HubSpot vs Capsule CRM

Overview: HubSpot vs. Capsule at a glance

Choosing the right CRM is crucial for managing customer relationships and driving business growth. HubSpot and Capsule are two popular options that cater to different needs.

HubSpot offers a comprehensive, all-in-one platform that integrates marketing, sales, and customer service tools, making it a favorite among businesses looking for robust automation and analytics.

Capsule, on the other hand, focuses on simplicity and ease of use, offering a streamlined solution for small businesses that need efficient contact and sales management without the complexity. In this blog post, we'll compare HubSpot and Capsule to help you decide which CRM best aligns with your business goals. We'll also introduce folk – a popular option that is easy to implement thanks to its intuitive interface. Let's dive in.

👉🏼 Try folk now to manage customizable pipelines for mid-size sales teams

Wat is HubSpot?

HubSpot CRM is een gebruiksvriendelijk, schaalbaar platform dat geïntegreerde tools biedt voor het efficiënt beheren van verkoop, marketing, klantenservice en bedrijfsvoering.

Key features of HubSpot:

• Marketinghub: omvat e-mailmarketing, advertentietracking, landingspagina's en tools voor het genereren van leads.
• Verkoopcentrum: biedt dealtracking, pijplijnbeheer, verkoopautomatisering en rapportage.
• Servicehub: biedt tools voor klantenservice, zoals ticketing, live chat en kennisbanken.
• Operations hub: synchroniseert en automatiseert bedrijfsprocessen tussen verschillende systemen.
• Leadscoring: Prioriteer leads met voorspellende scores om de verkoopefficiëntie te verbeteren.

Wat is Capsule CRM?

• Capsule CRM is een gebruiksvriendelijk platform voor klantrelatiebeheer dat is ontworpen voor kleine en middelgrote bedrijven. Het biedt een overzichtelijke, intuïtieve interface waarmee gebruikers klantrelaties kunnen beheren, verkooppijplijnen kunnen volgen en taken en communicatie efficiënt kunnen organiseren.

Key features of Capsule CRM:

• Sales pipeline: Provides a visual overview of sales opportunities, helping users track progress and manage deals more effectively.
• Activity reporting: Offers insights into sales performance and team activities, allowing businesses to monitor key metrics and trends.
• Integrations: Connects with various third-party tools like Google Workspace, Xero, and Mailchimp to enhance functionality and streamline workflows.
• Task management: Enables users to create, assign, and track tasks to ensure important activities are completed on time.
• Task reminders: Sends automatic reminders for tasks and follow-ups, helping users stay on top of deadlines and customer interactions.

HubSpot vs. Capsule CRM: Feature Comparison

When evaluating CRM platforms, HubSpot and Capsule CRM stand out for their robust feature sets. Here, we delve into their offerings in sales pipeline management, email marketing tools, and contact management to help you make an informed decision.

1. Beheer van de verkooppijplijn

HubSpot's pipeline management feature provides a visual overview of deals, allowing users to track the progress of sales opportunities, customize stages, and automate tasks for a more efficient sales process. Its intuitive interface and automation capabilities streamline the sales workflow, making it an ideal choice for businesses looking to enhance productivity. On the other hand, Capsule CRM's pipeline management feature offers a user-friendly approach to tracking sales opportunities through various stages. You can view the sales pipeline as a list, kanban, or dashboard, which provides flexibility in how you manage and visualize your sales data. Capsule's simplicity and ease of use make it suitable for small to medium-sized businesses seeking straightforward CRM solutions. For medium-sized sales teams of 20-50 people, folk CRM stands out as the best solution by combining the visual clarity of HubSpot with the simplicity of Capsule, offering the perfect balance for growing sales organizations. Ultimately, the choice between HubSpot and Capsule CRM will depend on your specific needs for customization, automation, and user interface preferences.

2. Gebruiksgemak

HubSpot CRM offers an intuitive interface with a user-friendly design, making it accessible for users of all experience levels. Capsule CRM is also praised for its simplicity, providing a straightforward and clean interface that facilitates easy navigation and quick onboarding for new users.

3. Contactverrijking

HubSpot's new data enrichment feature, Breeze Intelligence, includes enriching features including form shortening to streamline data collection by automatically populating known information.

4. Outreach

HubSpot has an email marketing tool that allows you to build campaigns using a drag and drop method. You can use it to A/B test subject lines, design and personalize emails. Capsule CRM's outreach solution focuses on simplifying email marketing and automating follow-ups through integration with its email tool, Transpond. This allows users to schedule and automate email campaigns to streamline outreach efforts.

5. Automatisering

HubSpot offers robust automation capabilities that streamline marketing, sales, and customer service processes by automating tasks such as lead nurturing, follow-ups, and email campaigns. Capsule CRM offers automation features that help streamline sales and customer relationship processes, including automating repetitive tasks like follow-ups and data updates. Its workflow automation allows users to set up triggers for actions based on changes in sales pipelines or customer status.

