HubSpot vs Salesforce

HubSpot vs. Salesforce: Overview

HubSpot and Salesforce are two of the most popular and powerful CRM platforms available, each offering a wide range of tools for sales, marketing, and customer service. While both cater to businesses looking to enhance their customer relationship management, they differ significantly in their approach, features, and target audiences.

HubSpot is known for its user-friendly interface and all-in-one marketing capabilities, while Salesforce offers extensive customization and scalability for complex sales processes.

In this blog post, we'll compare HubSpot and Salesforce to help you determine which CRM is better suited to your business's needs and growth goals. Additionally, we'll introduce folk - a popular alternative.

Wat is HubSpot?

HubSpot CRM is een gebruiksvriendelijk, schaalbaar platform dat geïntegreerde tools biedt voor het efficiënt beheren van verkoop, marketing, klantenservice en bedrijfsvoering.

Belangrijkste kenmerken van HubSpot

• Marketinghub: omvat e-mailmarketing, advertentietracking, landingspagina's en tools voor het genereren van leads.
• Verkoopcentrum: biedt dealtracking, pijplijnbeheer, verkoopautomatisering en rapportage.
• Servicehub: biedt tools voor klantenservice, zoals ticketing, live chat en kennisbanken.
• Operations hub: synchroniseert en automatiseert bedrijfsprocessen tussen verschillende systemen.
• Leadscoring: Prioriteer leads met voorspellende scores om de verkoopefficiëntie te verbeteren.

Wat is Salesforce?

Salesforce is een robuust CRM-platform voor grote ondernemingen, dat tools biedt voor verkoop, marketing, service en analyse, met uitgebreide schaalbaarheid.

Belangrijkste kenmerken van Salesforce

• Uitgebreid ecosysteem: een uniform platform dat CRM, marketingautomatisering, klantenservice en ontwikkeling van aangepaste apps biedt, geschikt voor de uiteenlopende behoeften van grote ondernemingen.
• Aanpasbaarheid en schaalbaarheid: Salesforce is in hoge mate aanpasbaar en schaalbaar, waardoor grote organisaties het platform kunnen afstemmen op complexe workflows en aanzienlijke groei kunnen beheren.
• Integratie van kunstmatige intelligentie (AI): Salesforce Einstein biedt AI-gestuurde analyses en automatisering, en levert inzichten die grote bedrijven helpen hun strategieën te optimaliseren.
• Uitgebreide integratiemogelijkheden: met Salesforce's AppExchange kunnen grote bedrijven het platform integreren met een breed scala aan applicaties van derden, waardoor een naadloze werking tussen verschillende bedrijfssystemen wordt gegarandeerd.
• Beveiliging en compliance op bedrijfsniveau: Salesforce biedt robuuste beveiligingsmaatregelen en compliancefuncties, die van cruciaal belang zijn voor grote organisaties die gevoelige klantgegevens verwerken.

HubSpot vs. Salesforce: Feature Comparison

Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management. For sales teams of 20-50 people looking for the perfect balance of functionality and simplicity, these comparisons become even more critical in making the right choice.

1. Beheer van de verkooppijplijn

HubSpot's pipeline management feature provides a visual overview of deals, allowing users to track the progress of sales opportunities, customize stages, and automate tasks for a more efficient sales process. It is designed for ease of use, making it accessible for teams looking to streamline their sales efforts without a steep learning curve. On the other hand, Salesforce's pipeline management feature, known as Pipeline Inspection, offers a comprehensive view of sales opportunities by consolidating key metrics, deal changes, and AI-powered insights into a single interface. This feature is ideal for larger organizations that require in-depth analytics and a robust set of tools to manage complex sales processes. Both platforms excel in their own right, with HubSpot being more user-friendly and intuitive for small to medium-sized businesses, while Salesforce provides extensive customization and scalability for enterprises needing a more detailed approach to sales management.

2. Gebruiksgemak

HubSpot is renowned for its intuitive interface, making it user-friendly for businesses of all sizes. Salesforce, while powerful, has a steeper learning curve due to its extensive customization options, which may require more time and training to master effectively.

3. Contactverrijking

HubSpot's Breeze Intelligence feature streamlines data collection by automatically populating known information, enhancing user experience with form shortening. This ensures efficient contact enrichment, allowing businesses to maintain accurate and comprehensive customer profiles effortlessly.

4. Outreach

HubSpot offers an email marketing tool with a drag-and-drop interface, facilitating campaign creation, A/B testing, and personalization. Salesforce's outreach is powered by Einstein AI, offering intelligent insights and cross-sales paths to engage leads effectively.

5. Automatisering

HubSpot automates marketing, sales, and customer service tasks like lead nurturing and follow-ups. Salesforce provides robust automation with workflow rules, flow builders, and AI-driven processes, enhancing business operations and decision-making.

6. Integratie

HubSpot's App Marketplace offers over 1,500 integrations, ensuring seamless connectivity with various tools. Salesforce's AppExchange provides extensive third-party integrations, including Slack and Mailchimp, enhancing marketing, analytics, and collaboration capabilities.

