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November 13, 2025
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Capsule vs Instantly

Ontdek folk - het CRM-systeem voor bedrijven die door mensen worden aangestuurd

Capsule vs Instantly: Overview

When choosing the right CRM and outreach tools for your business, Capsule and Instantly offer two distinct approaches. Capsule is a simple, user-friendly CRM designed to help small and medium-sized businesses manage contacts, tasks, and sales pipelines with ease.

Instantly, on the other hand, focuses on automating cold email outreach and lead generation, making it a powerful tool for businesses looking to scale their outreach efforts quickly.

In this blog, we'll compare Capsule and Instantly, exploring their key features to help you determine which platform best suits your business needs. Additionally, we'll introduce folk as a popular alternative that has proven especially effective for sales teams of 20-50 people looking to balance CRM functionality with outreach capabilities.

Belangrijkste punten
  • ⚖️ Capsule vs Instantly: Capsule is a simple CRM; Instantly targets cold email & leads.
  • 🗂️ Pipeline: Capsule offers list/kanban/dash views; Instantly lacks a clear deal pipeline.
  • ✉️ Outreach: Instantly excels at cold outreach (warm‑up, multi‑inbox, tracking); Capsule uses Transpond for email.
  • 💵 Pricing: Capsule $21–$75/user/mo; Instantly CRM (annual) $37.90–$77.60/user/mo (pricing).
  • 🚀 Consider folk CRM for 20–50 person teams needing CRM + outreach; plans from $20/user/mo.

Wat is Capsule CRM?

Capsule CRM is een gebruiksvriendelijk platform voor klantrelatiebeheer dat is ontworpen voor kleine en middelgrote bedrijven. Het biedt een overzichtelijke, intuïtieve interface waarmee gebruikers klantrelaties kunnen beheren, verkooppijplijnen kunnen volgen en taken en communicatie efficiënt kunnen organiseren.

Belangrijkste kenmerken van Capsule CRM

  • Simple contact management: Capsule provides an intuitive way to organize and manage contacts, helping businesses keep track of customer information and interactions effortlessly.
  • Sales pipeline tracking: It allows you to easily manage sales opportunities and monitor deals at each stage of the pipeline, providing clear visibility into the sales process.
  • Task management: Capsule includes task management features to help you stay on top of follow-ups, deadlines, and important to-dos.
  • Customizable reports: Generate and customize reports to gain insights into sales performance, customer activity, and team productivity.

Wat is Instantly?

Instantly is een nieuwkomer op de markt die zich richt op automatisering en e-mailcommunicatie, en teams helpt bij het versturen van grote hoeveelheden gepersonaliseerde e-mails en het bijhouden van reacties. Instantly CRM is meer gericht op bedrijven die hun leadgeneratie en e-mailcampagnes willen optimaliseren, en wordt vaak gebruikt door outbound salesteams en marketeers.

Belangrijkste kenmerken van Instantly

  • Automatisering van e-mailcontacten: Een van de opvallende kenmerken van Instantly is de mogelijkheid om op grote schaal duizenden gepersonaliseerde cold e-mails te automatiseren en te versturen.
  • Geavanceerde e-mailopwarming: zorgt er direct voor dat uw e-mails in de inbox terechtkomen in plaats van in de spamfolder, door middel van e-mailopwarming en tools voor reputatiemanagement.
  • AI-gebaseerde inzichten: gebruik AI-aangedreven analyses om inzicht te krijgen in het succes van uw outreach en toekomstige campagnes te optimaliseren.
  • Beheer van meerdere accounts: beheer meerdere e-mailaccounts en campagnes naadloos vanuit één dashboard.
  • Prestaties bijhouden: houd open rates, klikfrequenties en andere belangrijke statistieken bij om de prestaties van campagnes in realtime te meten.
  • Integraties: Instantly CRM kan worden geïntegreerd met tools zoals Zapier, Google Sheets en andere productiviteitsapps om workflows te stroomlijnen.

Capsule CRM vs. Instantly: Feature Comparison

Laten we de belangrijkste functies van twee CRM-softwareoplossingen eens onder de loep nemen en hun verkoopautomatisering, e-mailmarketingtools en contactbeheer nader bekijken.

1. Beheer van de verkooppijplijn

Capsule CRM's pipeline management feature offers a user-friendly approach to tracking sales opportunities through various stages. You can view the sales pipeline as a list, kanban, or dashboard. Instantly, on the other hand, doesn't have a clear kanban of all your deals. You can view your leads' status with the email campaigns, and there isn't a clear pipeline management view.

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Capsule's sales pipeline management dashboard
Direct CRM-pijplijn
Instantly doesn't really have a sales pipeline dashboard

2. Gebruiksgemak

Capsule CRM is known for its intuitive interface, making it easy for users to navigate and manage customer relationships efficiently. Instantly, on the other hand, emphasizes a straightforward setup process and user-friendly dashboard, enabling users to quickly launch and manage outreach campaigns.

3. Contactverrijking

Capsule CRM's contact enrichment feature automatically enhances contact and company records by pulling in relevant data, such as job titles, email addresses, LinkedIn profiles, and company information. However, it is only available on specific premium plans.

4. Outreach

Capsule CRM's outreach solution focuses on simplifying email marketing and automating follow-ups through integration with its email tool, Transpond. This allows users to schedule and automate email campaigns to streamline outreach efforts. Instantly provides a robust cold outreach solution, allowing unlimited email connections and rotations to ensure high deliverability, tailored for outreach at scale.

