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17 декабря 2025 года
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Zoho vs Freshsales

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Zoho vs. Freshsales at a glance

Zoho CRM and Freshsales are two robust platforms designed to support businesses in managing customer relationships and driving sales.

Zoho CRM offers a highly customizable solution with a wide range of tools for sales, marketing, and customer support, making it ideal for businesses seeking flexibility and scalability.

Freshsales, on the other hand, focuses on AI-driven insights, sales automation, and integrated communication tools, catering to teams that prioritize data-driven sales processes.

In this blog post, we'll compare their key features to help you decide which CRM aligns best with your needs—or if folk CRM might provide a more balanced alternative with user-friendly contact management and customization options, particularly for medium-sized sales teams of 20–50 people.

Основные моменты
  • 🔍 Zoho vs Freshsales: Zoho is highly customizable; Freshsales emphasizes AI-driven selling.
  • 🧭 Both offer visual pipelines; Zoho allows deep customization, while Freshsales adds drag-and-drop and AI prioritization.
  • 🧠 Contact enrichment: Zoho (via Zia) auto-fills data; Freshsales lacks native enrichment and may need add-ons.
  • 💵 Pricing (annual): Zoho $14/$23/$40; Freshsales $9/$39/$59 per user/month; Zoho also has a free plan (3 users).
  • Consider folk CRM for medium teams (20–50): customizable pipelines, enrichment, and email sequences.

What is Zoho?

Zoho — это CRM-система с сильным акцентом на продажи. Она обладает функциями организации рабочего процесса, управления процессом продаж и автоматизации рабочих процессов. Есть также функции для маркетинговых команд, включая управление мероприятиями и сегментацию клиентов.

Key features of Zoho

  • Sales automation: Automates sales tasks like lead management, deal tracking, and follow-up actions.
  • Customizable dashboards and reports: Allows users to create and customize dashboards and reports for in-depth analytics.
  • Multi-channel communication: Integrates with email, phone, social media, and live chat to manage customer interactions.
  • Lead and contact management: Manages customer information, tracks interactions, and segments contacts for targeted campaigns.
  • Workflow automation: Automates routine tasks and processes to improve efficiency and reduce manual effort.
  • AI-powered sales assistant (Zia): Provides predictive analytics, task automation, and intelligent suggestions to enhance sales performance.

Что такое Freshsales?

Freshsales is a CRM platform by Freshworks designed to help businesses streamline their sales processes with AI-powered tools and automation. It provides features like lead scoring, deal tracking, email and call management, and workflow automation to enhance efficiency and drive conversions. Freshsales also integrates communication and sales in one place, offering tools for personalized outreach and detailed insights to improve sales strategies.

Key features of Freshsales

  • AI-powered insights: Freshsales leverages AI to provide recommendations, predict deal outcomes, and offer actionable insights to improve sales strategies.
  • Lead scoring: Automatically prioritizes leads based on their engagement and likelihood to convert, helping sales teams focus on high-value opportunities.
  • Deal tracking: Provides a visual sales pipeline to track deals through various stages and monitor progress in real time.
  • Email and call management: Integrates email and phone communication, allowing users to manage interactions directly from the platform.
  • Workflow automation: Automates repetitive tasks like sending follow-up emails or updating deal statuses, reducing manual work and improving efficiency.

Zoho vs. Freshsales: Feature Comparison

Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management.

1. Sales pipeline management

Zoho CRM's pipeline management feature provides a visual overview of the sales process, allowing users to track deals at various stages and manage the flow of opportunities effectively. It offers customization options for different sales processes, ensuring flexibility for diverse business needs.
Freshsales offers a visual sales pipeline that helps you track deals through various stages in real time. The drag-and-drop functionality allows you to easily move deals between stages, providing a clear overview of your progress. Integrated tools like lead scoring and AI insights further enhance your deal management by identifying priorities and predicting outcomes.

Zoho CRM Pipeline
Zoho's sales pipeline dashboard
Freshsales prices and plans
Freshsales' sales pipeline dashboard

2. Простота использования

Zoho CRM offers a user-friendly interface with customizable dashboards and easy navigation, making it suitable for businesses of all sizes. Freshsales provides an intuitive design with drag-and-drop features, but users may find its advanced settings require a steeper learning curve compared to Zoho.

3. Обогащение контактов

Zoho CRM's contact enrichment, powered by Zia, automatically updates records using online data, filling in missing details like emails and social media profiles. Freshsales lacks a native contact enrichment feature, which may require additional tools for comprehensive data updates.

4. Информационно-пропагандистская работа

Zoho CRM supports multichannel outreach, automating workflows and using AI for sentiment analysis to prioritize customer responses. Freshsales manages outreach through email, phone, and chat, offering personalized campaigns and engagement metrics, but lacks the depth of dedicated multichannel platforms.

5. Автоматизация

Zoho CRM offers robust automation with Blueprint, Macros, and Zia AI for predictive actions, streamlining tasks like emails and alerts. Freshsales automates lead assignments and follow-ups, supporting complex workflows, though advanced setups may require familiarity with its configuration options.

