Zoho vs HighLevel: Which CRM is Right for Your Business?

Zoho vs. HighLevel: Overview

Choosing the right CRM for your business can be challenging, especially with popular options like Zoho and HighLevel offering a wide range of features. The question is: which one aligns better with your existing tech stack?

Zoho is known for its robust sales automation and multi-channel communication tools, making it a strong choice for businesses focused on streamlining sales processes. HighLevel, on the other hand, specializes in digital marketing automation, making it a go-to platform for agencies.

In this blog post , we'll compare the strengths and pricing of both platforms to help you choose the best CRM for your needs. We'll also introduce folk, a popular alternative that has become the top choice for growing teams of 20-50 people seeking efficient CRM solutions.

What is Zoho?

Zoho — это CRM-система с сильным акцентом на продажи. Она обладает функциями организации рабочего процесса, управления процессом продаж и автоматизации рабочих процессов. Есть также функции для маркетинговых команд, включая управление мероприятиями и сегментацию клиентов.

Key features of Zoho

• Sales automation: Automates sales tasks like lead management, deal tracking, and follow-up actions.
• Customizable dashboards and reports: Allows users to create and customize dashboards and reports for in-depth analytics.
• Multi-channel communication: Integrates with email, phone, social media, and live chat to manage customer interactions.
• Lead and contact management: Manages customer information, tracks interactions, and segments contacts for targeted campaigns.
• Workflow automation: Automates routine tasks and processes to improve efficiency and reduce manual effort.
• AI-powered sales assistant (Zia): Provides predictive analytics, task automation, and intelligent suggestions to enhance sales performance.

Что такое HighLevel?

HighLevel is a comprehensive platform designed to streamline digital marketing efforts for agencies and businesses. It offers features such as lead capture, automated booking, customer nurturing, and membership site creation. The platform provides tools to help agencies build their digital marketing engine, automate workflows, and drive business growth. It also includes a white-label option for agencies.

Основные особенности HighLevel

• Инструменты для привлечения потенциальных клиентов: HighLevel предоставляет настраиваемые формы, опросы и целевые страницы, которые помогают компаниям эффективно привлекать потенциальных клиентов и управлять ими.
• Автоматизированные рабочие процессы: автоматизируйте такие задачи, как последующие действия, планирование встреч и напоминания, экономя время и обеспечивая постоянную коммуникацию.
• Инструменты для удержания клиентов: взаимодействуйте с потенциальными клиентами с помощью электронных писем, текстовых сообщений и автоматических последовательностей, чтобы превратить их в лояльных клиентов.
• Создание сайтов для членов: создавайте и управляйте сайтами для членов непосредственно на платформе, предлагая клиентам ценные ресурсы или курсы.
• Платформа White-label: агентства могут полностью брендировать HighLevel как свой собственный продукт, обеспечивая своим клиентам беспроблемный опыт.

Zoho vs. HighLevel: Feature Comparison

Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, user experience, and more.

1. Управление каналом продаж

Zoho CRM's pipeline management feature provides a visual overview of the sales process, allowing users to track deals at various stages and manage the flow of opportunities effectively. HighLevel CRM's sales pipeline management feature enables businesses to create pipelines tailored to their sales processes. It provides tools to track leads, monitor deal progress, and view opportunities through a dashboard.

2. Простота использования

Zoho CRM offers a user-friendly interface with customizable dashboards and intuitive navigation, making it accessible for users of all experience levels. HighLevel CRM, while feature-rich, may present a steeper learning curve due to its extensive customization options, requiring more time to fully optimize its capabilities.

3. Обогащение контактов

Zoho CRM's contact enrichment feature, powered by its AI assistant Zia, automatically updates and enriches records using data from various online sources. The feature can fill in missing details, such as email addresses, phone numbers, company information, and social media profiles. HighLevel CRM does not appear to offer dedicated contact enrichment features.

👉🏼 Try folk now to instantly enrich contacts and fill missing emails for faster outreach.

4. Информационно-пропагандистская работа

Zoho CRM supports multichannel outreach, enabling businesses to connect with leads through email, social media, and other platforms. The platform automates workflows such as lead assignment and follow-up reminders, while AI-driven sentiment analysis helps prioritize customer responses for timely engagement. HighLevel CRM includes outreach tools such as email campaigns, text messaging, and automated sequences. These features are designed to facilitate communication with leads and customers, offering businesses multiple ways to manage interactions and follow-ups directly within the platform. However, the range of options may require time to configure and optimize for specific outreach strategies.

5. Автоматизация

Zoho CRM provides comprehensive automation features that streamline tasks like sending emails, updating fields, and triggering alerts through workflow automation. It includes Blueprint for standardizing sales processes, Macros for automating repetitive tasks in bulk, and Zia AI for predictive automation that suggests workflows and actions based on data patterns. HighLevel CRM provides robust automation tools, allowing users to set up workflows for tasks such as lead follow-ups, appointment scheduling, and email or SMS campaigns. These automation features aim to streamline repetitive tasks and ensure timely communication. However, setting up complex workflows may require additional time and effort to configure effectively.

