HubSpot vs HighLevel: Which CRM Suits Your Business?

HubSpot and HighLevel are two platforms designed to help businesses manage marketing, sales, and customer relationships. HubSpot offers a broad suite of tools with a focus on user-friendly features and scalability, making it popular among businesses of all sizes. HighLevel, on the other hand, caters primarily to agencies, emphasizing automation, lead management, and client-focused tools. In this comparison, we'll examine their key features, pricing, and usability to help you decide which platform aligns better with your needs. If you're looking for a well-rounded alternative, we'll explore how folk CRM might offer the perfect balance of simplicity and enhanced contact management specifically designed for medium-size sales teams of 20-50 people.

Что такое HubSpot?

HubSpot CRM — это удобная в использовании и масштабируемая платформа, предлагающая интегрированные инструменты для эффективного управления продажами, маркетингом, обслуживанием клиентов и операционной деятельностью.

Key features of HubSpot

• Marketing hub: Includes email marketing, ad tracking, landing pages, and lead generation tools.
• Sales hub: Provides deal tracking, pipeline management, sales automation, and reporting.
• Service Hub: Offers customer service tools like ticketing, live chat, and knowledge bases.
• Operations hub: Syncs and automates business processes across different systems.
• Lead scoring: Prioritize leads with predictive scoring to improve sales efficiency.
  

Что такое HighLevel?

HighLevel CRM is a comprehensive platform designed to streamline digital marketing efforts for agencies and businesses. It offers features such as lead capture, automated booking, customer nurturing, and membership site creation. The platform provides tools to help agencies build their digital marketing engine, automate workflows, and drive business growth. It also includes a white-label option for agencies.

Основные особенности HighLevel

• Инструменты для привлечения потенциальных клиентов: HighLevel предоставляет настраиваемые формы, опросы и целевые страницы, которые помогают компаниям эффективно привлекать потенциальных клиентов и управлять ими.
• Автоматизированные рабочие процессы: автоматизируйте такие задачи, как последующие действия, планирование встреч и напоминания, экономя время и обеспечивая постоянную коммуникацию.
• Инструменты для удержания клиентов: взаимодействуйте с потенциальными клиентами с помощью электронных писем, текстовых сообщений и автоматических последовательностей, чтобы превратить их в лояльных клиентов.
• Создание сайтов для членов: создавайте и управляйте сайтами для членов непосредственно на платформе, предлагая клиентам ценные ресурсы или курсы.
• Платформа White-label: агентства могут полностью брендировать HighLevel как свой собственный продукт, обеспечивая своим клиентам беспроблемный опыт.

HubSpot vs. HighLevel: Feature Comparison

Let's break down the key features of HubSpot and Highlevel, and take a closer look at their sales automation, email marketing tools, and user experience.

1. Управление каналом продаж

HubSpot's pipeline management feature provides a visual overview of deals, allowing users to track the progress of sales opportunities, customize stages, and automate tasks for a more efficient sales process. HighLevel CRM's sales pipeline management feature enables businesses to create pipelines tailored to their sales processes. It provides tools to track leads, monitor deal progress, and view opportunities through a dashboard. This feature is designed to help organize sales workflows and provide visibility into the sales cycle.

2. Простота использования

HubSpot is known for its intuitive interface, making it easy for users to navigate and manage their CRM tasks efficiently. HighLevel, while feature-rich, may require a steeper learning curve due to its extensive customization options, which can be overwhelming for new users.

👉🏼 Try folk now to set up a simple, customizable sales pipeline and follow-up reminders without a steep learning curve - perfect for sales teams of 20-50 people who need efficiency without complexity

3. Обогащение контактов

HubSpot's new data enrichment feature, Breeze Intelligence, includes enriching features such as form shortening to streamline data collection by automatically populating known information. This helps in maintaining up-to-date and accurate contact records effortlessly. HighLevel CRM does not appear to offer dedicated contact enrichment features.

👉🏼 Try folk now to enrich contacts and find emails in one click after importing from LinkedIn or Gmail - the ideal solution for medium-size sales teams of 20-50 people managing multiple prospect touchpoints

4. Информационно-пропагандистская работа

HubSpot's email marketing tool allows for easy campaign creation with a drag-and-drop method, enabling A/B testing and personalization. HighLevel CRM offers diverse outreach tools, including email, text messaging, and automated sequences, though configuring these options for optimal use may require additional setup time.