5. Automatisering

Capsule CRM offers automation features that help streamline sales and customer relationship processes, including automating repetitive tasks like follow-ups and data updates. Instantly CRM focuses on automating email outreach and follow-up processes, enabling users to send personalized bulk emails and schedule automatic follow-ups based on recipient behavior, optimizing engagement.

6. Integratie

Capsule CRM integrates with a variety of popular third-party applications, including productivity tools like Google Workspace and Microsoft 365 for email and calendar synchronization. Instantly CRM integrates with various third-party applications primarily through Zapier, enabling connections with tools for email marketing, lead management, and productivity, such as Google Workspace, Slack, and Salesforce, available from their Hypergrowth plan.

7. Artificial intelligence

Capsule CRM has limited AI integrations compared to more advanced platforms, focusing primarily on enhancing efficiency through basic automation. Instantly CRM integrates AI to optimize email outreach by automating tasks such as email personalization, scheduling, and follow-up sequencing based on recipient engagement patterns, enabling more effective targeting and engagement strategies.

Prijs- en pakketvergelijking

Let's take a closer look at the price and plans of both Capsule CRM and Instantly.

Prijzen Capsule CRM

  • Starterspakket: vanaf $ 21 per gebruiker per maand.
  • Groeiplan: vanaf $ 38 per gebruiker per maand.
  • Geavanceerd abonnement: vanaf $ 60 per gebruiker per maand.
  • Ultimate-abonnement: vanaf $ 75 per gebruiker per maand.
Prijzen en abonnementen van Capsule CRM

Direct prijzen

Instantly offers a few types of plans depending on whether or not you're after its CRM product, leads generator, or outreach campaign product. Their CRM price plan comes as either a monthly or annual subscription. Their yearly subscription plan is as follows.

  • Growth CRM: Vanaf $ 37,90 per gebruiker per maand.
  • Hyper CRM: vanaf $ 77,60 per gebruiker per maand.
Direct prijzen en abonnementen

Introducing folk CRM: the best alternative to Capsule CRM and Instantly

Looking for an affordable alternative that perfectly serves medium-sized sales teams? We recommend folk CRM as the best solution for teams of 20-50 people who need both robust CRM functionality and effective outreach capabilities. There is a reason why folk is a multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system that scales perfectly with growing sales organizations.

👉🏼 Try folk now to organize your pipeline and outreach in one place

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You can use folk to manage your sales pipeline and automate your follow-up messages
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folk can also keep your leads organized in a listicle with custom segments and fill in missing information with contact enrichment.

Belangrijkste kenmerken

  • Gebruiksgemak en aanpasbaarheid: Pas de pijplijnen, dashboards, automatisering en e-mailreeksen eenvoudig aan, zodat u ze kunt gebruiken in uw verkoopcyclus en pijplijnbeheer, maar ook in andere bedrijfsfuncties zoals werving, marketing en meer.
  • Integratie met sociale media: importeer personen en bedrijven uit LinkedIn, Sales Navigator, Instagram en X met één klik dankzij de Google Chrome-extensie van folk.
  • Contactsynchronisatie vanuit Gmail en Outlook: volledige e-mailsynchronisatie waarmee gebruikers alle communicatie rechtstreeks vanuit het CRM kunnen beheren.
  • Vind e-mailadressen met één klik: contactverrijking mogelijk gemaakt door Apollo en Dropcontact, zodat u ontbrekende gegevens met één klik kunt invullen.
  • E-mailreeksen: verstuur e-mailreeksen met herinneringen als uw leads niet op uw eerste e-mails reageren. Het bevat een AI-integratie waarmee u e-mails op grote schaal kunt personaliseren.
  • Notes and reminders: Create notes directly on someone's profile and assign reminders so you know exactly when to follow-up, even if it is six months down the line.

Prijs en abonnementen

folk biedt een gratis proefperiode van 14 dagen. Daarna zijn er betaalbare maand- of jaarabonnementen beschikbaar. Het jaarabonnement is als volgt.

  • Standaard: $ 20 per gebruiker, per maand.
  • Premium: $40 per gebruiker, per maand.
  • Aangepast: vanaf $ 80 per gebruiker per maand.

Capsule CRM vs. Instantly: What's the verdict?

When comparing Capsule CRM and Instantly, each platform offers unique strengths: Capsule excels in managing customer relationships with its user-friendly interface, while Instantly is ideal for businesses focused on email outreach and automation. However, for sales teams of 20-50 people seeking the best CRM solution that combines comprehensive relationship management with powerful outreach capabilities, folk CRM emerges as the clear winner. With its robust features, extensive customization options, and competitive pricing designed specifically for medium-sized sales teams, folk CRM is the optimal choice for businesses looking to optimize their CRM strategy and drive sales growth.

👉🏼 Try folk now to never miss a follow-up when switching from Capsule or Instantly

Veelgestelde vragen

What is the main difference between Capsule CRM and Instantly?

Capsule is a full CRM for contact, task, and pipeline management. Instantly specializes in cold email outreach and lead generation, with limited deal pipeline features.

Is Instantly good for cold emails?

Yes. Instantly focuses on cold outreach with high-volume sending, warm‑up, rotation across multiple inboxes, and performance tracking to improve deliverability and replies.

How much do Capsule and Instantly cost?

Capsule: $21–$75 per user/month. Instantly CRM (annual billing): $37.90–$77.60 per user/month. Prices vary by plan and billing term.

What is a good alternative to Capsule and Instantly for sales teams?

folk CRM offers a customizable pipeline, contact enrichment, and email sequences. Annual plans: Standard $20, Premium $40, Custom from $80 per user/month. 14‑day free trial: folk.

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