Salesforce vs Nimble

Overview: Salesforce vs. Nimble

Salesforce and Nimble are two CRM options with contrasting focuses, catering to businesses with different needs in customer relationship management. Salesforce is a comprehensive, highly customizable CRM designed for larger teams requiring detailed tracking, automation, and in-depth reporting across the sales, service, and marketing functions. Nimble, by comparison, emphasizes contact enrichment and social media integration, making it suitable for teams focused on relationship-building in a simpler, more streamlined interface. In this blog post, we'll look at their key features to help you choose the right CRM – and see if folk might just be an even better alternative for sales teams of 20-50 people.

👉🏼 지금 바로 folk를 사용해 팀과 함께 연락처 기반 알림을 관리하세요

• Salesforce: Best for large enterprises needing deep customization, automation, and advanced reporting.
• Nimble: Best for relationship-centric teams wanting simple contact enrichment and social integrations.
• folk: Best for 20–50 person sales teams needing power without enterprise complexity.

세일즈포스란 무엇인가요?

세일즈포스는 대규모 기업을 위한 강력한 CRM 플랫폼으로, 영업, 마케팅, 서비스 및 분석을 위한 도구를 제공하며 광범위한 확장성을 갖추고 있습니다.

Salesforce의 주요 기능

• 종합적인 생태계: CRM, 마케팅 자동화, 고객 서비스 및 맞춤형 앱 개발을 제공하는 통합 플랫폼으로, 대기업의 다양한 요구에 적합합니다.
• 사용자 정의 및 확장성: Salesforce는 높은 수준의 사용자 정의와 확장성을 제공하여 대규모 조직이 복잡한 워크플로에 플랫폼을 맞춤화하고 상당한 성장을 관리할 수 있도록 합니다.
• 인공지능(AI) 통합: Salesforce Einstein은 AI 기반 분석 및 자동화 기능을 제공하여 대기업이 전략을 최적화하는 데 도움이 되는 통찰력을 제공합니다.
• 광범위한 통합 기능: Salesforce의 AppExchange를 통해 대기업은 플랫폼을 다양한 타사 애플리케이션과 통합할 수 있어 서로 다른 비즈니스 시스템 간 원활한 운영을 보장합니다.
• 기업급 보안 및 규정 준수: Salesforce는 민감한 고객 데이터를 처리하는 대규모 조직에 필수적인 강력한 보안 조치와 규정 준수 기능을 제공합니다.
  

What is Nimble?

Nimble is a relationship-focused CRM designed to help businesses manage contacts, track interactions, and streamline communication. Nimble works from your Outlook or Gmail inbox, social and web.

Key features of Nimble

• Contact management: Nimble consolidates contact details from various sources, including email and social media, into unified profiles, making it easier to track communication.
• Social listening and engagement: The platform integrates with social media channels, enabling users to monitor conversations, engage with leads, and stay updated on contacts' social activity.
• Email tracking: Nimble provides email tracking tools to monitor when emails are opened and links are clicked, helping users gauge engagement with outreach efforts.
• Pipeline management: Users can manage sales pipelines with customizable deal stages, allowing teams to track opportunities and monitor deal progression.
• Task and activity management: Nimble includes task tracking and reminders, helping users stay organized with follow-ups, meetings, and to-do lists associated with contacts or deals.

Salesforce vs. Nimble: Feature Comparison

Choosing the right CRM can significantly impact your business operations. Here, we compare Salesforce and Nimble, focusing on sales pipeline management, email marketing tools, and contact management.

1. 영업 파이프라인 관리

Salesforce's pipeline management feature, known as Pipeline Inspection, provides a comprehensive view of sales opportunities by consolidating key metrics, deal changes, and AI-powered insights into a single interface. This allows sales teams to make informed decisions quickly.
Nimble CRM includes a pipeline dashboard for tracking sales opportunities through customizable deal stages, offering a visual overview of where deals stand within the sales process. Users can create and move deals through each stage, set expected close dates, and update deal values, making it a straightforward tool for small to mid-sized businesses looking for simplicity and efficiency.

2. 사용 편의성

Salesforce, with its extensive features, may present a steep learning curve for new users, but offers comprehensive training resources. Nimble, on the other hand, is designed with simplicity in mind, providing an intuitive interface that allows users to quickly navigate and manage their customer relationships with minimal training. However, for sales teams of 20-50 people who need both simplicity and power, folk CRM strikes the perfect balance with its intuitive design and robust functionality.

3. 접촉 강화

Salesforce's contact enrichment feature leverages tools such as the Data Cloud to automatically enhance and update contact records in real time, drawing from verified data sources like LinkedIn and InsideView to provide real-time updates. Nimble CRM's contact enrichment feature automatically gathers additional information on contacts from various public sources, including social media profiles.

4. 외부 협력

Salesforce's outreach solution is powered by its AI capabilities, particularly through the integration of Einstein AI and their Outreach list that allows users to see cross-sales paths and leads they need to engage with. Nimble CRM's outreach feature enables users to manage individual and group email communications, track engagement, and personalize messaging based on contact profiles.

