Instantly vs ActiveCampaign

Overview: Instantly vs. ActiveCampaign

Choosing the right platform can significantly impact your business operations.

Instantly and ActiveCampaign stand out as two popular options, each offering distinct features tailored to different business needs. Instantly excels in automation and email outreach, ideal for businesses focused on lead generation, while ActiveCampaign is renowned for its comprehensive marketing automation and customer experience solutions. This article will explore the key features, pricing, and benefits of both platforms, providing you with valuable insights to determine which CRM best aligns with your organizational goals.

Daarnaast introduceren we folk als een aantrekkelijk alternatief dat bijzonder geschikt is voor verkoopteams van 20 tot 50 personen.

Wat is Instantly?

Instantly is a newer player in the market that focuses on automation and email outreach, helping teams send high-volume personalized emails and track responses. Instantly CRM is geared more toward businesses looking to maximize lead generation and email outreach campaigns, often used by outbound sales teams and marketers.

Belangrijkste kenmerken van Instantly

• Automatisering van e-mailcontacten: Een van de opvallende kenmerken van Instantly is de mogelijkheid om op grote schaal duizenden gepersonaliseerde cold e-mails te automatiseren en te versturen.
• Geavanceerde e-mailopwarming: zorgt er direct voor dat uw e-mails in de inbox terechtkomen in plaats van in de spamfolder, door middel van e-mailopwarming en tools voor reputatiemanagement.
• AI-gebaseerde inzichten: gebruik AI-aangedreven analyses om inzicht te krijgen in het succes van uw outreach en toekomstige campagnes te optimaliseren.
• Beheer van meerdere accounts: beheer meerdere e-mailaccounts en campagnes naadloos vanuit één dashboard.
• Prestaties bijhouden: houd open rates, klikfrequenties en andere belangrijke statistieken bij om de prestaties van campagnes in realtime te meten.
• Integraties: Instantly CRM kan worden geïntegreerd met tools zoals Zapier, Google Sheets en andere productiviteitsapps om workflows te stroomlijnen.

Wat is ActiveCampaign?

Active Campaign is a marketing automation platform designed to help businesses of all sizes manage customer interactions and drive growth through personalized and automated communication. It's got some elements of a CRM, but that is not it's main focus.

Belangrijkste kenmerken van ActiveCampaign

• E-mailmarketing: creëer gepersonaliseerde e-mailcampagnes met sjablonen die u kunt verslepen, geavanceerde segmentatie en geautomatiseerde reeksen om uw publiek effectief aan te spreken.
• Marketingautomatisering: automatiseer workflows voor e-mail, sms en websiteberichten op basis van gebruikersgedrag en aangepaste triggers, waardoor de betrokkenheid en retentie van klanten wordt verbeterd.
• Verkoopautomatisering: integreert een CRM met automatiseringstools om het verkoopproces te stroomlijnen, leads bij te houden, deals te beheren en follow-ups te automatiseren.
• CRM-functie: Verkoopgericht CRM om processen bij te houden en te beheren met behulp van automatisering.

Instantly vs. ActiveCampaign: Feature Comparison

Laten we de belangrijkste functies van twee CRM-softwareoplossingen eens onder de loep nemen en hun verkoopautomatisering, e-mailmarketingtools en contactbeheer nader bekijken.

1. Beheer van de verkooppijplijn

Instantly lacks a clear kanban view of all your deals. You can view your leads' status with email campaigns, but there isn't a distinct pipeline management view. In contrast, ActiveCampaign's sales pipeline management feature is integrated with its CRM, enabling businesses to streamline their sales processes. It allows users to visually manage deals through customizable pipelines, automate tasks like follow-ups, and track every stage of the sales journey.

2. Gebruiksgemak

Instantly CRM is designed with simplicity in mind, offering an intuitive interface that allows users to quickly navigate and manage campaigns. ActiveCampaign, while also user-friendly, offers more complex features that may require a steeper learning curve for those unfamiliar with advanced marketing tools.

3. Contactverrijking

Instantly CRM offers contact enrichment features by leveraging a large database of verified contact information. The platform can automatically enhance contact records by adding details such as company names, job titles, and more. ActiveCampaign does not appear to have a contact enrichment feature.

4. Outreach

Instantly provides a robust cold outreach solution, allowing users to connect unlimited email addresses, rotate them for improved deliverability, and send multiple emails in campaigns, ideal for large-scale outreach. ActiveCampaign's outreach capabilities include email, SMS, and some social media tools, but its SMS functionality is basic.

5. Automatisering

Instantly CRM focuses on automating email outreach with personalized bulk emails and automatic follow-ups based on recipient behavior. ActiveCampaign offers extensive automation with workflows that automate tasks like sending emails and updating records, using a visual builder and a range of triggers for dynamic engagement.

