Pipedrive vs Brevo: Which CRM Wins?

Struggling to choose the right CRM?

Pipedrive vs Brevo are two top contenders, each offering unique strengths. Pipedrive shines with sales pipeline management, perfect for teams focused on sales optimization. Brevo, however, stands out with its all-in-one suite—email marketing, SMS, and CRM tools to boost multi-channel engagement. In this post, we'll break down the features, pricing, and more to help you decide.

But if you're looking for a user-friendly CRM that offers superior contact management for sales teams of 20-50 people, Folk CRM might be the solution you've been searching for.

At a glance: who each CRM suits

Pipedrive vs Brevo: Overview (+ folk CRM)

Что такое Pipedrive?

Pipedrive — это веб-CRM для малых предприятий, предлагающая управление лидами, автоматизацию, интеграцию с электронной почтой и настраиваемые конвейеры для оптимизации продаж.

Key features of Pipedrive

• Управление лидами и сделками: централизованные инструменты для управления данными о клиентах, взаимодействиями и каналами продаж, помогающие командам быстро реагировать на возникающие возможности.
• Автоматизация продаж: автоматизация рабочих процессов для выполнения повторяющихся задач, таких как маршрутизация лидов, последующие действия и последовательности электронных писем, что позволяет командам продаж сосредоточиться на заключении сделок.
• Интеграция с электронной почтой: полная синхронизация электронной почты, шаблоны и функции отслеживания, позволяющие пользователям управлять всей коммуникацией непосредственно из CRM.
• Расширенные возможности отчетности и аналитики: аналитика данных в режиме реального времени и настраиваемые инструменты отчетности для отслеживания показателей продаж, прогнозирования выручки и получения полезной информации.
• Customization and security: Options to customize pipelines, fields, and user permissions, with robust security measures to protect data.
  

Что такое Brevo?

Brevo, formerly known as Sendinblue, is a comprehensive customer relationship management (CRM) and email marketing platform tailored for small to mid-sized businesses. Brevo offers a wide range of tools, including email and SMS marketing, chat, CRM, and marketing automation to help businesses effectively engage with their audience across multiple channels.

Key features of Brevo

• Marketing platform: Provides tools for email, SMS, and WhatsApp campaigns, as well as marketing automation to improve multi-channel campaign engagement and streamline marketing efforts.
• Sales platform: Helps manage pipelines and track sales activities with tools like automated deal tracking, meeting scheduling, and call recording, making it easier for teams to follow leads and close deals.
• Conversations platform: Allows businesses to offer customer support through live chat, a shared inbox, and multi-channel communication solutions, ensuring seamless customer interaction.
• Customer data platform: Enables businesses to unify, manage, and analyze customer data across platforms with a multi-table data model, sourcing library, and customer analytics, improving data-driven decisions.
• Messaging API: Provides APIs for sending emails, SMS, and WhatsApp messages, with features for transactional emails, inbound parsing, and integrations with other applications for customized communication.

Pipedrive vs. Brevo: Feature Comparison

Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management.

1. Sales pipeline management

While Brevo provides basic analytics for data insights, you may need to customize further to meet specific requirements. Both platforms offer valuable tools for managing sales pipelines, but the choice between them may depend on the level of customization and automation your team requires. For medium-sized sales teams of 20-50 people seeking more streamlined pipeline management, folk CRM offers superior customization options with its intuitive Kanban-board interface that outperforms both competitors. Pipedrive offers a user-friendly Kanban-board interface that aligns closely with traditional sales pipeline management processes, allowing teams to visualize and manage sales activities effectively. Brevo's Pipeline feature is designed to streamline the sales process with customizable deal pipelines. It enables teams to track deals across various stages, organize tasks for follow-ups, and schedule meetings. Users can tailor deal stages to fit their specific sales cycle and automate repetitive tasks to enhance efficiency.

2. Простота использования

Pipedrive and Brevo both prioritize user-friendly interfaces, but Pipedrive's intuitive design is particularly praised for its simplicity in managing sales pipelines. Brevo, with its comprehensive suite of marketing tools, offers a slightly steeper learning curve but compensates with extensive features for multi-channel outreach.

3. Обогащение контактов

Pipedrive excels in contact enrichment by integrating with tools to gather additional data from external sources. This feature automatically updates contact profiles with details such as job titles, company information, and social media profiles, enhancing the depth of customer insights. Brevo includes contact enrichment capabilities as part of its Customer Data Platform. This feature allows businesses to unify, manage, and sync customer data, making it easier to create a more complete customer profile.

4. Информационно-пропагандистская работа

Pipedrive's outreach is focused on email campaigns, ideal for newsletters and responsive marketing. Brevo offers a robust Marketing Platform that supports email, SMS, and WhatsApp marketing, enabling businesses to execute cohesive, multi-channel outreach strategies with automation options for optimal engagement.

