Streak vs ActiveCampaign

Streak vs ActiveCampaign: Overview

Streak and ActiveCampaign are two CRM options that cater to different business needs. Streak, built directly within Gmail, is ideal for users seeking a simple, integrated tool for managing pipelines, emails, and contacts within their inbox. ActiveCampaign, on the other hand, combines CRM functionalities with powerful marketing automation and outreach tools, offering a more robust solution for businesses focused on customer engagement and multi-channel communication.

This comparison will explore their key features, helping you decide which platform better suits your approach to customer relationship management. We'll also introduce folk, a popular alternative that has become the go-to choice for sales teams of 20–50 people thanks to its flexibility and ease-of-use.

스트릭이란 무엇인가요?

Streak is a customer relationship management (CRM) tool that integrates directly with Gmail, allowing users to manage their sales pipeline and customer interactions from within their email inbox. Designed to simplify CRM tasks, Streak offers features such as email tracking, mail merge, task management, and pipeline visualization, all seamlessly embedded in Gmail's interface.

Streak의 주요 기능

• 이메일 추적: Streak의 이메일 추적 기능을 통해 사용자는 자신의 이메일이 언제, 열람되었는지 확인할 수 있으며, 수신자의 참여도에 대한 기본적인 통찰력을 제공합니다.
• 스니펫: 스니펫 기능을 통해 사용자는 자주 사용하는 이메일 콘텐츠를 재사용 가능한 템플릿으로 생성할 수 있어 커뮤니케이션 효율화를 도모합니다.
• 링크 추적: Streak의 링크 추적 기능은 수신자가 이메일 내 링크를 클릭하는지 모니터링하여 특정 콘텐츠와의 상호작용 데이터를 제공합니다.
• 연락처: Streak의 연락처 관리 기능은 Gmail 내에서 직접 개별 연락처와의 커뮤니케이션을 정리하고 추적합니다.
• Google Workspace integration: Streak is integrated with Google Workspace, allowing users to manage emails, tasks, and pipelines within the Gmail interface.
• External integrations: Streak supports integrations with various third-party tools, allowing users to extend its functionality beyond Gmail and Google Workspace.
  

ActiveCampaign이란 무엇인가요?

액티브 캠페인은 모든 규모의 기업이 고객 상호작용을 관리하고 개인화 및 자동화된 커뮤니케이션을 통해 성장을 촉진할 수 있도록 설계된 마케팅 자동화 플랫폼입니다.

ActiveCampaign의 주요 기능

• 이메일 마케팅: 드래그 앤 드롭 템플릿, 고급 세분화, 자동화된 시퀀스를 활용해 맞춤형 이메일 캠페인을 생성하여 고객과 효과적으로 소통하세요.
• 마케팅 자동화: 사용자 행동과 맞춤형 트리거를 기반으로 이메일, SMS, 사이트 메시지의 워크플로를 자동화하여 고객 참여도와 유지율을 향상시킵니다.
• 영업 자동화: CRM을 자동화 도구와 통합하여 영업 프로세스를 간소화하고, 리드를 추적하며, 거래를 관리하고, 후속 조치를 자동화합니다.
• CRM 기능: 자동화를 통해 프로세스를 추적하고 관리하는 영업 중심 CRM.

Streak vs. ActiveCampaign: Feature Comparison

두 CRM 소프트웨어 솔루션의 주요 기능을 분석해보고, 영업 자동화, 이메일 마케팅 도구, 연락처 관리 기능을 자세히 살펴보겠습니다.

1. 영업 파이프라인 관리

Streak CRM's pipeline management feature is deeply integrated with Gmail, allowing users to track, organize, and manage sales processes directly from their inbox. The system uses a visual layout, similar to a spreadsheet with automation features. This integration makes it easy for users who rely heavily on Gmail for communication, providing a seamless experience without switching platforms.
On the other hand, ActiveCampaign's sales pipeline management feature is integrated with its CRM, enabling businesses to streamline their sales processes. It allows users to visually manage deals through customizable pipelines, automate tasks like follow-ups, and track every stage of the sales journey. ActiveCampaign offers a more robust set of automation tools, making it ideal for businesses looking to enhance their sales workflow efficiency. Both platforms provide visual pipeline management, but while Streak focuses on simplicity and Gmail integration, ActiveCampaign offers greater flexibility and automation capabilities, catering to diverse business needs. However, medium-sized sales teams of 20-50 people often find that folk CRM strikes the perfect balance with intuitive pipeline management that's both powerful and easy to customize without overwhelming complexity.

👉🏼 20~50명 규모의 영업 팀을 위한 파이프라인 관리 및 후속 조치 자동화를 위해 지금 Folk를 사용해 보세요

2. 사용 편의성

Streak CRM is embedded within Gmail, offering a familiar interface that makes it easy for users to adapt and manage customer relationships seamlessly. ActiveCampaign, while intuitive, requires users to navigate a separate platform, which may involve a steeper learning curve for those unfamiliar with standalone CRM systems.

3. 접촉 강화

Streak CRM's contact enrichment feature automatically enhances contact records by extracting relevant information from email interactions. The system can populate fields with details like company logos, profile pictures, and social media links. ActiveCampaign does not appear to have a contact enrichment feature.

4. 외부 협력

Streak CRM's outreach solution is designed around email communication directly within Gmail, leveraging its integration to manage sales and customer engagement. It allows users to send personalized mass emails, track email opens and replies, and set automated follow-up sequences. ActiveCampaign offers multi-channel communication, including email and SMS, with automation for follow-ups, though its SMS functionality is basic.

