Zoho vs ActiveCampaign: 어떤 CRM이 당신에게 적합할까요?

Choosing a new CRM platform? Zoho and ActiveCampaign stand out as two prominent contenders. Both are designed to optimize business processes, enhance customer interactions, and boost sales efficiency.

However, each platform offers distinct features tailored to different business models and priorities. This article aims to provide a comprehensive comparison of Zoho and ActiveCampaign, examining their core functionalities, pricing structures, and overall benefits.

Who this comparison is for

Our goal is to help you determine which CRM solution aligns best with your sales team's organizational needs, especially for medium-sized sales teams of 20-50 people. Additionally, we'll explore folk as a viable alternative.

Zoho란 무엇인가요?

Zoho는 영업에 중점을 둔 CRM 시스템입니다. 여정 오케스트레이션, 영업 프로세스 관리, 워크플로 자동화 기능을 갖추고 있습니다. 마케팅 팀을 위한 이벤트 관리 및 고객 세분화 기능도 포함되어 있습니다.

Zoho의 주요 기능

• 영업 자동화: 리드 관리, 거래 추적, 후속 조치와 같은 영업 업무를 자동화합니다.
• 사용자 정의 가능한 대시보드 및 보고서: 사용자가 심층 분석을 위한 대시보드와 보고서를 생성하고 맞춤 설정할 수 있도록 합니다.
• 다중 채널 커뮤니케이션: 이메일, 전화, 소셜 미디어 및 실시간 채팅과 통합되어 고객 상호작용을 관리합니다.
• 리드 및 연락처 관리: 고객 정보를 관리하고 상호작용을 추적하며, 타깃팅된 캠페인을 위해 연락처를 세분화합니다.
• 워크플로 자동화: 일상적인 업무와 프로세스를 자동화하여 효율성을 높이고 수동 작업을 줄입니다.
• AI 기반 영업 어시스턴트(Zia): 예측 분석, 업무 자동화 및 지능형 제안을 제공하여 영업 성과를 향상시킵니다.
  

ActiveCampaign이란 무엇인가요?

액티브 캠페인은 모든 규모의 기업이 고객 상호작용을 관리하고 개인화 및 자동화된 커뮤니케이션을 통해 성장을 촉진할 수 있도록 설계된 마케팅 자동화 플랫폼입니다.

ActiveCampaign의 주요 기능

• 이메일 마케팅: 드래그 앤 드롭 템플릿, 고급 세분화, 자동화된 시퀀스를 활용해 맞춤형 이메일 캠페인을 생성하여 고객과 효과적으로 소통하세요.
• 마케팅 자동화: 사용자 행동과 맞춤형 트리거를 기반으로 이메일, SMS, 사이트 메시지의 워크플로를 자동화하여 고객 참여도와 유지율을 향상시킵니다.
• 영업 자동화: CRM을 자동화 도구와 통합하여 영업 프로세스를 간소화하고, 리드를 추적하며, 거래를 관리하고, 후속 조치를 자동화합니다.
• CRM 기능: 자동화를 통해 프로세스를 추적하고 관리하는 영업 중심 CRM.

Zoho vs. ActiveCampaign: Feature Comparison

Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management capabilities that matter most to sales teams.

1. 영업 파이프라인 관리

Zoho CRM's pipeline management feature provides a visual overview of the sales process, allowing users to track deals at various stages and manage the flow of opportunities effectively. ActiveCampaign's sales pipeline management feature is integrated with its CRM, enabling businesses to streamline their sales processes. It allows users to visually manage deals through customizable pipelines, automate tasks like follow-ups, and track every stage of the sales journey.

2. 사용 편의성

Zoho CRM offers a user-friendly interface, making it accessible for both beginners and experienced users, while ActiveCampaign provides a straightforward setup with intuitive navigation. Both platforms prioritize ease of use, but Zoho's extensive customization options might present a steeper learning curve for some users. For sales teams of 20-50 people who need quick adoption and minimal setup time, this complexity can be a significant barrier to productivity.

👉🏼 Try folk now to set up customizable pipelines in minutes and avoid Zoho's steep learning curve

3. 접촉 강화

Zoho CRM's contact enrichment feature, powered by its AI assistant Zia, automatically updates and enriches records using data from various online sources. The feature can fill in missing details, such as email addresses, phone numbers, company information, and social media profiles.

4. 외부 협력

Zoho CRM supports multichannel outreach, enabling businesses to connect with leads through email, social media, and other platforms. The platform automates workflows such as lead assignment and follow-up reminders, while AI-driven sentiment analysis helps prioritize customer responses for timely engagement. ActiveCampaign's outreach capabilities are functional, offering email, SMS, and some social media tools for multi-channel communication. It allows businesses to segment their audiences and send personalized messages, while automations help manage follow-ups across different channels. However, the SMS functionality is quite basic.