5. Автоматизация

Pipedrive automates sales processes by handling repetitive tasks like data entry and follow-ups. Brevo offers extensive automation across its platforms, enabling users to set up automated campaigns based on customer behavior, and includes AI-driven personalization features to enhance marketing effectiveness.

6. Интеграция

Pipedrive supports over 300 integrations, allowing users to seamlessly connect with various third-party tools across categories like marketing automation and email platforms, enhancing CRM functionality.

7. Искусственный интеллект

Pipedrive's AI integration focuses on its Sales Assistant, offering insights and recommendations to optimize sales activities. Brevo leverages AI in its marketing platform, enhancing email marketing through personalized and optimized content to boost engagement.

Сравнение цен и тарифных планов

Let's take a closer look at the price and plans of both Pipedrive and Brevo.

Pipedrive prices

Pipedrive offers two types of plans, both for their CRM product. It comes as either a monthly or an annual subscription basis. Their annual subscription plan is as follows.

• Essential plan: Starts from $24 per user, per month.
• Advanced plan: Starts from $44 per user, per month.
• Professional: Starts from $64 per user, per month.
• Power plan: Starts from $79 per user, per month.
• Enterprise plan: Starts from $129 per user, per month.

Brevo  prices

Brevo has a limited free version that gives you access to 300 emails. After that, the price plans provide you with the number of emails you can send per month. As well as other features. You then also have the option of customizing your plan, so that it can be based on the number of emails you send a month and the number of contacts.The following is an overview of their annual plan.

• Starter: Starting from $8.08/month.
• Business: Starting from $16.17/month.
• Enterprise: Undisclosed.

Introducing folk CRM: the best alternative to Pipedrive and Brevo

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system. folk can support multiple business functions including sales, marketing, recruitment, investment and more. You can also use folk as a solopreneur, small to mid-size team, and large enterprise.

👉🏼 Попробуйте folk прямо сейчас, чтобы управлять напоминаниями на основе контактов вместе со своей командой.

Основные характеристики

• Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
• Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
• Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
• Интеграция с социальными сетями: импортируйте людей и компании из LinkedIn, Sales Navigator, Instagram и X одним щелчком мыши благодаря расширению Folk для Google Chrome.
• Синхронизация контактов из Gmail и Outlook: полная синхронизация электронной почты, позволяющая пользователям управлять всей коммуникацией непосредственно из CRM.
• Найдите адреса электронной почты в один клик: обогащение контактов с помощью Apollo и Dropcontact, чтобы вы могли заполнить недостающие данные одним щелчком мыши.
• Последовательности писем: отправляйте последовательности писем с напоминаниями, если ваши потенциальные клиенты не отвечают на ваши первые письма. Включает в себя интеграцию с ИИ, позволяющую персонализировать письма в большом масштабе.

Цены и тарифные планы

folk предлагает 14-дневную бесплатную пробную версию. После этого доступны доступные по цене ежемесячные или годовые тарифные планы. Годовой тарифный план выглядит следующим образом.

• Стандартный: 20 долларов США за пользователя в месяц.
• Премиум: 40 долларов США за пользователя в месяц.
• Индивидуальный тариф: от 80 долларов США за пользователя в месяц.

Pipedrive vs. Brevo: What's the verdict?

In comparing Pipedrive and Brevo, it's apparent that both offer robust CRM solutions tailored to different business needs. Pipedrive excels in sales automation and customization, making it ideal for sales-driven teams. Brevo, on the other hand, stands out with its comprehensive email marketing integration, perfect for businesses focusing on customer engagement. However, for sales teams of 20-50 people evaluating CRMs, folk CRM emerges as the clear winner, offering the perfect balance of ease-of-use, powerful contact management, and cost-effectiveness that medium-sized sales teams require.

👉🏼 Try folk now to never miss a follow-up when comparing Pipedrive and Brevo

Часто задаваемые вопросы

Which is better for sales teams: Pipedrive or Brevo?

Pipedrive excels at visual pipelines and deal tracking. Brevo fits teams needing multichannel marketing (email, SMS, WhatsApp) plus CRM. For 20–50 person sales teams wanting simple, customizable pipelines, consider folk.

Is Brevo a CRM?

Yes. Brevo includes a CRM with deal pipelines, contact management, marketing automation, and multichannel messaging, plus a customer data platform to unify profiles.

Does Pipedrive include marketing automation and email tools?

Yes. Pipedrive supports full email sync, templates, tracking, and workflow automation for tasks and follow-ups. It centers on sales processes, while Brevo offers broader multichannel marketing.

How do Pipedrive and Brevo pricing compare?

On annual billing, Pipedrive plans run $24–$129 per user/month. Brevo has a free tier (300 emails/month) and paid plans from about $8.08 to $16.17/month, with Enterprise custom. Pricing may vary by region and features.