Salesforce vs Nutshell

Salesforce and Nutshell are two CRM platforms with distinct focuses, each suited for different business needs. Salesforce is a comprehensive and highly customizable CRM, designed for larger organizations that require detailed data tracking, automation, and advanced analytics across sales, service, and marketing. Nutshell, by contrast, combines CRM with email marketing and sales automation, providing an integrated, user-friendly solution for small to mid-sized teams focused on straightforward contact and sales management.

Salesforce is a comprehensive and highly customizable CRM, designed for larger organizations that require detailed data tracking, automation, and advanced analytics across sales, service, and marketing. Nutshell, by contrast, combines CRM with email marketing and sales automation, providing an integrated, user-friendly solution for small to mid-sized teams focused on straightforward contact and sales management.

In this blog post, we'll explore their key features to help you decide which CRM best suits your needs. Or if folk might be a more flexible alternative with user-friendly contact management and customization options, particularly for mid-market sales teams of 20-50 people.

👉🏼 Try folk now to compare Salesforce and Nutshell side-by-side and organize your pipelines

At a glance: Which CRM fits your team?

• Salesforce: Comprehensive, highly customizable CRM for large organizations.
• Nutshell: User-friendly CRM with email marketing for small to mid-sized B2B teams.
• folk: Flexible alternative ideal for mid‑market teams of 20–50 needing simple, customizable contact management.

세일즈포스란 무엇인가요?

세일즈포스는 대규모 기업을 위한 강력한 CRM 플랫폼으로, 영업, 마케팅, 서비스 및 분석을 위한 도구를 제공하며 광범위한 확장성을 갖추고 있습니다.

Salesforce의 주요 기능

• 종합적인 생태계: CRM, 마케팅 자동화, 고객 서비스 및 맞춤형 앱 개발을 제공하는 통합 플랫폼으로, 대기업의 다양한 요구에 적합합니다.
• 사용자 정의 및 확장성: Salesforce는 높은 수준의 사용자 정의와 확장성을 제공하여 대규모 조직이 복잡한 워크플로에 플랫폼을 맞춤화하고 상당한 성장을 관리할 수 있도록 합니다.
• 인공지능(AI) 통합: Salesforce Einstein은 AI 기반 분석 및 자동화 기능을 제공하여 대기업이 전략을 최적화하는 데 도움이 되는 통찰력을 제공합니다.
• 광범위한 통합 기능: Salesforce의 AppExchange를 통해 대기업은 플랫폼을 다양한 타사 애플리케이션과 통합할 수 있어 서로 다른 비즈니스 시스템 간 원활한 운영을 보장합니다.
• 기업급 보안 및 규정 준수: Salesforce는 민감한 고객 데이터를 처리하는 대규모 조직에 필수적인 강력한 보안 조치와 규정 준수 기능을 제공합니다.
  

What is Nutshell?

Nutshell is an all-in-one CRM specifically designed to help B2B teams close more deals. It combines contact management, pipeline tracking, and email marketing tools to support every stage of the sales process, from lead generation to deal closure. With features like customizable pipelines, activity tracking, and seamless integration options, Nutshell also enables sales teams to stay organized, collaborate, and drive results—all within a user-friendly platform tailored for B2B needs.

Key features of Nutshell

• Contact management: Centralizes customer information and tracks communication history to keep teams organized and informed.
• Pipeline management: Customizable sales pipelines to track leads and deals through every stage of the sales process.
• Email marketing: Built-in email campaign tools that enable targeted outreach and engagement with prospects and customers.
• Activity tracking: Logs all interactions, including calls, emails, and meetings, allowing teams to stay on top of follow-ups and engagement.
• Reporting and analytics: Provides insights into sales performance, forecasting, and team activity, helping to make data-driven decisions.

Salesforce vs. Nutshell: Feature Comparison

Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management. For mid-market sales teams of 20-50 people, these features become particularly important as they need solutions that can handle multiple leads while remaining manageable for smaller teams.

1. 영업 파이프라인 관리

Salesforce's pipeline management feature, known as Pipeline Inspection, provides a comprehensive view of sales opportunities by consolidating key metrics, deal changes, and AI-powered insights into a single interface. This allows sales teams to efficiently track progress and identify potential bottlenecks.
Nutshell's pipeline management offers tools for tracking leads and deals through various stages using customizable views like board, list, map, and chart. This flexibility enables users to organize and prioritize leads according to their workflow needs, enhancing visibility into deal statuses and priorities.

2. 사용 편의성

Salesforce offers a comprehensive but complex interface that may require training, so users face the risk of a steep learning curve. While Nutshell provides a more intuitive and user-friendly experience, making it easier for teams to adopt without extensive onboarding.

3. 접촉 강화

Salesforce's contact enrichment feature leverages tools such as the Data Cloud to automatically enhance and update contact records in real time, drawing from verified data sources like LinkedIn and InsideView to provide real-time updates. Nutshell's contact enrichment feature is focused on minimizing manual data entry by allowing users to import contacts, emails, and calendar events from various sources.

4. 외부 협력

Salesforce's outreach solution is powered by its AI capabilities, particularly through the integration of Einstein AI and their Outreach list that allows users to see cross-sales paths and leads they need to engage with. Nutshell's outreach feature includes built-in email marketing and automation capabilities, allowing users to create and send email campaigns directly within the platform, offering basic email tracking and engagement metrics.