5. 자동화

Zoho CRM provides comprehensive automation features that streamline tasks like sending emails, updating fields, and triggering alerts through workflow automation. It includes Blueprint for standardizing sales processes, Macros for automating repetitive tasks in bulk, and Zia AI for predictive automation that suggests workflows and actions based on data patterns. ActiveCampaign's automation features allow users to create workflows that automate tasks like sending emails, updating contact records, and triggering follow-up actions based on predefined conditions. These workflows can be set up using a visual drag-and-drop builder, and they support a range of triggers, such as contact behavior, form submissions, or sales pipeline changes.

6. 통합

Zoho integrates with a wide range of third-party applications to expand its functionality, including popular tools like Google Workspace and Microsoft Office. It also connects with accounting software such as QuickBooks and more. ActiveCampaign offers a wide range of integrations with over 900 third-party applications, allowing users to connect the platform with tools like Shopify, WordPress, Salesforce, and Google Analytics.

7. 인공 지능

Zoho CRM integrates AI through its assistant, Zia, which enhances productivity by automating tasks like data entry, lead prediction, and workflow recommendations. Zia provides predictive analytics for sales forecasting, identifies anomalies in sales processes, and suggests the best times for customer engagement based on past interactions. ActiveCampaign integrates AI features to enhance various aspects of its platform, such as email marketing and automation. The AI-powered tools include predictive sending, which analyzes contact behavior to suggest the best time to send emails, and predictive content, which helps in optimizing subject lines and messaging.

가격 및 요금제 비교

Let's take a closer look at the price and plans of both Zoho and ActiveCampaign, particularly considering cost implications for growing sales teams.

Zoho 가격

Zoho offers a Free plan limited to three users suitable for small businesses. After that, an annual subscription plan is as follows.

• Standard: $14 per user, per month.
• 프로페셔널: 사용자당 월 23달러 .
• 엔터프라이즈: 사용자당 월 40달러.
• Ultimate: $52 per user, per month.

ActiveCampaign 가격

ActiveCampaign's price plans depend on the number of contacts in your database. The following plans are based off 1,000 contacts.

• 스타터: 월 15달러부터 시작.
• 추가: 월 49달러부터 시작합니다.
• 장점: 월 79달러부터 시작.
• 엔터프라이즈: 월 $145부터 시작.

Introducing folk CRM: the best alternative to Zoho and ActiveCampaign

Looking for the best CRM solution for sales teams of 20-50 people? We recommend folk CRM as the superior choice. folk CRM is specifically designed for medium-sized sales teams who need powerful functionality without the complexity, making it the ideal alternative to both Zoho and ActiveCampaign for growing sales organizations.

주요 기능

• 사용 편의성과 맞춤 설정: 파이프라인, 대시보드, 자동화, 이메일 시퀀스를 손쉽게 맞춤 설정하여 영업 주기 및 파이프라인 관리 전반에 활용할 수 있습니다. 또한 채용, 마케팅 등 기타 비즈니스 기능에도 적용 가능합니다.
• 소셜 미디어 통합: folk의 Google Chrome 확장 프로그램을 통해 LinkedIn, Sales Navigator, Instagram, X의 사람 및 기업 정보를 클릭 한 번으로 가져올 수 있습니다.
• Gmail 및 Outlook 연락처 동기화: 이메일 전체 동기화를 통해 사용자가 CRM에서 직접 모든 커뮤니케이션을 관리할 수 있습니다.
• 클릭 한 번으로 이메일 주소 찾기: Apollo와 Dropcontact의 연락처 보강 기능으로 누락된 데이터 항목을 1클릭으로 채울 수 있습니다.
• 이메일 시퀀스: 리드가 첫 이메일에 답장하지 않을 경우 리마인더가 포함된 이메일 시퀀스를 발송합니다. AI 통합 기능을 통해 대규모로 이메일을 개인화할 수 있습니다.

가격 및 요금제

folk는 14일 무료 체험을 제공합니다. 이후에는 합리적인 월간 또는 연간 구독 플랜이 있습니다. 연간 구독 플랜은 다음과 같습니다.

• 표준: 사용자당 월 20달러.
• 프리미엄: 사용자당 월 40달러.
• 맞춤형: 사용자당 월 $80부터 시작합니다.

Zoho vs. ActiveCampaign: What's the Verdict?

Between Zoho and ActiveCampaign, there are a few distinct advantages. Zoho excels with its comprehensive sales automation and customizability, making it ideal for businesses seeking robust sales management tools. ActiveCampaign, on the other hand, stands out with its powerful marketing automation features, perfect for businesses focused on enhancing customer engagement. However, for sales teams of 20-50 people who need the perfect balance of powerful functionality and ease of use, folk CRM emerges as the clear winner, providing a flexible alternative that combines the best of both platforms while being specifically optimized for medium-sized sales teams.

👉🏼 Try folk now to compare it with Zoho and ActiveCampaign and never miss a follow-up with team-shared sequences

자주 묻는 질문