5. Автоматизация

HubSpot offers robust automation capabilities that streamline marketing, sales, and customer service processes by automating tasks such as lead nurturing, follow-ups, and email campaigns. HighLevel CRM also provides powerful automation tools for workflows, though setting up complex sequences may take more effort and time.

6. Интеграция

HubSpot's App Marketplace offers over 1,500 integrations, providing a wide range of tools that connect seamlessly with its CRM platform, enhancing its functionality and adaptability to various business needs. HighLevel also offers integrations designed to streamline operations by enabling users to connect HighLevel with their existing systems and tools. However, the range of integrations may require additional setup and configuration to align with specific business needs.

7. Искусственный интеллект

HubSpot integrates AI to optimize sales and marketing efforts by automating tasks like data entry, lead scoring, and email personalization. HighLevel CRM does not prominently feature AI, focusing instead on manual configuration and automation without AI-driven insights.

Сравнение цен и тарифных планов

Let's take a closer look at the price and plans of both HubSpot and HighLevel.

HubSpot prices

Цены и тарифные планы на пакет CRM при годовой подписке следующие.

• Starter: $15 per user, per month.
• Professional: $450 per user, per month.
• Enterprise: $1,500 per user, per month.

Цены HighLevel

High Level has two price tiers for you to choose from.

• Стартовый пакет: 97 долларов США за место в месяц.
• Без ограничений: 297 долларов США за место в месяц.

Introducing folk CRM: the best alternative to HubSpot and HighLevel

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform specifically designed as the best solution for sales teams of 20-50 people, loved for its easy-to-use, plug-and-play CRM system. folk can grow with you as your business scales, with its ability to support solopreneurs, small to mid-size teams, and large enterprises. folk can also support multiple business functions including sales, marketing, recruitment and more.

Основные характеристики

• Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
• Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
• Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
• Интеграция с социальными сетями: импортируйте людей и компании из LinkedIn, Sales Navigator, Instagram и X одним щелчком мыши благодаря расширению Folk для Google Chrome.
• Синхронизация контактов из Gmail и Outlook: полная синхронизация электронной почты, позволяющая пользователям управлять всей коммуникацией непосредственно из CRM.
• Найдите адреса электронной почты в один клик: обогащение контактов с помощью Apollo и Dropcontact, чтобы вы могли заполнить недостающие данные одним щелчком мыши.
• Последовательности писем: отправляйте последовательности писем с напоминаниями, если ваши потенциальные клиенты не отвечают на ваши первые письма. Включает в себя интеграцию с ИИ, позволяющую персонализировать письма в большом масштабе.

Цены и тарифные планы

folk предлагает 14-дневную бесплатную пробную версию. После этого доступны доступные по цене ежемесячные или годовые тарифные планы. Годовой тарифный план выглядит следующим образом.

• Стандартный: 20 долларов США за пользователя в месяц.
• Премиум: 40 долларов США за пользователя в месяц.
• Индивидуальный тариф: от 80 долларов США за пользователя в месяц.

HubSpot vs. HighLevel: What's the verdict?

When comparing HubSpot and HighLevel, it's apparent how both platforms offer robust CRM solutions tailored to various business needs. HubSpot excels with its comprehensive suite of integrated tools across marketing, sales, and customer service, while HighLevel is known for its affordability and all-in-one marketing capabilities. However, for medium-size sales teams of 20-50 people that need a more personalized approach to relationship management, folk CRM provides the best alternative to these traditional CRM options, blending ease of use with customization specifically designed for teams at this scale.

Часто задаваемые вопросы

Which is better for agencies: HubSpot or HighLevel?

HighLevel suits agencies with white-label, lead capture, automations, and SMS. HubSpot fits broader teams across marketing, sales, and service with extensive integrations.

Is HubSpot easier to use than HighLevel?

Yes. HubSpot is known for an intuitive UI and quick setup. HighLevel is powerful but has a steeper learning curve due to deeper customization.

How do HubSpot and HighLevel pricing compare?

HubSpot CRM Suite (annual): Starter $15/user/mo, Professional $450/user/mo, Enterprise $1,500/user/mo. HighLevel: Starter $97/seat/mo, Unlimited $297/seat/mo. Features and limits vary by tier.

What is a good alternative to HubSpot and HighLevel?

folk CRM offers simple pipelines, contact enrichment, email sequences, and multi-channel sync. Annual plans: $20, $40, custom from $80 per user/month. 14-day free trial. Learn more at folk.