Salesforce vs Nutshell

Salesforce and Nutshell are two CRM platforms with distinct focuses, each suited for different business needs. Salesforce is a comprehensive and highly customizable CRM, designed for larger organizations that require detailed data tracking, automation, and advanced analytics across sales, service, and marketing. Nutshell, by contrast, combines CRM with email marketing and sales automation, providing an integrated, user-friendly solution for small to mid-sized teams focused on straightforward contact and sales management.

Salesforce is a comprehensive and highly customizable CRM, designed for larger organizations that require detailed data tracking, automation, and advanced analytics across sales, service, and marketing. Nutshell, by contrast, combines CRM with email marketing and sales automation, providing an integrated, user-friendly solution for small to mid-sized teams focused on straightforward contact and sales management.

In this blog post, we'll explore their key features to help you decide which CRM best suits your needs. Or if folk might be a more flexible alternative with user-friendly contact management and customization options, particularly for mid-market sales teams of 20-50 people.

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At a glance: Which CRM fits your team?

• Salesforce: Comprehensive, highly customizable CRM for large organizations.
• Nutshell: User-friendly CRM with email marketing for small to mid-sized B2B teams.
• folk: Flexible alternative ideal for mid‑market teams of 20–50 needing simple, customizable contact management.

Что такое Salesforce?

Salesforce — это надежная CRM-платформа для крупных предприятий, предлагающая инструменты для продаж, маркетинга, обслуживания и аналитики с широкими возможностями масштабирования.

Основные функции Salesforce

• Комплексная экосистема: единая платформа, предлагающая CRM, автоматизацию маркетинга, обслуживание клиентов и разработку пользовательских приложений, подходящая для разнообразных потребностей крупных предприятий.
• Настраиваемость и масштабируемость: Salesforce обладает высокой настраиваемостью и масштабируемостью, что позволяет крупным организациям адаптировать платформу к сложным рабочим процессам и управлять значительным ростом.
• Интеграция искусственного интеллекта (ИИ): Salesforce Einstein предлагает аналитику и автоматизацию на основе ИИ, предоставляя информацию, которая помогает крупным предприятиям оптимизировать свои стратегии.
• Широкие возможности интеграции: с помощью AppExchange от Salesforce крупные компании могут интегрировать платформу с широким спектром сторонних приложений, обеспечивая бесперебойную работу различных бизнес-систем.
• Безопасность и соответствие требованиям корпоративного уровня: Salesforce предоставляет надежные меры безопасности и функции обеспечения соответствия требованиям, которые имеют решающее значение для крупных организаций, работающих с конфиденциальными данными клиентов.
  

What is Nutshell?

Nutshell is an all-in-one CRM specifically designed to help B2B teams close more deals. It combines contact management, pipeline tracking, and email marketing tools to support every stage of the sales process, from lead generation to deal closure. With features like customizable pipelines, activity tracking, and seamless integration options, Nutshell also enables sales teams to stay organized, collaborate, and drive results—all within a user-friendly platform tailored for B2B needs.

Key features of Nutshell

• Contact management: Centralizes customer information and tracks communication history to keep teams organized and informed.
• Pipeline management: Customizable sales pipelines to track leads and deals through every stage of the sales process.
• Email marketing: Built-in email campaign tools that enable targeted outreach and engagement with prospects and customers.
• Activity tracking: Logs all interactions, including calls, emails, and meetings, allowing teams to stay on top of follow-ups and engagement.
• Reporting and analytics: Provides insights into sales performance, forecasting, and team activity, helping to make data-driven decisions.

Salesforce vs. Nutshell: Feature Comparison

Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management. For mid-market sales teams of 20-50 people, these features become particularly important as they need solutions that can handle multiple leads while remaining manageable for smaller teams.

1. Управление процессом продаж

Salesforce's pipeline management feature, known as Pipeline Inspection, provides a comprehensive view of sales opportunities by consolidating key metrics, deal changes, and AI-powered insights into a single interface. This allows sales teams to efficiently track progress and identify potential bottlenecks.
Nutshell's pipeline management offers tools for tracking leads and deals through various stages using customizable views like board, list, map, and chart. This flexibility enables users to organize and prioritize leads according to their workflow needs, enhancing visibility into deal statuses and priorities.

2. Простота использования

Salesforce offers a comprehensive but complex interface that may require training, so users face the risk of a steep learning curve. While Nutshell provides a more intuitive and user-friendly experience, making it easier for teams to adopt without extensive onboarding.

3. Обогащение контактов

Salesforce's contact enrichment feature leverages tools such as the Data Cloud to automatically enhance and update contact records in real time, drawing from verified data sources like LinkedIn and InsideView to provide real-time updates. Nutshell's contact enrichment feature is focused on minimizing manual data entry by allowing users to import contacts, emails, and calendar events from various sources.

4. Информационно-пропагандистская работа

Salesforce's outreach solution is powered by its AI capabilities, particularly through the integration of Einstein AI and their Outreach list that allows users to see cross-sales paths and leads they need to engage with. Nutshell's outreach feature includes built-in email marketing and automation capabilities, allowing users to create and send email campaigns directly within the platform, offering basic email tracking and engagement metrics.

