HubSpot vs. Nutshell: Which CRM is Right for You?

Overview: HubSpot vs. Nutshell (plus a flexible alternative)

HubSpot and Nutshell are two CRM platforms designed to support businesses in managing customer relationships and driving growth, each with a distinct approach. HubSpot is an all-in-one platform that offers a wide range of tools for marketing, sales, and customer service, making it ideal for businesses seeking a robust, scalable solution.

Nutshell, by contrast, combines CRM with built-in email marketing and sales automation, focusing on simplicity and integration for small to mid-sized teams.

In this blog post, we'll explore their key features to help you choose the best CRM for your business.

Alternatively, folk may be a more flexible alternative with user-friendly contact management and customization options designed for growing sales teams of 20–50 people.

Что такое HubSpot?

HubSpot CRM — это удобная в использовании и масштабируемая платформа, предлагающая интегрированные инструменты для эффективного управления продажами, маркетингом, обслуживанием клиентов и операционной деятельностью.

Key features of HubSpot

• Маркетинговый центр: включает в себя электронный маркетинг, отслеживание рекламы, целевые страницы и инструменты для привлечения потенциальных клиентов.
• Центр продаж: обеспечивает отслеживание сделок, управление потоком продаж, автоматизацию продаж и отчетность.
• Сервисный центр: предлагает инструменты для обслуживания клиентов, такие как система тикетов, онлайн-чат и базы знаний.
• Операционный центр: синхронизирует и автоматизирует бизнес-процессы в различных системах.
• Lead scoring: Prioritize leads with predictive scoring to improve sales efficiency.
  

What is Nutshell?

Nutshell is an all-in-one CRM specifically designed to help B2B teams close more deals. It combines contact management, pipeline tracking, and email marketing tools to support every stage of the sales process, from lead generation to deal closure. With features like customizable pipelines, activity tracking, and seamless integration options, Nutshell also enables sales teams to stay organized, collaborate, and drive results—all within a user-friendly platform tailored for B2B needs.

Key features of Nutshell

• Contact management: Centralizes customer information and tracks communication history to keep teams organized and informed.
• Pipeline management: Customizable sales pipelines to track leads and deals through every stage of the sales process.
• Email marketing: Built-in email campaign tools that enable targeted outreach and engagement with prospects and customers.
• Activity tracking: Logs all interactions, including calls, emails, and meetings, allowing teams to stay on top of follow-ups and engagement.
• Reporting and analytics: Provides insights into sales performance, forecasting, and team activity, helping to make data-driven decisions.

HubSpot vs. Nutshell: Feature Comparison

1. Управление процессом продаж

When choosing between HubSpot and Nutshell for CRM solutions, it's essential to consider their sales pipeline management capabilities. HubSpot's pipeline management feature offers a visual overview of deals, enabling users to track sales opportunities' progress, customize stages, and automate tasks for a more efficient sales process. This visual approach helps in quickly identifying bottlenecks and prioritizing tasks. On the other hand, Nutshell provides a flexible pipeline management system with tools for tracking leads and deals through various stages using board, list, map, and chart views. Its customizable pipeline allows users to organize and prioritize leads according to their workflow needs. Features like hot lead identification and customizable lead cards enhance visibility into deal statuses and priorities. Nutshell's approach is designed to support sales teams in managing and visualizing their sales process without unnecessary complexity. In summary, HubSpot excels in providing a streamlined, automated pipeline experience, while Nutshell offers a more customizable and visually dynamic approach, catering to diverse workflow requirements. However, for medium-sized sales teams of 20-50 people who need both simplicity and customization, folk CRM provides the ideal balance with highly flexible pipeline views and intuitive setup that doesn't require extensive training.

👉🏼 Try folk now to customize your sales pipeline views and visualize deals without added complexity

2. Простота использования

HubSpot is renowned for its user-friendly interface, making it easy for teams to navigate and utilize its extensive features. Nutshell also offers an intuitive design, though some users may find it slightly less streamlined compared to HubSpot.

3. Обогащение контактов

HubSpot's new data enrichment feature, Breeze Intelligence, includes enriching features including form shortening to streamline data collection by automatically populating known information. Nutshell's contact enrichment feature is focused on minimizing manual data entry by allowing users to import contacts, emails, and calendar events from various sources.

4. Информационно-пропагандистская работа

HubSpot has an email marketing tool that allows you to build campaigns using a drag and drop method. You can use it to A/B test subject lines, design and personalize emails. Nutshell's outreach feature includes built-in email marketing and automation capabilities, enabling teams to manage targeted outreach and follow-up sequences as part of their sales process.

5. Автоматизация

HubSpot offers robust automation capabilities that streamline marketing, sales, and customer service processes by automating tasks such as lead nurturing, follow-ups, and email campaigns. Nutshell's automation features are focused on streamlining basic sales and marketing tasks, supporting activities like sending follow-up emails and managing task reminders.

