Brevo vs HighLevel: In-Depth CRM Comparison

Brevo and HighLevel are two platforms designed to enhance customer engagement, each with a unique focus. Brevo specializes in multi-channel communication, offering tools for email marketing, SMS campaigns, and customer engagement. HighLevel, on the other hand, focuses on digital marketing automation and client management, making it a popular choice among agencies.

In this blog post, we'll compare their key features to help you decide which platform best fits your needs.

Or if folk might just provide a more balanced alternative with user-friendly contact management and customization options that's particularly well-suited for growing marketing agencies with 20–50 team members.

Quick take: Brevo vs. HighLevel (and folk)

• Brevo: multi-channel campaigns and customer data tools.
• HighLevel: agency-focused automation and client management.
• folk: customizable, easy CRM for teams of 20–50.

Что такое Brevo?

Brevo, formerly known as Sendinblue, is a comprehensive customer relationship management (CRM) and email marketing platform tailored for small to mid-sized businesses. Brevo offers a wide range of tools, including email and SMS marketing, chat, CRM, and marketing automation to help businesses effectively engage with their audience across multiple channels.

Key features of Brevo

• Marketing platform: Provides tools for email, SMS, and WhatsApp campaigns, as well as marketing automation to improve multi-channel campaign engagement and streamline marketing efforts.
• Sales platform: Helps manage pipelines and track sales activities with tools like automated deal tracking, meeting scheduling, and call recording, making it easier for teams to follow leads and close deals.
• Conversations platform: Allows businesses to offer customer support through live chat, a shared inbox, and multi-channel communication solutions, ensuring seamless customer interaction.
• Customer data platform: Enables businesses to unify, manage, and analyze customer data across platforms with a multi-table data model, sourcing library, and customer analytics, improving data-driven decisions.
• Messaging API: Provides APIs for sending emails, SMS, and WhatsApp messages, with features for transactional emails, inbound parsing, and integrations with other applications for customized communication.
  

Что такое HighLevel?

HighLevel — это комплексная платформа, разработанная для оптимизации цифрового маркетинга агентств и компаний. Она предлагает такие функции, как сбор лидов, автоматическое бронирование, удержание клиентов и создание сайтов для членов клуба. Платформа предоставляет инструменты, которые помогают агентствам создавать свои цифровые маркетинговые механизмы, автоматизировать рабочие процессы и стимулировать рост бизнеса. Она также включает в себя опцию white-label для агентств.

Основные особенности HighLevel

• Инструменты для привлечения потенциальных клиентов: HighLevel предоставляет настраиваемые формы, опросы и целевые страницы, которые помогают компаниям эффективно привлекать потенциальных клиентов и управлять ими.
• Автоматизированные рабочие процессы: автоматизируйте такие задачи, как последующие действия, планирование встреч и напоминания, экономя время и обеспечивая постоянную коммуникацию.
• Инструменты для удержания клиентов: взаимодействуйте с потенциальными клиентами с помощью электронных писем, текстовых сообщений и автоматических последовательностей, чтобы превратить их в лояльных клиентов.
• Создание сайтов для членов: создавайте и управляйте сайтами для членов непосредственно на платформе, предлагая клиентам ценные ресурсы или курсы.
• Платформа White-label: агентства могут полностью брендировать HighLevel как свой собственный продукт, обеспечивая своим клиентам беспроблемный опыт.

Brevo vs. HighLevel: Feature Comparison

Let's break down the key features of Brevo and HighLevel, and take a closer look at their sales automation, email marketing tools, user experience and more.

1. Управление каналом продаж

Brevo's Pipeline feature offers custom deal pipelines, enabling teams to track deals across various stages and organize tasks for follow-ups and meetings. Users can customize deal stages to match their sales cycle and automate repetitive tasks, with support for bulk contact import to link contacts and deals efficiently. Basic analytics provide data insights, though further customization may be needed to meet specific needs. On the other hand, HighLevel CRM's sales pipeline management allows businesses to create pipelines tailored to their sales processes. It provides tools to track leads, monitor deal progress, and view opportunities through a dashboard, helping organize sales workflows and offering visibility into the sales cycle. For marketing agencies with 20-50 team members looking for an optimal balance of functionality and simplicity, folk CRM stands out as the superior choice, offering highly customizable pipelines without the complexity that can overwhelm growing teams.

👉🏼 Try folk now to customize pipeline stages for marketing agencies of 20–50 and never miss a follow-up

2. Простота использования

Brevo is designed with user-friendliness in mind, offering intuitive navigation and straightforward features that cater to businesses of all sizes. HighLevel, while powerful, may present a steeper learning curve due to its extensive customization options, requiring users to invest time in mastering the platform for optimal use.

3. Обогащение контактов

Brevo's Customer Data Platform excels in contact enrichment, unifying and syncing customer data for comprehensive profiles. Its Sourcing Library and Customer Analytics & BI tools enhance data insights, providing businesses with enriched customer information. HighLevel lacks specific contact enrichment tools, focusing more on other CRM functionalities.

