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12월 16, 2025
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Streak vs Nutshell

Discover folk - 사람 중심 비즈니스의 CRM

Overview: Streak vs. Nutshell (plus a flexible alternative)

Streak and Nutshell are two CRM platforms designed for small to mid-sized businesses, each offering a unique approach to customer relationship management.

Streak integrates directly into Gmail, making it ideal for teams looking to manage pipelines and contacts within their inbox. Nutshell, on the other hand, provides an all-in-one CRM with built-in email marketing and sales automation, offering a more comprehensive solution for managing both customer relationships and outreach.

In this blog post, we'll examine their key features to help you determine which CRM best fits your needs. However, for sales teams of 20-50 people seeking a more flexible and user-friendly alternative, folk CRM might just provide the perfect balance of customization options and contact management capabilities.

주요 사항
  • 📧 Streak runs inside Gmail; pipeline + email tracking; ideal for Google Workspace teams.
  • 🧰 Nutshell is all‑in‑one: pipelines, email marketing, reporting; broader integrations; basic AI summarization.
  • ⚖️ Key differences: Streak's Gmail‑based UX vs Nutshell's app; outreach, automation, and integrations vary by tier.
  • 💵 Pricing (annual): Streak $49–$129/user/mo; Nutshell $16–$67; features expand with higher plans.
  • 🌟 Consider folk CRM for flexible pipelines, contact enrichment, and email sequences for teams 20–50.

스트릭이란 무엇인가요?

Streak은 Gmail과 직접 연동되는 고객 관계 관리(CRM) 도구로, 사용자가 이메일 수신함 내에서 영업 파이프라인과 고객 상호작용을 관리할 수 있게 합니다. CRM 작업을 간소화하도록 설계된 Streak은 이메일 추적, 메일 병합, 작업 관리, 파이프라인 시각화 등의 기능을 제공하며, 이 모든 기능이 Gmail 인터페이스에 원활하게 통합되어 있습니다.

Streak의 주요 기능

  • Email tracking: Streak's email tracking feature allows users to see when and if their emails are opened, providing basic insights into recipient engagement.
  • Snippets: The snippets feature enables users to create reusable templates for frequently used email content, which helps to streamline communication.
  • Link tracking: Streak's link tracking monitors whether recipients click on links within emails, offering data on engagement with specific content.
  • Contacts: Streak's contact management feature organizes and tracks communications with individual contacts, directly within Gmail.
  • Deep Google Workspace integration: Streak is integrated with Google Workspace, allowing users to manage emails, tasks, and pipelines within the Gmail interface.

What is Nutshell?

Nutshell is an all-in-one CRM specifically designed to help B2B teams close more deals. It combines contact management, pipeline tracking, and email marketing tools to support every stage of the sales process, from lead generation to deal closure. With features like customizable pipelines, activity tracking, and seamless integration options, Nutshell also enables sales teams to stay organized, collaborate, and drive results—all within a user-friendly platform tailored for B2B needs.

Key features of Nutshell

  • Contact management: Centralizes customer information and tracks communication history to keep teams organized and informed.
  • Pipeline management: Customizable sales pipelines to track leads and deals through every stage of the sales process.
  • Email marketing: Built-in email campaign tools that enable targeted outreach and engagement with prospects and customers.
  • Activity tracking: Logs all interactions, including calls, emails, and meetings, allowing teams to stay on top of follow-ups and engagement.
  • Reporting and analytics: Provides insights into sales performance, forecasting, and team activity, helping to make data-driven decisions.

Streak vs. Nutshell: Feature Comparison

Let's breakdown the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management. For medium-sized sales teams of 20-50 people, understanding these capabilities is crucial for making the right choice for your growing organization.

1. 영업 파이프라인 관리

Streak CRM's pipeline management feature is deeply integrated with Gmail, allowing users to track, organize, and manage sales processes directly from their inbox. The system uses a visual layout, similar to a spreadsheet with automation features. Nutshell's pipeline management feature provides tools for basic sales acitvities such as tracking leads and deals through different stages using various views, including board, list, map, and chart views. The pipeline is customizable, allowing users to organize and prioritize leads according to their workflow needs. Nutshell's pipeline tools aim to support sales teams in managing and visualizing their sales process without unnecessary complexity.

Streak CRM 파이프라인
Streak's sales pipeline dashboard integrates with your inbox, potentially cluttering it.
Nutshell  CRM Pipeline
Nutshell's sales pipeline dashboad

2. 사용 편의성

Streak CRM's integration within Gmail makes it highly intuitive for users familiar with Google's ecosystem, offering a seamless experience without leaving the inbox. Nutshell provides a straightforward user interface designed for quick adoption, making it accessible for teams new to CRM systems.

3. 접촉 강화

Streak CRM's contact enrichment feature automatically enhances contact records by extracting relevant information from email interactions, populating fields with details like company logos, profile pictures, and social media links. Nutshell's contact enrichment feature is focused on minimizing manual data entry by allowing users to import contacts, emails, and calendar events from various sources.

4. 외부 협력

Streak CRM's outreach solution focuses on email communication within Gmail, allowing personalized mass emails, tracking opens and replies, and setting automated follow-ups. Nutshell offers built-in email marketing and automation, enabling targeted outreach and follow-up sequences with basic tracking and engagement metrics.

5. 자동화

Streak CRM automates tasks within Gmail, such as email tracking and pipeline updates, with actions triggered by pipeline changes. Nutshell automates sales and marketing tasks like follow-up emails and pipeline progression, also offering email marketing automation for drip campaigns and customer engagement.