5. Автоматизация

Salesforce offers robust automation features designed to streamline business processes, including workflow rules, flow builders, and AI automation through Einstein AI. Nutshell's automation focuses on basic sales and marketing tasks, supporting activities like sending follow-up emails and managing task reminders, with email marketing automation for drip campaigns.

6. Интеграция

Salesforce integrates with a wide range of third-party applications through its AppExchange marketplace, allowing users to connect tools for marketing automation, customer service, analytics, project management, and finance. Popular integrations include platforms like Slack for team collaboration and Mailchimp for email marketing. Nutshell offers integrations with a range of popular tools to enhance its functionality and streamline workflows. It connects with major productivity platforms like Google Workspace, Microsoft 365, and Slack, allowing users to manage emails, calendars, and team communication within their existing tools.

7. Artificial Intelligence

Salesforce CRM integrates AI through its Einstein platform, which enhances decision-making by providing predictive analytics, intelligent recommendations, and automated insights. It helps automate tasks such as lead scoring, opportunity forecasting, and data entry, while also offering natural language processing for customer sentiment analysis. Nutshell's AI integration offers tools like timeline summarization, helping users quickly sort through historical records by summarizing past interactions and activities.

Сравнение цен и тарифных планов

Let's take a closer look at the price and plans of both Salesforce and Nutshell.

Цены Salesforce

Depending on the size of your business, and the features you're after, Salesforce provides a few price plans. The following is an overview of their Sales Cloud Pricing.

• Starter suite: $25/user/month.
• Pro suite: $80/user/month.
• Enterprise plan: $165/user/month.
• Unlimited plan: $330/user/month.
• Einstein 1 Sales: $500/user/month.

Nutshell prices

Nutshell offers several feature-rich plans tailored to different goals and team sizes.

• Foundation: $16 per user, per month.
• Pro: $42 per user, per month.
• Power AI: $52 per user, per month.
• Enterprise: $67 per user, per month.

Introducing folk CRM: the best alternative to Salesforce and Nutshell

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system. What make folk unique is its ability to scale with you. You can use it as a solopreneur, small to mid-size team, or large enterprise. folk can also support multiple business functions including sales, marketing, recruitment, investment relations and more. For sales teams of 20-50 people, folk CRM provides the perfect balance of simplicity and powerful features that mid-market teams need to manage their growing customer base without the complexity of enterprise solutions.

Основные характеристики

• Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
• Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
• Простота использования и настройки: легко настраивайте конвейеры, панели инструментов, автоматизацию, последовательности электронных писем, чтобы использовать их в цикле продаж и управлении конвейером, а также в других бизнес-функциях, таких как набор персонала, маркетинг и т. д.
• Интеграция с социальными сетями: импортируйте людей и компании из LinkedIn, Sales Navigator, Instagram и X одним щелчком мыши благодаря расширению Folk для Google Chrome.
• Синхронизация контактов из Gmail и Outlook: полная синхронизация электронной почты, позволяющая пользователям управлять всей коммуникацией непосредственно из CRM.
• Найдите адреса электронной почты в один клик: обогащение контактов с помощью Apollo и Dropcontact, чтобы вы могли заполнить недостающие данные одним щелчком мыши.
• Последовательности писем: отправляйте последовательности писем с напоминаниями, если ваши потенциальные клиенты не отвечают на ваши первые письма. Включает в себя интеграцию с ИИ, позволяющую персонализировать письма в большом масштабе.

Цены и тарифные планы

folk предлагает 14-дневную бесплатную пробную версию. После этого доступны доступные по цене ежемесячные или годовые планы подписки. Годовой план подписки выглядит следующим образом.

• Стандартный: 20 долларов США за пользователя в месяц.
• Премиум: 40 долларов США за пользователя в месяц.
• Индивидуальный тариф: от 80 долларов США за пользователя в месяц.

Salesforce vs. Nutshell: What's the Verdict?

When it comes to choosing a CRM, it's clear that both Salesforce and Nutshell offer compelling features tailored to different business needs. Salesforce excels in providing a comprehensive, scalable solution ideal for large enterprises with complex requirements. On the other hand, Nutshell offers a user-friendly, cost-effective option for B2B teams looking to streamline their sales processes. However, for mid-market sales teams of 20-50 people, folk CRM emerges as the superior choice, providing a flexible alternative to these traditional CRM options that blends ease of use with customization perfectly suited for growing teams.

👉🏼 Try folk now to manage contact-based reminders and never miss a follow-up

Часто задаваемые вопросы

What is the main difference between Salesforce and Nutshell?

Salesforce is an enterprise‑grade, highly customizable CRM with AI and broad integrations for complex teams. Nutshell combines CRM and email marketing with a simpler UI for small to mid‑sized B2B teams.

Which CRM is easier to use: Salesforce or Nutshell?

Nutshell is generally easier to adopt, with an intuitive interface and lighter setup. Salesforce is powerful but has a steeper learning curve and often needs training and admin resources.

How do Salesforce and Nutshell pricing compare?

Salesforce Sales Cloud ranges from $25 to $500 per user/month depending on tier and AI. Nutshell ranges from $16 to $67 per user/month. Actual costs vary by add‑ons, billing term, and region.

What is a good alternative to Salesforce and Nutshell for mid‑market teams?

folk CRM offers customizable pipelines, contact enrichment, and email sequences with simple setup. Annual plans run $20–$40/user/month, Custom from $80. Try folk with a 14‑day free trial.