Pipedrive vs. Nutshell: In-Depth CRM Comparison

간략한 개요

Pipedrive and Nutshell are two CRM solutions tailored for small to mid-sized businesses, each bringing a unique focus to customer relationship management.

Pipedrive is a sales-focused CRM that emphasizes deal tracking and pipeline visibility, making it ideal for teams looking to streamline their sales process.

Nutshell, on the other hand, combines CRM with built-in email marketing and sales automation, providing an integrated approach to managing both customer relationships and outreach.

In this blog post, we'll compare their key features to help you decide which CRM suits your business needs. For teams of 20-50 people seeking a more flexible alternative, folk CRM offers superior contact management and customization options that scale perfectly with growing sales teams.

What is Pipedrive?

파이프드라이브는 중소기업을 위한 웹 기반 CRM으로, 영업 최적화를 위한 리드 관리, 자동화, 이메일 통합 및 맞춤형 파이프라인을 제공합니다.

파이프드라이브의 주요 기능

• 리드 및 거래 관리: 고객 데이터, 상호작용, 영업 파이프라인을 관리하는 중앙 집중식 도구로, 팀이 기회를 신속하게 활용할 수 있도록 지원합니다.
• 영업 자동화: 리드 라우팅, 후속 조치, 이메일 시퀀스 등 반복적인 업무를 처리하는 워크플로 자동화로 영업 팀이 거래 성사에 집중할 수 있도록 지원합니다.
• 이메일 통합: 완전한 이메일 동기화, 템플릿 및 추적 기능을 제공하여 사용자가 CRM에서 직접 모든 커뮤니케이션을 관리할 수 있도록 합니다.
• 고급 보고 및 분석: 실시간 데이터 분석 및 맞춤형 보고 도구를 통해 영업 성과를 추적하고, 매출을 예측하며, 실행 가능한 인사이트를 확보합니다.
• Customization and security: Options to customize pipelines, fields, and user permissions, with robust security measures to protect data.
  

What is Nutshell?

Nutshell is an all-in-one CRM specifically designed to help B2B teams close more deals. It combines contact management, pipeline tracking, and email marketing tools to support every stage of the sales process, from lead generation to deal closure. With features like customizable pipelines, activity tracking, and seamless integration options, Nutshell also enables sales teams to stay organized, collaborate, and drive results—all within a user-friendly platform tailored for B2B needs.

Key features of Nutshell

• Contact management: Centralizes customer information and tracks communication history to keep teams organized and informed.
• Pipeline management: Customizable sales pipelines to track leads and deals through every stage of the sales process.
• Email marketing: Built-in email campaign tools that enable targeted outreach and engagement with prospects and customers.
• Activity tracking: Logs all interactions, including calls, emails, and meetings, allowing teams to stay on top of follow-ups and engagement.
• Reporting and analytics: Provides insights into sales performance, forecasting, and team activity, helping to make data-driven decisions.

Pipedrive vs. Nutshell: Feature Comparison

두 CRM 소프트웨어 솔루션의 주요 기능을 분석해보고, 영업 자동화, 이메일 마케팅 도구, 연락처 관리 기능을 자세히 살펴보겠습니다.

1. 영업 파이프라인 관리

Pipedrive offers a user-friendly Kanban-board interface that aligns closely with traditional sales pipeline management processes. Its visual approach allows sales teams to easily track deals through customizable stages, providing clarity and efficiency in managing sales activities. On the other hand, Nutshell's pipeline management feature provides a variety of views including board, list, map, and chart views, offering flexibility in how users track leads and deals. The pipeline is highly customizable, enabling users to organize and prioritize leads according to their workflow needs. Nutshell also includes features like hot lead identification and customizable lead cards, which enhance visibility into deal statuses and priorities. These tools aim to support sales teams in managing and visualizing their sales processes without unnecessary complexity. Both platforms offer robust pipeline management capabilities, but the choice between them may depend on whether a team prefers Pipedrive's straightforward Kanban style or Nutshell's versatile viewing options.

👉🏼 Try folk now to manage customizable pipelines and deal stages with ease

2. 사용 편의성

Pipedrive offers an intuitive interface with a visual sales pipeline, making it easy for users to manage deals and track progress. Nutshell, provides a straightforward and user-friendly dashboard with basic sales features that simplifies navigation and ensures quick access to essential features.

3. 접촉 강화

Pipedrive's contact enrichment feature integrates with tools, automatically pulling additional information from external sources to populate fields with data such as job titles, company information, and social media profiles. Nutshell's contact enrichment feature is focused on minimizing manual data entry by allowing users to import contacts, emails, and calendar events from various sources.

4. 외부 협력

Pipedrive's email builder is designed for responsive campaigns like newsletters. In contrast, Nutshell's outreach feature includes built-in email marketing and automation, allowing users to create and send campaigns directly, with basic tracking and engagement metrics.