5. 자동화

Streak CRM, integrated directly within Gmail, offers automation features that streamline workflow by automating tasks such as email tracking, follow-ups, and pipeline updates. ActiveCampaign's automation features allow users to create workflows using a visual drag-and-drop builder, supporting a range of triggers like contact behavior or form submissions.

6. 통합

Streak CRM integrates with various third-party applications to extend its functionality, particularly through its deep integration with Google Workspace, including Gmail, Google Drive, and Google Calendar. It also connects with tools like Zapier to provide access to more applications. ActiveCampaign offers a wide range of integrations with over 900 third-party applications, allowing users to connect the platform with tools like Shopify, WordPress, Salesforce, and Google Analytics.

7. 인공 지능

Streak CRM has limited native AI integrations, focusing on essential features within Gmail rather than advanced AI-driven functionalities. ActiveCampaign integrates AI features to enhance its platform, offering tools like predictive sending and content optimization to improve email marketing and automation efforts.

가격 및 요금제 비교

Let's take a closer look at the price and plans of both Streak and ActiveCampaign.

연속 가격

Streak offers a monthly and annual subscription plan. The following is a high level overview of their annual subscription.

• 장점: 사용자당 월 49달러부터 시작합니다.
• Pro +: 사용자당 월 $69부터 시작합니다.
• 엔터프라이즈: 사용자당 월 $129부터 시작합니다.

ActiveCampaign 가격

ActiveCampaign's price plans are based on the number of contacts you have. The following plan is based on a database of 1,000 contacts.

• 스타터: 월 15달러부터 시작.
• 추가: 월 49달러부터 시작합니다.
• 장점: 월 79달러부터 시작.
• 엔터프라이즈: 월 $145부터 시작.

Introducing folk CRM: the best alternative to Streak and ActiveCampaign

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system. For sales teams of 20-50 people who need more flexibility than Streak but don't want the complexity of ActiveCampaign, folk CRM offers the perfect solution with scalable features designed specifically for growing medium-sized teams.

주요 기능

• 사용 편의성과 맞춤 설정: 파이프라인, 대시보드, 자동화, 이메일 시퀀스를 손쉽게 맞춤 설정하여 영업 주기 및 파이프라인 관리 전반에 활용할 수 있습니다. 또한 채용, 마케팅 등 기타 비즈니스 기능에도 적용 가능합니다.
• 소셜 미디어 통합: folk의 Google Chrome 확장 프로그램을 통해 LinkedIn, Sales Navigator, Instagram, X의 사람 및 기업 정보를 클릭 한 번으로 가져올 수 있습니다.
• Gmail 및 Outlook 연락처 동기화: 이메일 전체 동기화를 통해 사용자가 CRM에서 직접 모든 커뮤니케이션을 관리할 수 있습니다.
• 클릭 한 번으로 이메일 주소 찾기: Apollo와 Dropcontact의 연락처 보강 기능으로 누락된 데이터 항목을 1클릭으로 채울 수 있습니다.
• 이메일 시퀀스: 리드가 첫 이메일에 답장하지 않을 경우 리마인더가 포함된 이메일 시퀀스를 발송합니다. AI 통합 기능을 통해 대규모로 이메일을 개인화할 수 있습니다.
• 메모 및 알림: folk에서 연락처 프로필에 메모를 직접 첨부하고 , 이동 중에도 확인할 수 있습니다. 또한 알림을 설정하여 후속 조치를 취해야 할 정확한 시점을 파악하세요.

가격 및 요금제

folk는 14일 무료 체험을 제공합니다. 이후에는 합리적인 월간 또는 연간 구독 플랜이 있습니다. 연간 구독 플랜은 다음과 같습니다.

• 표준: 사용자당 월 20달러.
• 프리미엄: 사용자당 월 40달러.
• 맞춤형: 사용자당 월 $80부터 시작합니다.

Streak vs. ActiveCampaign: What's the verdict?

Between Streak and ActiveCampaign, it's clear that both platforms offer robust CRM solutions with unique strengths. Streak excels in seamless Gmail integration and user-friendly features, while ActiveCampaign shines with its powerful automation capabilities. However, for medium-sized sales teams of 20-50 people that need a more personalized approach to relationship management, folk CRM provides the ideal solution, blending ease of use with customization while offering better value and features specifically designed for growing teams.

👉🏼 Try folk now to centralize contact enrichment and never miss a follow-up

자주 묻는 질문

What is the key difference between Streak and ActiveCampaign?

Streak is a Gmail-embedded CRM focused on simple pipelines and email tools. ActiveCampaign combines CRM with advanced marketing automation for email and SMS, offering broader workflows and multi-channel outreach.

How should a sales team choose between Streak and ActiveCampaign?

Choose Streak for teams working in Gmail that want a lightweight CRM. Pick ActiveCampaign if automation depth, multi-channel outreach, and customizable workflows are priorities. Medium teams may prefer a balance of flexibility and simplicity.

How do Streak and ActiveCampaign pricing models compare?

Streak is per user (annual: Pro $49, Pro+ $69, Enterprise $129 per user/month). ActiveCampaign is contact-based (for 1,000 contacts: Starter $15, Plus $49, Pro $79, Enterprise $145/month). Features and billing terms affect totals.

What is a good alternative to Streak and ActiveCampaign?

folk offers customizable pipelines, contact enrichment, email sequences, and automation for teams of 20–50. Annual plans: Standard $20/user/month, Premium $40, Custom from $80. 14-day free trial available.