👉🏼 Try folk now to automate lead nurturing, reminders, and follow-ups in minutes

6. Интеграция

HubSpot's App Marketplace offers over 1,500 integrations, providing a wide range of tools that connect seamlessly with its CRM platform. Nutshell offers integrations with a range of popular tools to enhance its functionality and streamline workflows. It connects with major productivity platforms like Google Workspace, Microsoft 365, and Slack, allowing users to manage emails, calendars, and team communication within their existing tools.

7. Artificial Intelligence

HubSpot integrates AI to optimize sales and marketing efforts by automating tasks such as data entry, lead scoring, and email personalization. Nutshell's AI integration offers timeline summarization, helping users quickly sort through historical records by summarizing past interactions.

Сравнение цен и тарифных планов

Let's take a closer look at the price and plans of both HubSpot and Nutshell.

HubSpot prices

Prices and plans on the CRM suite for an annual subscription are as follows.

• Starter: $15 per user, per month.
• Professional: $450 per user, per month.
• Enterprise: $1,500 per user, per month.

Nutshell prices

Nutshell offers several feature-rich plans tailored to different goals and team sizes.

• Foundation: $16 per user, per month.
• Pro: $42 per user, per month.
• Power AI: $52 per user, per month.
• Enterprise: $67 per user, per month.

Introducing folk CRM: the best alternative to HubSpot and Nutshell

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system. folk can support multiple business functions including sales, marketing, recruitment, investment relations and more. For sales teams of 20-50 people, folk CRM stands out as the optimal solution, offering the perfect balance of sophisticated features without the complexity that often overwhelms medium-sized teams. Unlike HubSpot's enterprise-level complexity or Nutshell's limited customization, folk adapts seamlessly to your team's specific sales processes while remaining intuitive enough for quick onboarding across your entire sales organization.

Основные характеристики

• Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
• Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
• Простота использования и настройки: легко настраивайте конвейеры, панели инструментов, автоматизацию, последовательности электронных писем, чтобы использовать их в цикле продаж и управлении конвейером, а также в других бизнес-функциях, таких как набор персонала, маркетинг и т. д.
• Интеграция с социальными сетями: импортируйте людей и компании из LinkedIn, Sales Navigator, Instagram и X одним щелчком мыши благодаря расширению Folk для Google Chrome.
• Синхронизация контактов из Gmail и Outlook: полная синхронизация электронной почты, позволяющая пользователям управлять всей коммуникацией непосредственно из CRM.
• Найдите адреса электронной почты в один клик: обогащение контактов с помощью Apollo и Dropcontact, чтобы вы могли заполнить недостающие данные одним щелчком мыши.
• Последовательности писем: отправляйте последовательности писем с напоминаниями, если ваши потенциальные клиенты не отвечают на ваши первые письма. Включает в себя интеграцию с ИИ, позволяющую персонализировать письма в большом масштабе.

Цены и тарифные планы

folk предлагает 14-дневную бесплатную пробную версию. После этого доступны доступные по цене ежемесячные или годовые планы подписки. Годовой план подписки выглядит следующим образом.

• Стандартный: 20 долларов США за пользователя в месяц.
• Премиум: 40 долларов США за пользователя в месяц.
• Индивидуальный тариф: от 80 долларов США за пользователя в месяц.

HubSpot vs. Nutshell: What's the verdict?

From this in-depth review, it's clear that both HubSpot and Nutshell offer robust features tailored for different business needs. HubSpot stands out with its comprehensive suite of tools ideal for larger enterprises seeking integration across marketing, sales, and customer service. Nutshell, on the other hand, appeals to small to medium-sized businesses with its straightforward interface and cost-effective pricing. However, for medium-sized sales teams of 20-50 people who need the perfect balance of functionality and simplicity, folk CRM emerges as the clear winner, providing a more personalized approach to relationship management that blends ease of use with powerful customization capabilities specifically designed for growing sales organizations.

👉🏼 Try folk now to customize pipelines and centralize contacts across teams in one CRM

Часто задаваемые вопросы

Is HubSpot CRM free?

Yes. HubSpot offers free CRM tools for contacts, deals, email marketing, and basic forms. Paid tiers add automation, reporting, AI, and higher limits.

Which is better: HubSpot or Nutshell?

HubSpot suits teams needing an all-in-one suite, deep automation, and many integrations. Nutshell fits small to mid-sized teams seeking simpler pipelines and built-in email marketing. Choose based on complexity, scale, and budget.

Do HubSpot and Nutshell offer sales pipelines?

Yes. HubSpot provides visual deal tracking, customizable stages, and automation. Nutshell offers board, list, map, and chart views with hot lead flags and customizable lead cards to track and prioritize deals.

What is a good alternative to HubSpot and Nutshell?

folk CRM offers customizable pipelines, contact enrichment, email sequences, and automation. Annual plans: Standard $20/user/mo, Premium $40, Custom from $80. Try a 14-day free trial at folk.