Close CRM vs HighLevel: In-Depth Comparison for 2026

Close CRM vs HighLevel at a glance

Close CRM and HighLevel are two platforms tailored for businesses looking to enhance sales and customer engagement, each with a distinct focus.

Close CRM is designed for fast-paced sales teams, offering features like call tracking, email automation, and pipeline management to streamline the sales process.

HighLevel, с другой стороны, специализируется на автоматизации цифрового маркетинга и управлении клиентами, что делает его популярным выбором для агентств.

• Close CRM: Sales-focused CRM with calling, email, SMS; fast setup for small, growing teams.
• HighLevel: Marketing automation for agencies; funnels, memberships, white-label.
• folk CRM: Flexible, user-friendly contact management for teams of 20–50.

Что такое Close CRM?

Close CRM is a sales-focused platform designed to eliminate the complexity of traditional CRMs, offering a streamlined and user-friendly experience tailored for small businesses with ambitious growth goals. Known for its intuitive design, Close provides robust features like automation to reduce manual work, built-in communication tools for faster follow-ups, and powerful integrations to fit seamlessly into any tech stack. Whether you're managing leads, collaborating with a team, or scaling sales efforts, Close is built to save time and help small businesses succeed.

Key features of Close CRM

• Fast setup: Simple and quick to implement, allowing teams to start using the platform without delay.
• Intuitive interface: Easy-to-navigate dashboard tailored for speed and productivity.
• Built-in communication: Integrated calling, email, and SMS tools for seamless interaction with leads and clients.
• Automation tools: Includes workflows, smart views, and task automation to streamline repetitive tasks.
• Powerful reporting: Customizable sales and activity reporting for actionable insights into team performance and revenue trends.
• Team collaboration: Features like shared inboxes and task assignments to keep teams aligned and efficient.
• Secure and scalable: Designed with robust security and scalability for growing businesses.
• Integrations: Offers over 100 native integrations and Zapier compatibility to sync seamlessly with existing tools.
  

Что такое HighLevel?

HighLevel — это комплексная платформа, разработанная для оптимизации цифрового маркетинга агентств и компаний. Она предлагает такие функции, как сбор лидов, автоматическое бронирование, удержание клиентов и создание сайтов для членов клуба. Платформа предоставляет инструменты, которые помогают агентствам создавать свои цифровые маркетинговые механизмы, автоматизировать рабочие процессы и стимулировать рост бизнеса. Она также включает в себя опцию white-label для агентств.

Основные особенности HighLevel

• Инструменты для привлечения потенциальных клиентов: HighLevel предоставляет настраиваемые формы, опросы и целевые страницы, которые помогают компаниям эффективно привлекать потенциальных клиентов и управлять ими.
• Автоматизированные рабочие процессы: автоматизируйте такие задачи, как последующие действия, планирование встреч и напоминания, экономя время и обеспечивая постоянную коммуникацию.
• Инструменты для удержания клиентов: взаимодействуйте с потенциальными клиентами с помощью электронных писем, текстовых сообщений и автоматических последовательностей, чтобы превратить их в лояльных клиентов.
• Создание сайтов для членов: создавайте и управляйте сайтами для членов непосредственно на платформе, предлагая клиентам ценные ресурсы или курсы.
• Платформа White-label: агентства могут полностью брендировать HighLevel как свой собственный продукт, обеспечивая своим клиентам беспроблемный опыт.

Close CRM vs. HighLevel: Feature Comparison

Let's break down the key features of Close CRM and HighLevel to take a closer look at their sales automation, email marketing tools, user experience and more for medium-sized sales teams and marketing agencies.

1. Управление каналом продаж

Close CRM's pipeline offers a streamlined, visual approach to managing sales processes, making it easy to track deals from start to finish. The Powerful Pipeline View provides a clear snapshot of all active opportunities, enabling teams to focus on what matters most. With features like drag-and-drop deal management, users can effortlessly update the status of leads. HighLevel CRM's sales pipeline management feature enables businesses to create pipelines tailored to their sales processes. It provides tools to track leads, monitor deal progress, and view opportunities through a dashboard.

2. Простота использования

Close CRM is designed with a user-friendly interface that caters to sales teams, offering intuitive navigation and straightforward functionality. HighLevel, while feature-rich, may present a steeper learning curve due to its extensive customization options, which can be overwhelming for new users without prior experience.

3. Обогащение контактов

Close CRM does not provide its own contact enrichment feature. You can only access this using a third-party application, which might incur an additional cost. HighLevel also lacks a built-in contact enrichment feature, necessitating third-party integrations for enhanced data.

4. Информационно-пропагандистская работа

Close CRM's outreach features integrate built-in calling, email, and SMS tools, enabling seamless multi-channel outreach without the need for external apps. HighLevel CRM includes outreach tools such as email campaigns, text messaging, and automated sequences, offering multiple ways to manage interactions directly within the platform, though configuration may take time.