6. Integratie

Instantly CRM integrates with various third-party applications primarily through Zapier, connecting with tools for email marketing, lead management, and productivity, such as Google Workspace, Slack, and Salesforce, available from their Hypergrowth plan. ActiveCampaign offers a wide range of integrations with over 900 third-party applications, allowing users to connect the platform with tools like Shopify, WordPress, Salesforce, and Google Analytics.

7. Kunstmatige intelligentie

Instantly CRM integrates AI to enhance email outreach by automating personalization, scheduling, and follow-up sequencing based on engagement patterns. ActiveCampaign uses AI for predictive sending and content optimization, analyzing behavior for optimal email timing and messaging.

Prijs- en pakketvergelijking

Let's take a closer look at the price and plans of both Instantly and ActiveCampaign.

Direct prijzen

Instantly biedt verschillende soorten abonnementen aan, afhankelijk van of u op zoek bent naar hun CRM-product, leadgenerator of outreach-campagneproduct. Hun CRM-abonnement is beschikbaar als maandelijks of jaarlijks abonnement. Hun jaarlijkse abonnement is als volgt.

• Growth CRM: Vanaf $ 37,90 per gebruiker per maand.
• Hyper CRM: vanaf $ 77,60 per gebruiker per maand.

Prijzen van ActiveCampaign

Active Campaign's price plans depends on the number of contacts you have in your database. The following is based off an indication of 1,000 contacts.

• Starter: vanaf $ 15 per maand.
• Plus: vanaf $ 49 per maand.
• Pro: Vanaf $ 79 per maand.
• Enterprise: vanaf $ 145 per maand.

Introducing folk CRM: the best alternative to Instantly and ActiveCampaign

Looking for an affordable alternative? We recommend folk CRM, especially for medium-sized sales teams of 20-50 people. There is a reason why folk CRM is a multiple award-winning platform loved for its easy-to-use, plug-and-play CRM system that scales perfectly with growing sales teams.

👉🏼 Try folk now to manage customizable pipelines for your sales team

Belangrijkste kenmerken

• Gebruiksgemak en aanpasbaarheid: Pas de pijplijnen, dashboards, automatisering en e-mailreeksen eenvoudig aan, zodat u ze kunt gebruiken in uw verkoopcyclus en pijplijnbeheer, maar ook in andere bedrijfsfuncties zoals werving, marketing en meer.
• Integratie met sociale media: importeer personen en bedrijven uit LinkedIn, Sales Navigator, Instagram en X met één klik dankzij de Google Chrome-extensie van folk.
• Contactsynchronisatie vanuit Gmail en Outlook: volledige e-mailsynchronisatie waarmee gebruikers alle communicatie rechtstreeks vanuit het CRM kunnen beheren.
• Vind e-mailadressen met één klik: contactverrijking mogelijk gemaakt door Apollo en Dropcontact, zodat u ontbrekende gegevens met één klik kunt invullen.
• E-mailreeksen: verstuur e-mailreeksen met herinneringen als uw leads niet op uw eerste e-mails reageren. Het bevat een AI-integratie waarmee u e-mails op grote schaal kunt personaliseren.
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.

Prijs en abonnementen

folk biedt een gratis proefperiode van 14 dagen. Daarna zijn er betaalbare maand- of jaarabonnementen beschikbaar. Het jaarabonnement is als volgt.

• Standaard: $ 20 per gebruiker, per maand.
• Premium: $40 per gebruiker, per maand.
• Aangepast: vanaf $ 80 per gebruiker per maand.

Instantly vs. ActiveCampaign: What's the verdict?

In comparing Instantly and ActiveCampaign, each CRM offers unique strengths; Instantly excels in automation and email outreach, while ActiveCampaign provides robust marketing automation and CRM capabilities. However, for medium-sized sales teams of 20-50 people seeking a more personalized and flexible CRM solution, folk CRM emerges as the superior choice. With its user-friendly interface, customizable features, and pricing that scales perfectly for growing sales teams, folk CRM allows businesses to tailor their experience to meet specific outreach and automation needs, making it a versatile choice for various business functions.

👉🏼 Try folk now to never miss a follow-up when switching from outreach-first tools to a full CRM

Veelgestelde vragen

What is the main difference between Instantly and ActiveCampaign?

Instantly focuses on cold email outreach at scale with warm-up, multi-account rotation, and enrichment. ActiveCampaign is broader marketing automation with email, SMS, and a built-in sales CRM for pipelines and deal tracking.

Does Instantly have a sales pipeline view?

No. Instantly does not offer a dedicated, kanban-style sales pipeline. It tracks leads mainly through campaign statuses and email engagement, not stage-based deal boards.

Is ActiveCampaign a CRM?

Yes. ActiveCampaign includes a sales CRM with pipelines, deals, tasks, and automation. However, its primary focus is marketing automation and customer messaging across email and SMS.

What is a good alternative to Instantly and ActiveCampaign?

Consider folk CRM. It offers a customizable pipeline, contact enrichment, email sequences with AI, and Gmail/Outlook sync. Annual plans: Standard $20/user/mo, Premium $40, Custom from $80. 14-day free trial available.