6. Интеграция

Zoho integrates with a wide range of third-party applications to expand its functionality, including popular tools like Google Workspace and Microsoft Office. It also connects with accounting software such as QuickBooks and more. HighLevel also offers integrations designed to streamline operations by enabling users to connect HighLevel with their existing systems and tools. However, the range of integrations may require additional setup and configuration to align with specific business needs.

7. Искусственный интеллект

Zoho CRM integrates AI through its assistant, Zia, which enhances productivity by automating tasks like data entry, lead prediction, and workflow recommendations. Zia provides predictive analytics for sales forecasting, identifies anomalies in sales processes, and suggests the best times for customer engagement based on past interactions. HighLevel CRM does not prominently advertise AI integration as a core feature. While it offers advanced automation and workflow tools, there is no clear mention of AI-driven functionalities, such as predictive analytics or intelligent lead scoring. The platform focuses more on manual configuration and automation rather than leveraging AI for decision-making or optimization.

Сравнение цен и тарифных планов

Let's take a closer look at the price and plans of both Zoho and HighLevel.

Zoho prices

Zoho offers a free plan limited to three users suitable for small businesses. After that, an annual subscription plan is as follows.

• Стандартный: 14 долларов США за пользователя в месяц.
• Профессиональная версия: 23 доллара США за пользователя в месяц.
• Enterprise: 40 долларов США за пользователя в месяц.
• Ultimate: $52 per user, per month.

Цены HighLevel

High Level has two price tiers for you to choose from.

• Стартовый пакет: 97 долларов США за место в месяц.
• Без ограничений: 297 долларов США за место в месяц.

👉🏼 Try folk now to manage your team's pipelines and never miss a follow-up across Zoho and HighLevel alternatives.

Introducing folk CRM: the best alternative to Zoho and HighLevel

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system. folk CRM is particularly ideal for growing businesses with teams of 20-50 people who need a CRM that's both powerful and intuitive. folk can support multiple business functions including sales, marketing, recruitment and more. Making it one of the most versatile CRMs in the market. You can also use folk as a solopreneur, small to mid-size team and large enterprise. Allowing it to scale with you as your business grows.

Основные характеристики

• Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
• Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
• Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
• Интеграция с социальными сетями: импортируйте людей и компании из LinkedIn, Sales Navigator, Instagram и X одним щелчком мыши благодаря расширению Folk для Google Chrome.
• Синхронизация контактов из Gmail и Outlook: полная синхронизация электронной почты, позволяющая пользователям управлять всей коммуникацией непосредственно из CRM.
• Найдите адреса электронной почты в один клик: обогащение контактов с помощью Apollo и Dropcontact, чтобы вы могли заполнить недостающие данные одним щелчком мыши.
• Последовательности писем: отправляйте последовательности писем с напоминаниями, если ваши потенциальные клиенты не отвечают на ваши первые письма. Включает в себя интеграцию с ИИ, позволяющую персонализировать письма в большом масштабе.

Цены и тарифные планы

folk предлагает 14-дневную бесплатную пробную версию. После этого доступны доступные по цене ежемесячные или годовые тарифные планы. Годовой тарифный план выглядит следующим образом.

• Стандартный: 20 долларов США за пользователя в месяц.
• Премиум: 40 долларов США за пользователя в месяц.
• Индивидуальный тариф: от 80 долларов США за пользователя в месяц.

👉🏼 Try folk now to start a 14-day free trial and see how it compares to Zoho and HighLevel for your team.

Zoho vs. HighLevel: What's the Verdict?

It's clear how both Zoho and HighLevel offer robust CRM for different business needs. Zoho excels in providing a comprehensive suite of tools for sales and marketing teams, while HighLevel focuses on digital marketing automation for agencies. However, for companies with teams of 20-50 people seeking a more personalized approach to relationship management, folk CRM provides the ideal alternative to these traditional CRM options, blending ease of use with customization while offering superior value and scalability for growing businesses.

Часто задаваемые вопросы

Who should choose Zoho vs HighLevel?

Zoho suits sales-driven teams needing CRM, multichannel outreach, and AI-assisted automation. HighLevel fits agencies focused on marketing automation, membership sites, and white-label services. Choose based on sales vs marketing priorities.

How do Zoho and HighLevel pricing compare?

Zoho: free for 3 users, then $14–$52 per user/month on annual billing. HighLevel: $97 or $297 per seat/month. Zoho has lower entry cost and more tiers; HighLevel starts higher with agency-focused features.

Does HighLevel have AI features?

HighLevel centers on rule-based automation for email/SMS and workflows; it does not highlight predictive AI or lead scoring. Zoho includes Zia for forecasting, enrichment, and recommendations.

What is a good alternative to Zoho and HighLevel?

Try folk CRM for customizable pipelines, contact enrichment, and email sequences with automation. Annual pricing: Standard $20/user/month, Premium $40, Custom from $80. 14-day free trial available.