CRM Alternative
to Mailchimp
Mailchimp works great for sending newsletters to a generic audience, folk works better for building and nurturing relationships
Interact with contacts, not subscribers
Die Kontaktseite von folk wurde speziell für die Verwaltung von Kontakten entwickelt, einschließlich Erinnerungen, Kommentaren, Interaktionen und Unternehmensdetails.
Eine Kontaktseite über Folk

folk bietet eine übersichtliche, speziell entwickelte Kontaktseite.
A contact page on Mailchimp

Mailchimp offers generic fields for newsletter use case
Manage relationships,
not an audience
Kontakte werden angereichert, dedupliziert und durch Einblicke in Beziehungen besser nutzbar gemacht.
Eine Kontaktliste auf Folk

Volkslisten Beziehungen
A contact list on Mailchimp

Mailchimp provides a static audience database with static fields
Halten Sie Ihre Kontaktlisten lebendig, nicht tot
folk synchronisiert Interaktionen und Kontakte automatisch in Echtzeit.
Eine Kontaktseite über Folk

folk importiert automatisch alle Ihre Interaktionen mit den Kontaktdaten Ihrer Kontakte.
A contact page on Mailchimp

Mailchimp only provides emailing rates, not contact updates
Send emails and follow-up in the same tool, no need to export to a CRM
Follow up on your contacts after sending them customized emails,
in bulk
Follow up with your contacts with folk

Mit folk können Sie als Team gemeinsam an Entwürfen für Nachrichten arbeiten und diese dann in großen Mengen versenden.
Follow up with your contacts with Mailchimp

Exporting a CSV to a CRM tool is the only way to activate contacts with Mailchimp
What is Mailchimp?
Mailchimp is an email marketing platform with tools for newsletters, simple automation, and audience segmentation. Teams use it to send campaigns and track opens and clicks, but it focuses on email activity rather than full relationship history across channels.
Is Mailchimp a CRM?
Mailchimp offers basic audience fields and tags, but it is not a full CRM. A CRM gives contact and company records, activity timelines, tasks and reminders, pipeline views, and collaboration that help teams manage relationships beyond email.
Why switch from an email marketing platform to a CRM for contacts?
A CRM is designed to manage relationships from first touch to closed deal. You get enrichment, deduplication, reminders, activity timelines, and reporting so contacts move forward without manual list work or disconnected tools.
What is the best alternative to Mailchimp for contact management?
For teams that want simple contact views, enrichment, shared pipelines, and built in outreach in one place, folk CRM is the best alternative. It replaces email only workflows with a focused relationship hub that scales with the team.
How is folk CRM different from Mailchimp for managing contacts?
folk is contact centric. It provides dedicated people and company views, shared pipelines, tasks and reminders, team comments in context, and a continuous timeline that connects emails and updates to the same record.