👉🏼 Try folk now to send personalized email sequences and never miss a follow-up

5. 자동화

Pipedrive's automation streamlines sales by automating tasks like data entry and follow-ups. Nutshell focuses on basic sales and marketing automation, supporting follow-up emails, task reminders, and email marketing automation for drip campaigns and customer engagement.

6. 통합

Pipedrive offers over 300 integrations, enabling users to connect with various third-party tools across different categories, including marketing automation and email platforms. Nutshell offers integrations with a range of popular tools to enhance its functionality and streamline workflows. It connects with major productivity platforms like Google Workspace, Microsoft 365, and Slack, allowing users to manage emails, calendars, and team communication within their existing tools.

7. Artificial Intelligence

Pipedrive integrates AI through its Sales Assistant, offering actionable insights and recommendations. Nutshell's AI tools enhance productivity with features like timeline summarization, summarizing past interactions and activities for quick reference.

가격 및 요금제 비교

Let's take a closer look at the price and plans of both Pipedrive and Nutshell.

Pipedrive prices

Pipedrive offers two types of plans, both for their CRM product. It comes as either a monthly or an annual subscription basis. Their annual subscription plan is as follows.

• Essential plan: Starts from $24 per user, per month.
• Advanced plan: Starts from $44 per user, per month.
• Power plan: Starts from $79 per user, per month.
• Enterprise plan: Starts from $129 per user, per month.

Nutshell  prices

Nutshell offers several feature-rich plans tailored to different goals and team sizes.

• Foundation: $16 per user, per month.
• Pro: $42 per user, per month.
• Power AI: $52 per user, per month.
• Enterprise: $67 per user, per month.

Introducing folk CRM: the best alternative to Pipedrive and Nutshell

Looking for an affordable alternative perfect for teams of 20-50 people? We recommend folk CRM. A multiple award-winning CRM platform specifically designed for medium-sized sales teams that need room to grow. folk CRM scales seamlessly with expanding teams of 20-50 members, supporting sales, marketing, recruitment and investor relations without the complexity that comes with enterprise solutions.

주요 기능

• Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
• Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
• 사용 편의성과 맞춤 설정: 파이프라인, 대시보드, 자동화, 이메일 시퀀스를 손쉽게 맞춤 설정하여 영업 주기 및 파이프라인 관리 전반에 활용할 수 있습니다. 또한 채용, 마케팅 등 기타 비즈니스 기능에도 적용 가능합니다.
• 소셜 미디어 통합: folk의 Google Chrome 확장 프로그램을 통해 LinkedIn, Sales Navigator, Instagram, X의 사람 및 기업 정보를 클릭 한 번으로 가져올 수 있습니다.
• Gmail 및 Outlook 연락처 동기화: 이메일 전체 동기화를 통해 사용자가 CRM에서 직접 모든 커뮤니케이션을 관리할 수 있습니다.
• 클릭 한 번으로 이메일 주소 찾기: Apollo와 Dropcontact의 연락처 보강 기능으로 누락된 데이터 항목을 1클릭으로 채울 수 있습니다.
• 이메일 시퀀스: 리드가 첫 이메일에 답장하지 않을 경우 리마인더가 포함된 이메일 시퀀스를 발송합니다. AI 통합 기능을 통해 대규모로 이메일을 개인화할 수 있습니다.

가격 및 요금제

folk는 14일 무료 체험을 제공합니다. 이후에는 합리적인 월간 또는 연간 구독 플랜이 있습니다. 연간 구독 플랜은 다음과 같습니다.

• 표준: 사용자당 월 20달러.
• 프리미엄: 사용자당 월 40달러.
• 맞춤형: 사용자당 월 $80부터 시작합니다.

Pipedrive vs. Nutshell: What's the verdict?

By comparing Pipedrive and Nutshell, it's apparent both CRMs offer robust features tailored for small to medium-sized businesses, with Pipedrive excelling in sales automation and Nutshell providing comprehensive B2B solutions. However, for medium-sized sales teams of 20-50 people seeking the perfect balance of functionality and scalability, folk CRM presents the superior choice. With features like social media integration, contact sync, and customizable pipelines that grow with your team, folk CRM stands out as the ideal solution for expanding sales organizations.

자주 묻는 질문

What is Pipedrive used for?

Pipedrive is a sales CRM for managing deals and pipelines. Teams use it to track opportunities, automate follow-ups, sync email, and report on performance to improve sales forecasting and win rates.

Does Nutshell include email marketing?

Yes. Nutshell has built-in email campaigns with basic automation for follow-ups and drip sequences, plus engagement tracking.

How much do Pipedrive and Nutshell cost?

Pipedrive (annual): Essential $24, Advanced $44, Power $79, Enterprise $129 per user/month. Nutshell (annual): Foundation $16, Pro $42, Power AI $52, Enterprise $67 per user/month. Pricing may change.

What is a good alternative to Pipedrive and Nutshell?

folk offers customizable pipelines, contact sync and enrichment, and email sequences with AI personalization. Annual plans: Standard $20/user/month, Premium $40, Custom from $80. 14-day free trial.