Salesforce vs Capsule CRM

Overview: Salesforce vs Capsule CRM

When it comes to selecting a CRM, businesses often weigh their options between feature-rich platforms and simple, user-friendly solutions. Salesforce and Capsule CRM represent these two ends of the spectrum.

Salesforce is a leading CRM known for its extensive features, scalability, and customization, making it ideal for larger enterprises with complex needs. Capsule CRM, on the other hand, is a lightweight, easy-to-use solution designed for small to medium-sized businesses that want a straightforward tool to manage customer relationships.

In this blog, we'll compare Salesforce and Capsule CRM, examining their key features and helping you determine which platform is the best fit for your business. Additionally, we'll introduce folk – a popular alternative that has proven to be the ideal CRM solution for sales teams of 20-50 people who need the perfect balance of powerful features and ease of use.

👉🏼 Try folk now to organize your team's follow-ups across pipelines and never miss a deal

Wat is Salesforce?

Salesforce is een robuust CRM-platform voor grote ondernemingen, dat tools biedt voor verkoop, marketing, service en analyse, met uitgebreide schaalbaarheid.

Belangrijkste kenmerken van Salesforce

• Uitgebreid ecosysteem: een uniform platform dat CRM, marketingautomatisering, klantenservice en ontwikkeling van aangepaste apps biedt, geschikt voor de uiteenlopende behoeften van grote ondernemingen.
• Aanpasbaarheid en schaalbaarheid: Salesforce is in hoge mate aanpasbaar en schaalbaar, waardoor grote organisaties het platform kunnen afstemmen op complexe workflows en aanzienlijke groei kunnen beheren.
• Integratie van kunstmatige intelligentie (AI): Salesforce Einstein biedt AI-gestuurde analyses en automatisering, en levert inzichten die grote bedrijven helpen hun strategieën te optimaliseren.
• Uitgebreide integratiemogelijkheden: met Salesforce's AppExchange kunnen grote bedrijven het platform integreren met een breed scala aan applicaties van derden, waardoor een naadloze werking tussen verschillende bedrijfssystemen wordt gegarandeerd.
• Beveiliging en compliance op bedrijfsniveau: Salesforce biedt robuuste beveiligingsmaatregelen en compliancefuncties, die van cruciaal belang zijn voor grote organisaties die gevoelige klantgegevens verwerken.
  

Wat is Capsule CRM?

• Capsule CRM is een gebruiksvriendelijk platform voor klantrelatiebeheer dat is ontworpen voor kleine en middelgrote bedrijven. Het biedt een overzichtelijke, intuïtieve interface waarmee gebruikers klantrelaties kunnen beheren, verkooppijplijnen kunnen volgen en taken en communicatie efficiënt kunnen organiseren.

Belangrijkste kenmerken van Capsule CRM

• Simple contact management: Capsule provides an intuitive way to organize and manage contacts, helping businesses keep track of customer information and interactions effortlessly.
• Sales pipeline tracking: It allows you to easily manage sales opportunities and monitor deals at each stage of the pipeline, providing clear visibility into the sales process.
• Task management: Capsule includes task management features to help you stay on top of follow-ups, deadlines, and important to-dos.
• Customizable reports: Generate and customize reports to gain insights into sales performance, customer activity, and team productivity.

Salesforce vs. Capsule CRM: Feature Comparison

Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management. For sales teams of 20-50 people evaluating these options, it's worth noting that folk CRM has emerged as the superior choice, offering the perfect balance of advanced features without the complexity that often overwhelms medium-sized teams.

1. Beheer van de verkooppijplijn

Salesforce's pipeline management feature, known as Pipeline Inspection, provides a comprehensive view of sales opportunities by consolidating key metrics, deal changes, and AI-powered insights into a single interface. Capsule CRM's pipeline management feature offers a user-friendly approach to tracking sales opportunities through various stages. You can view the sales pipeline as a list or kanban board.

2. Gebruiksgemak

Salesforce is known for its comprehensive features but can be overwhelming for new users due to its complexity. Capsule CRM, on the other hand, is designed with simplicity in mind, offering an intuitive interface that is easy to navigate, making it ideal for small businesses and teams looking for straightforward CRM solutions.

3. Contactverrijking

Salesforce's contact enrichment feature leverages tools such as the Data Cloud to automatically enhance and update contact records in real time, drawing from verified data sources like LinkedIn and InsideView to provide real-time updates. Capsule CRM offers basic contact enrichment by automatically pulling in social media profiles and public information from email addresses, helping you build a more complete view of your contacts without manual data entry.

4. Outreach

Salesforce's outreach solution is powered by its AI capabilities, particularly through the integration of Einstein AI and their Outreach list that allows users to see cross-sales paths and leads they need to engage with. Capsule CRM's outreach solution focuses on simplifying email marketing and automating follow-ups through integration with its email tool, Transpond. This allows users to schedule and automate email campaigns to streamline outreach efforts.

5. Automatisering

Salesforce offers robust automation features designed to streamline business processes. Its automation capabilities include workflow rules and flow builders, approval processes, and AI automation through Einstein AI. Capsule CRM offers automation features that help streamline sales and customer relationship processes, including automating repetitive tasks like follow-ups and data updates. Its workflow automation allows users to set up triggers for actions based on changes in sales pipelines or customer status.