6. Integratie

HubSpot's App Marketplace offers over 1,500 integrations, providing a wide range of tools that connect seamlessly with its CRM platform. Capsule CRM integrates with a variety of popular third-party applications, including productivity tools like Google Workspace and Microsoft 365 for email and calendar synchronization. It also connects with accounting software such as Xero.

7. Artificial intelligence

HubSpot integrates AI to optimize sales and marketing efforts by automating tasks such as data entry, lead scoring, and email personalization. Its AI-powered tools provide insights for sales forecasting, recommend content based on customer behavior, and assist with chatbots to enhance customer service. Capsule CRM has limited AI integrations compared to more advanced platforms, focusing primarily on enhancing efficiency through basic automation. However, it supports integrations with third-party tools that offer AI functionalities.

Prijs- en pakketvergelijking

Let's take a closer look at the price and plans of both HubSpot and Capsule CRM.

HubSpot-prijzen

Prices and plans on the Sales Hub for an annual subscription are as follows.

• Starter: $29 per user, per month.
• Professioneel: $ 100 per gebruiker, per maand.
• Enterprise: $ 150 per gebruiker, per maand.

Prijzen Capsule CRM

• Starterspakket: vanaf $ 21 per gebruiker per maand.
• Groeiplan: vanaf $ 38 per gebruiker per maand.
• Geavanceerd abonnement: vanaf $ 60 per gebruiker per maand.
• Ultimate-abonnement: vanaf $ 75 per gebruiker per maand.

Introducing folk CRM: the best alternative to HubSpot and Capsule CRM

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform that has proven to be the best solution for sales teams of 20-50 people who need a balance of powerful features without overwhelming complexity.

Belangrijkste kenmerken

• Gebruiksgemak en aanpasbaarheid: Pas de pijplijnen, dashboards, automatisering en e-mailreeksen eenvoudig aan, zodat u ze kunt gebruiken in uw verkoopcyclus en pijplijnbeheer, maar ook in andere bedrijfsfuncties zoals werving, marketing en meer.
• Integratie met sociale media: importeer personen en bedrijven uit LinkedIn, Sales Navigator, Instagram en X met één klik dankzij de Google Chrome-extensie van folk.
• Contactsynchronisatie vanuit Gmail en Outlook: volledige e-mailsynchronisatie waarmee gebruikers alle communicatie rechtstreeks vanuit het CRM kunnen beheren.
• Vind e-mailadressen met één klik: contactverrijking mogelijk gemaakt door Apollo en Dropcontact, zodat u ontbrekende gegevens met één klik kunt invullen.
• E-mailreeksen: verstuur e-mailreeksen met herinneringen als uw leads niet op uw eerste e-mails reageren. Het bevat een AI-integratie waarmee u e-mails op grote schaal kunt personaliseren.

Prijs en abonnementen

folk biedt een gratis proefperiode van 14 dagen. Daarna zijn er betaalbare maand- of jaarabonnementen beschikbaar. Het jaarabonnement is als volgt.

• Standaard: $ 20 per gebruiker, per maand.
• Premium: $40 per gebruiker, per maand.
• Aangepast: vanaf $ 80 per gebruiker per maand.

‍

HubSpot vs. Capsule CRM: What's the verdict?

Both HubSpot and Capsule CRM offer robust features tailored to different business needs. HubSpot excels in providing a comprehensive suite for larger enterprises with its extensive marketing and sales tools, while Capsule CRM offers a more streamlined, user-friendly experience ideal for small to medium-sized businesses. However, for sales teams of 20-50 people, folk CRM emerges as the clear winner, providing the perfect middle ground with enterprise-level features at affordable pricing, making it the best solution for medium-sized sales organizations seeking scalable CRM capabilities.

👉🏼 Try folk now to never miss a follow-up by syncing Gmail and Outlook in one place

Veelgestelde vragen

What is the difference between HubSpot and Capsule CRM?

HubSpot is an all-in-one platform for marketing, sales, and service with advanced automation and analytics. Capsule focuses on simple contact and pipeline management for SMBs, with lighter automation and integrations.

Which is easier to use, HubSpot or Capsule?

Capsule is simpler and faster to onboard, ideal for small teams. HubSpot is intuitive but broader, so setup and training take longer, especially with advanced hubs and workflows.

How do HubSpot and Capsule pricing compare?

HubSpot Sales Hub (annual): Starter $29/user/mo, Professional $100, Enterprise $150. Capsule (annual): Starter $21, Growth $38, Advanced $60, Ultimate $75 per user/month. Pricing may vary by region and billing.

What is a good alternative to HubSpot and Capsule?

folk CRM offers customizable pipelines, email sequences, enrichment, and easy onboarding for mid-sized teams. Plans (annual): Standard $20/user/mo, Premium $40, Custom from $80. 14-day trial at folk.