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Overview: Streak vs. Nutshell (plus a flexible alternative)
Streak and Nutshell are two CRM platforms designed for small to mid-sized businesses, each offering a unique approach to customer relationship management.
Streak integrates directly into Gmail, making it ideal for teams looking to manage pipelines and contacts within their inbox. Nutshell, on the other hand, provides an all-in-one CRM with built-in email marketing and sales automation, offering a more comprehensive solution for managing both customer relationships and outreach.
In this blog post, we'll examine their key features to help you determine which CRM best fits your needs. However, for sales teams of 20-50 people seeking a more flexible and user-friendly alternative, folk CRM might just provide the perfect balance of customization options and contact management capabilities.
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Что такое Streak?
Streak — это инструмент для управления взаимоотношениями с клиентами (CRM), который напрямую интегрируется с Gmail, позволяя пользователям управлять своим каналом продаж и взаимодействиями с клиентами прямо из почтового ящика. Разработанный для упрощения задач CRM, Streak предлагает такие функции, как отслеживание электронной почты, слияние писем, управление задачами и визуализация канала продаж, которые легко интегрируются в интерфейс Gmail.
Основные особенности Streak
- Email tracking: Streak's email tracking feature allows users to see when and if their emails are opened, providing basic insights into recipient engagement.
- Snippets: The snippets feature enables users to create reusable templates for frequently used email content, which helps to streamline communication.
- Link tracking: Streak's link tracking monitors whether recipients click on links within emails, offering data on engagement with specific content.
- Contacts: Streak's contact management feature organizes and tracks communications with individual contacts, directly within Gmail.
- Deep Google Workspace integration: Streak is integrated with Google Workspace, allowing users to manage emails, tasks, and pipelines within the Gmail interface.
What is Nutshell?
Nutshell is an all-in-one CRM specifically designed to help B2B teams close more deals. It combines contact management, pipeline tracking, and email marketing tools to support every stage of the sales process, from lead generation to deal closure. With features like customizable pipelines, activity tracking, and seamless integration options, Nutshell also enables sales teams to stay organized, collaborate, and drive results—all within a user-friendly platform tailored for B2B needs.
Key features of Nutshell
- Contact management: Centralizes customer information and tracks communication history to keep teams organized and informed.
- Pipeline management: Customizable sales pipelines to track leads and deals through every stage of the sales process.
- Email marketing: Built-in email campaign tools that enable targeted outreach and engagement with prospects and customers.
- Activity tracking: Logs all interactions, including calls, emails, and meetings, allowing teams to stay on top of follow-ups and engagement.
- Reporting and analytics: Provides insights into sales performance, forecasting, and team activity, helping to make data-driven decisions.
Streak vs. Nutshell: Feature Comparison
Let's breakdown the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management. For medium-sized sales teams of 20-50 people, understanding these capabilities is crucial for making the right choice for your growing organization.
1. Управление процессом продаж
Streak CRM's pipeline management feature is deeply integrated with Gmail, allowing users to track, organize, and manage sales processes directly from their inbox. The system uses a visual layout, similar to a spreadsheet with automation features. Nutshell's pipeline management feature provides tools for basic sales acitvities such as tracking leads and deals through different stages using various views, including board, list, map, and chart views. The pipeline is customizable, allowing users to organize and prioritize leads according to their workflow needs. Nutshell's pipeline tools aim to support sales teams in managing and visualizing their sales process without unnecessary complexity.


2. Простота использования
Streak CRM's integration within Gmail makes it highly intuitive for users familiar with Google's ecosystem, offering a seamless experience without leaving the inbox. Nutshell provides a straightforward user interface designed for quick adoption, making it accessible for teams new to CRM systems.
3. Обогащение контактов
Streak CRM's contact enrichment feature automatically enhances contact records by extracting relevant information from email interactions, populating fields with details like company logos, profile pictures, and social media links. Nutshell's contact enrichment feature is focused on minimizing manual data entry by allowing users to import contacts, emails, and calendar events from various sources.
4. Информационно-пропагандистская работа
Streak CRM's outreach solution focuses on email communication within Gmail, allowing personalized mass emails, tracking opens and replies, and setting automated follow-ups. Nutshell offers built-in email marketing and automation, enabling targeted outreach and follow-up sequences with basic tracking and engagement metrics.
5. Автоматизация
Streak CRM automates tasks within Gmail, such as email tracking and pipeline updates, with actions triggered by pipeline changes. Nutshell automates sales and marketing tasks like follow-up emails and pipeline progression, also offering email marketing automation for drip campaigns and customer engagement.
6. Интеграция
Streak CRM integrates deeply with Google Workspace, including Gmail and Google Calendar, and uses Zapier for broader application access. Nutshell offers integrations with a range of popular tools to enhance its functionality and streamline workflows. It connects with major productivity platforms like Google Workspace, Microsoft 365, and Slack, allowing users to manage emails, calendars, and team communication within their existing tools.
7. Artificial Intelligence
Streak CRM lacks native AI features, focusing on essential Gmail functionalities, but allows third-party AI tool integration for enhanced capabilities. Nutshell's AI integration offers timeline summarization, aiding in quickly sorting through historical records by summarizing past interactions.
Сравнение цен и тарифных планов
Let's take a closer look at the price and plans of both Streak and Nutshell.
Цена серии
Streak is available on a monthly or annual subscription plan. Streak's annual price plan is as follows.
- Плюсы: от 49 долларов США за пользователя в месяц.
- Pro +: от 69 долларов США за пользователя в месяц.
- Enterprise: от 129 долларов США за пользователя в месяц.