5. 자동화

Salesforce offers robust automation features designed to streamline business processes, including workflow rules, flow builders, and AI automation through Einstein AI. Nimble CRM's automation features are basic, primarily used to streamline tasks like data enrichment and follow-up reminders, aiding users in managing interactions efficiently.

6. 통합

Salesforce integrates with a wide range of third-party applications through its AppExchange marketplace, allowing users to connect tools for marketing automation, customer service, analytics, project management, and finance. Popular integrations include platforms like Slack for team collaboration and Mailchimp for email marketing. Nimble connects with productivity tools like Mailchimp, QuickBooks, and Zapier, enabling users to automate data flow and enhance functionality through third-party applications.

7. Artificial Intelligence

Salesforce CRM integrates AI through its Einstein platform, which enhances decision-making by providing predictive analytics, intelligent recommendations, and automated insights. Nimble CRM incorporates AI-powered sales intelligence to enhance prospecting and lead enrichment, gathering detailed information from multiple sources to create enriched contact profiles.

가격 및 요금제 비교

Let's take a closer look at the price and plans of both Salesforce and Nimble.

세일즈포스 가격

Salesforce's sales cloud pricing is as follows.

• Starter suite: $25/user/month.
• Pro suite: $80/user/month.
• Enterprise plan: $165/user/month.
• Unlimited plan: $330/user/month.
• Einstein 1 Sales: $500/user/month.

Nimble prices

Nimble provides both a monthly and annual subscription plan, with only one tier for each subscription type.

• Annual: $24.90/user/month.
• Monthly: $29.90/user/month.

Introducing folk CRM: the best alternative to Salesforce and Nimble

Looking for an affordable alternative specifically designed for medium-sized sales teams? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system that's perfect for sales teams of 20-50 people who need powerful functionality without the complexity of enterprise solutions. folk supports multiple business functions including sales, marketing, recruitment and more. And, you can use folk as a solopreneur or team.

주요 기능

• Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
• Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
• 사용 편의성과 맞춤 설정: 파이프라인, 대시보드, 자동화, 이메일 시퀀스를 손쉽게 맞춤 설정하여 영업 주기 및 파이프라인 관리 전반에 활용할 수 있습니다. 또한 채용, 마케팅 등 기타 비즈니스 기능에도 적용 가능합니다.
• 소셜 미디어 통합: folk의 Google Chrome 확장 프로그램을 통해 LinkedIn, Sales Navigator, Instagram, X의 사람 및 기업 정보를 클릭 한 번으로 가져올 수 있습니다.
• Gmail 및 Outlook 연락처 동기화: 이메일 전체 동기화를 통해 사용자가 CRM에서 직접 모든 커뮤니케이션을 관리할 수 있습니다.
• 클릭 한 번으로 이메일 주소 찾기: Apollo와 Dropcontact의 연락처 보강 기능으로 누락된 데이터 항목을 1클릭으로 채울 수 있습니다.
• 이메일 시퀀스: 리드가 첫 이메일에 답장하지 않을 경우 리마인더가 포함된 이메일 시퀀스를 발송합니다. AI 통합 기능을 통해 대규모로 이메일을 개인화할 수 있습니다.

가격 및 요금제

folk는 14일 무료 체험을 제공합니다. 이후에는 합리적인 월간 또는 연간 구독 플랜이 있습니다. 연간 구독 플랜은 다음과 같습니다.

• 표준: 사용자당 월 20달러.
• 프리미엄: 사용자당 월 40달러.
• 맞춤형: 사용자당 월 $80부터 시작합니다.

Salesforce vs. Nimble: What's the verdict?

When comparing Salesforce and Nimble, it's clear that both CRMs cater to different needs. Salesforce excels in providing a comprehensive, scalable solution for large enterprises with its extensive features and customization capabilities. On the other hand, Nimble offers a more streamlined, relationship-focused approach suitable for smaller teams seeking easy integration with social media and email platforms. However, for sales teams of 20-50 people that need a more personalized approach to relationship management, folk CRM provides the ideal alternative to these traditional CRM options, blending ease of use with powerful customization specifically designed for medium-sized sales teams.

👉🏼 Try folk now to compare Salesforce and Nimble pipelines and streamline your sales process

자주 묻는 질문

What is the main difference between Salesforce and Nimble?

Salesforce is an enterprise CRM with deep customization, automation, analytics, and a broad ecosystem. Nimble focuses on simple contact management, enrichment, and social integrations for relationship‑driven teams.

Which CRM suits small vs large sales teams?

Small, relationship‑focused teams benefit from Nimble's simplicity. Large or complex organizations choose Salesforce for customization and scale. For 20–50 person sales teams, folk offers power with low setup and easier adoption.

How do Salesforce and Nimble pricing compare?

Salesforce Sales Cloud: Starter $25, Pro $80, Enterprise $165, Unlimited $330, Einstein 1 Sales $500 per user/month. Nimble: $24.90 per user/month annually or $29.90 monthly. Prices may vary by term and region.

What is a good alternative to Salesforce and Nimble?

folk combines a customizable pipeline, contact enrichment, and email sequences with automation. Annual plans: Standard $20, Premium $40, Custom from $80 per user/month. Includes a 14‑day free trial.