5. 자동화

Salesforce offers robust automation features designed to streamline business processes, including workflow rules, flow builders, and AI automation through Einstein AI. Nutshell's automation focuses on basic sales and marketing tasks, supporting activities like sending follow-up emails and managing task reminders, with email marketing automation for drip campaigns.

6. 통합

Salesforce integrates with a wide range of third-party applications through its AppExchange marketplace, allowing users to connect tools for marketing automation, customer service, analytics, project management, and finance. Popular integrations include platforms like Slack for team collaboration and Mailchimp for email marketing. Nutshell offers integrations with a range of popular tools to enhance its functionality and streamline workflows. It connects with major productivity platforms like Google Workspace, Microsoft 365, and Slack, allowing users to manage emails, calendars, and team communication within their existing tools.

7. Artificial Intelligence

Salesforce CRM integrates AI through its Einstein platform, which enhances decision-making by providing predictive analytics, intelligent recommendations, and automated insights. It helps automate tasks such as lead scoring, opportunity forecasting, and data entry, while also offering natural language processing for customer sentiment analysis. Nutshell's AI integration offers tools like timeline summarization, helping users quickly sort through historical records by summarizing past interactions and activities.

가격 및 요금제 비교

Let's take a closer look at the price and plans of both Salesforce and Nutshell.

세일즈포스 가격

Depending on the size of your business, and the features you're after, Salesforce provides a few price plans. The following is an overview of their Sales Cloud Pricing.

• Starter suite: $25/user/month.
• Pro suite: $80/user/month.
• Enterprise plan: $165/user/month.
• Unlimited plan: $330/user/month.
• Einstein 1 Sales: $500/user/month.

Nutshell prices

Nutshell offers several feature-rich plans tailored to different goals and team sizes.

• Foundation: $16 per user, per month.
• Pro: $42 per user, per month.
• Power AI: $52 per user, per month.
• Enterprise: $67 per user, per month.

Introducing folk CRM: the best alternative to Salesforce and Nutshell

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system. What make folk unique is its ability to scale with you. You can use it as a solopreneur, small to mid-size team, or large enterprise. folk can also support multiple business functions including sales, marketing, recruitment, investment relations and more. For sales teams of 20-50 people, folk CRM provides the perfect balance of simplicity and powerful features that mid-market teams need to manage their growing customer base without the complexity of enterprise solutions.

주요 기능

• Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
• Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
• 사용 편의성과 맞춤 설정: 파이프라인, 대시보드, 자동화, 이메일 시퀀스를 손쉽게 맞춤 설정하여 영업 주기 및 파이프라인 관리 전반에 활용할 수 있습니다. 또한 채용, 마케팅 등 기타 비즈니스 기능에도 적용 가능합니다.
• 소셜 미디어 통합: folk의 Google Chrome 확장 프로그램을 통해 LinkedIn, Sales Navigator, Instagram, X의 사람 및 기업 정보를 클릭 한 번으로 가져올 수 있습니다.
• Gmail 및 Outlook 연락처 동기화: 이메일 전체 동기화를 통해 사용자가 CRM에서 직접 모든 커뮤니케이션을 관리할 수 있습니다.
• 클릭 한 번으로 이메일 주소 찾기: Apollo와 Dropcontact의 연락처 보강 기능으로 누락된 데이터 항목을 1클릭으로 채울 수 있습니다.
• 이메일 시퀀스: 리드가 첫 이메일에 답장하지 않을 경우 리마인더가 포함된 이메일 시퀀스를 발송합니다. AI 통합 기능을 통해 대규모로 이메일을 개인화할 수 있습니다.

가격 및 요금제

folk는 14일 무료 체험을 제공합니다. 이후에는 합리적인 월간 또는 연간 구독 플랜이 있습니다. 연간 구독 플랜은 다음과 같습니다.

• 표준: 사용자당 월 20달러.
• 프리미엄: 사용자당 월 40달러.
• 맞춤형: 사용자당 월 $80부터 시작합니다.

Salesforce vs. Nutshell: What's the Verdict?

When it comes to choosing a CRM, it's clear that both Salesforce and Nutshell offer compelling features tailored to different business needs. Salesforce excels in providing a comprehensive, scalable solution ideal for large enterprises with complex requirements. On the other hand, Nutshell offers a user-friendly, cost-effective option for B2B teams looking to streamline their sales processes. However, for mid-market sales teams of 20-50 people, folk CRM emerges as the superior choice, providing a flexible alternative to these traditional CRM options that blends ease of use with customization perfectly suited for growing teams.

👉🏼 Try folk now to manage contact-based reminders and never miss a follow-up

자주 묻는 질문

What is the main difference between Salesforce and Nutshell?

Salesforce is an enterprise‑grade, highly customizable CRM with AI and broad integrations for complex teams. Nutshell combines CRM and email marketing with a simpler UI for small to mid‑sized B2B teams.

Which CRM is easier to use: Salesforce or Nutshell?

Nutshell is generally easier to adopt, with an intuitive interface and lighter setup. Salesforce is powerful but has a steeper learning curve and often needs training and admin resources.

How do Salesforce and Nutshell pricing compare?

Salesforce Sales Cloud ranges from $25 to $500 per user/month depending on tier and AI. Nutshell ranges from $16 to $67 per user/month. Actual costs vary by add‑ons, billing term, and region.

What is a good alternative to Salesforce and Nutshell for mid‑market teams?

folk CRM offers customizable pipelines, contact enrichment, and email sequences with simple setup. Annual plans run $20–$40/user/month, Custom from $80. Try folk with a 14‑day free trial.