Pipedrive vs. Nutshell: In-Depth CRM Comparison

Quick overview

Pipedrive and Nutshell are two CRM solutions tailored for small to mid-sized businesses, each bringing a unique focus to customer relationship management.

Pipedrive is a sales-focused CRM that emphasizes deal tracking and pipeline visibility, making it ideal for teams looking to streamline their sales process.

Nutshell, on the other hand, combines CRM with built-in email marketing and sales automation, providing an integrated approach to managing both customer relationships and outreach.

In this blog post, we'll compare their key features to help you decide which CRM suits your business needs. For teams of 20-50 people seeking a more flexible alternative, folk CRM offers superior contact management and customization options that scale perfectly with growing sales teams.

What is Pipedrive?

Pipedrive — это веб-CRM для малых предприятий, предлагающая управление лидами, автоматизацию, интеграцию с электронной почтой и настраиваемые конвейеры для оптимизации продаж.

Основные функции Pipedrive

• Управление лидами и сделками: централизованные инструменты для управления данными о клиентах, взаимодействиями и каналами продаж, помогающие командам быстро реагировать на возникающие возможности.
• Автоматизация продаж: автоматизация рабочих процессов для выполнения повторяющихся задач, таких как маршрутизация лидов, последующие действия и последовательности электронных писем, что позволяет командам продаж сосредоточиться на заключении сделок.
• Интеграция с электронной почтой: полная синхронизация электронной почты, шаблоны и функции отслеживания, позволяющие пользователям управлять всей коммуникацией непосредственно из CRM.
• Расширенные возможности отчетности и аналитики: аналитика данных в режиме реального времени и настраиваемые инструменты отчетности для отслеживания показателей продаж, прогнозирования выручки и получения полезной информации.
• Customization and security: Options to customize pipelines, fields, and user permissions, with robust security measures to protect data.
  

What is Nutshell?

Nutshell is an all-in-one CRM specifically designed to help B2B teams close more deals. It combines contact management, pipeline tracking, and email marketing tools to support every stage of the sales process, from lead generation to deal closure. With features like customizable pipelines, activity tracking, and seamless integration options, Nutshell also enables sales teams to stay organized, collaborate, and drive results—all within a user-friendly platform tailored for B2B needs.

Key features of Nutshell

• Contact management: Centralizes customer information and tracks communication history to keep teams organized and informed.
• Pipeline management: Customizable sales pipelines to track leads and deals through every stage of the sales process.
• Email marketing: Built-in email campaign tools that enable targeted outreach and engagement with prospects and customers.
• Activity tracking: Logs all interactions, including calls, emails, and meetings, allowing teams to stay on top of follow-ups and engagement.
• Reporting and analytics: Provides insights into sales performance, forecasting, and team activity, helping to make data-driven decisions.

Pipedrive vs. Nutshell: Feature Comparison

Давайте разберем ключевые особенности двух программных решений CRM и более подробно рассмотрим их возможности в области автоматизации продаж, инструменты электронного маркетинга и управление контактами.

1. Управление процессом продаж

Pipedrive offers a user-friendly Kanban-board interface that aligns closely with traditional sales pipeline management processes. Its visual approach allows sales teams to easily track deals through customizable stages, providing clarity and efficiency in managing sales activities. On the other hand, Nutshell's pipeline management feature provides a variety of views including board, list, map, and chart views, offering flexibility in how users track leads and deals. The pipeline is highly customizable, enabling users to organize and prioritize leads according to their workflow needs. Nutshell also includes features like hot lead identification and customizable lead cards, which enhance visibility into deal statuses and priorities. These tools aim to support sales teams in managing and visualizing their sales processes without unnecessary complexity. Both platforms offer robust pipeline management capabilities, but the choice between them may depend on whether a team prefers Pipedrive's straightforward Kanban style or Nutshell's versatile viewing options.

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2. Простота использования

Pipedrive offers an intuitive interface with a visual sales pipeline, making it easy for users to manage deals and track progress. Nutshell, provides a straightforward and user-friendly dashboard with basic sales features that simplifies navigation and ensures quick access to essential features.

3. Обогащение контактов

Pipedrive's contact enrichment feature integrates with tools, automatically pulling additional information from external sources to populate fields with data such as job titles, company information, and social media profiles. Nutshell's contact enrichment feature is focused on minimizing manual data entry by allowing users to import contacts, emails, and calendar events from various sources.

4. Информационно-пропагандистская работа

Pipedrive's email builder is designed for responsive campaigns like newsletters. In contrast, Nutshell's outreach feature includes built-in email marketing and automation, allowing users to create and send campaigns directly, with basic tracking and engagement metrics.