5. Автоматизация

Close CRM's automation features streamline workflows by automating tasks like deal updates and lead assignments. HighLevel CRM provides robust automation tools for tasks such as lead follow-ups and campaign management, though setting up complex workflows may require additional effort to configure effectively.

6. Интеграция

Close CRM offers integrations with various tools to enhance sales workflows and streamline data management. HighLevel also supports integrations, focusing on marketing and client management tools to expand its functionality.

7. Искусственный интеллект

Close CRM does not appear to have an AI integration. HighLevel CRM does not prominently advertise AI-driven functionalities, focusing instead on manual configuration and automation for workflow optimization.

Сравнение цен и тарифных планов

Let's take a closer look at the price and plans of both Close CRM and HighLevel, especially considering the scalability needs of growing teams of 20-50 people.

Close CRM prices

Close CRM offers a monthly and annual payment option. The annual subscription plan is as follows.

• Startup: $49/user/month.
• Professional: $99/user/month.
• Enterprise: $139/user/month.

Цены HighLevel

High Levels has two price tiers for you to choose from.

• Стартовый пакет: 97 долларов США за место в месяц.
• Без ограничений: 297 долларов США за место в месяц.

Introducing folk CRM: the best alternative to Close CRM and HighLevel

Looking for an affordable alternative? Check out folk. A multi-award-winning CRM platform known for its simple, plug-and-play setup. folk CRM is the ideal solution for medium-sized sales teams and marketing agencies of 20-50 people who need comprehensive sales and marketing automation without the complexity. Built to grow with your business, it's suitable for solopreneurs, small to mid-size teams, and even large enterprises.

👉🏼 Try folk now to centralize contacts and pipelines for teams of 20–50

Основные характеристики

• Contact management: Centralize all your contacts effortlessly, importing from social media platforms like LinkedIn, Instagram, and X, as well as email services such as Gmail and Outlook.
• Панель управления продажами: отслеживайте весь цикл продаж и потенциальных клиентов с помощью настраиваемой панели управления, доступной как в виде доски Kanban, так и в виде списка, в зависимости от вашего рабочего процесса.
• Заметки и напоминания: добавляйте заметки прямо в профиль контакта в Folk и получайте к ним доступ в любое время и в любом месте. Устанавливайте напоминания, чтобы не упускать важные задачи и всегда быть в курсе дел.
• Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
• Интеграция с социальными сетями: импортируйте людей и компании из LinkedIn, Sales Navigator, Instagram и X одним щелчком мыши благодаря расширению Folk для Google Chrome.
• Синхронизация контактов из Gmail и Outlook: полная синхронизация электронной почты, позволяющая пользователям управлять всей коммуникацией непосредственно из CRM.
• Найдите адреса электронной почты в один клик: обогащение контактов с помощью Apollo и Dropcontact, чтобы вы могли заполнить недостающие данные одним щелчком мыши.
• Последовательности писем: отправляйте последовательности писем с напоминаниями, если ваши потенциальные клиенты не отвечают на ваши первые письма. Включает в себя интеграцию с ИИ, позволяющую персонализировать письма в большом масштабе.

Цены и тарифные планы

folk предлагает 14-дневную бесплатную пробную версию. После этого доступны доступные по цене ежемесячные или годовые тарифные планы. Годовой тарифный план выглядит следующим образом.

• Стандартный: 20 долларов США за пользователя в месяц.
• Премиум: 40 долларов США за пользователя в месяц.
• Индивидуальный тариф: от 80 долларов США за пользователя в месяц.

Close CRM vs. HighLevel: What's the verdict?

It's clear that both Close CRM and HighLevel offer robust solutions tailored to different business needs, with Close CRM excelling in sales-focused features and HighLevel providing comprehensive digital marketing tools. However, for medium-sized teams of 20-50 people seeking a more personalized approach to relationship management, folk CRM presents the most flexible and cost-effective solution. It combines ease of use with powerful customization options, making it the clear winner for businesses looking to streamline their CRM processes without the complexity and high costs of alternatives.

👉🏼 Try folk now to never miss a follow-up with automated email sequences and reminders

Часто задаваемые вопросы

How to choose between Close CRM and HighLevel?

Choose Close for sales teams needing built-in calling, email, SMS, and simple pipelines with fast setup. Choose HighLevel for agencies needing funnels, marketing automation, memberships, and white-label. Consider learning curve, team size, and channels.

How much do Close CRM and HighLevel cost?

Close (annual): Startup $49, Professional $99, Enterprise $139 per user/month. HighLevel: Starter $97, Unlimited $297 per seat/month. Pricing can change and add-ons may apply.

Do Close CRM or HighLevel include contact enrichment or AI?

Neither platform includes native contact enrichment. Both rely on third-party tools. AI features are limited; automation is mainly rule-based workflows and manual configuration.

What is better than HighLevel?

For simpler setup, lower cost, and customizable pipelines, folk is a strong alternative. Close suits sales teams with calling; HighLevel fits agencies needing funnels and white-label. Choose based on team size, budget, and channels.