6. Интеграция

Zoho integrates with numerous third-party apps, including Google Workspace and QuickBooks, enhancing its functionality. Freshsales also offers integrations but may not match Zoho's extensive range, potentially limiting expansion opportunities.

7. Искусственный интеллект

Zoho CRM's Zia AI boosts productivity with automated tasks, predictive analytics, and workflow suggestions. Freshsales' Freddy AI provides lead scoring and sales forecasting, enhancing decision-making but may need user familiarity for optimal use.

Сравнение цен и тарифных планов

Let's take a closer look at the price and plans of both Zoho and Freshsales.

Zoho prices

Zoho offers a free plan limited to three users suitable for small businesses. After that, an annual subscription plan is as follows.

  • Standard: $14 per user, per month
  • Professional: $23 per user, per month
  • Enterprise: $40 per user, per month
Zoho prices and plans

Freshsales prices

Through Freshworks, Freshsales provides a few price plans, depending on the product you need. The following is an overview of their annual subscription.

  • Growth: Starts from $9/user/month.
  • Pro: Starts from $39/user/month.
  • Enterprise: Starts from $59/user/month.
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Introducing folk CRM: the best alternative to Zoho and Freshsales

Looking for an affordable alternative that's perfectly tailored for medium-sized sales teams? We recommend folk CRM. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system. folk CRM is particularly effective for sales teams of 20-50 people who need robust contact management without the complexity of enterprise-level solutions. folk can support multiple business functions including sales, marketing, recruitment, and more.

👉🏼 Попробуйте folk прямо сейчас, чтобы управлять напоминаниями на основе контактов вместе со своей командой.

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Панель управления продажами folk легко настраивается, что позволяет вам управлять всем циклом продаж и потенциальными клиентами на одной платформе.
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folk также может автоматизировать ваши последующие сообщения и коммуникацию, а также предоставить вам подробный аналитический отчет, чтобы вам не приходилось переключаться между контекстами и делать все это из вашей CRM.
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Основные характеристики

  • Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
  • Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
  • Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
  • Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
  • Интеграция с социальными сетями: импортируйте людей и компании из LinkedIn, Sales Navigator, Instagram и X одним щелчком мыши благодаря расширению Folk для Google Chrome.
  • Синхронизация контактов из Gmail и Outlook: полная синхронизация электронной почты, позволяющая пользователям управлять всей коммуникацией непосредственно из CRM.
  • Найдите адреса электронной почты в один клик: обогащение контактов с помощью Apollo и Dropcontact, чтобы вы могли заполнить недостающие данные одним щелчком мыши.
  • Последовательности писем: отправляйте последовательности писем с напоминаниями, если ваши потенциальные клиенты не отвечают на ваши первые письма. Включает в себя интеграцию с ИИ, позволяющую персонализировать письма в большом масштабе.

Цены и тарифные планы

folk предлагает 14-дневную бесплатную пробную версию. После этого доступны доступные по цене ежемесячные или годовые тарифные планы. Годовой тарифный план выглядит следующим образом.

  • Стандартный: 20 долларов США за пользователя в месяц.
  • Премиум: 40 долларов США за пользователя в месяц.
  • Индивидуальный тариф: от 80 долларов США за пользователя в месяц.

Zoho vs. Freshsales: What's the Verdict?

Between Zoho and Freshsales, it's clear how each CRM offers unique strengths catering to various business needs. Zoho excels with its comprehensive features and customization options, making it ideal for businesses seeking robust sales and marketing tools. Freshsales, on the other hand, shines with its intuitive interface and AI-driven insights, appealing to teams looking for a user-friendly experience. However, for medium-sized sales teams of 20-50 people that need a more personalized approach to relationship management, folk CRM provides the best alternative to these traditional CRM options, blending ease of use with powerful customization specifically designed for growing sales organizations.

👉🏼 Try folk now to organize your sales pipeline and never miss a follow-up

Часто задаваемые вопросы

What is the difference between Zoho CRM and Freshsales?

Zoho CRM is a customizable suite for sales, marketing, and support with Zia AI and broad integrations. Freshsales focuses on AI insights, lead scoring, and built-in email/phone with a visual pipeline for data-driven selling.

Which is easier to use, Zoho or Freshsales?

Zoho offers straightforward navigation and customizable dashboards, aiding quick onboarding. Freshsales is intuitive for daily work, but advanced setup and AI features can require more configuration time.

How much do Zoho and Freshsales cost?

Zoho: free for up to 3 users; Standard $14, Professional $23, Enterprise $40 per user/month (annual). Freshsales: Growth $9, Pro $39, Enterprise $59 per user/month (annual). Pricing may vary by region and billing.

What is a good alternative to Zoho and Freshsales?

For mid-sized teams, folk offers customizable pipelines, contact enrichment, and email sequences. Annual pricing: Standard $20, Premium $40, Custom from $80 per user/month. Includes a 14-day free trial.

Попробуйте бесплатно