HubSpot vs Nimble

HubSpot vs. Nimble at a glance

HubSpot and Nimble are two popular CRM options, each bringing unique strengths to customer relationship management.

HubSpot offers an all-in-one platform with powerful marketing, sales, and service tools, designed for businesses looking to centralize their customer journey and scale their growth.

Nimble, on the other hand, emphasizes contact enrichment and social media integration, making it ideal for teams focused on building and nurturing personal relationships.

In this blog post, we'll dive into their key features to help you decide which CRM best fits your needs—or if folk CRM might offer an even better alternative specifically designed for sales teams of 20-50 people who need user-friendly features with enhanced contact management tools.

👉🏼 Try folk now to compare HubSpot and Nimble side-by-side and see which fits a 20–50 person sales team best

Что такое HubSpot?

HubSpot CRM — это удобная в использовании и масштабируемая платформа, предлагающая интегрированные инструменты для эффективного управления продажами, маркетингом, обслуживанием клиентов и операционной деятельностью.

Key features of HubSpot

• Маркетинговый центр: включает в себя электронный маркетинг, отслеживание рекламы, целевые страницы и инструменты для привлечения потенциальных клиентов.
• Центр продаж: обеспечивает отслеживание сделок, управление потоком продаж, автоматизацию продаж и отчетность.
• Service hub: Offers customer service tools like ticketing, live chat, and knowledge bases.
• Операционный центр: синхронизирует и автоматизирует бизнес-процессы в различных системах.
• Lead scoring: Prioritize leads with predictive scoring to improve sales efficiency.
  

What is Nimble?

Nimble is a relationship-focused CRM designed to help businesses manage contacts, track interactions, and streamline communication. You can use Nimble from your inbox, socials and web page.

Key features of Nimble

• Contact management: Nimble consolidates contact details from various sources, including email and social media, into unified profiles, making it easier to track communication.
• Social listening and engagement: The platform integrates with social media channels, enabling users to monitor conversations, engage with leads, and stay updated on contacts' social activity.
• Email tracking: Nimble provides email tracking tools to monitor when emails are opened and links are clicked, helping users gauge engagement with outreach efforts.
• Pipeline management: Users can manage sales pipelines with customizable deal stages, allowing teams to track opportunities and monitor deal progression.
• Task and activity management: Nimble includes task tracking and reminders, helping users stay organized with follow-ups, meetings, and to-do lists associated with contacts or deals.

HubSpot vs. Nimble: Feature Comparison

Давайте разберем ключевые особенности двух программных решений CRM и более подробно рассмотрим их возможности в области автоматизации продаж, инструменты электронного маркетинга и управление контактами.

1. Управление процессом продаж

HubSpot's pipeline management feature provides a visual overview of deals, allowing users to track the progress of sales opportunities, customize stages, and automate tasks for a more efficient sales process. On the other hand, Nimble CRM includes a pipeline dashboard for tracking sales opportunities through customizable deal stages, providing a visual overview of where deals stand within the sales process. The dashboard allows users to create and move deals through each stage, set expected close dates, and update deal values.
From this, it's clear that both platforms offer robust tools for managing sales pipelines, but HubSpot's integration with its broader suite of marketing and service tools can provide a more seamless experience for businesses looking to align their sales and marketing efforts. Meanwhile, Nimble's strength lies in its social integration capabilities, making it a great choice for businesses that prioritize social media engagement and relationship-building. However, for medium-sized sales teams of 20-50 people, folk CRM offers the perfect balance of pipeline customization and ease of use without the complexity of enterprise-level features.

2. Простота использования

HubSpot offers an intuitive interface with a drag-and-drop functionality, making it user-friendly even for beginners. Similarly, Nimble is generally regarded as easy to use, particularly for small to mid-sized teams focused on contact management and relationship-building.

3. Обогащение контактов

HubSpot's Breeze Intelligence feature enhances data collection by automatically populating known information, streamlining the process with form shortening. This makes data entry more efficient. Nimble also offers contact enrichment but focuses on gathering detailed information from various sources for comprehensive profiles.

4. Информационно-пропагандистская работа

HubSpot's email marketing tool offers a drag-and-drop interface for campaign creation, A/B testing, and email personalization. Nimble CRM facilitates individual and group email communications, tracking engagement with email tracking features to monitor opens and clicks, enhancing the effectiveness of outreach efforts.

5. Автоматизация

HubSpot provides robust automation capabilities, streamlining marketing, sales, and customer service tasks like lead nurturing and follow-ups. Nimble CRM's automation is more basic, focusing on tasks like data enrichment and follow-up reminders, aiding in interaction management without extensive manual effort.

