each CRM facilitates genuine social selling workflows, enabling you to determine which one aligns best with your team's approach to building and nurturing relationships.
2026년에 소셜 셀링 CRM이 필수적인 이유는 무엇인가요?
Most B2B deals don't originate from cold emails or demo requests; they begin with a LinkedIn comment, a repost, a direct message, or a quiet profile visit. If your CRM fails to capture these signals and connect them to real individuals and pipelines, your team will operate in the dark while competitors cultivate relationships right before your eyes.
A social selling CRM provides a centralized platform to transform these interactions into structured, actionable insights: who engaged, where they originated from, their interests, and their proximity to making a purchase. Rather than viewing LinkedIn as mere “nice-to-have awareness,” it becomes a measurable and repeatable process within your revenue engine.
소셜 셀링 CRM을 통해 팀은 다음과 같은 작업을 수행할 수 있습니다:
✔️ Identify buying signals through likes, comments, and profile views and convert them into follow-ups
✔️ Distinguish which prospects are familiar with you from content versus those reached through outbound efforts, allowing for tailored messaging
✔️ Map relationships across accounts, champions, and influencers—not just maintain a list of contacts
✔️ Report on deals influenced by social engagement rather than attributing all credit to last-click channels
What is Freshsales?
Freshsales is Freshworks’ sales CRM tailored for small to mid-sized teams seeking a user-friendly interface alongside robust automation features. Users can seamlessly connect Gmail or Microsoft 365, opting for either one-way or two-way sync to keep conversations organized between their mailbox and the CRM. With tools like templates, bulk emailing, and activity timelines, email becomes integral to how representatives manage their leads and opportunities.
What is Clarify?
Clarify is a CRM designed to transform emails and meetings into organized, searchable relationship data. It's particularly suited for teams that primarily operate from their inboxes and desire automatic logging with minimal manual effort. However, if you need advanced pipelines or multi-channel outreach capabilities, you may need to supplement it with additional tools.
Feature comparison of Freshsales and Clarify
프로필 보강 및 리드 인사이트
Freshsales provides native plugins for Gmail and Outlook that display email threads, scheduling tools, and relevant contact information directly in your inbox. Once connected, Freshsales automatically scans incoming emails for known contact addresses and logs conversations, helping to reduce clutter by allowing you to select specific folders for syncing.
Clarify enhances its LinkedIn integration with an enrichment engine to keep essential profile information current. With LinkedIn and Chrome Extension integrations, you can create enriched contacts in Clarify while browsing profiles, ensuring core details are captured effortlessly without the need for manual copy-pasting.
소셜 리스닝 및 실시간 알림
Freshsales seamlessly connects through native plugins, establishing a continuous link to your Gmail or Outlook account and synchronizing email and calendar events in real time. Incoming messages from known leads are visible within seconds, while outgoing emails logged in the CRM are instantly reflected in your email thread. Calendar events are also synchronized immediately, ensuring that meetings scheduled in Freshsales appear in your personal calendar without any delay.
However, Clarify does not offer traditional social listening for brand mentions or comment streams on social media. Instead, its alerts are centered around CRM activities: you can receive notifications for pipeline updates, record changes, and other events through integrations like Slack, Zapier, webhooks, or the Clarify API.
소셜 셀링: 어떤 채널을 선택할까?
Freshsales offers a comprehensive Marketing Campaigns module—simply go to Campaigns > Email to design blast campaigns or automated Journeys based on user behaviors. With user-friendly drag-and-drop templates, dynamic segments, and detailed analytics dashboards, you can track delivery rates, opens, clicks, and unsubscribes. Additionally, built-in retry logic and ISP throttling enhance deliverability. However, keep in mind that more advanced features, such as heat-map click analysis and AI-driven send-time optimization, require an upgrade to Freshmarketer.
When it comes to social selling, Clarify focuses solely on LinkedIn and email, rather than supporting multiple networks. The one-click LinkedIn integration, along with the Chrome extension, allows you to quickly add new contacts from LinkedIn to Clarify.
템플릿 및 시퀀스를 활용한 컨텍스트 기반 메시징
Freshsales offers a comprehensive Marketing Campaigns module—simply navigate to Campaigns > Email to create blasts or automate Journeys based on user behaviors. With drag-and-drop templates, dynamic segments, and analytics dashboards, you can track delivery rates, opens, clicks, and unsubscribes. Additionally, built-in retry logic and ISP throttling enhance deliverability. However, please note that more advanced features, such as heat-map click analysis and AI-driven send-time optimization, require an upgrade to Freshmarketer.
Clarify positions its AI as a co-pilot for drafting follow-up emails and notes from meetings and email threads, rather than serving as a complete social sequencing engine.
활동 및 참여 추적
With Freshsales, you can easily enable the “Track opens and clicks” feature in Settings > Email Settings. This ensures that every email sent through the native plugin records open events and link clicks directly in the contact timeline. You'll find delivery, open, and click metrics displayed in both the Deal dashboard and the Campaigns module. Keep in mind that open rates are based on image-based pixels; if a recipient has images blocked or views emails in preview panes, the stats may be underreported.
Clarify enhances tracking of essential sales activities by integrating email, calendar, and meetings into a unified timeline for each contact, company, and deal. When connected to Gmail or Outlook, relevant messages are automatically logged, saving reps the hassle of manually entering them into the CRM.
folk CRM: The Ultimate CRM for Social Selling!
folk CRM is a cutting-edge social selling CRM designed to transform social selling into an efficient, repeatable process. It enables quick contact capturing, maintains conversation context, and minimizes manual tasks with enrichment features and smart fields, ensuring timely follow-ups.
Tailored for LinkedIn-driven outreach, folk empowers teams to consolidate leads from various sources, arrange them in custom pipelines, and monitor every interaction from a single platform. Automatic contact enrichment fills in missing information, deduplication maintains a tidy database, and shared notes and tags facilitate smooth warm introductions and track relationship history across the team.
For effective daily social selling, folk promotes consistent execution: segment leads, customize outreach, set reminders, log interactions, and advance opportunities through a pipeline while preserving the personal touch that ultimately seals deals.
결론
In summary, Freshsales excels with its user-friendly interface and robust automation, making email management seamless for small to mid-sized teams. Clarify's strength lies in its ability to transform unstructured interactions into organized data, perfect for inbox-centric workflows. However, for teams prioritizing email integration, automation, and social selling sequencing, folk stands out as the superior choice. It simplifies contact management, enhances engagement tracking, and fosters consistent outreach, ensuring your social selling strategy is efficient and effective.
포크 CRM을 만나보세요
팀에 없었던 영업 보조처럼