4. Информационно-пропагандистская работа

Brevo's Marketing Platform offers versatile outreach through email, SMS, and WhatsApp, with automation to optimize timing based on customer behavior. HighLevel provides email, text messaging, and automated sequences for outreach but may require more time to configure for specific strategies, offering flexibility for tailored communication.

5. Автоматизация

Brevo delivers automation across its Marketing and Sales Platforms, enabling automated campaigns and task management with AI-driven personalization. HighLevel offers robust automation for workflows, including lead follow-ups and campaign management, though setup can be complex, requiring effort to fully leverage its capabilities.

6. Интеграция

Brevo integrates with over 150 digital tools, including CRM, CMS, and e-commerce platforms, ensuring seamless data synchronization and workflow enhancement. HighLevel's integration capabilities are not specified, suggesting a more limited approach compared to Brevo's extensive connectivity options.

7. Искусственный интеллект

Brevo incorporates AI in its Marketing Platform, enhancing email marketing with personalized and optimized content. HighLevel lacks prominent AI features, focusing on manual configuration and automation without leveraging AI for predictive analytics or intelligent decision-making, highlighting a different approach to CRM functionalities.

Сравнение цен и тарифных планов

Let's take a closer look at the price and plans of both Brevo  and HighLevel.

Brevo  prices

Brevo has a limited free version that gives you access to 300 emails. After that, the price plans provide you with the number of emails you can send per month. You then also have the option of customizing your plan, so that it can be based on the number of emails you send a month. And, the number of contacts. The following is an overview of their annual plan.

• Starter: Starting from $8.08/month.
• Business: Starting from $16.17/month.
• Enterprise: Undisclosed.

Цены HighLevel

High Levels has two price tiers for you to choose from.

• Стартовый пакет: 97 долларов США за место в месяц.
• Без ограничений: 297 долларов США за место в месяц.

Introducing folk CRM: the best alternative to Brevo and HighLevel

Looking for an affordable alternative? Consider folk. A multiple award-winning CRM platform celebrated for its easy-to-use, plug-and-play system. Folk is versatile, supporting teams across sales, marketing, recruitment, and more, thanks to its highly customizable design. It's particularly ideal for marketing agencies with 20-50 team members who need a CRM that can scale efficiently without overwhelming complexity or enterprise-level costs that don't match their team size.

Основные характеристики

• Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
• Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
• Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
• Интеграция с социальными сетями: импортируйте людей и компании из LinkedIn, Sales Navigator, Instagram и X одним щелчком мыши благодаря расширению Folk для Google Chrome.
• Синхронизация контактов из Gmail и Outlook: полная синхронизация электронной почты, позволяющая пользователям управлять всей коммуникацией непосредственно из CRM.
• Найдите адреса электронной почты в один клик: обогащение контактов с помощью Apollo и Dropcontact, чтобы вы могли заполнить недостающие данные одним щелчком мыши.
• Последовательности писем: отправляйте последовательности писем с напоминаниями, если ваши потенциальные клиенты не отвечают на ваши первые письма. Включает в себя интеграцию с ИИ, позволяющую персонализировать письма в большом масштабе.

Цены и тарифные планы

folk предлагает 14-дневную бесплатную пробную версию. После этого доступны доступные по цене ежемесячные или годовые тарифные планы. Годовой тарифный план выглядит следующим образом.

• Стандартный: 20 долларов США за пользователя в месяц.
• Премиум: 40 долларов США за пользователя в месяц.
• Индивидуальный тариф: от 80 долларов США за пользователя в месяц.

Brevo vs. HighLevel: What's the verdict?

When comparing Brevo and HighLevel, it's clear how both platforms offer robust CRM solutions tailored to different business needs. Brevo excels in multi-channel marketing and customer data management, while HighLevel focuses on automation and lead nurturing for agencies. However, for marketing agencies with teams of 20-50 people seeking a more personalized approach to relationship management, folk CRM emerges as the optimal choice. It combines ease of use with customization, making it the ideal solution for growing agencies who need a CRM that adapts to their unique workflows without the overhead complexity or prohibitive costs of enterprise solutions.

👉🏼 Try folk now to centralize contacts and automate email sequences across Brevo and HighLevel workflows

Часто задаваемые вопросы

What is the key difference between Brevo and HighLevel?

Brevo centers on multichannel campaigns (email, SMS, WhatsApp) plus a customer data platform. HighLevel targets agencies with funnels, client portals, workflow automation, and white-labeling. Pick based on campaign needs vs agency delivery.

How do Brevo and HighLevel pricing compare?

Brevo uses email-volume tiers starting near $8/month, with Enterprise by quote. HighLevel is seat-based: Starter $97/user/month, Unlimited $297/user/month. Final cost depends on features and billing term.

Which platform is easier to use?

Brevo is generally easier to start with due to simpler navigation. HighLevel is powerful but has a steeper learning curve because of extensive customization and agency features. Teams wanting quick setup may prefer simpler UIs.

What is better than Brevo?

Better depends on use case. For agencies needing customizable pipelines, email sequences, and contact enrichment in a simple UI, folk is a strong alternative with plans from $20/user/month and a 14-day trial.