6. 통합

Streak CRM integrates deeply with Google Workspace, including Gmail and Google Calendar, and uses Zapier for broader application access. Nutshell offers integrations with a range of popular tools to enhance its functionality and streamline workflows. It connects with major productivity platforms like Google Workspace, Microsoft 365, and Slack, allowing users to manage emails, calendars, and team communication within their existing tools.

7. Artificial Intelligence

Streak CRM lacks native AI features, focusing on essential Gmail functionalities, but allows third-party AI tool integration for enhanced capabilities. Nutshell's AI integration offers timeline summarization, aiding in quickly sorting through historical records by summarizing past interactions.

가격 및 요금제 비교

Let's take a closer look at the price and plans of both Streak and Nutshell.

연속 가격

Streak is available on a monthly or annual subscription plan. Streak's annual price plan is as follows.

  • 장점: 사용자당 월 49달러부터 시작합니다.
  • Pro +: 사용자당 월 $69부터 시작합니다.
  • 엔터프라이즈: 사용자당 월 $129부터 시작합니다.
스트릭 가격 및 요금제

Nutshell  prices

Nutshell offers several feature-rich plans tailored to different goals and team sizes.

  • Foundation: $16 per user, per month.
  • Pro: $42 per user, per month.
  • Power AI: $52 per user, per month.
  • Enterprise: $67 per user, per month.
Nutshell  prices and plans

Introducing folk CRM: the best alternative to Streak and Nutshell

Looking for an affordable alternative that's perfect for sales teams of 20-50 people? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system that scales beautifully with medium-sized sales teams. Through its highly customizable platform, folk can support multiple business functions including sales, marketing, recruitment, investment relations and more, making it the ideal solution for growing sales organizations.

👉🏼 지금 바로 folk를 사용해 팀과 함께 연락처 기반 알림을 관리하세요

__wf_reserved_inherit
folk's sales pipeline dashboard is highly customizable, allowing you to manage your entire sales cycle and leads in one platform.
__wf_reserved_inherit
folk can also automate your follow-up messages and outreach, and provide you with a detailed analytics report so you don't have to switch context and do it all from your CRM.
__wf_reserved_inherit

주요 기능

  • Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
  • Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
  • Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
  • 사용 편의성과 맞춤 설정: 파이프라인, 대시보드, 자동화, 이메일 시퀀스를 손쉽게 맞춤 설정하여 영업 주기 및 파이프라인 관리 전반에 활용할 수 있습니다. 또한 채용, 마케팅 등 기타 비즈니스 기능에도 적용 가능합니다.
  • 소셜 미디어 통합: folk의 Google Chrome 확장 프로그램을 통해 LinkedIn, Sales Navigator, Instagram, X의 사람 및 기업 정보를 클릭 한 번으로 가져올 수 있습니다.
  • Gmail 및 Outlook 연락처 동기화: 이메일 전체 동기화를 통해 사용자가 CRM에서 직접 모든 커뮤니케이션을 관리할 수 있습니다.
  • 클릭 한 번으로 이메일 주소 찾기: Apollo와 Dropcontact의 연락처 보강 기능으로 누락된 데이터 항목을 1클릭으로 채울 수 있습니다.
  • 이메일 시퀀스: 리드가 첫 이메일에 답장하지 않을 경우 리마인더가 포함된 이메일 시퀀스를 발송합니다. AI 통합 기능을 통해 대규모로 이메일을 개인화할 수 있습니다.

가격 및 요금제

folk는 14일 무료 체험을 제공합니다. 이후에는 합리적인 월간 또는 연간 구독 플랜이 있습니다. 연간 구독 플랜은 다음과 같습니다.

  • 표준: 사용자당 월 20달러.
  • 프리미엄: 사용자당 월 40달러.
  • 맞춤형: 사용자당 월 $80부터 시작합니다.

Streak vs. Nutshell: What's the Verdict?

When it comes to choosing a CRM for your sales team, it's clear that both Streak and Nutshell offer robust features tailored to different business needs. Streak's seamless integration with Gmail makes it ideal for teams already using Google Workspace, while Nutshell's all-in-one platform is well-suited for B2B sales teams. However, for medium-sized sales teams of 20-50 people seeking a more personalized approach with flexible customization, folk CRM emerges as the clear winner. It combines ease of use with powerful features like social media integration and email sequences, making it the most versatile choice for diverse business functions and growing sales organizations.

👉🏼 Try folk now to never miss a follow-up when switching from Streak or Nutshell

자주 묻는 질문

What is the difference between Streak and Nutshell?

Streak runs inside Gmail for pipeline, email tracking, and simple automations. Nutshell is an all-in-one CRM with customizable pipelines, built-in email marketing, broader integrations, and basic AI summarization.

Which CRM is better for Gmail-based teams?

Streak, because it lives in Gmail with deep Google Workspace integration. Nutshell also connects to Google and Microsoft 365, but its UI is a standalone app.

How do Streak and Nutshell pricing compare?

Streak annual plans: Pro $49, Pro+ $69, Enterprise $129 per user/month. Nutshell annual plans: Foundation $16, Pro $42, Power AI $52, Enterprise $67 per user/month. Features vary by tier.

What is a flexible alternative to Streak and Nutshell?

Consider folk: customizable pipelines, contact enrichment, email sequences, and automation. Annual plans: Standard $20, Premium $40, Custom from $80 per user/month. 14-day free trial.

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