Nutshell prices
Nutshell offers several feature-rich plans tailored to different goals and team sizes.
- Foundation: $16 per user, per month.
- Pro: $42 per user, per month.
- Power AI: $52 per user, per month.
- Enterprise: $67 per user, per month.

Introducing folk CRM: the best alternative to Streak and Nutshell
Looking for an affordable alternative that's perfect for sales teams of 20-50 people? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system that scales beautifully with medium-sized sales teams. Through its highly customizable platform, folk can support multiple business functions including sales, marketing, recruitment, investment relations and more, making it the ideal solution for growing sales organizations.
👉🏼 Попробуйте folk прямо сейчас, чтобы управлять напоминаниями на основе контактов вместе со своей командой.

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Основные характеристики
- Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
- Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
- Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
- Простота использования и настройки: легко настраивайте конвейеры, панели инструментов, автоматизацию, последовательности электронных писем, чтобы использовать их в цикле продаж и управлении конвейером, а также в других бизнес-функциях, таких как набор персонала, маркетинг и т. д.
- Интеграция с социальными сетями: импортируйте людей и компании из LinkedIn, Sales Navigator, Instagram и X одним щелчком мыши благодаря расширению Folk для Google Chrome.
- Синхронизация контактов из Gmail и Outlook: полная синхронизация электронной почты, позволяющая пользователям управлять всей коммуникацией непосредственно из CRM.
- Найдите адреса электронной почты в один клик: обогащение контактов с помощью Apollo и Dropcontact, чтобы вы могли заполнить недостающие данные одним щелчком мыши.
- Последовательности писем: отправляйте последовательности писем с напоминаниями, если ваши потенциальные клиенты не отвечают на ваши первые письма. Включает в себя интеграцию с ИИ, позволяющую персонализировать письма в большом масштабе.
Цены и тарифные планы
folk предлагает 14-дневную бесплатную пробную версию. После этого доступны доступные по цене ежемесячные или годовые планы подписки. Годовой план подписки выглядит следующим образом.
- Стандартный: 20 долларов США за пользователя в месяц.
- Премиум: 40 долларов США за пользователя в месяц.
- Индивидуальный тариф: от 80 долларов США за пользователя в месяц.

Streak vs. Nutshell: What's the Verdict?
When it comes to choosing a CRM for your sales team, it's clear that both Streak and Nutshell offer robust features tailored to different business needs. Streak's seamless integration with Gmail makes it ideal for teams already using Google Workspace, while Nutshell's all-in-one platform is well-suited for B2B sales teams. However, for medium-sized sales teams of 20-50 people seeking a more personalized approach with flexible customization, folk CRM emerges as the clear winner. It combines ease of use with powerful features like social media integration and email sequences, making it the most versatile choice for diverse business functions and growing sales organizations.
👉🏼 Try folk now to never miss a follow-up when switching from Streak or Nutshell
Часто задаваемые вопросы
What is the difference between Streak and Nutshell?
Streak runs inside Gmail for pipeline, email tracking, and simple automations. Nutshell is an all-in-one CRM with customizable pipelines, built-in email marketing, broader integrations, and basic AI summarization.
Which CRM is better for Gmail-based teams?
Streak, because it lives in Gmail with deep Google Workspace integration. Nutshell also connects to Google and Microsoft 365, but its UI is a standalone app.
How do Streak and Nutshell pricing compare?
Streak annual plans: Pro $49, Pro+ $69, Enterprise $129 per user/month. Nutshell annual plans: Foundation $16, Pro $42, Power AI $52, Enterprise $67 per user/month. Features vary by tier.
What is a flexible alternative to Streak and Nutshell?
Consider folk: customizable pipelines, contact enrichment, email sequences, and automation. Annual plans: Standard $20, Premium $40, Custom from $80 per user/month. 14-day free trial.
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