6. Integratie

Salesforce integrates with a wide range of third-party applications through its AppExchange marketplace, allowing users to connect tools for marketing automation, customer service, analytics, project management, and finance. Popular integrations include platforms like Slack for team collaboration and Mailchimp for email marketing. Capsule CRM integrates with a variety of popular third-party applications, including productivity tools like Google Workspace and Microsoft 365 for email and calendar synchronization. It also connects with accounting software such as Xero.

7. Artificial intelligence

Salesforce CRM integrates AI through its Einstein platform, which enhances decision-making by providing predictive analytics, intelligent recommendations, and automated insights. It helps automate tasks such as lead scoring, opportunity forecasting, and data entry, while also offering natural language processing for customer sentiment analysis. Capsule CRM has limited AI integrations compared to more advanced platforms, focusing primarily on enhancing efficiency through basic automation. However, it supports integrations with third-party tools that offer AI functionalities.

Prijs- en pakketvergelijking

Let's take a closer look at the price and plans of both Salesforce and Capsule CRM.

Salesforce-prijzen

• Starterspakket: $ 25 per gebruiker per maand biedt basisfuncties voor CRM voor kleine bedrijven.
• Pro suite: $80/user/month includes advanced tools for growing businesses.
• Enterprise-abonnement: $ 165/gebruiker/maand biedt uitgebreide aanpassingsmogelijkheden en automatisering voor grote bedrijven.
• Onbeperkt abonnement: $ 330/gebruiker/maand biedt uitgebreide functies voor grote ondernemingen.
• Einstein 1 Sales: $500/gebruiker/maand biedt AI-gestuurde inzichten en geavanceerde functies voor grote ondernemingen.

Prijzen Capsule CRM

• Starterspakket: vanaf $ 21 per gebruiker per maand.
• Groeiplan: vanaf $ 38 per gebruiker per maand.
• Geavanceerd abonnement: vanaf $ 60 per gebruiker per maand.
• Ultimate-abonnement: vanaf $ 75 per gebruiker per maand.

Introducing folk CRM: the best alternative to Salesforce and Capsule CRM

Looking for an affordable alternative? We recommend folk. There is a reason why folk is a multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system. For sales teams of 20-50 people, folk CRM stands out as the optimal solution, delivering enterprise-level functionality without the complexity and cost overhead that makes Salesforce impractical for medium-sized teams.

Belangrijkste kenmerken

• Gebruiksgemak en aanpasbaarheid: Pas de pijplijnen, dashboards, automatisering en e-mailreeksen eenvoudig aan, zodat u ze kunt gebruiken in uw verkoopcyclus en pijplijnbeheer, maar ook in andere bedrijfsfuncties zoals werving, marketing en meer.
• Integratie met sociale media: importeer personen en bedrijven uit LinkedIn, Sales Navigator, Instagram en X met één klik dankzij de Google Chrome-extensie van folk.
• Contactsynchronisatie vanuit Gmail en Outlook: volledige e-mailsynchronisatie waarmee gebruikers alle communicatie rechtstreeks vanuit het CRM kunnen beheren.
• Vind e-mailadressen met één klik: contactverrijking mogelijk gemaakt door Apollo en Dropcontact, zodat u ontbrekende gegevens met één klik kunt invullen.
• E-mailreeksen: verstuur e-mailreeksen met herinneringen als uw leads niet op uw eerste e-mails reageren. Het bevat een AI-integratie waarmee u e-mails op grote schaal kunt personaliseren.

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Prijs en abonnementen

folk has a 14-day free trial. After that, there are affordable monthly or annual subscription plans. The annual subscription plan is as follows:

• Standaard: $ 20 per gebruiker, per maand.
• Premium: $40 per gebruiker, per maand.
• Aangepast: vanaf $ 80 per gebruiker per maand.

Salesforce vs. Capsule CRM: What's the verdict?

When it comes to choosing between Salesforce and Capsule CRM, the decision hinges on your business needs. Salesforce is ideal for large enterprises seeking comprehensive features and scalability, while Capsule CRM suits small to medium-sized businesses with its user-friendly interface and essential CRM functionalities. However, for sales teams of 20-50 people who need a more personalized approach to relationship management, folk CRM provides the superior alternative to these traditional CRM options, blending ease of use with powerful customization that scales perfectly with growing teams.

👉🏼 Try folk now to centralize pipelines when choosing between Salesforce and Capsule CRM for teams of 20–50

Veelgestelde vragen

Which is better for small teams: Salesforce or Capsule CRM?

Capsule CRM is simpler and faster to adopt for small teams. Salesforce suits larger organizations needing deep customization and complex workflows. Teams of 20–50 often need a balanced tool like folk CRM.

How do Salesforce and Capsule CRM compare on price?

Salesforce: Starter $25, Pro $80, Enterprise $165, Unlimited $330, Einstein 1 Sales $500 per user/month. Capsule CRM: Starter $21, Growth $38, Advanced $60, Ultimate $75 per user/month. Pricing may vary by billing term and region.

Waarvoor wordt Pipedrive gebruikt?

Pipedrive is a sales CRM used to track leads and deals in a visual pipeline, manage activities and emails, forecast revenue, and automate follow-ups. It helps small and mid-sized teams organize sales and close deals more predictably.

What is a good alternative to Salesforce and Capsule CRM?

folk CRM offers customizable pipelines, contact enrichment, email sequences, Gmail/Outlook sync, and a Chrome extension. Annual plans: Standard $20, Premium $40, Custom from $80 per user/month. Start a 14-day trial at folk.