6. Интеграция

HubSpot's App Marketplace features over 1,500 integrations, offering a vast array of tools that seamlessly connect with its CRM platform, enhancing its functionality and adaptability to various business needs. Nimble connects with productivity tools like Mailchimp, QuickBooks, and Zapier, enabling users to automate data flow and enhance functionality through third-party applications.

7. Искусственный интеллект

HubSpot uses AI to automate tasks such as data entry and lead scoring, providing insights for sales forecasting and personalized content recommendations. Nimble CRM employs AI-powered sales intelligence to enrich contact profiles, gathering detailed data to enhance prospecting and lead management.

Сравнение цен и тарифных планов

Let's take a closer look at the price and plans of both HubSpot and Nimble.

HubSpot prices

Prices and plans on the CRM suite for an annual subscription are as follows.

• Starter: $15 per user, per month.
• Professional: $450 per user, per month.
• Enterprise: $1,500 per user, per month.

Nimble prices

Nimble provides both a monthly and annual subscription plan, with only one tier plan for each subscription type.

• Annual: $24.90/user/month.
• Monthly: $29.90/user/month.

Introducing folk CRM: the best alternative to HubSpot and Nimble

Looking for the ideal CRM solution for your sales team of 20-50 people? We recommend folk. A multiple award-winning CRM platform specifically designed for medium-sized sales teams who need powerful features without enterprise complexity. folk CRM is the perfect solution for teams of 20-50 people, offering plug-and-play functionality that gets your sales team up and running quickly while supporting multiple use cases including sales, marketing, recruitment, fundraising and more.

Основные характеристики

• Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
• Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
• Простота использования и настройки: легко настраивайте конвейеры, панели инструментов, автоматизацию, последовательности электронных писем, чтобы использовать их в цикле продаж и управлении конвейером, а также в других бизнес-функциях, таких как набор персонала, маркетинг и т. д.
• Интеграция с социальными сетями: импортируйте людей и компании из LinkedIn, Sales Navigator, Instagram и X одним щелчком мыши благодаря расширению Folk для Google Chrome.
• Синхронизация контактов из Gmail и Outlook: полная синхронизация электронной почты, позволяющая пользователям управлять всей коммуникацией непосредственно из CRM.
• Найдите адреса электронной почты в один клик: обогащение контактов с помощью Apollo и Dropcontact, чтобы вы могли заполнить недостающие данные одним щелчком мыши.
• Последовательности писем: отправляйте последовательности писем с напоминаниями, если ваши потенциальные клиенты не отвечают на ваши первые письма. Включает в себя интеграцию с ИИ, позволяющую персонализировать письма в большом масштабе.

Цены и тарифные планы

folk предлагает 14-дневную бесплатную пробную версию. После этого доступны доступные по цене ежемесячные или годовые планы подписки. Годовой план подписки выглядит следующим образом.

• Стандартный: 20 долларов США за пользователя в месяц.
• Премиум: 40 долларов США за пользователя в месяц.
• Индивидуальный тариф: от 80 долларов США за пользователя в месяц.

HubSpot vs. Nimble: What's the verdict?

While it's clear that both HubSpot and Nimble offer robust CRM solutions tailored to different business needs, the choice ultimately depends on your specific requirements. HubSpot excels with its comprehensive suite of integrated marketing, sales, and service tools, ideal for larger enterprises seeking scalability. Nimble, on the other hand, shines with its focus on relationship management and social media integration, making it a great choice for small to medium-sized businesses. However, for sales teams of 20-50 people who need the perfect balance of functionality and simplicity, folk CRM stands out as the clear winner, offering customizable pipelines, seamless integrations, and affordable pricing specifically designed for medium-sized teams.

👉🏼 Try folk now to centralize your pipelines and never miss a follow-up when switching from HubSpot or Nimble

Часто задаваемые вопросы

HubSpot vs Nimble: which is better?

HubSpot suits teams needing an all‑in‑one platform for marketing, sales, and service with automation. Nimble fits relationship‑driven teams focused on contact enrichment and social channels. For 20–50 seat sales teams, consider folk.

Does HubSpot offer a free CRM plan?

Yes. HubSpot provides a free CRM with basic contact, deal, email, and live chat tools. Advanced features such as sequences, automation, and custom reporting require paid tiers.

How does Nimble integrate with social media and email?

Nimble pulls data from social networks to enrich profiles and works from Gmail and Outlook with open/click tracking. Its browser extension lets users add contacts from the web and manage outreach from the inbox.

What is a good alternative to HubSpot and Nimble?

folk CRM offers customizable pipelines, 1‑click contact enrichment, email sequences with reminders, and full Gmail/Outlook sync. Annual plans start at $20/user/month with a 14‑day free trial at folk.