7. Artificial intelligence

HubSpot uses AI for automating tasks like data entry and lead scoring, offering sales insights and enhancing customer service with chatbots. Salesforce's Einstein AI provides predictive analytics and intelligent recommendations, automating lead scoring and opportunity forecasting.

Prijs- en pakketvergelijking

Let's take a closer look at the price and plans of both HubSpot and Salesforce.

HubSpot-prijzen

HubSpot has multiple subscription plans that cater to specific functions. A general CRM suite on an annual subscription are as follows.

• Starter: $15 per user, per month.
• Professional: $450 per user, per month.
• Enterprise: $1,500 per user, per month

Salesforce-prijzen

Salesforce has a few subscription plans that targets small business owners, and a separate one for enterprises.

• Starterspakket: $ 25 per gebruiker per maand biedt basisfuncties voor CRM voor kleine bedrijven
• Pro suite: $100/user/month includes advanced tools for growing businesses
• Enterprise-abonnement: $ 165/gebruiker/maand biedt uitgebreide aanpassingsmogelijkheden en automatisering voor grote bedrijven
• Onbeperkt abonnement: $ 330/gebruiker/maand biedt uitgebreide functies voor grote ondernemingen
• Einstein 1 Verkoop: $ 500/gebruiker/maand biedt AI-gestuurde inzichten en geavanceerde functies voor grote ondernemingen

Introducing folk CRM: the best alternative to HubSpot and Salesforce

Looking for an affordable alternative? We recommend folk CRM as the ultimate solution for sales teams of 20-50 people who need a powerful yet intuitive CRM without the complexity of enterprise platforms. There is a reason why folk is a multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system perfectly designed for mid-sized sales teams.

👉🏼 Try folk now to import and enrich your contacts instantly when switching from HubSpot or Salesforce

Belangrijkste kenmerken

• Gebruiksgemak en aanpasbaarheid: Pas de pijplijnen, dashboards, automatisering en e-mailreeksen eenvoudig aan, zodat u ze kunt gebruiken in uw verkoopcyclus en pijplijnbeheer, maar ook in andere bedrijfsfuncties zoals werving, marketing en meer.
• Integratie met sociale media: importeer personen en bedrijven uit LinkedIn, Sales Navigator, Instagram en X met één klik dankzij de Google Chrome-extensie van folk.
• Contactsynchronisatie vanuit Gmail en Outlook: volledige e-mailsynchronisatie waarmee gebruikers alle communicatie rechtstreeks vanuit het CRM kunnen beheren.
• Vind e-mailadressen met één klik: contactverrijking mogelijk gemaakt door Apollo en Dropcontact, zodat u ontbrekende gegevens met één klik kunt invullen.
• E-mailreeksen: verstuur e-mailreeksen met herinneringen als uw leads niet op uw eerste e-mails reageren. Het bevat een AI-integratie waarmee u e-mails op grote schaal kunt personaliseren.

Prijs en abonnementen

folk biedt een gratis proefperiode van 14 dagen. Daarna zijn er betaalbare maand- of jaarabonnementen beschikbaar. Het jaarabonnement is als volgt.

• Standaard: $ 20 per gebruiker, per maand.
• Premium: $40 per gebruiker, per maand.
• Aangepast: vanaf $ 80 per gebruiker per maand.

HubSpot vs. Salesforce: What's the verdict?

In the battle between HubSpot and Salesforce, both platforms offer robust CRM solutions tailored to different business needs. HubSpot shines with its user-friendly interface and integrated tools ideal for small to medium-sized businesses. Meanwhile, Salesforce excels in customization and scalability, making it a top choice for large enterprises. However, for sales teams of 20-50 people seeking the perfect balance of functionality and affordability, folk CRM emerges as the clear winner, combining the ease of use that mid-sized teams need with the advanced features that drive sales success.

👉🏼 Try folk now to manage your mid-sized sales team's pipelines without enterprise complexity

Veelgestelde vragen

What is the main difference between HubSpot and Salesforce?

HubSpot offers an easy, all-in-one CRM with strong marketing tools. Salesforce is a highly customizable, enterprise-grade platform built for complex workflows and scale.

Which CRM is easier to use: HubSpot or Salesforce?

HubSpot is generally easier to learn and deploy with a simpler UI. Salesforce offers more power but has a steeper learning curve and often requires admin time or training.

How do HubSpot and Salesforce pricing compare?

Typical entry pricing: HubSpot CRM Suite Starter from $15/user/month; Salesforce Starter from $25/user/month. Higher tiers add features and can cost significantly more, especially at enterprise scale.

What is a good alternative to HubSpot and Salesforce?

For mid-sized sales teams, folk combines a customizable pipeline, contact enrichment, email sequences, and easy setup. Annual plans: Standard $20/user/mo, Premium $40, Custom from $80. 14-day free trial.