Discover folk - 사람 중심 비즈니스의 CRM
Instantly vs. Nimble at a glance
Looking for a new CRM? Choosing the right tool that can align with your existing tech stack can be challenging.
Instantly focuses on automation and email outreach, making it ideal for businesses aiming to enhance lead generation and email campaigns.
Nimble excels in relationship management by integrating contact details and social engagement.
In this blog post, we'll be comparing their key features, pricing, and benefits. We'll also introduce folk which happens to be a popular alternative for sales teams of 20-50 people looking to streamline their cold email outreach operations.
👉🏼 Try folk now to streamline cold email outreach for teams of 20–50.
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What is Instantly?
Instantly is a new player in the market that focuses on automation and email outreach, helping teams send high-volume personalized emails and track responses. Instantly CRM is geared more toward businesses looking to maximize lead generation and email outreach campaigns, often used by outbound sales teams and marketers.
Key features of Instantly
- Email outreach automation: One of Instantly's standout features is the ability to automate and send thousands of personalized cold emails at scale.
- Advanced email warm-up: Instantly ensures that your emails land in inboxes rather than spam by providing email warming and reputation management tools.
- AI-based insights: Use AI-powered analytics to gain insights into the success of your outreach and optimize future campaigns.
- Multi-account management: Run multiple email accounts and campaigns seamlessly from one dashboard.
- Performance tracking: Track open rates, click rates, and other key metrics to measure campaign performance in real time.
- Integrations: Instantly CRM integrates with tools like Zapier, Google Sheets, and other productivity apps to help streamline workflows.
What is Nimble?
Nimble CRM is a relationship-focused CRM designed to help businesses manage contacts, track interactions, and streamline communication. Nimble's platform can work from your Outlook or Gmail inbox, social and web.
Key features of Nimble
- Contact management: Nimble consolidates contact details from various sources, including email and social media, into unified profiles, making it easier to track communication.
- Social listening and engagement: The platform integrates with social media channels, enabling users to monitor conversations, engage with leads, and stay updated on contacts' social activity.
- Email tracking: Nimble provides email tracking tools to monitor when emails are opened and links are clicked, helping users gauge engagement with outreach efforts.
- Pipeline management: Users can manage sales pipelines with customizable deal stages, allowing teams to track opportunities and monitor deal progression.
- Task and activity management: Nimble includes task tracking and reminders, helping users stay organized with follow-ups, meetings, and to-do lists associated with contacts or deals.
Instantly vs. Nimble: Feature Comparison
두 CRM 소프트웨어 솔루션의 주요 기능을 분석해보고, 영업 자동화, 이메일 마케팅 도구, 연락처 관리 기능을 자세히 살펴보겠습니다.
1. 영업 파이프라인 관리
Instantly lacks a clear kanban view of all your deals, focusing instead on viewing lead statuses within email campaigns. This absence of a dedicated pipeline management view can make tracking sales progress challenging for growing sales teams of 20-50 people who need clear visibility into their deal flow.
Nimble CRM offers a comprehensive pipeline dashboard for tracking sales opportunities. It features customizable deal stages, providing a visual overview of where deals stand within the sales process. Users can easily create and move deals through each stage, set expected close dates, and update deal values, enhancing the ability to manage sales activities effectively. This structured approach in Nimble allows for greater clarity and control over the sales pipeline, making it a more robust option for businesses seeking detailed sales management capabilities.


2. 사용 편의성
Instantly CRM is designed for simplicity, allowing users to quickly set up and manage their outreach campaigns with minimal effort. Nimble CRM, on the other hand, offers a user-friendly interface that integrates social media insights, making it easy for users to manage communications and relationships effectively.
3. 접촉 강화
Instantly CRM offers contact enrichment features by leveraging a large database of verified contact information. The platform can automatically enhance contact records by adding details such as company names, job titles, and more. Similarly, Nimble CRM's contact enrichment feature automatically gathers additional information on contacts from various public sources, including social media profiles. By integrating with social networks, Nimble also enables users to view recent social activity, providing additional context for outreach and relationship management.
4. 외부 협력
Instantly provides a strong cold outreach solution, allowing users to connect unlimited email addresses, rotate them for optimal deliverability, and send multiple emails in campaigns. Nimble CRM's outreach feature enables users to manage individual and group email communications, track engagement, and personalize messaging based on contact profiles.
5. 자동화
Instantly CRM focuses on automating email outreach and follow-up processes, enabling users to send personalized bulk emails and schedule automatic follow-ups based on recipient behavior. Nimble CRM's automation features are basic, used mostly to streamline tasks like data enrichment and follow-up reminders.
6. 통합
Instantly CRM integrates with various third-party applications primarily through Zapier, enabling connections with tools for email marketing, lead management, and productivity, such as Google Workspace, Slack, and Salesforce. Nimble connects with productivity tools like Mailchimp, QuickBooks, and Zapier, enabling users to automate data flow and enhance functionality through its integrations.
7. Artificial Intelligence
Instantly CRM integrates AI to optimize email outreach by automating tasks such as email personalization, scheduling, and follow-up sequencing based on recipient engagement patterns. Nimble CRM incorporates AI-powered sales intelligence to enhance prospecting and lead enrichment, gathering detailed information from multiple sources.
가격 및 요금제 비교
Let's take a closer look at the price and plans of both Instantly and Nimble.
Instantly prices
Instantly offers a few types of plans depending on whether or not you're after its CRM product, leads generator, or outreach campaign product. Their CRM price plan comes as either a monthly or annual subscription. Their yearly subscription plan is as follows.
- Growth CRM: Starts from $37.90 per user, per month.
- Hyper CRM: Starts from $77.60 per user, per month.