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5. Автоматизация

Pipedrive's automation streamlines sales by automating tasks like data entry and follow-ups. Nutshell focuses on basic sales and marketing automation, supporting follow-up emails, task reminders, and email marketing automation for drip campaigns and customer engagement.

6. Интеграция

Pipedrive offers over 300 integrations, enabling users to connect with various third-party tools across different categories, including marketing automation and email platforms. Nutshell offers integrations with a range of popular tools to enhance its functionality and streamline workflows. It connects with major productivity platforms like Google Workspace, Microsoft 365, and Slack, allowing users to manage emails, calendars, and team communication within their existing tools.

7. Artificial Intelligence

Pipedrive integrates AI through its Sales Assistant, offering actionable insights and recommendations. Nutshell's AI tools enhance productivity with features like timeline summarization, summarizing past interactions and activities for quick reference.

Сравнение цен и тарифных планов

Let's take a closer look at the price and plans of both Pipedrive and Nutshell.

Pipedrive prices

Pipedrive offers two types of plans, both for their CRM product. It comes as either a monthly or an annual subscription basis. Their annual subscription plan is as follows.

• Essential plan: Starts from $24 per user, per month.
• Advanced plan: Starts from $44 per user, per month.
• Power plan: Starts from $79 per user, per month.
• Enterprise plan: Starts from $129 per user, per month.

Nutshell  prices

Nutshell offers several feature-rich plans tailored to different goals and team sizes.

• Foundation: $16 per user, per month.
• Pro: $42 per user, per month.
• Power AI: $52 per user, per month.
• Enterprise: $67 per user, per month.

Introducing folk CRM: the best alternative to Pipedrive and Nutshell

Looking for an affordable alternative perfect for teams of 20-50 people? We recommend folk CRM. A multiple award-winning CRM platform specifically designed for medium-sized sales teams that need room to grow. folk CRM scales seamlessly with expanding teams of 20-50 members, supporting sales, marketing, recruitment and investor relations without the complexity that comes with enterprise solutions.

Основные характеристики

• Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
• Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
• Простота использования и настройки: легко настраивайте конвейеры, панели инструментов, автоматизацию, последовательности электронных писем, чтобы использовать их в цикле продаж и управлении конвейером, а также в других бизнес-функциях, таких как набор персонала, маркетинг и т. д.
• Интеграция с социальными сетями: импортируйте людей и компании из LinkedIn, Sales Navigator, Instagram и X одним щелчком мыши благодаря расширению Folk для Google Chrome.
• Синхронизация контактов из Gmail и Outlook: полная синхронизация электронной почты, позволяющая пользователям управлять всей коммуникацией непосредственно из CRM.
• Найдите адреса электронной почты в один клик: обогащение контактов с помощью Apollo и Dropcontact, чтобы вы могли заполнить недостающие данные одним щелчком мыши.
• Последовательности писем: отправляйте последовательности писем с напоминаниями, если ваши потенциальные клиенты не отвечают на ваши первые письма. Включает в себя интеграцию с ИИ, позволяющую персонализировать письма в большом масштабе.

Цены и тарифные планы

folk предлагает 14-дневную бесплатную пробную версию. После этого доступны доступные по цене ежемесячные или годовые планы подписки. Годовой план подписки выглядит следующим образом.

• Стандартный: 20 долларов США за пользователя в месяц.
• Премиум: 40 долларов США за пользователя в месяц.
• Индивидуальный тариф: от 80 долларов США за пользователя в месяц.

Pipedrive vs. Nutshell: What's the verdict?

By comparing Pipedrive and Nutshell, it's apparent both CRMs offer robust features tailored for small to medium-sized businesses, with Pipedrive excelling in sales automation and Nutshell providing comprehensive B2B solutions. However, for medium-sized sales teams of 20-50 people seeking the perfect balance of functionality and scalability, folk CRM presents the superior choice. With features like social media integration, contact sync, and customizable pipelines that grow with your team, folk CRM stands out as the ideal solution for expanding sales organizations.

Часто задаваемые вопросы

What is Pipedrive used for?

Pipedrive is a sales CRM for managing deals and pipelines. Teams use it to track opportunities, automate follow-ups, sync email, and report on performance to improve sales forecasting and win rates.

Does Nutshell include email marketing?

Yes. Nutshell has built-in email campaigns with basic automation for follow-ups and drip sequences, plus engagement tracking.

How much do Pipedrive and Nutshell cost?

Pipedrive (annual): Essential $24, Advanced $44, Power $79, Enterprise $129 per user/month. Nutshell (annual): Foundation $16, Pro $42, Power AI $52, Enterprise $67 per user/month. Pricing may change.

What is a good alternative to Pipedrive and Nutshell?

folk offers customizable pipelines, contact sync and enrichment, and email sequences with AI personalization. Annual plans: Standard $20/user/month, Premium $40, Custom from $80. 14-day free trial.