Nimble prices
Nimble provides both a monthly and annual subscription plan. With only one tier for each subscription type.
- Annual: $24.90/user/month.
- Monthly: $29.90/user/month.

Introducing folk CRM: the best alternative to Instantly and Nimble
Looking for an affordable alternative that perfectly fits sales teams of 20-50 people focused on cold email outreach? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system. folk can support multiple business functions including sales, marketing, recruitment and more, making it the ideal solution for medium-sized sales teams looking to scale their cold outreach efforts efficiently.
👉🏼 Try folk now to manage customizable pipelines and email sequences with a 14-day trial.
주요 기능
- Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
- Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
- Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
- 사용 편의성과 맞춤 설정: 파이프라인, 대시보드, 자동화, 이메일 시퀀스를 손쉽게 맞춤 설정하여 영업 주기 및 파이프라인 관리 전반에 활용할 수 있습니다. 또한 채용, 마케팅 등 기타 비즈니스 기능에도 적용 가능합니다.
- 소셜 미디어 통합: folk의 Google Chrome 확장 프로그램을 통해 LinkedIn, Sales Navigator, Instagram, X의 사람 및 기업 정보를 클릭 한 번으로 가져올 수 있습니다.
- Gmail 및 Outlook 연락처 동기화: 이메일 전체 동기화를 통해 사용자가 CRM에서 직접 모든 커뮤니케이션을 관리할 수 있습니다.
- 클릭 한 번으로 이메일 주소 찾기: Apollo와 Dropcontact의 연락처 보강 기능으로 누락된 데이터 항목을 1클릭으로 채울 수 있습니다.
- 이메일 시퀀스: 리드가 첫 이메일에 답장하지 않을 경우 리마인더가 포함된 이메일 시퀀스를 발송합니다. AI 통합 기능을 통해 대규모로 이메일을 개인화할 수 있습니다.
가격 및 요금제
folk는 14일 무료 체험을 제공합니다. 이후에는 합리적인 월간 또는 연간 구독 플랜이 있습니다. 연간 구독 플랜은 다음과 같습니다.
- 표준: 사용자당 월 20달러.
- 프리미엄: 사용자당 월 40달러.
- 맞춤형: 사용자당 월 $80부터 시작합니다.

Instantly vs. Nimble: What's the verdict?
When it comes to Instantly and Nimble, it's clear that both CRMs cater to different business needs. Instantly excels in email outreach and automation, making it ideal for businesses focused on lead generation. Nimble, on the other hand, offers robust relationship management with social integration, perfect for companies emphasizing contact management. However, for sales teams of 20-50 people seeking a more customizable and user-friendly CRM solution specifically designed for cold email outreach and relationship management, folk CRM emerges as the best alternative. With its flexibility, ease of use, and powerful email sequence capabilities, folk adapts to various business functions beyond sales, providing a comprehensive tool for relationship management at a price point that scales perfectly with growing sales teams.
자주 묻는 질문
What is the difference between Instantly and Nimble?
Instantly focuses on automated cold email outreach and deliverability. Nimble centers on contact management, social insights, and a built-in visual sales pipeline.
Does Instantly CRM have a sales pipeline view?
Instantly lacks a dedicated kanban pipeline. Deals are tracked via lead statuses inside campaigns, which limits end-to-end sales visibility for growing teams.
How much do Instantly and Nimble cost?
Instantly CRM (annual): Growth $37.90/user/mo; Hyper $77.60. Nimble: $24.90/user/mo annually or $29.90/user/mo monthly. Pricing may change.
What is a good alternative to Instantly and Nimble?
folk offers a customizable pipeline, contact enrichment, email sequences, and automation. Annual plans: Standard $20/user/mo, Premium $40, Custom from $80. 14-day free trial.
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